G2 Crowd Marketing Solutions

G2 Crowd Marketing Solutions

(137)
4.5 out of 5 stars

A profile on G2 Crowd helps you educate prospects with additional information, respond directly to customers who have reviewed your product or service and engage with qualified in-market buyers.

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G2 Crowd Marketing Solutions Reviews

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G2 Crowd review by <span>Zach D.</span>
Zach D.
Validated Reviewer
Verified Current User
Review Source

"Effective. Easy. Fast."

What do you like best?

Not unlike setting up a new profile for a personal account, e.g. LinkedIn or Facebook, standing up a profile for your company is easy. There's a short checklist of items to "complete" your profile, et voila - you are done!

I must also say the Account Executive with whom I worked on understanding this market and then ultimately purchasing the software was incredibly helpful and consultative. We just finished our implementation phase - which is funny given how easy it was to set up Implementations seems like an above-and-beyond service - and discovered we get to continue to work with our Account Executive. Happy about that.

What do you dislike?

Nothing to speak of here, despite looking for areas of potential concern!

Recommendations to others considering the product

The software is great. Is your company? If your customers are happy, you cannot go wrong driving them to G2 Crowd. It's an outstanding service.

There are a few competitors in this space. They are not mutually exclusive depending on your budget needs. Understand your business pains and objectives clearly before deciding where to start.

What business problems are you solving with the product? What benefits have you realized?

We are the stand out leader in our space, with more (happy!) customers than anyone in our space. This is validated by third party analysts, e.g. Gartner, but the voice of our customers was not captured at scale. The primary goal was to have our customers share their experience with our software. However, a secondary benefit is our ability to directly share feedback with out Product Management team. Not happy about a feature or want to do something else with our product(s)? Now our customers have another avenue to share this information.

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G2 Crowd review by <span>Kristin D.</span>
Kristin D.
Validated Reviewer
Verified Current User
Review Source

"Gain Brand Awareness, First Class Support!"

What do you like best?

G2Crowd is a crucial part of our overall brand awareness in the industry and upwards growth. It's great to have critical feedback from users to share with our team as well as positive reviews to continue to solidify our mission and morale.

We have also integrated a G2 Slack channel (through Zapier) which helps us see real-time tracked prospects. This allows us to communicate this action to sales which may help move the prospect through the pipeline. Our leads through G2 have picked up the more active we are with the site.

The G2Crowd banner is also in the footer of our website, and this helps with additional validity for prospects considering a TMS in the space.

Our CSM Jess has genuinely been an extension of our company and helps us strategize and sets us up for success with our account.

What do you dislike?

There are not too many dislikes. We are enjoying the prospect scoring, but understand we can't get more visibility into this data without upgrading.

Recommendations to others considering the product

Have a dedicated team member to own this account and track. It will definitely pay off!

What business problems are you solving with the product? What benefits have you realized?

We can share positive reviews with prospects. This shareable factor is a big win because consumers feel more comfortable genuinely shopping for a SaaS product and hearing from peers, rather than just sales and marketing. G2Crowd helps to humanize our brand through authentic and authorized reviews.

What Marketing Account Intelligence solution do you use?

Thanks for letting us know!
G2 Crowd review by <span>Liisi R.</span>
Liisi R.
Validated Reviewer
Verified Current User
Review Source

"One of the best B2B review platforms with excellent service"

What do you like best?

G2 Crowd is different from other popular review sites by focusing on unbiased user reviews and software rankings. I like the rankings – I believe the G2 Crowd's patented algorithms and methodologies result in accurate and adequate rankings and reports.

I also like the grid system for every category – it gives a good visual overview.

A bonus, the communication and support from the G2 Crowd's team has been excellent – they truly know what they are doing and want to provide their users with the best experiences.

What do you dislike?

There is nothing I would add here. The experience has been pleasant.

Recommendations to others considering the product

I would recommend to definitely try it out. At least be listed on G2 Crowd.

What business problems are you solving with the product? What benefits have you realized?

G2 Crowd is a great platform to get in contact with potential software buyers. G2C helps them compare different solutions and provides various rankings and reports to make the decision-making much easier.

We have received many qualified leads from the site.

G2 Crowd review by <span>Jason H.</span>
Jason H.
Validated Reviewer
Verified Current User
Review Source

"G2 Crowd is the Future"

What do you like best?

I like the ability to easily compare solutions through a variety of classifications, i.e. small-business, mid-market, enterprise. I also like that we are able to view who visits our page and track prospects from website visits to G2 Crowd visits.

What do you dislike?

I wish we were able to utilize ABM functionality and able to see our ranking on the quadrant. I also would like functionality around serving offers to people visiting our profile, i.e. proactive targeting based on a account list.

Recommendations to others considering the product

G2 Crowd is not a magic bullet, however over time you'll see the value a site like G2 brings. They rank high on SEO, have a easy to use platform and gaining traction in the peer reviewed software space.

What business problems are you solving with the product? What benefits have you realized?

We are solving pipeline problems with G2 Crowd, we are able to find companies that are researching ECM solutions and proactively reach out to them. One hidden problem we are solving is being able to see which competitor we are compared to. Internally we have an idea of who are competitors are but its nice to check that in real time to the market.

G2 Crowd review by <span>Cassandra E.</span>
Cassandra E.
Validated Reviewer
Verified Current User
Review Source

"G2 Crowd is Awesome"

What do you like best?

I love the awareness G2 Crowd offers for our product. If someone is simply searching on Google for a CRM system, G2 Crowd pops up and offers all these products with REAL customer reviews. I think that is extremely valuable to both shoppers and companies. G2 Crowd gets hundreds to thousands of people scrolling through their site daily, which offers a great amount of awareness to our product.

One other thing I HAVE to praise is the G2 Crowd staff. Bliss Billingsley was incredibly helpful throughout our training/implementation phase and was always quick to email or call when I had questions. Just last week she transitioned us along to Ashley McDermott, our Relationship Manager. While I'm sad to no longer work with Bliss, I'm equally as excited to work with Ashley and improve our ranking even more!

What do you dislike?

The only complaint I have is that they sent the review emails to our customers back to back. G2 Crowd sends 3 emails to notify your customers to leave reviews and earn gift cards, but I was really hoping we'd be offered the chance to choose the dates of these emails. They sent all 3 emails back to back over a 3 day period, which in my opinion wasn't enough space between emails. Maybe just give customers the option in the future of when to send the emails.

*Disclaimer: I may have had the option to choose and just forgot/didn't realize it...

Recommendations to others considering the product

If you're looking to drive awareness for your product, work with G2 Crowd!

What business problems are you solving with the product? What benefits have you realized?

We are a very small company and while we are known in our vertical market that we specialize in, we are NOT known anywhere else. Our goal is to drive awareness to our company and product, which then we hope will drive sales. Since we've started this campaign with G2 Crowd, our product has moved from Page 5 to the bottom of Page 3. Page 1, here we come!

G2 Crowd review by <span>Faisal K.</span>
Faisal K.
Validated Reviewer
Verified Current User
Review Source

"Customer Advocacy is the New Demand Generation"

What do you like best?

G2 Crowd represent the unbiased, firsthand experience of software technology buyers and covers the entire IT and customer life cycle (product evaluation, implementation, ease of use, service, and customer support). It has become an integral part of our customer advocacy and client decision making process, and we have been able to successfully improve our brand positioning through end user experience.

What do you dislike?

Lack of data connector within the premium package has limited us to evaluate customer journey between Salesforce and G2 Crowd. As a result, we have not been able to evaluate ROI goals from the platform. I would recommend the development to consider introducing support for data connectors like - Salesforce, Google Analytics, AdRoll. Also, there should be a customization support for the profile tailored to client needs.

What business problems are you solving with the product? What benefits have you realized?

We are leveraging reviews as customer references for prospects to influence their buying decision. Also, the platforms helps understand how clients are using our products, where we excel, and how we can identify unmet needs.

G2 Crowd review by <span>Alex P.</span>
Alex P.
Validated Reviewer
Verified Current User
Review Source

"Great marketing intelligence platform that's growing fast"

What do you like best?

Flexibility to adapt to our goals & needs. The G2 Crowd team has taken the time & effort to talk to us, understand how we can get the best value out of their platform and give us options that work well with the goals and needs of our business. Although their price points for the different offerings have gone up significantly over the past year, we have been able to get options that fit within our budget. The platform is easy to administer and manage (with an automatic integration to Salesforce that works great for us). The review process is straightforward for our users to follow and the G2 Crowd team is again very helpful in working with us to facilitate review outreach campaigns.

What do you dislike?

Some of the more advanced offerings pitched to us at different times were not fully baked and required manual integrations to have them set up. Also, I think customers can benefit from finer filtering criteria and better validation of contact info in the lead generation offerings (for instance, occasionally last names or phone numbers are incomplete or missing from leads that get passed to us).

What business problems are you solving with the product? What benefits have you realized?

G2 Crowd is the review platform of choice for our customers to share their experiences with our company & product. We also use G2 Crowd for marketing intelligence & competitive analysis in our space and for lead generation. The quality of leads from G2 Crowd is high as it is based on some level of evaluation/buying intent.

G2 Crowd review by <span>Jorge R.</span>
Jorge R.
Validated Reviewer
Verified Current User
Review Source

"Great team, premium service"

What do you like best?

