Funnel.io

4.4
(62)

Funnel.io is a marketing analytics software for e-commerce companies and online marketers. Funnel automatically collects data from all your advertising platforms and connects it with your conversion data.

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Funnel.io review by Henry M.
Henry M.
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"Great tool to combine Google Analytics data and ad plattform costdata"

What do you like best?

I like the fact the Funnel gives you both Google Analytics data and ad plattform data in one place for great insight on how all digital channels are performing in terms of traffic, conversions and costs. Great dashboard and reporting capabilities. Easy to use and setup. You have basically every metric there is from Analytics + the cost data from ad platforms. Supports also building your own custom metrics. You can also upload ad platform data to Google analytics through Funnel which is a very nice feature!

What do you dislike?

Nothing bad to say about Funnel. It delivers what I expect. I've had some problems with data discrepancies regarding ecom transactions but the Funnel team helped with that fast with manual uploads of sales data. The data explorer feature could be a bit more intuitive and I've had a hard time figuring out how to match all the sources to different dimensions.

Recommendations to others considering the product

I recommend everyone to try out Funnel if you need good forecasting capabilities for marketing channels and comparison on current and past performance. This gives you a quick way of seeing trends both good or bad.

What business problems are you solving with the product? What benefits have you realized?

Forecasting spend, traffic and sales levels for given periods. I'm able to just in minutes get a overall look of our spend levels and where we are going to land on totals and individual marketing channels. I can also easily compare past performance with current performance and see trends very quickly.

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Funnel.io review by Greg D.
Greg D.
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"Funnel has allowed us to do more with fewer team members and fewer hours"

What do you like best?

I love the fact that Funnel allows you to essentially just combine all of your advertising data from all of the different advertising platforms you use into one big data set that you can then use to create automated reporting dashboards in Google Data Studio. We've saved hundreds, if not thousands, of hours by letting Funnel do the heavy lifting for us, so that we can focus more on analysis and campaign improvements, rather than just compiling the data.

What do you dislike?

I honestly can't really think of anything that I dislike about Funnel. The product is great, the service is great, the price we pay for the product is fair and more than makes up for the amount of hours of manual work it saves us.

Recommendations to others considering the product

If you use multiple advertising platforms, you shouldn't hesitate and just buy a Funnel subscription and save yourself a lot of time and energy.

What business problems are you solving with the product? What benefits have you realized?

Like I said before, we don't have to spend time manually compiling campaign data from all sources.

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Funnel.io review by Greg J.
Greg J.
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"A Work-in-Progress but Customer Support Has Been Fantastic"

What do you like best?

Even in areas where Funnel may not excel at the moment, the customer support team has been essential to helping us implement this platform in our reporting/analytics workflow. They've been nothing short of responsive, receptive and helpful when we have questions or suggestions, and they're more than willing to explore creating new API connections for platforms they don't currently support.

What do you dislike?

You won't find every single platform supported in Funnel at the moment. If you're an agency, this might be a problem depending on what platforms you need to report on, but if you're a smaller business, you'll probably find everything you need. It's also important to note that the library of supported/connected apps and platforms is growing regularly, so there's still plenty of room for Funnel to grow.

Recommendations to others considering the product

Work closely with their sales and support team to find out exactly how they can help your business with Funnel. Chances are, if they don't have a feature or support something that you need to right now, they'll be willing to work on updating their platform to support it.

What business problems are you solving with the product? What benefits have you realized?

Managing spends across all digital platforms has always been a major challenge, and Funnel allows us to visualize actual vs. budgeted spends on a monthly basis at a glance. In addition, we're currently working Funnel into our monthly reporting workflow, which has always been a massive headache due to its manual nature. Funnel will help us streamline and automate much of that workflow and allow us to focus on analysis and recommendations rather than building reports every month.

What Marketing Analytics solution do you use?

Thanks for letting us know!
Funnel.io review by Aria S.
Aria S.
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"Let us solidly offload our marketing integration efforts"

What do you like best?

The ability to export data tables to S3 for further integration has saved us endless hours for integration; the ability to pick up data from S3 has also been super useful.

What do you dislike?

For what we need, Funnel's the perfect tool. They get data in and organized, we can get what we need out for analysis and comparison. There's nothing to dislike.

Recommendations to others considering the product

Integrate your marketing data and get to building your own business analysis!

What business problems are you solving with the product? What benefits have you realized?

