Funnel.io

(44)
4.4 out of 5 stars

Funnel.io is a marketing analytics software for e-commerce companies and online marketers. Funnel automatically collects data from all your advertising platforms and connects it with your conversion data.

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Showing 44 Funnel.io reviews
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Funnel.io review by <span>Zdeněk H.</span>
Zdeněk H.
Validated Reviewer
Verified Current User
Review Source

"Solve all your problem with gatherig cost data from ANY source"

What do you like best?

- dimension mapping between Google Analytics and AdPlatforms (biggest pain for everybody who uses UTM parameters and would like to map data from Ad services to Google Analytics)

- great service - they really know how to do their job, you can trust them, that they can collect cost data from all systems you need

- greate support - do you have a problem? quick response, and quick reaction with a solution

- export all your data to the warehouse you prefer

What do you dislike?

When you have more country than you manage them separately. It is a minor disadvantage. (Funnel allow you to quickly copy your setting)

Recommendations to others considering the product

Do you have more than 5 AdPlatforms? Do you spend 1 day monthly be collecting cost data from them? Think about Funnel.io

What business problems are you solving with the product? What benefits have you realized?

We have a 20 different AdPlatforms in 4 countries - we need to automate gathering cost information.

We need to do reporting and use this data in other systems (CRM ...) Funnel alow us just connect GA and AdPlatforms and make greate accurate report thru Data Studio. And with BigQuery export we can use our data everywhere we need. It is time sever. And also they manage all the connection, so it is worth of money.

Funnel UI is very useful to manage a lot of complicated rules for dimension mapping - readable for non-programer. It can use Analyst or Marketing manager as well.

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Funnel.io review by <span>Pierre L.</span>
Pierre L.
Validated Reviewer
Verified Current User
Review Source

"Awesome Product for Reporting and being Professionnal with Client"

What do you like best?

Funnel is easy to set-up and use. I also love the fact that Funnel auto-tag UTMs in Facebook Ads which saved me countless hours over the months. It saves me time while doing my Weekly Reporting and it shows my clients some professionalism along the way.

Their support is always responsive. I've never waited more than a couple hours sometimes for very complicated answers.

What do you dislike?

I've been using Funnel for more than a year. I found a couple bugs but the product team solved them in just a couple hours.

What business problems are you solving with the product? What benefits have you realized?

Weekly Reporting: We used to take 5 hours per week. We now take 1 hour to report to all our clients.

Tagging URLs on Facebook: We used to tag URLs without much granularity (it would take too much time), Funnel does it automatically.

Reporting Center: my clients now access an online portal where they can see all their reporting.

What Marketing Analytics solution do you use?

Thanks for letting us know!
Funnel.io review by <span>Escobar P.</span>
Escobar P.
Validated Reviewer
Verified Current User
Review Source

"Funnel = Simple set up"

What do you like best?

The support team is always willing to help. Besides of that, they can bring you better ways to tackle your problem using the Funnel features.

The capability to export data to BigQuery is amazing.

This new feature to implement custom dimensions is very useful.

What do you dislike?

There isn't an implementation to filter results on data explorer view.

It would be nice if I could use custom dimensions as an option in the rules to create a dimension.

It would be nice if the migration process could be run more frequently. Maybe add an option to run the migration process hourly.

Recommendations to others considering the product

If you want to save time and get excellent results, then use Funnel.io.

What business problems are you solving with the product? What benefits have you realized?

Gathering cost data from different ad platforms.

* Benefits

- The time consumed by our developers on creating our cost importers can be now used to develop new features on our site.

Funnel.io review by <span>Robin A.</span>
Robin A.
Validated Reviewer
Verified Current User
Review Source

"Great timesaver with simple setup"

What do you like best?

Ease of use, especially how easy it is to set up new connections to different data sources. Also very intuitive setup of dimensions to group data. Great and quick dashboards that makes it possible to get a realtime overview of all your marketing channels without any manual work.

What do you dislike?

Detailed information on users/sessions from Google Analytics can not be imported.

Recommendations to others considering the product

If you spend way too much time collecting data from different advertising dashboards and summing it up in Excel then Funnel is a perfect fit for you. A great tool to get a realtime view of your marketing spend without any hassle.

What business problems are you solving with the product? What benefits have you realized?

The best benefit is all the time we save on not mining data from several different systems and try to sum it up in Excel.

Funnel.io review by <span>Sophie C.</span>
Sophie C.
Validated Reviewer
Verified Current User
Review Source

"Such a timesaver!"

What do you like best?

Seamless and easy way to integrate ad spends across countless networks, and automatically produce reports. What used to take up to an hour to run now I can do in 10 minutes!

What do you dislike?

Nothing - plus support responses are really quick and helpful so if there is an issue or error it's addressed quickly.

Recommendations to others considering the product

Give it a go on the free trial, and make sure you set up your custom dimensions. Use Funnel's excellent resources!

What business problems are you solving with the product? What benefits have you realized?

Reporting across our business on marketing spends is so much easier now - pushing all the data into google sheets means we can present data studio reports to internal and external stakeholders without the pain of countless excel shreadsheets flying back and forwards.

Funnel.io review by <span>Drew L.</span>
Drew L.
Validated Reviewer
Review Source

"Great Product with the Support to back it up"

What do you like best?

Their customer support is fantastic. Whenever I have an issue they are quick to get it resolved. The product has simplified our lives and given us greater insight into our marketing spend. We spend across about 10+ channels at any given time. Funnel allows us to ditch the spreadsheet and the chore of pulling spend data from every channel every day.

What do you dislike?

They don't have control over when channels update their APIs. For instance, we had an issue getting spend data from Pinterest for a while. Something tells me it wasn't negligence of Funnel's side but just Pinterest changing their API.

What business problems are you solving with the product? What benefits have you realized?

The initial problem was to eliminate the daily chore of retrieving and summarizing our ad spend every day. One member of our growth team was responsible for this and the process was just awful. Funnel eliminated that chore and automatically pulls all the spend data into our DB. In addition, we have been more granular data we can report on and alert our marketing managers on which Ads have the highest ROAS.

Kate from G2 Crowd

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