Flexibility when adapting to each client. G2 Crowd has "out of the box" packages that should be enough to cover software companies needs. However, if you talk with your assigned team about the peculiarities of your business, they will do whatever possible to adapt their services to you. With increidble motivation and skill.

What do you dislike?

The platform lacks multi-language support and is too much USA oriented. Software market is global and even when most of activities are ok being in English, there are a lot of reviewers out there that feel more comfortable writing something as personal as a review in their own language. On the other hand, G2 Crowd is struggling to get on the top (if it hasn't already) of the Software Review credibility and reputation score table. They do effords commuincating their platform to the USA market and USA software consumers, that efford would be welcome in other languages and countries too.

Recommendations to others considering the product

Explain your whole business to the team when implementing the service.

What business problems are you solving with the product? What benefits have you realized?

Accurate social valoration of our software. The fact that G2 Crowd reviews are validated before being published and that come from real users allows us to differenciate from the late crazy race on getting paid reviews or reviews from low-trust sources seen in other platforms.

G2 Crowd review by <span>Josh M.</span>
Josh M.
Validated Reviewer
Verified Current User
Review Source

"Smooth and simple setup"

What do you like best?

G2 Crowd provides a smooth and simple setup. The navigation is setup to get you where you need to go fast and see the most relevant data. The integration with Hubspot and Salesforce is great and easy to setup.

What do you dislike?

Sometimes the backend would miss saving changes or not show updates. More detailed analytics would be helpful.

Recommendations to others considering the product

G2 Crowd will give you insight you may have never considered. If you question if reviews are helpful, G2 Crowd is proof, and when they land at the top spot in search engines that should be thought of as an extension of and compliment to the other marketing efforts.

What business problems are you solving with the product? What benefits have you realized?

We're able to get a better idea about who needs our product, who is looking for our software options and what it is being compared to. It's also helping us consider how important reviews can be to the customer purchase process and already shows that it can speed up the conversion process.

G2 Crowd review by <span>Maria T.</span>
Maria T.
Validated Reviewer
Verified Current User
Review Source

"G2Crowd is a great channel for lead generation and customer testimonial generation! "

What do you like best?

The great custom on boarding by the account team has helped us set up a successful review campaign very fast.

This platform has added a new dimension to our demand gen and marketing programs. The unbiased review platform is a great tool for presenting our product to buyers in the research stage and educating them about our product.

It's been a great way to gather customer feedback in a simple and trustworthy format, which makes it easier to share with new clients. Overall an amazing experience, and we have been thrilled to see how much our customers love the Falcon platform!

What do you dislike?

There could be made improvements to the visitor and prospect reports so that those leads and stats could be leveraged better.

Also would be great if the Leader batches are updated more often to allow for profile reflection of rid changes.

What business problems are you solving with the product? What benefits have you realized?

Working with G2Crowd has been a great way to generate more customer testimonials, but also to improve out lead gen and sales prospecting campaigns.

G2 Crowd review by <span>Megan C.</span>
Megan C.
Validated Reviewer
Verified Current User
Review Source

"G2 Crowd is an easy platform for companies to use and customers to consume!"

What do you like best?

I'm an admin for two products for my company. As a marketer, this platform is easy to manage, edit widgets, and pull from for my own use (social media, website promotions, email, etc). The user interface is clean, easy to navigate, and a great tool for our sales reps to use.

The customer service and sale reps have helped us make this an successful marketing campaign. Giving us great ideas to push these reviews in multiple ways. And THEY reach out to our customers for the reviews! I love when vendors help with heavy lifting.

What do you dislike?

Probably more brand recognition of the site. I think G2 Crowd has a lot of potential -- and the more recognition they get, the more people will see and trust our reviews!

What business problems are you solving with the product? What benefits have you realized?

3rd party reviews are great to help our serious customers when shopping for solutions to push them over the edge with our stellar reviews! We've used these reviews in multiple marketing campaigns, and our sales reps know that they can utilize their specific product pages to help customers learn more.

G2 Crowd review by <span>Judy T.</span>
Judy T.
Validated Reviewer
Verified Current User
Review Source

"Very Useful Platform - Think "Yelp for Business/Enterprise Software""

What do you like best?

It's a great resource if you're looking for honest reviews on a software solution. You can read through both the good and bad about a particular offering, so that you can walk into purchase decisions much better informed.

What do you dislike?

I wish the company had even stronger brand awareness - several other colleagues in B2B haven't heard of the platform yet, so it will take a bit longer to build higher credibility/become the gold standard for reviews.

Recommendations to others considering the product

I think G2Crowd will be a key player in the future buying journey of B2B solutions. It would be smart to establish your presence early. They have a Freemium option, so it offers a great deal of flexibility for all budgets.

What business problems are you solving with the product? What benefits have you realized?

You can self-research business solutions instead of dealing with salespeople. Even if you do end up going through a sales demo, you'll be that much more prepared and efficient with the time spent.

G2 Crowd review by <span>Brad P.</span>
Brad P.
Validated Reviewer
Verified Current User
Review Source

"G2 Crowd is a Great Resource for Customer Testimonials"

What do you like best?

G2 Crowd provides an easy-to-use service that allows our customers to quickly create testimonials and describe their use. It's a great resource for prospective customers researching emergency notification software. We often use it in our email marketing to prospective customers.

What do you dislike?

Since we don't use the portal on a regular basis, it can be challenging at times to know where everything is at and how to make changes. It would be great if as an admin I could select a series of reviews that I'd like to highlight and make them available on our website. It would be great to see a G2 Crowd brand-free RSS feed that would allow us to publish testimonials to our website.

Recommendations to others considering the product

This service is easy to set-up and use. We've had a lot of success in having our customers use it to submit reviews.

What business problems are you solving with the product? What benefits have you realized?

G2 Crowd is the service that we use for capturing our customer testimonials. Since it's a 3rd party service,

it's a place that our customers can use to provide their honest opinions. It's independent of our website, so prospective customers can get objective reviews and hear directly from a wide spectrum of people that are already using our software. It's a great complement to content on our website - https://www.singlewire.com.

G2 Crowd review by <span>Britt S.</span>
Britt S.
Validated Reviewer
Verified Current User
Review Source

"Easy Breezy Solution with Phenomenal Support"

What do you like best?

G2 Crowd is an intelligent solution that's easy to use. Any busy software company will be able to get started quickly—and there is plenty of help along the way from the G2 Crowd team to optimize your listing.

The G2 Crowd review formatting is so much better than other platforms, set up in a way that encourages lengthy feedback. Reviews we see here from our happy customers are always super detailed and useful, giving us golden insights we can use for customer success, sales, and marketing intelligence.

We've been extremely impressed by the level of support from G2 Crowd. This likable team is with you every step of the way, because they truly care about your company's success.

What do you dislike?

Nothing to dislike here. They are very open to any feedback we have provided.

What business problems are you solving with the product? What benefits have you realized?

We came to G2 Crowd after using another platform for a while as we wanted to expand our reach. We are still using the other solution too, but hands-down we prefer the quality of reviews and impressive support from G2 Crowd.

Their solution is not only putting us in front of a new audience, it's also allowing us to deepen relationships with existing clients and improve our product.

G2 Crowd review by <span>Gowon S.</span>
Gowon S.
Validated Reviewer
Verified Current User
Review Source

"A good platform that will only get better"

What do you like best?

I think the Customer Success Management team is really accessible and helpful when I have questions.

What do you dislike?

The system could be a bit more intuitive and cleaner for end users coming to look at reviews. You guys should get rid of that grid. It is confusing as heck. I am not a proponent of copy catting all the time, but on this one you could just take a que from Yelp or Tripadvisor in terms of how to present the best company in each category. A list view is much better and simpler. Also, I think you guys should better figure out the right companies that should be in a respective category. For us, there are people in our category whose primary product is not in our category yet they are able to rank higher than us in our category because they got more reviews in there primary category. It's a bit misleading I think for the end users relying on your site for reviews.

Recommendations to others considering the product

SImplify. Also you guys should very quickly figure out how to better leverage the visitors data that you make available in your platform. As the raw data just sitting there it is not very helpful to customers but there is a lot that can be done with that.

What business problems are you solving with the product? What benefits have you realized?

Lead generation is what we use G2 Crowd for. We have just recently started pointing people to your site for reviews from our Paid Search campaign.

G2 Crowd review by <span>Dalton G.</span>
Dalton G.
Validated Reviewer
Review Source

"G2 Crowd Marketing Solutions "

What do you like best?

G2 Crowd helps our team target customers who are in the market for solutions like Guru

Intent Data is helping my sales team become more confident

Salesforce plug in looks great

Customer Success team is A+

Product Roadmap is promising

What do you dislike?

There are some manual things like Account Mapping and implementation that could be very time intensive on your sales op and/or end user. G2 is working on ways to improve work flows. Think about what playbooks to run with the data G2 can provide.

Recommendations to others considering the product

Who is going to run day to day operations and admin?

Do we have a good empowerment/enablement plan to onboard the sales and marketing team to use this product?

What is your plan around mapping accounts?

What is your plan on sales/marketing playbooks around the data you are collecting?

How can we leverage features like reviews?

What is your ABM strategy?

What business problems are you solving with the product? What benefits have you realized?