We're building a data analytics and business intelligence team. Funnel.io took a third of the work off our plate by handling everything marketing, without sacrificing the power to integrate with what we build. The ability to offload the work without giving up control has let us rely on them far more than most tools.

Funnel.io review by Fabio K.
Fabio K.
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"great time saver!"

What do you like best?

the plethora of connectors

the bigquery connector that updates regularly every 6 hours

the simplicity of mapping/editing the schema and how it propagates to BigQuery

What do you dislike?

the documentation on what each metric/dimension means is not always 100% accurate

Recommendations to others considering the product

just be careful when managing multiple reports from the same source. That tends to convolute the warehouse schema . One way around it is to have one export with all data and then views on top of it that simply filter on funnel_source_id

What business problems are you solving with the product? What benefits have you realized?

multiple clients with multiple marketing platforms need their data to be collected and displayed to them. Funnel helps us download data from the widest range of marketing platforms with ease so we spend more time with clients discussing strategy

Funnel.io review by Zdeněk H.
Zdeněk H.
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"Solve all your problem with gatherig cost data from ANY source"

What do you like best?

- dimension mapping between Google Analytics and AdPlatforms (biggest pain for everybody who uses UTM parameters and would like to map data from Ad services to Google Analytics)

- great service - they really know how to do their job, you can trust them, that they can collect cost data from all systems you need

- greate support - do you have a problem? quick response, and quick reaction with a solution

- export all your data to the warehouse you prefer

What do you dislike?

When you have more country than you manage them separately. It is a minor disadvantage. (Funnel allow you to quickly copy your setting)

Recommendations to others considering the product

Do you have more than 5 AdPlatforms? Do you spend 1 day monthly be collecting cost data from them? Think about Funnel.io

What business problems are you solving with the product? What benefits have you realized?

We have a 20 different AdPlatforms in 4 countries - we need to automate gathering cost information.

We need to do reporting and use this data in other systems (CRM ...) Funnel alow us just connect GA and AdPlatforms and make greate accurate report thru Data Studio. And with BigQuery export we can use our data everywhere we need. It is time sever. And also they manage all the connection, so it is worth of money.

Funnel UI is very useful to manage a lot of complicated rules for dimension mapping - readable for non-programer. It can use Analyst or Marketing manager as well.

Funnel.io review by Pierre L.
Pierre L.
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"Awesome Product for Reporting and being Professionnal with Client"

What do you like best?

Funnel is easy to set-up and use. I also love the fact that Funnel auto-tag UTMs in Facebook Ads which saved me countless hours over the months. It saves me time while doing my Weekly Reporting and it shows my clients some professionalism along the way.

Their support is always responsive. I've never waited more than a couple hours sometimes for very complicated answers.

What do you dislike?

I've been using Funnel for more than a year. I found a couple bugs but the product team solved them in just a couple hours.

What business problems are you solving with the product? What benefits have you realized?

Weekly Reporting: We used to take 5 hours per week. We now take 1 hour to report to all our clients.

Tagging URLs on Facebook: We used to tag URLs without much granularity (it would take too much time), Funnel does it automatically.

Reporting Center: my clients now access an online portal where they can see all their reporting.

Funnel.io review by Escobar P.
Escobar P.
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"Funnel = Simple set up"

What do you like best?

The support team is always willing to help. Besides of that, they can bring you better ways to tackle your problem using the Funnel features.

The capability to export data to BigQuery is amazing.

This new feature to implement custom dimensions is very useful.

What do you dislike?

There isn't an implementation to filter results on data explorer view.

It would be nice if I could use custom dimensions as an option in the rules to create a dimension.

It would be nice if the migration process could be run more frequently. Maybe add an option to run the migration process hourly.

Recommendations to others considering the product

If you want to save time and get excellent results, then use Funnel.io.

What business problems are you solving with the product? What benefits have you realized?

Gathering cost data from different ad platforms.

* Benefits

- The time consumed by our developers on creating our cost importers can be now used to develop new features on our site.

Funnel.io review by Bianca B.
Bianca B.
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"Great for analyzing advertising spending and budget"

What do you like best?

Funnel makes viewing in house expenses, as well as external expenses and spending easily trackable. To be able to share data to Google Analytics (even for channels that aren't affiliated with Google) helps a lot/makes the job easy especially when it saves SO much time on manual entry.

What do you dislike?

I don't have too much to dislike about Funnel.io considering mostly every time I have used this software, it has given me no problem - it is user friendly, very manageable, easy to analyze, import and export.

Recommendations to others considering the product

I'd recommend Funnel.io for its ease of use and functionality in the fact the program learns and analyzes numbers better than people (scary, huh)?

