What do you like best?
That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance.
The customer support is really great as well and not only have I learnt tons of stuff from them but also do they offer great training within the tool, help setting up your dashboards and much more.
What do you dislike?
Nothing really. I had some issues with networks/channels that needed some work to add to my dashboards but the support team helped me out there.
Recommendations to others considering the product
If you're spending way too much time trying to get an overview of all your digital marketing spend - this is the tool for you (and yes it does so much more but for me this is the biggest win).
What business problems are you solving with the product? What benefits have you realized?
Like I mentioned before, Funnel makes my life so much easier when it comes to visualizing my ad spend. Based on that I can easily see where I may be overspending and where I can spend more.
It also makes reporting within the organization so much smoother and I don't have to spend as much time in meetings, explaining things, anymore.