Fresh Web Explorer

(12)
4.3 out of 5 stars

Analyze mentions of your brand, competitors, or any other key term that interests you.

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Moz review by <span>Nick J.</span>
Nick J.
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Easy to use monitoring

What do you like best?

When we begin working with a client the first thing we do is compare what the competition is doing. Moz Pro provides some awesome figures that clearly show what's going on.

When you start a campaign, the software begins tracking progress immediately. This is helpful when you go back to see how the site has improved since the beginning of the campaign.

What do you dislike?

Crawl results are inaccurate. Moz does not have the crawling capacity as other software, such as Google, so results are limited. For instance, inbound links on moz won't match what Google webmaster tools returns.

Spam analysis is inaccurate. Take the spam analysis with a grain of salt. They may return sites that they feel are spammy, but clearly are not, always do your due diligence to make sure the links are actually poor.

Recommendations to others considering the product

If you're a small business owner doing your own marketing or an agency looking to keep clients in the loop. This is a must have. Small business owners can see what is happening around them, while agency's can track and report to clients on what has happened over a period of time.

What business problems are you solving with the product? What benefits have you realized?

The biggest way this has been beneficial to our work is keeping track and comparing what the competition is doing. We can easily see how we are ahead or behind our competitors. Weekly we can see how trends within our industry are changing.

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Moz review by <span>João Marcelo M.</span>
João Marcelo M.
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Great tool to identify hot topics

What do you like best?

Moz's Fresh Web Explorer is a great an simple tool to get data around a topic/mentioning you are following.

You can expand your search using other parameters that are relevant for you, and that makes it a lot more valuable.

What do you dislike?

The tool is simple, so if you expect to get really deep insights that won't suit you.

Recommendations to others considering the product

I do recommend fresh web explorer if you are looking for a tool to quickly identify tropics that are relevant to you, that includes your industry, competitors or anything really that you might be focusing on.

What business problems are you solving with the product? What benefits have you realized?

We follow specific topics that were carved for our business, setting alerts let us key an eye on what we should invest on our content strategy at the moment.

What Social Media Monitoring solution do you use?

Thanks for letting us know!
Moz review by <span>Greg S.</span>
Greg S.
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Above Avergae

What do you like best?

it's super easy to set up and use. The alerts are helpful.

What do you dislike?

It's too simple to do anything more in depth with.

Recommendations to others considering the product

this is just a small part ov an overall plan

What business problems are you solving with the product? What benefits have you realized?

It gives us a first glance at the conversations going on. From there we use other tools to dive deeper but this is a great tool to use as the messenger.

Moz review by Agency in Consumer Electronics
Agency in Consumer Electronics
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Track your keywords with ease

What do you like best?

moz fresh web explorer Is a great way to track your keywords and your brand mentions. This let us know when someone was talking about our site and give us the ability to get a backlink

What do you dislike?

It can be buggy sometimes. You have to shit it down and restart it to work

Recommendations to others considering the product

This is a great option to increase backlinks to your site

What business problems are you solving with the product? What benefits have you realized?

We need to have a way to track all keywords for our brands. We also needed a way to track brand mentions so we can reach out and try to get backlinks

Moz review by User in Investment Management
User in Investment Management
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Overwhelming

What do you like best?

The ability to get the results straight to your inbox--and the mention authority listed with the results.

What do you dislike?

It's hard to really refine results--a lot is spam, a lot is overlooked due to the volume of results we've found we get. We're a small business, so I imagine it's even more overwhelming for larger businesses, organizations, and enterprises. Could use a bit more organization.

Recommendations to others considering the product

Be aware you will be receiving a lot of data -- probably more than you know what to do with! It's often difficult to sift through the junk to find anything of real value to you and your company. We've definitely caught some mentions we would have otherwise missed, but it's often overwhelming to find any legitimate brand mentions--especially if your company has a more common title or name, or if you're a larger organization.

What business problems are you solving with the product? What benefits have you realized?

We're looking to find any mention of our firm that would have otherwise gone unnoticed. We did discover that we had been mentioned at a higher volume than we previously thought --but a lot of the results were spammy and weren't of any use to us.

Moz review by <span>Aaron T.</span>
Aaron T.
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Simple and Useful

What do you like best?

The ease of use with and the fact that it is bundled with the Moz Pro suite.

What do you dislike?

It has some issues with filtering out large amount of spam content.

Recommendations to others considering the product

There are better monitoring tools available, but if you have a Moz Pro subscription and are not using any of the other monitoring tools, then I would certainly suggest using Fresh Web Explorer.

What business problems are you solving with the product? What benefits have you realized?

We were looking for a simple monitoring tool and found it through our Moz Pro subscription.

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Kate from G2 Crowd

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