What business problems are you solving with the product? What benefits have you realized?

Solving the problem of spending countless hours manually entering budget and spending information, whereas Funnel (literally) analyzes costs thoroughly, all from one place. I guess that's why they named the program Funnel!

Funnel.io review by Robin A.
Robin A.
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"Great timesaver with simple setup"

What do you like best?

Ease of use, especially how easy it is to set up new connections to different data sources. Also very intuitive setup of dimensions to group data. Great and quick dashboards that makes it possible to get a realtime overview of all your marketing channels without any manual work.

What do you dislike?

Detailed information on users/sessions from Google Analytics can not be imported.

Recommendations to others considering the product

If you spend way too much time collecting data from different advertising dashboards and summing it up in Excel then Funnel is a perfect fit for you. A great tool to get a realtime view of your marketing spend without any hassle.

What business problems are you solving with the product? What benefits have you realized?

The best benefit is all the time we save on not mining data from several different systems and try to sum it up in Excel.

Funnel.io review by Sophie C.
Sophie C.
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"Such a timesaver!"

What do you like best?

Seamless and easy way to integrate ad spends across countless networks, and automatically produce reports. What used to take up to an hour to run now I can do in 10 minutes!

What do you dislike?

Nothing - plus support responses are really quick and helpful so if there is an issue or error it's addressed quickly.

Recommendations to others considering the product

Give it a go on the free trial, and make sure you set up your custom dimensions. Use Funnel's excellent resources!

What business problems are you solving with the product? What benefits have you realized?

Reporting across our business on marketing spends is so much easier now - pushing all the data into google sheets means we can present data studio reports to internal and external stakeholders without the pain of countless excel shreadsheets flying back and forwards.

Funnel.io review by Drew L.
Drew L.
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"Great Product with the Support to back it up"

What do you like best?

Their customer support is fantastic. Whenever I have an issue they are quick to get it resolved. The product has simplified our lives and given us greater insight into our marketing spend. We spend across about 10+ channels at any given time. Funnel allows us to ditch the spreadsheet and the chore of pulling spend data from every channel every day.

What do you dislike?

They don't have control over when channels update their APIs. For instance, we had an issue getting spend data from Pinterest for a while. Something tells me it wasn't negligence of Funnel's side but just Pinterest changing their API.

What business problems are you solving with the product? What benefits have you realized?

The initial problem was to eliminate the daily chore of retrieving and summarizing our ad spend every day. One member of our growth team was responsible for this and the process was just awful. Funnel eliminated that chore and automatically pulls all the spend data into our DB. In addition, we have been more granular data we can report on and alert our marketing managers on which Ads have the highest ROAS.

Funnel.io review by Michelle L.
Michelle L.
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"Great Platform for Consolidating Ad Platform Data"

What do you like best?

It is easy to use and includes pretty much every ad platform you can think of. The data explorer lets you combine different sources to make cross-channel trends quickly.

What do you dislike?

I don't like how there is no ad-level or page-level data included. I feel like this is a big miss and it will need to be included in the future for it to work long-term.

Recommendations to others considering the product

It integrates nicely into Google Data Studio. You will likely still need another software to make the actual final reports. Go into it with the knowledge that ad-level and page-level data isn't collected through this platform.

What business problems are you solving with the product? What benefits have you realized?

We have been able to automate cross-channel reporting. This saves a ton of time on reporting.

Funnel.io review by Tomas L.
Tomas L.
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"Take control of your ad spend"

What do you like best?

That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance.

The customer support is really great as well and not only have I learnt tons of stuff from them but also do they offer great training within the tool, help setting up your dashboards and much more.

What do you dislike?

Nothing really. I had some issues with networks/channels that needed some work to add to my dashboards but the support team helped me out there.

Recommendations to others considering the product

If you're spending way too much time trying to get an overview of all your digital marketing spend - this is the tool for you (and yes it does so much more but for me this is the biggest win).

What business problems are you solving with the product? What benefits have you realized?

Like I mentioned before, Funnel makes my life so much easier when it comes to visualizing my ad spend. Based on that I can easily see where I may be overspending and where I can spend more.

It also makes reporting within the organization so much smoother and I don't have to spend as much time in meetings, explaining things, anymore.

Funnel.io review by Daniela C.
Daniela C.
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"Funnel makes my life so substantially simple"

What do you like best?

That I don't need to put in hours a really long time every month, dissecting all my movement sources. Channel gives me all that I require initially.

