Freshmarketer

(15)
4.4 out of 5 stars

Freshmarketer is an all in one conversion optimization suite. An easy tool to analyze, optimize & personalize your website.

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Freshmarketer Features

Analysis
Conversion Opportunities

Identifies poorly performing or problematic areas of a web page

Not enough data available

Side-By-Side Analysis

Overlays heatmaps on top of existing web pages

Not enough data available

Mobile Device Analysis

Optimizes to gather insight about mobile web browser visitors

Not enough data available

Data Quantification

Contextualizes web visitor behavior beyond pure data points and statistics

Not enough data available

Webpage Element Analysis

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

Not enough data available

Testing
Reporting
Heat Maps

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

Not enough data available

Session Replays

Records web visitor sessions

Not enough data available

Monitoring

Tracks and monitors web visitor behavior

Not enough data available

Data Segmentation

Segments collected data on predetermined criteria

Not enough data available

Reporting
Variation Testing
A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

82%
(Based on 5 reviews)
Conversion Goal

Able to set any user action as the conversion goal of the test.

Not enough data available

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

85%
(Based on 6 reviews)
Confidence Level

Able to view or adjust the necessary confidence level of your test.

82%
(Based on 6 reviews)
Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

n/a
Split URL Testing

Split web traffic to a page between two different URLs.

Not enough data available

Build
WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Not enough data available

Landing Pages

Build landing pages for user entry into the site.

Not enough data available

Reporting
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

97%
(Based on 5 reviews)
Reports and Dashboards

Access pre-built and custom reports and dashboards.

83%
(Based on 9 reviews)
Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

85%
(Based on 5 reviews)
Personalization
Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

91%
(Based on 5 reviews)
Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

Not enough data available

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

Not enough data available

In-Page Analytics
Click Reporting

View percentage and total click rates for any link on a page.

93%
(Based on 6 reviews)
Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

96%
(Based on 11 reviews)
Session Replays

Replay videos of user's interactions with your site.

91%
(Based on 7 reviews)
Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

88%
(Based on 9 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

83%
(Based on 8 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data available

QA Testing

Able to test that event and variable setup are reporting data accurately.

Not enough data available