Sourcing deals we otherwise might not have

Reviews for social proof and sharing great customer stories

Improving our deal cycle time (time to revenue)

G2 Crowd review by <span>Kevin L.</span>
Kevin L.
Validated Reviewer
Verified Current User
Review Source

"G2crowd is a must have for finding the voice of your customers"

What do you like best?

I've used G2crowd now for over 3 years at different companies and we continue to utilize them as a trusted vendor because of the ability to gather feedback from clients quickly and easily. By running review campaigns we can uncover what areas of focus we need for our product and how to identify new advocates for our programs. The grid reports also help us stay relevant to our competitors and the marketplace.

What do you dislike?

I wish there was more customization with the review questions and a way to provide ongoing feedback from customers that have posted reviews previously. Other review sites allow this and it would be great to have this feature added.

What business problems are you solving with the product? What benefits have you realized?

G2crowd helps us identify new advocates that are big promoters of the Marketo brand. It also gives us direct line of sight for how we can improve quickly and stay nimble in a very competitive industry.

G2 Crowd review by <span>Tom  B.</span>
Tom B.
Validated Reviewer
Review Source

"G2 = Great Stuff"

What do you like best?

G2Crowd is increasingly becoming a crucial part of our overall brand awareness and recognition of our empirical value in the industry. It’s critical for us to get detailed, first-hand, independent feedback from our customers that can be utilized by prospects and our internal sales and product teams as well.

The vendor portal is very user friendly, and our account manager, George, has been helpful every step of the way. We recently launched a new review campaign, called G2 Gives, and we are excited by the idea of incentivizing customers and reviews with charity donations.

Overall, G2 Crowd has already brought great value to our company and we are looking to expand the use of it over time.

What do you dislike?

There are so many useful features – there is not much to dislike. And I think the vision and roadmap can take G2 to even broader value for us. I guess the most difficult part is change management on our side – i.e. how do we get our teams to more habitually use the G2 features and information in all of our internal sales, marketing, support, and product processes.

What business problems are you solving with the product? What benefits have you realized?

There is nothing more powerful or credible than first-hand experience from a real customer. Our biggest benefit is the ability to utilize the customer’s voice to tell our story and articulate our value. We also get the benefit of users telling us directly where we can improve, so it serves as a great input to our product and support organizations.

G2 Crowd review by <span>Brooke F.</span>
Brooke F.
Validated Reviewer
Verified Current User
Review Source

"Great To Work With"

What do you like best?

Reviews are a key piece of marketing and sales in 2017. I appreciate G2Crowd's commitment to only posting verified, legitimate reviews on their website. In my experience with G2Crowd, we had a successful review campaign that helped us build our online presence. Being able to share reviews for our products by industry and star rating is a helpful way to narrow in on the reasons why certain customers like our products, and understand how we can better serve them. The more you put in to getting and responding to reviews, the more you'll get out of it. Our reps were helpful in giving us ideas of how to get more from our reviews.

What do you dislike?

The backend is not totally intuitive, but it is getting better and it seems like the G2Crowd team is committed to continuous improvement. The widgets and star ratings are cool, but do require that you add code to your site in order to display.

Recommendations to others considering the product

If you have the budget, want to build your online review presence, and have time to commit to really taking advantage of all they have to offer, I recommend giving it a try.

What business problems are you solving with the product? What benefits have you realized?

Giving potential customers a source of third-party data they can review to learn more about our product. Building trust and gathering use cases.

G2 Crowd review by <span>Rachel M.</span>
Rachel M.
Validated Reviewer
Verified Current User
Review Source

"A great investment to build trust and credibility"

What do you like best?

I like how easy it is to run reviews campaigns and leverage the tools in your listing to market you business. Have our listings on G2 Crowd has helped us tremendously in building trust and credibility with out prospects and close more business.

What do you dislike?

I really can't think of anything I dislike about G2 Crowd.

Recommendations to others considering the product

Make sure you research the integrity of the review sites you do business with. They are not all created equal and G2 Crowd is definitely a leader in this segment. Also make sure you get the most out of your investment by leveraging the badges and reviews campaigns, depending on what type of listing you pay for. A lot of people may not realize you can reach out to G2 Crowd for quotes in blog posts and press releases. They are always willing to work with us on these efforts. We will definitely continue doing business with them.

What business problems are you solving with the product? What benefits have you realized?

Again, the trust and credibility issues we were having in the past have diminished considerably. This has been a great investment for our business.

G2 Crowd review by <span>Elise H.</span>
Elise H.
Validated Reviewer
Verified Current User
Review Source

"Helpful service & meaningful content"

What do you like best?

Their customer service is excellent. No question goes unanswered for long. They always provide a prompt and thorough response.

What do you dislike?

Some of the predefined page set ups. For example, the word "software" is at the end of our product name. The product is a software but the sentence sounds odd with software at the end.

Recommendations to others considering the product

Take advantage of learning what content from G2 Crowd can be leveraged elsewhere and how to best use it early on. We are still in the process of doing this but the G2 Crowd team has been very helpful in educating us on this.

What business problems are you solving with the product? What benefits have you realized?

Better engagement with our end users. G2 Crowd is a great outlet for customers and partners to provide unbiased feedback that we can use to improve our technology. It also helps us potential customers make more informed decisions about their technology investments.

G2 Crowd review by Administrator in Education Management
Administrator in Education Management
Validated Reviewer
Verified Current User
Review Source

"Seems like there's a lot of potential here"

What do you like best?

Great analytics on the backend was unexpected. Also, they have really exceptional account reps and sales reps. I wasn't expecting the level of expertise and care I experienced. They also have some really amazing reports to help buyers compare rival software systems and the fact that every review is checked against the users LinkedIn account + a screenshot of them brings the review to a higher level of credibility.

What do you dislike?

The user interface is a little too cluttered. There seem to be some issues visual hierarchy. This makes it difficult for one to quickly understand the great reports they have to offer which is a shame. Also, this is minor, but the "chat here" option appears to often. It is common to have a chat icon in the bottom right of the screen but it's also repeated in several other areas of the site which makes the site feel to cluttered and too "salesy". I honestly believe more people would visit g2 if the user interface felt less cluttered.

Recommendations to others considering the product

Get at least 10 reviews on G2 before you purchase because your company won't come up in any of the reports until you get at least 10. Also, if you get 25 reviews then you come up in more reports so if you're on the fence just get 10-25 reviews before you decide.

What business problems are you solving with the product? What benefits have you realized?

Helps us get the word out about our company by putting reviews in the public space. We can also see traffic trends, for example, we can see which competing software system is most often compared with our own.

PS. I don't know which product I have. When I login, it says "Premium branding plus" but my options in the review don't allow me to pick that so a lot of my answers are "n/a".

G2 Crowd review by Administrator in Human Resources
Administrator in Human Resources
Validated Reviewer
Verified Current User
Review Source

"Discover potential buyers and use a lot of great marketing assets "

What do you like best?

Great team, great support. The product is very intuitive for doing sales research. We have a team of 3 working on it. One person is responsible for analyzing the leads and searching for contact info, another person is doing the outbound campaigns, and the third person is working with marketing assets.

What do you dislike?

It would be great to have a more data on the prospects as well as a more comprehensive list of marketing assets and ways to use these assets. The bigger this library is the better it will serve the customers.

Recommendations to others considering the product

I would highly suggest having a devoted team who will be able to 1. analyze profile visitors and collect contact information of the relevant potential customers 2. set up outbound campaigns 3. take advantage of all the available marketing assets

What business problems are you solving with the product? What benefits have you realized?

Lead sourcing, outreach, and marketing through the third party to gain. We are excited to see all the opportunities we can engage G2Crowd data and marketing assets.

G2 Crowd review by <span>Scott G.</span>
Scott G.
Validated Reviewer
Review Source

"G2 Is a Necessity for Business"

What do you like best?

The best thing about G2 are the people who work their. The customer support and success management teams are of the highest caliber and add truly strong and worthwhile value. They are very responsive to questions or concerns and work tirelessly to meet business goals with their partners. As for the platform, some of the analytics are out of this world. We are able to see companies who are looking at our listing and track them through our funnel. It is a great addition to your SDR strategy and we rely heavily on it.

What do you dislike?

While the content is beautiful and elicits interactions and views, It is very expensive.

Recommendations to others considering the product

Take your time with this. Sit down with your sales rep and really dig into how powerful this platform is and what is required of you to succeed. YOU are an important part of this being successful. You will see, quickly, the value G2 really brings. Ask them about strategy, they have an awesome product and an awesome team to help you hit your goals. G2 can be used in so many ways but your first step is discovering how you will make G2 work for your company. If you are reviewing a G2 partnership, you have already taken a great step forward.

What business problems are you solving with the product? What benefits have you realized?

We use G2 to further our reputation and establish us as an industry leader. We also use it to follow prospects through our funnel. We introduce reviews in some of our SDR outbound emails and like to show the comparison grid as well. G2 has also helped us identify other verts. we might have an interest in.

G2 Crowd review by <span>Scott S.</span>
Scott S.
Validated Reviewer
Verified Current User
Review Source

"Intuitive Platform for B2B Reviews"

What do you like best?

Everything on the site is streamlined and intuitive for both the user and the vendor. They offer lots of features to utilize as a vendor, and they have a lot of things that help you promote your page.

What do you dislike?

It would be nice to have some more customizability over the buttons on your vendor page. They are working on this after feedback, though.

Recommendations to others considering the product

Make use of the $500 stipend on a reviews campaign.