The client bolster is extremely incredible too and not just have I learnt huge amounts of stuff from them yet additionally do they offer awesome preparing inside the apparatus, help setting up your dashboards and substantially more.

What do you dislike?

Nothing truly. I had a few issues with systems/channels that required some work to add to my dashboards however the help group bailed me out there.

Recommendations to others considering the product

In case you're investing an excessive amount of energy attempting to get a diagram of all your advanced promoting spend.

What business problems are you solving with the product? What benefits have you realized?

Funnel makes my life so substantially simpler with regards to picturing my promotion spend. In view of that I can without much of a stretch see where I might overspend and where I can spend more.

It additionally makes revealing inside the association so much smoother and I don't need to invest as much energy in gatherings, clarifying things, any longer.

Funnel.io review by Michael T.
Michael T.
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"Within an hour of signing up for Funnel, we automated weekly reporting for all 40 of our clients."

What do you like best?

Funnel integrates with all the ad networks (not just the big 3) to connect your spend data to your google analytics conversion data. It's extremely easy to connect to a new channel, and their custom dashboards let you report on performance in really any way you need to. Their customer service is brilliant, and they're refreshingly honest about what the product doesn't (yet) do.

What do you dislike?

Funnel does not currently connect with analytics packages other than GA, like Mixpanel, and for the data to associate correctly the campaign name needs to match your utm_campaign. If these two limitations were solved I'd give Funnel a 10/10.

Recommendations to others considering the product

If you aren't using Google Analytics, or you aren't doing much paid marketing, this probably isn't for you. However if you are, this is the perfect product.

What business problems are you solving with the product? What benefits have you realized?

We use Funnel for our weekly performance reporting for clients. It has saved us at least 3-4 hours a week per strategist at our agency, and the pricing is really reasonable for what you get.

Funnel.io review by Jonny D.
Jonny D.
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"A great product that just continues to improve"

What do you like best?

The channels and custom reports.

I also really like the web explorer and easy data upload features.

The custom reports specific to Crowdcube are also highly beneficial in learning how our marketing funnel is building and developing.

What do you dislike?

No attribution reporting, no google sheets yet! More LTV insight and analysis.

No link to google sheets yet.

The Reporting suite is not yet good enough and I have after time stopped using it.

The site product navigation could be a little improved.

Recommendations to others considering the product

Funnel is an additional cost on top of your analytics suite. However the insight and granularity is excellent. If you want to be an advanced marketer then you need to view the whole funnel and report on it. Not just but channel or source medium.

What business problems are you solving with the product? What benefits have you realized?

First Click, Last click, a full funnel view thats better than GA. Non sampled data and attribution.

Funnel.io review by Cristian G.
Cristian G.
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"Funnel.io help me."

What do you like best?

I like this tool because I can do my work very quickly and I don't have to spend so much time each day, I don’t need to check daily all my traffic. At the moment Funnel provides me all I need. I like the customer support and they can give you a nice training about the tool, they can help you how to set up your Google Analytics data.

What do you dislike?

Too much stuff and functions on dashboard. Some features are not intuitive and I have to search for them in order to get help on how to use it.

Recommendations to others considering the product

Please check out Funnel if you want some nice forecasting features for business and marketing.

What business problems are you solving with the product? What benefits have you realized?

This great tool Funnel.io help me to see the financial reports like ROI and I can see these costs automatically and I don’t need to set up manual data.

Funnel.io review by Adam P.
Adam P.
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"Automation at its best"

What do you like best?

The ease of use combined with the time we've saved from manual reporting and automatically exporting data to google sheets.

What do you dislike?

There's not much to dislike. It just doesn't integrate with one of our small channels, but only because that channel doesn't provide the information we need to be able to get accurate data. But Funnel did try and integrate. It works with every other channel though.

Recommendations to others considering the product

Take the time to build out your own custom dimensions, it helps add granularity to reporting.

What business problems are you solving with the product? What benefits have you realized?

Automation. It was previously a very manual process of getting cost data by different channels and dimensions, now it's automated and flows into Google sheets. We went a step further and push that data into our own BI tool so we can see additional metrics based on our own data.

Funnel.io review by Tobias T.
Tobias T.
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"Great Marketing Analytics Tool for Online Marketers"

What do you like best?

I like the best that I finally have a single platform for all cost data. I get data from all my clients ad platforms into Funnel and can hence easily see what is working and what isn't. This saves me a lot of hours on a weekly basis and gives me greater control in general.

