Full Circle Insights

Full Circle Insights

4.1
(66)

Full Circle Insights structures everything for marketing responses, keeping track of the outcome of every touch whether it's from a lead or contact.

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Full Circle Insights Features

Lead Intelligence

Market Insights

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

89%
(Based on 8 reviews)

Account-level Insights

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

85%
(Based on 7 reviews)

Lead Analysis

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

85%
(Based on 8 reviews)

Lead Intelligence

Market Insights

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

79%
(Based on 7 reviews)

Account-level Insights

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

79%
(Based on 8 reviews)

Lead Analysis

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

83%
(Based on 8 reviews)

Lead Management

Segmentation

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

81%
(Based on 7 reviews)

Predictive Scoring

Automatically scores prospects based on behavior and engagement levels.

n/a

Account Identification

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

75%
(Based on 6 reviews)

Operations

Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

82%
(Based on 23 reviews)

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

82%
(Based on 21 reviews)

Lead Management

Segmentation

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

78%
(Based on 8 reviews)

Predictive Scoring

Automatically scores prospects based on behavior and engagement levels.

n/a

Account Identification

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

76%
(Based on 5 reviews)

Marketing Campaigns

Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

79%
(Based on 8 reviews)

Revenue Planning

Helps allocate marketing budget based predicted amount of incoming revenue.

80%
(Based on 6 reviews)

Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

82%
(Based on 6 reviews)

Opportunity Timeline

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

85%
(Based on 7 reviews)

Customization

Allows for custom report types to match the goals of a company.

83%
(Based on 8 reviews)

Discovery

Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

83%
(Based on 24 reviews)

Customer Retention

Collects insight into customer preferences

72%
(Based on 16 reviews)

Marketing Campaigns

Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

76%
(Based on 7 reviews)

Revenue Planning

Helps allocate marketing budget based predicted amount of incoming revenue.

70%
(Based on 8 reviews)

Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

70%
(Based on 6 reviews)

Opportunity Timeline

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

85%
(Based on 7 reviews)

Customization

Allows for custom report types to match the goals of a company.

91%
(Based on 7 reviews)

Campaign Execution

Email Campaigns

Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.

73%
(Based on 5 reviews)

Website Personalization

Provides tools that dynamically serve content, messaging, and calls-to-action.

n/a

Prioritized Accounts

Helps determine which accounts have the highest/lowest opportunity to convert.

80%
(Based on 6 reviews)

Trending Accounts

Helps determine the direction of each individual account and how to engage through specific content.

73%
(Based on 5 reviews)

Campaign Activity

Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

86%
(Based on 27 reviews)

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

83%
(Based on 28 reviews)

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

78%
(Based on 23 reviews)

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

66%
(Based on 18 reviews)

Platform

Multichannel Tracking

Collects marketing campaign performance data across multiple channels

76%
(Based on 24 reviews)