What business problems are you solving with the product? What benefits have you realized?

We are greatly increasing our customer advocacy, which has historically been a very underutilized strategy. It is easy to increase your reviews with review campaigns, and it's awesome to see our authority grow as more people engage with our product page. This site has become a wonderful sales tool.

G2 Crowd review by <span>Terry J.</span>
Terry J.
Validated Reviewer
Verified Current User
Review Source

"Outstanding personalized onboarding service"

What do you like best?

The folks at G2Crowd are very engaging and involved through every step of the onboarding process. The development of our product profile was carefully guided throughout the entire onboarding process.

What do you dislike?

Regarding the onboarding process specifically, I don't really have any dislikes. The attention to detail and involvement from the G2 team is a rarity among larger organizations today.

What business problems are you solving with the product? What benefits have you realized?

Again, having only recently completed the onboarding process, the benefits up to now are few, however I have big expectations for the G2 process in terms of lead generation and increased sales. The onboarding process did however, force me to look with a more critical eye at our existing documentation and brand availability.

G2 Crowd review by <span>Greg B.</span>
Greg B.
Validated Reviewer
Review Source

"Terrific results from exposure on the G2Crowd web site"

What do you like best?

We are seeing great prospects and customers coming to G2Crowd for unbiased opinions and reviews that help SpringCM get off to a great start in a sales or upsell cycle. For instance one of our largest deals closing this quarter will come from a prospect that was not engaged with us previously that went first to G2Crowd, then contacted us through www.springcm.com and signed for a multi-six figure initial deal value. The business model of G2Crowd gives comfort in that the information was not paid for or biased in any way, which helps us greatly in the initial stages.

What do you dislike?

We'd like to expand our activities with G2Crowd, but understand that in order to remain independent the company is very stringent in the activities SpringCM can have with them.

What business problems are you solving with the product? What benefits have you realized?

For us, its primarily lead qualification, tracking and engagement. Companies coming to G2Crowd have a need, are doing their homework, and are far more qualified than other web based lead gen tools.

G2 Crowd review by <span>Paige M.</span>
Paige M.
Validated Reviewer
Review Source

"A Marketer's Silver Bullet "

What do you like best?

It's the age of the customer, let's face it. Which means as marketers we must embrace the voice of our customers to build brand and drive demand. G2Crowd Marketing Solutions not only allow us to manage a branded profile - host assets for download and offer various CTAs for lead gen purposes, but they also help in ensuring your company follows best practices when it comes to recruiting and leveraging reviews. In addition, they offer super valuable competitive comparison reports to help your sales team deposition the competition, shorten sales cycles and ultimately win more deals! Lastly, they've got a wealth of data that your marketing team can leverage for better intel and retargeting purposes. Also, kudos to Matt Lazares, our client manager, who has been stellar to work with -- smart and knows how to work with his clients to ensure they get the most impact out of their investment.

What do you dislike?

If there was something that I disliked, I wouldn't be taking the time to review the product offering.... But, the only thing I am waiting from them on is an API direct integration to SFDC so we can more readily leverage the active search data and push it to our sales team faster. (Update: we are now part of the BETA program for the G2Crowd SFDC connector!)

What business problems are you solving with the product? What benefits have you realized?

I look at G2 Crowd as a partner in our success; a channel for us to influence buyers and get in front of those accounts that are in market to buy Marketing Automation. G2Crowd is one of our highest quality and healthiest converting demand gen channels. Over the last 3 years, we've had a 5x ROI from our investment in G2Crowd; I can attribute close to 2M in opportunity pipeline and 400K in won deals from our branded business profile alone.

G2 Crowd review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Patient and valued partner"

What do you like best?

The ability to source reviews through their programs at our pace and comfort level. Our G2 Crowd reps provide us with education, options and understand our deliberative pace. They nudge, but they don't push or pressure to jump into strategies we're not ready to implement.

What do you dislike?

Lack of permissioning options. It would be nice to be able to authorize certain members of our management and support teams to respond to reviews without giving them access to all of the admin dashboard. It would be nice if we also had the option to respond as the company instead of individuals.

Recommendations to others considering the product

Be sure you understand how other review or software evaluation sites calculate their scores, rankings and/or ratings.

What business problems are you solving with the product? What benefits have you realized?

Verifiable users and feedback. There are several software review and marketing sites out there but G2 Crowd does a great job in verifying that reviewers are real users even if the reviewer doesn't disclose their identity. It definitely gives us more confident in the feedback we receive. Also, the ability to gather leads and see data about who is considering our solution is extremely valuable data intelligence to our digital marketing team.

G2 Crowd review by Administrator in Human Resources
Administrator in Human Resources
Validated Reviewer
Verified Current User
Review Source

"Helpful setup, see potential for a new lead gen channel"

What do you like best?

My team has been reduced in half in a month, so the time I had available to dedicate to this was limited and I was really concerned about this. But Kristina was great and patient in understanding my concerns and addressing them quickly, making the setup process go smoothly and quickly.

What do you dislike?

I wish there were more options that we can do to our profile ourselves without having to log a ticket with Support. It would also be preferable if I can respond to reviews as Planday, instead of as my personal LinkedIn profile. As such, I can only comment. This should be changed.

Recommendations to others considering the product

Make the use of the setup consultant you have - Kristina helped us set up the profile and establish integrations with our CRM software that we weren't initially certain we could do.

What business problems are you solving with the product? What benefits have you realized?

We have luck with other review sites, so hope that G2 Crowd can be just as successful for us moving forward. The analytics and insights look like they will be very useful, however we currently don't have enough visits to make use of it. Excited to see what we can do with that once we have enough data.

G2 Crowd review by <span>Todd G.</span>
Todd G.
Validated Reviewer
Verified Current User
Review Source

"Great tool and exceptional support"

What do you like best?

G2's marketing solution is a great tool to ensure your company provides potential customers with the kind of useful information that guides them to a well-educated decision.

From the start, G2 provides excellent support in getting you ramped up and helping you to understand all the features, benefits and how to operate all the tools to make sure you're taking full advantage of everything at your disposal.

Back-end management is easy and intuitive and the dedicated support folks are responsive, friendly and helpful.

What do you dislike?

Nothing comes to mind. Perhaps more front-end customization capabilities but that's minor.

What business problems are you solving with the product? What benefits have you realized?

Making sure other businesses understand what our company does and the benefits that our services and solutions provide.

G2 Crowd review by <span>Tim D.</span>
Tim D.
Validated Reviewer
Verified Current User
Review Source

"Essential Part of our Marketing Mix"

What do you like best?

Transparency of customer feedback to public channels.

What do you dislike?

Applying reviews to multiple categories. Our technology meets the needs of multiple product categories, and it should be easier to ensure that our reviews pertain to all.

What business problems are you solving with the product? What benefits have you realized?

There a few main ways that we are seeing substantial benefits from using G2Crowd.

1. G2Crowd allows us to open up a channel for public customer feedback. This feedback, not only allows our team to continue to provide the best solutions to our customers, but it also allows prospective customers to see this feedback directly from existing users.

2. Utilization of product category reports. These reports have allowed us to validate our category rankings during our sales process, as well as generate new leads from prospects that are looking to compare LMS platforms.

G2 Crowd review by <span>Ajit U.</span>
Ajit U.
Validated Reviewer
Review Source

"One of the best peer review sites for B2B SaaS solutions"

What do you like best?

G2 Crowd provided the best onboarding experience compared to some of the other peer review sites I have used. Our dedicated account manager and implementation specialist worked with us through every step ensuring that we were leveraging all that G2 Crowd has to offer.

What do you dislike?

It is not possible to download all the customer reviews for further processing. There is a paid product that gives you additional insights but it doesn't directly provide an easy export option for all reviews either.

Recommendations to others considering the product

G2 Crowd offers fantastic support during the initial rollout and provides some of the best options for leveraging the customer reviews in your future marketing and sales efforts. Definitely check them out.

What business problems are you solving with the product? What benefits have you realized?

Many, if not most, business users tend to check what their peers are saying about the solutions they are investigating. The voice of customers is more authenticate than vendor boasting about themselves. G2 Crowd provides an additional outlet for our customers to share their experience about our platform with us and the world. We have learned a lot about what customers like and dislike about our product. Our sales team has been able to leverage the product reviews as a tool during the sales cycle.

G2 Crowd review by <span>Soumil K.</span>
Soumil K.
Validated Reviewer
Verified Current User
Review Source

"Strong review platform for B2B software discover & social proof. "

What do you like best?

1. Strong focus on review management.

2. Well thought-out process for maintaining authenticity.

3. Value-driven marketing platform which enhances PR and social proof.

4. Strong support from the G2 crowd team.

What do you dislike?

It can seem like there is a lot happening in the platform initially which can make self-implementation a cumbersome process.

Recommendations to others considering the product

Do not get baffled by the extensivity of this platform. It takes a little time to get used to, but once that's taken care off, it's a strong solution for B2B software.

What business problems are you solving with the product? What benefits have you realized?

1. Creating social proof for our software solutions.

2. PR which has helped us list as one of the best employee engagement solutions considered by a lot of other publications.

G2 Crowd review by <span>Will D.</span>
Will D.
Validated Reviewer
Verified Current User
Review Source

"Great way to get in front of potential buyers doing independent research."

What do you like best?

Easy to work with. Review campaigns are a great way to get reviews kicked off. Accounts team is proactive in finding you ways to increase reviews and exposure.