What do you dislike?

I dislike the fact that Funnel wasn't invented earlier. I've wasted weeks of my life doing something that Funnel could've done for me automatically.

What business problems are you solving with the product? What benefits have you realized?

Reporting for all my clients. One of the biggest benefits with Funnel is that I have always up-to-date data under the same roof and that I can see and compare ROI from all platforms. Being able to group data and create custom dimensions is also a great feature to have when working with multi-market e-commerce companies.

Funnel.io review by Adam S.
Adam S.
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"Game changer"

What do you like best?

Funnel is what our entire team - both digital specialists and account executives - use to stay in sync for all clients across our agency. We simply could not do what we do without it.

What do you dislike?

At present Funnel only works with data at the Campaign level. The ultimate feature for us would be to have data available at the Ad Group level as well.

Recommendations to others considering the product

Go through the teething issues (& use Funnel's support if necessary) to get it working for your configuration. Once it is working, it will repay you manyfold.

What business problems are you solving with the product? What benefits have you realized?

Funnel enables us to adopt a Single Source of Truth across all digital platforms. It ties GA session data with each ad platforms' cost data enabling us to compare each channel's performance with each other on an apples and apples basis.

Funnel.io review by Caitlin B.
Caitlin B.
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"Finally, we can automate our dashboards!"

What do you like best?

Easily integrates with most advertising platforms as well as Google sheets.

What do you dislike?

takes a little bit of time to understand how to create and utilize data transformations.

Recommendations to others considering the product

If you do data pulls manually, stop right now and get signed up for funnel.io. Save your team time and energy.

What business problems are you solving with the product? What benefits have you realized?

We create 30 or so dashboards a month for our clients pertaining to marketing analytics. We used to do them manually every month. With funnel.io we've been able to automate the process and use more hours for strategy vs. data pulling.

Funnel.io review by Therese F.
Therese F.
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"Great tool to make reporting easier!"

What do you like best?

I love how Funnel.io pulls spend data from multiple sources and automatically pushes this data to my reports in Google Sheets, so I no longer have to manually log into 10+ different advertising accounts and export data to track ROI by channel.

What do you dislike?

I wish it could pull data on the Ad Group level, not just Ad Campaign. But I hear this feature is coming soon!

What business problems are you solving with the product? What benefits have you realized?

Funnel.io helps automate our reporting so we can see ROI and cost per metrics without having to manually pull spend data from multiple sources.

Funnel.io review by Christian F.
Christian F.
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"Incredible!"

What do you like best?

This platform does all the hard work for me. Instead of spending hours collecting all this data in one place for my bosses, Funnel.io does all the collecting for me! Now, all I have to do is send my bosses the report. Funnel.io has made my job so much easier and has provided me with everything I need to get the proper data and reports. Also, if I had any questions, they were there for me every step of the way.

What do you dislike?

Nothing at all. This product does exactly what I thought it would and more.

Recommendations to others considering the product

Get this product!

What business problems are you solving with the product? What benefits have you realized?

No longer having to collect data on my own. Now, Funnel.io does it for me.

Funnel.io review by User in Internet
User in Internet
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"Funnel's customer service is top notch! "

What do you like best?

Funnel's response time to questions/inquiries are always prompt and handled in a professional manner. They also take every feature request into consideration, and often times will build against, which is a great incentive to continue providing the feedback.

What do you dislike?

1) If more than a handful of channels in funnel are entered, it will slow down/severely delay the webpage from loading.

2) Time zones make emergency requests take longer. We're in EST, so if we don't send a request before the day ends for your team, we won't receive a response until the next day.

Recommendations to others considering the product

Provide as much feedback as you can to their team so they can continuously work to improve the product.

What business problems are you solving with the product? What benefits have you realized?

We're trying to streamline reporting for our paid reporting, and Funnel has significantly reduced the time we spend pulling manual reporting, with more accuracy as well.

Funnel.io review by Administrator
Administrator
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"Great Platform"

What do you like best?

I like how easy it is to use and the amount of features to choose from. It's also fairly reliable. Their customer support is always very helpful as well. The analytics seem to go above and beyond other sources. It also offers a wide range of flexibility.

What do you dislike?

The monthly rate is quite high and there are minor limitations to the data presentation. I wish the GUI was more in depth and they should add the ability to create custom reports.

What business problems are you solving with the product? What benefits have you realized?

It allows me to quickly review a channel's performance and evaluate the performance based on common data across multiple online marketing channels. It has made our office more efficient and removed the need for us to import cost data into Google analytics.

