What do you like best?
- dimension mapping between Google Analytics and AdPlatforms (biggest pain for everybody who uses UTM parameters and would like to map data from Ad services to Google Analytics)
- great service - they really know how to do their job, you can trust them, that they can collect cost data from all systems you need
- greate support - do you have a problem? quick response, and quick reaction with a solution
- export all your data to the warehouse you prefer
What do you dislike?
When you have more country than you manage them separately. It is a minor disadvantage. (Funnel allow you to quickly copy your setting)
Recommendations to others considering the product
Do you have more than 5 AdPlatforms? Do you spend 1 day monthly be collecting cost data from them? Think about Funnel.io
What business problems are you solving with the product? What benefits have you realized?
We have a 20 different AdPlatforms in 4 countries - we need to automate gathering cost information.
We need to do reporting and use this data in other systems (CRM ...) Funnel alow us just connect GA and AdPlatforms and make greate accurate report thru Data Studio. And with BigQuery export we can use our data everywhere we need. It is time sever. And also they manage all the connection, so it is worth of money.
Funnel UI is very useful to manage a lot of complicated rules for dimension mapping - readable for non-programer. It can use Analyst or Marketing manager as well.