What do you dislike?

Outside of the basics, ideas are limited. Suggestions seem to always include spending more money with them. Inbound lead activity wasn't great in our experience, but we have a very specific product.

What business problems are you solving with the product? What benefits have you realized?

Looking to gain exposure and get in front of software buyers that are doing independent research before moving to a more formal RFP. Visibility is key. It's been helpful to have the coverage and the reviews present.

G2 Crowd review by <span>Noel H.</span>
Noel H.
Validated Reviewer
Verified Current User
Review Source

"G2 is a great platform for B2B Reviews"

What do you like best?

Having a platform like G2 that allows prospective customers of Leadiro to easily search for B2B data providers and not only find us but also get access to insights from our customers is really great. The platform layout makes it really easy to compare the market place quickly in an honest and transparent way. I also found the on boarding process very helpful.

What do you dislike?

Feedback from some of our customers was that they struggled to redeem their vouchers. I think G2 can work a bit of this to make it easier to redeem the rewards.

What business problems are you solving with the product? What benefits have you realized?

Brand awareness. G2 is helping Leadiro to grow its presence online.

G2 Crowd review by <span>Melinda C.</span>
Melinda C.
Validated Reviewer
Verified Current User
Review Source

"Great customer review platform for businesses"

What do you like best?

G2 Crowd is a great platform to help promote customer advocacy and gather reviews from users. As a profile admin, its easy to update our page, add features, and invite our customers to submit their reviews.

What do you dislike?

There are sometimes some bugs on the admin side that prevent me from updating certain things right away, but those issues get addressed quickly by the G2 Crowd team.

What business problems are you solving with the product? What benefits have you realized?

We use G2 Crowd for customer advocacy and as a place for potential customers to read honest reviews provided by our actual users across a variety of roles and industries. G2 Crowd helps us create credibility in the market by allowing our customers to provide feedback about our products, services, and our company as a whole.

G2 Crowd review by <span>Tracy C.</span>
Tracy C.
Validated Reviewer
Verified Current User
Review Source

"Responsive and great to work with"

What do you like best?

Our account team was great to work with and made the process so easy. When our campaign didn't get off to the immediate start we wanted, they immediately jumped in with ideas that ended up driving results.

What do you dislike?

We would have liked being able to offer different charity options to our clients so they could choose what mattered to them, but that's about it!

What business problems are you solving with the product? What benefits have you realized?

We want to increase our brand awareness and demonstrate our commitment to client partnerships and satisfaction. It's one of the things that drives us. We've currently got the highest client satisfaction rating in our category! That will be huge for our account executives.

G2 Crowd review by <span>Jacco d.</span>
Jacco d.
Validated Reviewer
Review Source

"Essential and Effective"

What do you like best?

G2Crowd is an essential customer touchpoint in our audience's evaluation and buying process. It allows us to invite our customers to review/promote us online where others are looking, we can brand our page and we can capture contact information of those interested in a solution like ours. And when we need our account manager is there to help!

What do you dislike?

There's nothing I can think of that I dislike, except we can't control the traffic to our page as we would increase that if we could.

What business problems are you solving with the product? What benefits have you realized?

We have been able to increase credibility with our audience that we were already speaking with, and we have been able to generate awareness and start conversations with companies we were not yet speaking with. Hence, it helps us fill up the top of the funnel and speed up our sales cycle.

G2 Crowd review by <span>Addy C.</span>
Addy C.
Validated Reviewer
Verified Current User
Review Source

"Go To Reference Site"

What do you like best?

I love how the reviews are filtered and how well customers are featured. The ability to do direct compares against competitors is also a plus to see exactly where we are.

What do you dislike?

I'm not too keen on the reporting tools available at the moment. It's hard to get key word searches and sentiment analysis so we can be more responsive as a company. HOWEVER, G2Crowd's research team is awesome and they have confirmed that these features are coming on the roadmap.

What business problems are you solving with the product? What benefits have you realized?

We've created powerful reference and marketing tools based on the data within G2 Crowd. The grids, annual reports, testimonial pages and compare reports are fantastic resources to draw on.

G2 Crowd review by <span>Henrique M.</span>
Henrique M.
Validated Reviewer
Review Source

"Revolutionary approach to purchasing B2B tech"

What do you like best?

G2Crows is the best unfiltered and comprehensive platform to learn about strengths and weaknesses of various b2b tech in the market both established and contending.

The comparisons are also great because they turn unstructured written reviews into actionable and measurable data across a range of metrics. This means a decision maker can choose to focus on overall ratings, specific features, or the various rich and qualitative reviews.

What's more, all of this is based on validated profiles, so no fake reviews.

What do you dislike?

The only downside is that some product categories are less rich in reviews than others. Something that surely will take time to develop but worth looking forward to.

What business problems are you solving with the product? What benefits have you realized?

This platform is adding a new dimension to how we market and sell to our customers. The insight that can be shared from reviews and where users spend their time whilst on the platform allows marketers to form a view on who their buyers are and what they are interested in.

G2Crowd is changing the way we all learn about, evaluate and purchase b2b software. We don't go out to eat somewhere new without checking out tripadvisor or yelp and we certainly don't book a holiday before checking out reviews and pictures from people who have actually been there. G2Crowd brings this piece of mind to b2b software. It amazes that many companies still make significant purchasing decisions on outdated and obscure reviews from old school analysts who have probably never used the product.

G2Crows is solving for a massively underserved market of buyer and sellers who could all do with more transparency and trust!

G2 Crowd review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Add another channel to your inbound marketing"

What do you like best?

G2 Crowd gets great traffic, even in my company's lesser known product category. By pushing the pageviews to Slack via Zapier the entire sales and marketing team can easily get a sense of how many people are landing on our page every day. It's between 10-15. G2C isn't a huge source of demo requests, but the awareness from this website is good.

CSMs are very responsive (thanks Mark!)

What do you dislike?

It's impossible (or at least very hard) to quantify the ROI. You can track your demo requests from G2C in Salesforce and measure that ROI, but I think the true value of G2C lies in the TOFU brand awareness you get from people viewing your page. And the data you get about your pageviews is not good. You're handed IP addresses that get matched against a spotty database (e.g. you will see a lot of "Comcast LLC viewed your page") and that's it. Without refining that data to the individual lead level, it's hard to give real attribution value to the pageviews you see on G2C. Maybe it's a great first touch channel, but you'll never really know.

Recommendations to others considering the product

Get us an easy to use API so that we can hook it up to enrichment vendors like LeadLander, etc. We need to be able to see the ROI on pageviews. Without getting us this ROI data, there is an upper limit on how much we will pay for G2C. Adding it would allow us to pay more.

When I have requests that require the help of a product or engineering team, the turnaround can be between a few days to a week or so. It would be great to speed up the cross-functional questions.

What business problems are you solving with the product? What benefits have you realized?

We use this as another web property to source inbound interest. It seems to capture a different group of people than our main website does.

G2 Crowd review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Some great behind the scenes tools, as G2 Crowd grows, so does their value."

What do you like best?

Kara DeWalt has been a friendly and responsive rep . She's quick to make suggestions and help out with our different marketing options. Kara has been awesome!

The reviews written on G2 Crowd are comprehensive and very useful for consumers.

They're growing their marketing tools, and we're trying a few of them out.

I like the backend options for building out our profile to best educate our prospects on the value of our service. You can upload videos, FAQs, and key details about the software. Their reporting features are relevant and accurate as well.

Love their award badges as a great form of social proof.

What do you dislike?

We're trying out their sponsored content marketing program, but it's in its early stages and hasn't produced impressive results yet. It could be due to the ad design, but we'd like to see better results.

Their webhooks feature for leads is a little confusing, if you don't have any web dev experience.

The evaluation grid seems to favor market size, so if you don't work with enterprise businesses, you will never be labeled as a 'market leader' despite having a top notch review portfolio.

The comparison reports are overpriced for smaller startups.

What business problems are you solving with the product? What benefits have you realized?

Customer Acquisition. We've had a few direct leads that converted, but are hoping for more. We also plan on using our success badge on our website as social proof, but have yet to add it.

G2 Crowd review by <span>Tami A.</span>
Tami A.
Validated Reviewer
Review Source

"G2 Crowd AlienVault User Review "

What do you like best?

Site is so easy to use - even for the most non-tech person like me! Also, G2 Crowd team is very responsive when you have questions or concerns and does their best to either fix the problem or get others from the extended team involved to resolve or come up with a viable and workable solution. One very nice capability is the widget tool. I love that it's embedded in the admin portal and it's super easy to understand and share. It's definitely something that I will use to help socialize the customer reviews.

What do you dislike?

Would like to see reviews dive a bit deeper into the customer's usage such as use case. Also, it would be nice to have extended sorting capabilities such as region and use case.

Recommendations to others considering the product

Provide a full assessment of what you need for your program and G2 Crowd will make it happen.

What business problems are you solving with the product? What benefits have you realized?

It takes the headache out of having to ask and chase down customers to participate. Plus, because it's a 3rd party site; the reviews instantly have more credibility.

G2 Crowd review by <span>Amy I.</span>
Amy I.
Validated Reviewer
Verified Current User
Review Source

"Friendly, easy and provides great insight into customer experiences"

What do you like best?