Funnel.io review by Sandesh K.
Sandesh K.
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"Looks good"

What do you like best?

Funnel.io looks good but it little bit harder to work on it . Like analyzing the reports.

What do you dislike?

As i told it is good for me but if you can reduce the cost it and make it more simple that will be great.

Recommendations to others considering the product

make the dashboard more simple and reduce the cost

What business problems are you solving with the product? What benefits have you realized?

Segmentation and reports are very importations factors for marketing and i am doing analysis with this

Funnel.io review by User
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"Great for merging cross team data"

What do you like best?

Funnel is great to pull performance data across all your teams needs into one place. It offers a high level overview of cross channel spend and performance and avoid wasting time within each specific ad platform.

What do you dislike?

Creating dashboards can be a confusing process given all the various metrics however the Funnel IO webinars are great resources.

Recommendations to others considering the product

Use the webinar resources for any additional learnings and how to leverage the platform to its full capabilities!

What business problems are you solving with the product? What benefits have you realized?

Using Funnel.io to help track cross channel spend and performance.

Funnel.io review by Edwin P.
Edwin P.
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"Makes Cross-Channel Reporting and Full-Funnel View Easy"

What do you like best?

Extremely data agnostic. Connects to any and every platform I've needed in terms of both analytics and advertising. Also offers spreadsheet uploads for any platform not currently supported by it's daily data pull!

And the ability to create dashboards pulling from the exact metrics I want makes full-funnel analysis streamlines, and reporting to clients couldn't be easier.

What do you dislike?

Some things aren't intuitive. There's a "dashboard" tab that doesn't actually show the dashboards (not sure why), and some there some wonky naming structure "settings" vs "configuration settings". Pretty minor stuff all around though.

Recommendations to others considering the product

The support is top notch, so definitely reach out with any issues.

What business problems are you solving with the product? What benefits have you realized?

As mentioned, full-funnel analysis across multiple channels has become very easy AND reporting on performance with bespoke metrics makes my clients very happy.

Funnel.io review by Administrator in Apparel & Fashion
Administrator in Apparel & Fashion
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"Matching cost data with GA data easily"

What do you like best?

I like the possibility to create custom dmension and custom metrics to have incredible detailed reports. It is also possibile to upload cost data occurred with smaller agencies that are not included in the funnel network (which contains big names).

The tool is very fast on generating reports having cost data.

What do you dislike?

I don't like the integration with Facebook, that is a little liacking. It's not possible to integrate at insertion level, but only at campaign level.

Recommendations to others considering the product

It's a little tricky at the beginning to get used to the process to create custom dimensios, but with some patience you can create some interest reports in the fastet way I've experienced at the moment.

What business problems are you solving with the product? What benefits have you realized?

I now can analyze my advertising campaigns performances really faster in smooter.

Funnel.io review by Khalid N.
Khalid N.
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"A strong product that is still being developed"

What do you like best?

A great Customer support service that will go to great lengths to help you as a customer

What do you dislike?

There are still some small quirks that needs to be worked out, but all in all it is great

What business problems are you solving with the product? What benefits have you realized?

Collect all marketing spend

Funnel.io review by Cyrene R.
Cyrene R.
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"Funnel makes it easy"

What do you like best?

The best thing I like about funnel is that it allows me to maximise the value of my Google Adwords campaign via. Its VOAS and Value tab makes it easier to allocate budget at a glance hereby making my campaigns a winner.

What do you dislike?

What I dislike is the fact that I have to manually do the computations for percentage unlike in Google wherein it reflects the percentage of increase/ decrease or change value. I hope this can be added soon so I don't have to do it manually.

I can't upload See screencast of verification: https://www.screencast.com/t/Tv43wi5E

What business problems are you solving with the product? What benefits have you realized?

Two things that Funnel was able to solved are: Proper allocation of budgets based on VOAS and accurate measurement of the goals / conversions per client.

Funnel.io review by Anwar A.
Anwar A.
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"A time saving tool that represents the perfect addition to - in our case - Google Analytics!"

What do you like best?

Excellent Support. T dimensions features are awesome!

What do you dislike?

It takes some time until the tool and the ad campaigns are prepared properly.

Recommendations to others considering the product

Your adcampaings may need some changes in order to appear in a wanted way in funnel. Mainly regarding the naming conventions in our case.

What business problems are you solving with the product? What benefits have you realized?

We do save about eight to ten hours per month and we profit from the tool when it comes to decision support. It helps a lot to determine how the marketing budget should be shifted.

