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G2 Crowd Marketing Solutions

G2 Crowd Marketing Solutions

4.5
(175 reviews)
Optimized for quick response

A profile on G2 Crowd helps you educate prospects with additional information, respond directly to customers who have reviewed your product or service and engage with qualified in-market buyers.

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G2 Crowd Marketing Solutions Features

Data Availability

Contact Data Availability

Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.

73%
(Based on 21 reviews)

Company Data Availability

Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.

80%
(Based on 23 reviews)

Industry Research Availability

Does this product offer industry research data that you require?

83%
(Based on 19 reviews)

Lead Gen

Customer Profile Interview

Initial efforts to understand brand and ideal customer.

88%
(Based on 5 reviews)

Tactics

Quality, variety, and legitimacy of tactics used for sourcing leads.

79%
(Based on 5 reviews)

Lead Number

Volume of leads gathered.

75%
(Based on 10 reviews)

Lead Scoring

Efforts to qualify and rate leads based on legitimacy and potential value.

88%
(Based on 6 reviews)

Lead Quality

Overall quality of leads gathered.

82%
(Based on 10 reviews)

Conversions

Success rate of converting leads into customers.

72%
(Based on 8 reviews)

Data Accuracy

Contact Data Accuracy

How accurate and up to date is the contact data?

76%
(Based on 17 reviews)

Company Data Accuracy

How accurate and up to date is the company data?

83%
(Based on 23 reviews)

Lead Intelligence

Market Insights

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

86%
(Based on 24 reviews)

Account-level Insights

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

88%
(Based on 27 reviews)

Lead Analysis

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

83%
(Based on 25 reviews)

Features

Messaging

Provides ability to message contacts directly from within the sales intelligence software

87%
(Based on 9 reviews)

Lead Builder

Ability to create targeted contact lists.

75%
(Based on 13 reviews)

Integration to CRM/Marketing Automation

Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.

83%
(Based on 14 reviews)

Data Cleaning/Enrichment

Ability to clean/enrich existing data that is maintained in other systems

78%
(Based on 8 reviews)

Data Segmentation/Filtering

Functionality to filter or segment data from withing sales intelligence software

76%
(Based on 8 reviews)

Search

Offers search tools that allow users to find the data they need quickly

82%
(Based on 16 reviews)

News/People Alerts

Alerts you to changes happening to industries, companies and people you follow

89%
(Based on 12 reviews)

Connections

Find the people you know that can introduce you to contacts at prospects

89%
(Based on 8 reviews)

Reporting

Provides ability to create the reports that meet your business requirements

82%
(Based on 17 reviews)

Lead Management

Segmentation

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

81%
(Based on 20 reviews)

Predictive Scoring

Automatically scores prospects based on behavior and engagement levels.

84%
(Based on 15 reviews)

Account Identification

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

84%
(Based on 20 reviews)

Platform

Internationalization

Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies

89%
(Based on 8 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

89%
(Based on 17 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

90%
(Based on 18 reviews)

Reporting/Dashboards

Access pre-built and custom reports and dashboards.

83%
(Based on 17 reviews)

Mobile User Support

Allows software to be easily used on multiple mobile devices include phone and tablet devices.

82%
(Based on 6 reviews)

APIs

Enables integration to external systems

Not enough data available

Marketing Campaigns

Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

86%
(Based on 10 reviews)

Revenue Planning

Helps allocate marketing budget based predicted amount of incoming revenue.

81%
(Based on 7 reviews)

Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

76%
(Based on 8 reviews)

Opportunity Timeline

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

74%
(Based on 8 reviews)

Customization

Allows for custom report types to match the goals of a company.

84%
(Based on 12 reviews)

Campaign Execution

Website Personalization

Provides tools that dynamically serve content, messaging, and calls-to-action.

85%
(Based on 19 reviews)

Prioritized Accounts

Helps determine which accounts have the highest/lowest opportunity to convert.

84%
(Based on 11 reviews)

Trending Accounts

Helps determine the direction of each individual account and how to engage through specific content.

85%
(Based on 9 reviews)

Email Campaigns

Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.

88%
(Based on 17 reviews)