The G2 Crowd directory and review system allows us to see how our customers feel about our service, and let's visitors see what options are available. G2 Crowd staff is attentive and very helpful getting our profile in place quickly.

What do you dislike?

Everything was likable - on-boarding and set-up was simple.

Recommendations to others considering the product

Join a prestigious community of tech providers and don't be shy!

What business problems are you solving with the product? What benefits have you realized?

Raising visibility of our mobile advertising services, and gaining insights into how our customers feel about us is valuable. Neutral third-party validation is helpful for anyone researching which partner to use.

G2 Crowd review by <span>Jim E.</span>
Jim E.
Validated Reviewer
Review Source

"Received may more value than I expected!"

What do you like best?

This site is really great - we are getting a lot of benefits. We have reviews coming in, we're getting leads and I'm validating where to focus on improving the product. G2Crowd really works better than I expected!

What do you dislike?

I'd have to defer to my Marketing Director - but sales, customer success and product get a lot of value from what we hear real time.

What business problems are you solving with the product? What benefits have you realized?

1. We are getting leads by companies that review our AI for Sales solution - our prospects are looking to solve problems with sales forecasting, pipeline inspection, and opportunity coaching while making it easier.

2. Our product group gets feedback on how to improve the product

3. Customer Success gets feedback on how to improve our experience and how to improve adoption

G2 Crowd review by <span>Joshua L.</span>
Joshua L.
Validated Reviewer
Verified Current User
Review Source

"Stephanie is awesome! She did a great job getting us on-boarded with G2 Crowd."

What do you like best?

We like the ability to get in front of people searching for reviews of our product category. It's a great introduction to potential customers to showcase our product against others with reviews to differentiate us.

What do you dislike?

We wish we could have more than one default category. Otherwise, things have been pretty great!

What business problems are you solving with the product? What benefits have you realized?

We're driving lead generation on a category level, before people have been to our website. It's a great way to get in front of potential customers, who might not have heard of us previously.

G2 Crowd review by <span>Logan E.</span>
Logan E.
Validated Reviewer
Verified Current User
Review Source

"G2 Crowd drives high quality leads"

What do you like best?

Overall, I am very happy with G2 Crowd. We are able to drive high quality leads to our sales team. Our reps are also great, fast to respond and always helpful.

What do you dislike?

The only drawback I currently have would be the low volume. I am working with the reps to find a solution to help us increase our volume.

Recommendations to others considering the product

I would just recommend making reviews a high focus and shoot to make it in the leader board in your category.

What business problems are you solving with the product? What benefits have you realized?

The problem that we are solving is being able to find high quality, in-market leads. G2 Crowd is one of our highest lead to opportunity channels in the marketing mix.

G2 Crowd review by <span>Dawn S.</span>
Dawn S.
Validated Reviewer
Review Source

"Best software review site - and a lead source too!"

What do you like best?

I originally signed up with G2 Crowd to generate awareness of our solution as they had the most product/ competitor reviews for our industry (PR tools and media targeting) and had a robust process to help you generate reviews for products. But I was blown away, when on top of awareness and SEO magic, G2 Crowd has also become a key source of sales leads for us.

What do you dislike?

Setting up the product profiles is a bit cumbersome and I wish we could have a corporate page with individual products listed so people could see our entire portfolio.

What business problems are you solving with the product? What benefits have you realized?

Originally, I planned to use G2 Crowd to help raise awareness of our product and put us on the radar for people looking at PR tools. The Grid and comparisons are really helpful assets for our sellers to provide third party validation of our great support and product. The most valuable benefit has turned out to be the sales leads it generates - we now get quality leads every week that our sales team LOVES to follow up on.

G2 Crowd review by <span>Ashley E.</span>
Ashley E.
Validated Reviewer
Review Source

"If you aren't working with G2 Crowd, you should be!"

What do you like best?

I really enjoy working with G2 Crowd for a few reasons, one of them being their customer support. The team at G2 Crowd has worked hand in hand with Certify to create custom content to better suit our needs and help position Certify stronger in the selling process.

From a technology standpoint, I really value the competitive analysis aspect of G2 Crowd. The fact that a prospect can search and compare over 1,000 reviews on expense management in minutes and rank the top performing vendors is really invaluable. Having this Yelp-like review process for business software has allowed us to showcase our strengths against competitors and replace the traditional client referral process.

What do you dislike?

There really is not much if anything that I dislike about G2 Crowd. Naturally, as the company has grown, so has their pricing which can make budgeting and forecasting harder. I do also wish there were additional ways for Certify to generate more leads out of the system but I also understand this isn't their core solution offering.

G2 Crowd review by <span>Steve T.</span>
Steve T.
Validated Reviewer
Review Source

"Best Tech Review Site on the Internet"

What do you like best?

G2 Crowd provides a very impartial and fully verified technology software review forum. The technology sections are well defined and nicely summarized. Overall, it's very professional and you can actually count on the review provided since they can't be manipulated by the vendors. Really like the way that we can embed the review widgets on our own website with links to our optimized landing page. The environment provides a great user experience for visitors to our website and illustrates how open we are to input from our customers. The style of review presentation is also very easy for visitors to consume. It's similar to consumer based review sites, but with much higher data quality. We count on the fact that prospects reading our reviews can trust the customer input.

What do you dislike?

Difficult to say what I dislike, but if I had to choose I would say that sometimes the technology categories are too general. This can result sometimes in very different, non-competitive products in the same category. This makes products hard to compare at times.

Recommendations to others considering the product

Great way of providing prospects with excellent reviews of your products to speed the purchase decision process.

What business problems are you solving with the product? What benefits have you realized?

Vendor provided case studies are great, but we wanted reviews and comments that were impartial to assist with speeding the sales decision making process for prospects. Our sales team often share our G2 Crowd page to demonstrate how open and proud we are of our software and service.

G2 Crowd review by <span>Mark R.</span>
Mark R.
Validated Reviewer
Review Source

"G2Crowd leads the pack of review sites"

What do you like best?

G2Crowd has invested heavily in advertising their brand versus the other review sites. As a result they have a much bigger quantity of reviews. So it has traction now and people trust it to create a shortlist and to determine what others think.

What do you dislike?

G2Crowd rank not given enough prominence. Don't like paid for reviews (think this should be charity donation only) as encourages people to make up reviews. I think there should be some way of seeing the balance of reviews from particular companies (at the moment you could have 100 reviews from a single customer which could skew review count).

Recommendations to others considering the product

Check out the other review sites, find out whether the reviews and sufficient quality and quantity. I suspect you will find that G2Crowd wins hands down.

What business problems are you solving with the product? What benefits have you realized?

The companies that buy our product want a way of finding competitors to solve a specific problem. They want independent reviews and they want sufficient quantities of them to be able to judge effectively (i.e. be able to weed out the overly negative and the overly enthusiastic). As a vendor of a great product then having the ability for prospects to find us in the first place and then to see what others think rather than being influenced by whichever vendor has the biggest marketing budget is important.

G2 Crowd review by <span>Pascal B.</span>
Pascal B.
Validated Reviewer
Verified Current User
Review Source

"G2Crowd is a very solid platform. Its on-boarding process and user experience are pleasingly fluid."

What do you like best?

The configuration and on-boarding process for a vendor is very straightforward, intuitive and yet comprehensive. I also like the experience provided by G2Crowd to users researching products. It is fluid and informational.

What do you dislike?

Nothing. G2Crowd is a great company, they just need to extend their SEO penetration (at least in my category) to better generate organic leads.

What business problems are you solving with the product? What benefits have you realized?

We needed to greater our brand awareness.

We have a great product and we were not seen. G2Crowd has given us the opportunity to display our worth by letting our customers speak for us. We are now listed side by side with our competition with a legitimate position.

G2 Crowd review by <span>Marie F.</span>
Marie F.
Validated Reviewer
Verified Current User
Review Source

"Easy to Manage and Great Support"

What do you like best?

It's straightforward and easy to manage. The admin console for product pages is simple to use.

What do you dislike?

I would like to be able to collect more customized data.

Recommendations to others considering the product

Cast a wide net with your reviews. Get real feedback that prospects can trust and can help you understand where you are strong and where you can improve.

What business problems are you solving with the product? What benefits have you realized?

Problems: cutting the red tape of getting customers on the record; validating customer testimonials; SEO; collecting unbiased customer feedback.

Benefits: identifying brand strengths; capturing the voice of the customer; providing public references to prospects.

G2 Crowd review by <span>Sonia G.</span>
Sonia G.
Validated Reviewer
Verified Current User
Review Source

"Smooth and helpful resources every step of the way"

What do you like best?

The onboarding process went very smoothly. If we had a question or concern, G2 Crowd's onboarding staff answered all emails and phone calls within the hour. The service we received was impeccable.

What do you dislike?

We've been with G2 Crowd for only a few months. So far we have been pleased with what we have received.

Recommendations to others considering the product

We haven't yet seen an ROI, but we are in the begiining phase of this partnership. I hope to come back next year and tell a different story. However, after our first review campaign we got 60+ reviews in a very short amount of time.

What business problems are you solving with the product? What benefits have you realized?

Brand Awareness and Brand Interest.

G2 Crowd review by <span>Dave R.</span>
Dave R.
Validated Reviewer
Review Source

"Was hoping for a bit more"

What do you like best?

I like the analytics components. It’s quite interesting to see which companies are comparing us to which vendors.

What do you dislike?