Funnel.io review by User
User
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"Easy set up, easy custom and time saving"

What do you like best?

Funnel was easy to set up for cost import, report creation

Lot of data available from different platform

Custom dimension is very useful to create reports according to marketing objectivs

Very time saving by centralization

Support really reactive

What do you dislike?

Some Google Analytics limits on attribution

Not all metrics are available

What business problems are you solving with the product? What benefits have you realized?

We save a lot of time in reporting!

We access and gather a lot of data on data studio reports

Reporting is more detailed and adapted to evolving marketing strategy

Funnel.io review by Daciana D.
Daciana D.
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"Funnel io a wonderful marketing tool"

What do you like best?

The dashboard is effective and gives you the choice to custom the metrics and easily organize your work

What do you dislike?

I really don't had bad experiences with this software. i am happy using it

Recommendations to others considering the product

Just make an account with Funnel.io and integrate other software you allready using. It's the perfect combo.

What business problems are you solving with the product? What benefits have you realized?

I can now integrate Funnel.io with my Google Analytics account very easy and this helps me to work in a more organized way. It really simplifies my tasks.

Funnel.io review by User
User
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"Great product and great customer service"

What do you like best?

The client focus and product. They really try to help you out on each separate edge case.

What do you dislike?

The product is still early stage I think, but they showed to be knowledgeable enough to tailor this product even further to the wishes of each customer and partner.

What business problems are you solving with the product? What benefits have you realized?

(cost) reporting in spreadsheets is history. This saves a lot of time and human error doesn't have a chance any more

Funnel.io review by Shabnam M.
Shabnam M.
Validated Reviewer
Verified Current User
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content

"Marketing Coordinator"

What do you like best?

Integration with GA

Possibility to track registrations from specific UTMs

Great support team!

What do you dislike?

So sensitive to minor differences in UTM links

Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

What business problems are you solving with the product? What benefits have you realized?

Being able to calculate our UAC - funnel is the tool to go to for me.

Funnel.io review by L B.
L B.
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content

"Wonderful tool for managing data collection and market reports"

What do you like best?

Dashboard feature is wonderful and allows you to visualize and easily organize

What do you dislike?

I think there needs to be more user friendly guides and tutorials to learn to utilize this robust tool

What business problems are you solving with the product? What benefits have you realized?

We wanted to bring our marketing reporting to the next level. Before using Funnel, we were doing analysis only on Excel. This is such a wonderful tool to allow us to track and visualize our data

Funnel.io review by Tobias H.
Tobias H.
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"Funnel makes your headache go away!"

What do you like best?

One slick system to keep all of your cost and budget related info in one place. Earlier that info could be spread out in several different systems and a nightmare to manage.

What do you dislike?

Nothing that comes to mind. The small issues that have come up have been fixed shortly after i mention them to support.

What business problems are you solving with the product? What benefits have you realized?

Mainly budget issues.

Funnel.io review by User
User
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"Great tool for reporting"

What do you like best?

Easy to build dashboards that you can share easily with team members. Straight forward that allows you to connects to everything digital across SEM, Display, and Social

What do you dislike?

Funnel does lack a few features such as ad reporting, campaign level reporting and funnel reporting, all of which are necessary metrics for accurate analytics.

Recommendations to others considering the product

If you're looking for a low cost tool, I would suggest trying Funnel.io. It's great for small to medium sized businesses. I recommend using the 30 day free trial before purchasing.

What business problems are you solving with the product? What benefits have you realized?

Cost saving and cross collaboration

Funnel.io review by Peter v.
Peter v.
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Verified Current User
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content

"Great Stuff, helps me to shortcut my processes"

What do you like best?

more control over my costs in a fragmented world

What do you dislike?

i am still waiting for some features like targets and sometimes the mapping prefs changes, but overall i am very happy with funnel

What business problems are you solving with the product? What benefits have you realized?

reporting to finance, cost control, budget planning

Funnel.io review by Jesse R.
Jesse R.
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"Great software and simple"

What do you like best?

Media sources work like a charm, and with customized measurements and metrics it's simple to imagine basically any unique KPI you may need.

What do you dislike?

Charts have some restrictions, however these problems can typically be bypassed by reconsidering and streamlining information discussion

What business problems are you solving with the product? What benefits have you realized?

Great presentations and very good KPI

Funnel.io review by User in Information Technology and Services
User in Information Technology and Services
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content

"Two thumbs up: Great price and great program"

What do you like best?

I like the ability to establish our own custom metrics as well as find performance analysis in one central place. If you're a business who is running different campaigns across various channels, Funnel.io is a MUST for you. Not only does it have so many different features, it also is available for a very low price.

What do you dislike?

Although I am just trying this software out right now, I have no complaints so far.

What business problems are you solving with the product? What benefits have you realized?

We are able to see overall performance and traffic across channels.

Funnel.io review by Alexander L.
Alexander L.
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"Funnel.io: Time-saving and easy to use"

What do you like best?

I like the interface and the one click-connect setups. It's very easy to use!

What do you dislike?

I miss some data connections like full integration to Google Analytics, Search Console and Adwords.

What business problems are you solving with the product? What benefits have you realized?

I save a lot of time since I know can have my aggregated reports and act on deviations really fast.

Funnel.io review by Rafal S.
Rafal S.
Validated Reviewer
Review Source
content

"Unify all the marketing spend"

What do you like best?

Funnel connets to numerous advertising platforms, pulls spend data and integrates into one single format. Harmonized data is ready to be loaded to our data warehose. If we were about developing connectors to all platforms we use it would take months. With Funnel it took minutes.

What do you dislike?

Nothing bad to say. The service works as expected.

What business problems are you solving with the product? What benefits have you realized?

Measuring Return of Investment for all our marketing campaigns in one single place and with standarized format.

Funnel.io review by User in Internet
User in Internet
Validated Reviewer
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content

"Great concept and application, albeit finnicky"

What do you like best?

Easily see important channel metrics by campaign, easy to use interface, reliable customer support

What do you dislike?

Connections regularly fail for no reason, unable to see granular data

Recommendations to others considering the product

If you run a large number of campaigns on multiple channels and need a way to easily see spend by campaign aggregated by channel, this is an easy choice.

What business problems are you solving with the product? What benefits have you realized?

Pacing of ad campaign spend across multiple digital channels. It is much easier and faster to understand how our campaigns are performing and pacing out in the current system.

Funnel.io review by User in Cosmetics
User in Cosmetics
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great! "

What do you like best?

Funnel.io has been super helpful pulling in our data from different platforms.

What do you dislike?

Our company wishes there was a way to see visuals accompany.

What business problems are you solving with the product? What benefits have you realized?

It has allowed us to take analytics from different avenues and bring it into one concise areas.

Funnel.io review by User in Construction
User in Construction
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Review Source
content

"Good Product"

What do you like best?

I like this product. It’s very user-friendly for streamlining sales funnels.

What do you dislike?

I don’t have any complaints. It was really simply to get the hang of and worth the money.

Recommendations to others considering the product

Great for use with your whole team

What business problems are you solving with the product? What benefits have you realized?

Solving the process of easily streamlining a lot of tasks in one place for marketing. Benefits were that it was easy to use even right when I started.

Funnel.io review by User in Internet
User in Internet
Validated Reviewer
Review Source
content

"Great product for integrating marketing data"

What do you like best?

It makes it easy and useful to integrate and compile data into one flow so that we can ingest the data on our end -- which is great

What do you dislike?

It can me complex for non-technical folks or folks who are not familiar with data flows, but it will likely not be used by them.

What business problems are you solving with the product? What benefits have you realized?

Ingesting and compiling data into one place from many sources.

Funnel.io review by User in Internet
User in Internet
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Verified Current User
Review Source
content

"Great tool for top of funnel metrics from Google Analytics and Paid Platforms"

What do you like best?

I like the fact that you're able to pull together all of your Google Analytics data and integrate it with paid platforms (Adwords, Bing Ads, Facebook, LinkedIn, etc.) It's easy to build and customize reports and dashboards, see progress WOW or MOM, and project monthly performance.

What do you dislike?

It doesn't integrate with Salesforce.com so there is no way to see full funnel, or closed-loop reporting.

What business problems are you solving with the product? What benefits have you realized?

Pulling all of our paid and organic performance together to see which channels are performing best and which need improvement.

Funnel.io review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Verified Current User
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content

"Great tool to build dashboards for clients and internal use"

What do you like best?

Combining multiple advertising channels en create custom metrics for these.

What do you dislike?

Difficulty to set up dashboard for all clients and to add internal users for alle clients.

Recommendations to others considering the product

Combining the spend en revenue to KPI's

What business problems are you solving with the product? What benefits have you realized?

Create dashboards for clients and internal use of cost of sales off all clients.

Kate from G2 Crowd

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