We upgraded to license the grid and badge for our category. Unfortunately, “Leader” badges are only added/updated on your profile when a report for the category which you are a Leader in is generated. There is no report scheduled for the category which are are a “Leader” in.

G2Crowd should update badges on profile when/as companies move around on the grid, otherwise the profile pages are inaccurate. In the category description it says "Leaders include: [our brand]" but our profile is reflecting we are a “High Performer” when we are actually a “Leader.”

What business problems are you solving with the product? What benefits have you realized?

We are excited to use our “Leader” status in marketing and sales, especially since a formal grid/quadrant from Forrester or Gartner does not exist.

G2 Crowd review by <span>Jamie C.</span>
Jamie C.
Validated Reviewer
Verified Current User
Review Source

"Best Onboarding Ever"

What do you like best?

The onboarding process is the best one I've ever been through. They helped us get up and running from basically no presence to High Performer in a few weeks time.

What do you dislike?

There are a lot of different categories that have to be done before you get traction. Not bad. Just time-consuming.

What business problems are you solving with the product? What benefits have you realized?

We are able to get in front of more people who might be on the Salesforce platform and are looking for Project Management solutions.

The lead flow is coming in!

G2 Crowd review by <span>Karin &quot;KP&quot; P.</span>
Karin "KP" P.
Validated Reviewer
Review Source

"Smart solution to grow business authentically"

What do you like best?

Ease of use and their support folks are honest, kind, and truly eager to help us succeed.

What do you dislike?

Nothing to date. We've been pleased with their solutions and their people.

Recommendations to others considering the product

Leveraging their solutions helps you reach people who are already interested in your brand or your competitors. It's smart and budget friendly. Highly recommend it versus paying another company a LOT more money to put you high in their "Magic" quadrant which we all know is rigged.

What business problems are you solving with the product? What benefits have you realized?

Obtaining reviews from our clients so we can keep doing what they like and course correct what they don't like.

Learning who is checking us out on G2 Crowd...and our competitors

G2 Crowd review by <span>Rachael H.</span>
Rachael H.
Validated Reviewer
Verified Current User
Review Source

"Great vendor!"

What do you like best?

G2 is a great sales and marketing resource for our company. It provides lead generation and content as well as an opportunity to harness genuine feedback from our customers.

What do you dislike?

At least for the program we are running, G2 requires a lot of internal resources in order to garner the full benefits of the platform. I believe it will pay off in terms of high quality leads/ROI; however, expect some time to see significant results.

What business problems are you solving with the product? What benefits have you realized?

G2 is helping us better connect with both potential buyers and current customers with the purpose of increasing revenue and customer satisfaction.

G2 Crowd review by Internal Consultant
Internal Consultant
Validated Reviewer
Review Source

"Attentive and quick to gain results! "

What do you like best?

When working with G2 Crowd, I really enjoyed the customer service I received in addition to the results. Anytime I had a question, I got an answer very quickly, that was friendly and offered further assistance. The team worked hard to ensure that we knew what their deals were, what our goals should be, and made sure we were all doing everything we could to reach our expectations.

What do you dislike?

In the beginning, they wanted to move a little faster than we did. We're new to the review game and wanted time to assess, inform our team, and gather advice from others in our company.

Recommendations to others considering the product

Compared to other software review programs, I highly recommend using G2 Crowd. The ease of business and results are much higher here than other review sites.

What business problems are you solving with the product? What benefits have you realized?

General presence on the Internet. We lacked being on review sites and "getting our name out there," so we decided to start gathering reviews. Also, we're continuing to grow and wanted to hear what our clients thought of us to aid in what direction we take.

G2 Crowd review by <span>Hilary  W.</span>
Hilary W.
Validated Reviewer
Verified Current User
Review Source

"Great Onboarding Experience & Results "

What do you like best?

Support is always there if needed, you get a devoted account rep and have direct access to ask questions. The onboarding process is smooth.

What do you dislike?

The profile set up wasn't always completely intuitive, but with someone always available to answer questions that wasn't a barrier to getting it complete.

What business problems are you solving with the product? What benefits have you realized?

We are increasing our reviews and replacing out of date reviews with new ones that correspond to our current solution rather than old versions.

G2 Crowd review by <span>Graham R.</span>
Graham R.
Validated Reviewer
Verified Current User
Review Source

"Useful, relevant, validated user reviews"

What do you like best?

The reviews, especially the fact they include 'what do you dislike' as well as 'what do you like'. It gives a much more rounded picture. The grids are useful, so too the ability to run grids based on user segment. I also like the side-by-side comparisons.

What do you dislike?

I like the category grids but there are some where I question the validity of certain vendors to appear in them. I have some questions around the market presence algorithm but can understand why it needs to remain secret. Finally, I think some of the reports - especially around usability and ease of set-up - currently mitigate against larger vendors with more sophisticated solutions; these feel a little unfair.

Recommendations to others considering the product

It has more reviews, more useful reviews and more credibility than other sites.

What business problems are you solving with the product? What benefits have you realized?

Competitive intelligence. G2 Crowd can help us win business.

G2 Crowd review by Executive Sponsor in Information Technology and Services
Executive Sponsor in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Most reputable platform for "yelp style" reviews"

What do you like best?

- Being in an industry without a quadrant of wave, this platform gives our prospects a place to gauge a feel for their options and read reviews of peers

- Love the intelligence we get from the platform and the ability for prospects to engage with us and the reviews of our customers via widgets on our website and directly on G2Crowd

- Our success manager has been great at keeping us up to date with latest developments and the different ways to use the solution

What do you dislike?

- I'd love to see even more granular data on who is visiting our category

- The navigation can be a little confusing on the backend, I find myself randomly clicking around the menu until I find what I was actually looking for.

What business problems are you solving with the product? What benefits have you realized?

Giving our customers a platform to share their experience with the market

G2 Crowd review by <span>Emily C.</span>
Emily C.
Validated Reviewer
Review Source

"Great review collection experience"

What do you like best?

G2Crowd was incredibly accommodating of our just-in-time approach to planning and schedules; creative and willing to go the extra mile; and the people who staffed the event, Bobbi and Brittany, were the best ever. It was an unexpected pleasure and success to work with two such energetic professional pleasant effective people - can't say enough about them!!!

What do you dislike?

All I have to say is that there's nothing to dislike.

Recommendations to others considering the product

Great solution, highly recommend it!

What business problems are you solving with the product? What benefits have you realized?

Get more customer feedback on our products. Bobbi and Brittany managed to collect 154 reviews in one and a half days, which was 3x as many as we'd targeted.

G2 Crowd review by <span>John M.</span>
John M.
Validated Reviewer
Verified Current User
Review Source

"Definitive review site for our market - helps level the playing field "

What do you like best?

Verification of reviewers as professionals and users is very important to the credibility of the results.

What do you dislike?

I'd like to be able to meter out the invitations sent to users over 4-6 months instead of a large set all at once.

What business problems are you solving with the product? What benefits have you realized?

G2Crowd helps identify KeyCreator as a leading product in it's market and helps prospects understand how is using it and why they love it.

G2 Crowd review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great to work with!"

What do you like best?

G2 Crowd is a great way to get brand awareness. They are extremely helpful and available to assist when we need them. As new customers, they worked with us to find a plan that suited our needs and budget, and continue to help us through the onboarding process.

What do you dislike?

We wish there was a way that we could block analytics coming from our IP addresses, so as to differentiate visitor traffic from our team monitoring and updating the pages.

What business problems are you solving with the product? What benefits have you realized?

G2 Crowd does the heavy lifting for us. They reach out to our clients and offer incentives to review our product. We can then use the reviews for marketing purposes.

G2 Crowd review by <span>Mallory B.</span>
Mallory B.
Validated Reviewer
Verified Current User
Review Source

"Very happy with G2 Crowd"

What do you like best?

Working with Tony Furnas was the absolute best, he was insightful and very supportive as we looked for ways to increase the quantity and quality of our reviews in order to improve our online reputation.

What do you dislike?

Nothing to report - Tony made everything a breeze.

What business problems are you solving with the product? What benefits have you realized?

Last year we set out to improve our online reputation on software comparison sites, in a little under a year we have improve our rating by an entire star and nearly tripled our review total.

G2 Crowd review by <span>Kristin F.</span>
Kristin F.
Validated Reviewer
Verified Current User
Review Source

"Great service and fast response!"

What do you like best?

I love being able to contact Kara from G2 Crowd at any time about anything! She helps me fill out the profile and give me suggestions on how to take full advantage of it!

What do you dislike?

logging in is easy, but I wish it would send me straight to my company profile instead of having to search for it.

What business problems are you solving with the product? What benefits have you realized?

We are a start up in a very competitive industry but G2 Crowd helps us stand out and connect with people who are looking for our services.

G2 Crowd review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Great service, easy solutions"

What do you like best?

Very simple to get started bringing in detailed reviews from happy customers, the team is always available to help out and come up with new ideas.

What do you dislike?

Not much that I dislike that we haven't solved with iteration on targeting, messaging & etc

Recommendations to others considering the product

The team at G2 is fantastic to work with - take their advice, and you can't go wrong.

What business problems are you solving with the product? What benefits have you realized?

G2 Crowd lets us gather awesome feedback from our customers in a simple, straightforward manner - then share it with others searching for a modern recruiting solution like the one we offer. It's easy for customers, it's easy for us, and the whole process is painless … exactly what we expect out of our product, as well as any that we use.

G2 Crowd review by <span>Neil M.</span>
Neil M.
Validated Reviewer
Verified Current User
Review Source

"Excellent Sales to Service"

What do you like best?

White glove treatment as we onboarded with the new product. They provided a ton of best practice documentation and case studies to help us get up to speed.

What do you dislike?

nothing at the moment. We are still looking to measure ROI

What business problems are you solving with the product? What benefits have you realized?

We have the product to be competitive, but lacked the awareness and recognition. G2Crowd helped literally get us on the grid/map.

G2 Crowd review by <span>John D.</span>
John D.
Validated Reviewer
Verified Current User
Review Source

"Solid results from G2 Crowd"

What do you like best?

G2 offers a powerful medium for our software users to share their experience with the world. We're able to differentiate ourselves and provide references to potential new customers prior to ever engaging with them.

What do you dislike?

There is nothing about the solution that we do not like

What business problems are you solving with the product? What benefits have you realized?

We are able to attract new customers who are looking for the best HCM software because our current customers have validated their success stories. G2 Crowd is our "references" for potential new customers.

G2 Crowd review by <span>Crystal S.</span>
Crystal S.
Validated Reviewer
Verified Current User
Review Source

"Great product & customer service"

What do you like best?

I've appreciated the opportunity to get honest reviews from our customers. It's opened up the opportunity to hear their feedback and also showcase our value to prospects.

Additionally, I've loved the customer support I've gotten from Mark! He's always been incredibly helpful, friendly, honors his commitments, and holds me accountable for getting our campaign done!

What do you dislike?

Honestly, I haven't really found anything.

What business problems are you solving with the product? What benefits have you realized?

Ability to get honest reviews from our customers, while also showcasing the value they've found to our prospects.

G2 Crowd review by <span>Lindsey M.</span>
Lindsey M.
Validated Reviewer
Verified Current User
Review Source

"Good place for information"

What do you like best?

Easy to find information on products and services

What do you dislike?

Cluttered spaces and overlistings. Products are listed in category that are not 100% relevant.

Recommendations to others considering the product

Get sales team support before beginning.

What business problems are you solving with the product? What benefits have you realized?

We are looking to make our product visible to relevant buyers. G2 Crowd provides product information and features so people can easily evaluate and view multiple products side by side.

G2 Crowd review by <span>Emily C.</span>
Emily C.
Validated Reviewer
Review Source

"Great service and support"

What do you like best?

-Reading feedback from customers has been amazing! We've been encouraged by how much people love Bonusly, and the reviews have had great ideas.

-Also, our onboarding specialist Anna was helpful, friendly, flexible, and responsive. I always had the information I needed and we got off to a great start.

What do you dislike?

I'd like to be able to tag the reviews to identify common themes and export the reviews into an excel or csv. doc.

What business problems are you solving with the product? What benefits have you realized?

It's been helpful for sales, customer success, and product development. For sales, it lets us share the Bonusly experience with potential customers, customer success gets feedback about how happy customers are, and the feedback is helpful to guide product development as well.

G2 Crowd review by <span>Aleksandra P.</span>
Aleksandra P.
Validated Reviewer
Verified Current User
Review Source

"Great tool for research"

What do you like best?

This tool provides almost everything that you need when you are researching and trying to see what your competitiors are doing. Its a must-have for every marketing researcher.

What do you dislike?

Some informations about companies are not full, and sometimes there are not enough to compare solutions with each other correctly.

What business problems are you solving with the product? What benefits have you realized?

It helped me with competitors research for a big event in foreign country.

G2 Crowd review by Administrator in Education Management
Administrator in Education Management
Validated Reviewer
Review Source

"G2 Crowd basis your "standing" off Customer Reviews only- which is what a review site should do!"

What do you like best?

G2 Crowd's interface is easy to work with and is appealing to on both the company and client side. G2 Crowd basis your company standing off customer reviews only, which is exactly what a review site should do! No way to pay to get higher placement, if your customers are happy you will see your company's presence rise.

What do you dislike?

People can complete their reviews privately, although I think publically a person can be kept private, it would help the company out to find out who gives what review so we can either thank them or help them.

Recommendations to others considering the product

Compare all packages and see which one fits best for the problems you are trying to solve and goals you are trying to achieve.

What business problems are you solving with the product? What benefits have you realized?

Competitor analysis, customer support, marketing material, sales support, brand awareness.

G2 Crowd review by <span>Angela D.</span>
Angela D.
Validated Reviewer
Review Source

"Awesome customer service"

What do you like best?

I worked with Kelly throughout the on boarding process, and she was amazing. She cared as much about the campaign's success as we did, and made it super easy to get up and running on G2Crowd.

What do you dislike?

I'd love if G2Crowd provided more specific insights about the people researching software (beyond company name and state).

What business problems are you solving with the product? What benefits have you realized?

We want to get our software in front of people while they're researching options. We just started our campaign, but we're already seeing consistent daily traffic from G2Crowd, and we're already ranking on the second row in our category.

G2 Crowd review by <span>Amy A.</span>
Amy A.
Validated Reviewer
Review Source

"Seamless!"

What do you like best?

The team at G2Crowd are professional, responsive and are excellent communicators. They were able to customize specific requirements we had and tailor a program that works for us.

What do you dislike?

Nothing so far. The platform and the team have been excellent.

What business problems are you solving with the product? What benefits have you realized?

We are using G2Crowd for branding and sales leads. Because we are early in the process, we can't speak on the success of new revenue just yet, however we have seen a massive increase in customer reviews which has a great influence on potential buyers looking at our services.

G2 Crowd review by <span>Charles G.</span>
Charles G.
Validated Reviewer
Verified Current User
Review Source

"Great support team!"

What do you like best?

The peristance of the team to help my company acheive their objectives. G2 Crowd well unnderstands their roll and makes it their business to undersatand the product line(s) of their custoemrs.

What do you dislike?

Lead generation is probably G2 Crowd's weakest link.

What business problems are you solving with the product? What benefits have you realized?

We've been able to help raise awareness by socializing some of the great reviews we've recieved through G2 Crowd.

G2 Crowd review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Best Review Site to Work With"

What do you like best?

Both Ryan and Kristina were a pleasure to work with - patient and thorough with explanations, and with call follow-up emails. The thing that makes G2 Crowd stand out is its vendor portal. Other sites don't really have anything close to the feature depth that G2 Crowd has.

What do you dislike?

I really couldn't say. I've enjoyed using G2 Crowd's Marketing Solutions.

What business problems are you solving with the product? What benefits have you realized?

Well, it's just really helped to bolster our review base. Obviously, G2 Crowd is one of the big players in the market so getting more reviews is key to standing out.

G2 Crowd review by <span>John V.</span>
John V.
Validated Reviewer
Verified Current User
Review Source

"A good platform review platform"

What do you like best?

The platform is very user friendly and the customer service are fast and responding back to question

What do you dislike?

We can't use our own form, which is not a deal breaker.

Recommendations to others considering the product

It's a good platform with good service people that help you every step of the way.

What business problems are you solving with the product? What benefits have you realized?

Working with our rep, we were able to get a good amount of reviews that helped us gain more visibility for our brand.

G2 Crowd review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Providing Customer input - better sales engagement`"

What do you like best?

G2 crowd has allowed us to let our customers speak directly to our customers. As a sales person, I don't want to constantly be bogging down my customers with asking them to give a reference for prospects who aren't far into the sales funnel. G2 crowd allows me to provide referrals to prospects, without having to annoy my customers, before my prospects are fully qualified. I also love the full transparency required by G2, as my customers can trust that the information they are getting is trustworthy.

What do you dislike?

Sometimes it sucks when a customer leaves some negative information, but with that it allows us to understand what we need to work on in order to improve.

What business problems are you solving with the product? What benefits have you realized?

Understanding where we need to improve on (whether that's user experience, customer service etc) for our customers and prospects to have a better experience with us. Also allows me to give honest feedback and customer references to prospects

G2 Crowd review by <span>Tiffany S.</span>
Tiffany S.
Validated Reviewer
Verified Current User
Review Source

"Love Working with the G2 Crowd Team"

What do you like best?

I love being able to reach out to Walter with any questions I have. I also love how many reports G2 Crowd offers related to rankings, usability, service, and support!

What do you dislike?

Because G2 Crowd offers so many reports I wish the price wasn't so high to license each one.

What business problems are you solving with the product? What benefits have you realized?

Generating leads as well as offering a review report to potential customers has been the best success for our organization.

G2 Crowd review by <span>Lawrence W. O.</span>
Lawrence W. O.
Validated Reviewer
Verified Current User
Review Source

"Adequate at best"

What do you like best?

The reviews feature has helped us out in gaining credibility and increasing brand awareness.

What do you dislike?

The lead feature has been of absolutely no use to us.

Recommendations to others considering the product

It depends on if you have enough competitors that are signed up on G2 Crowd. If not, It's basically a glorified review tool for branding and awareness.

What business problems are you solving with the product? What benefits have you realized?

More awareness from those looking for event solution. Just not always the right people.

G2 Crowd review by <span>Vitaly P.</span>
Vitaly P.
Validated Reviewer
Verified Current User
Review Source

"Helped us skyrocket our credibility"

What do you like best?

The depth of criteria that G2 Crowd puts together the reports are very granular and thorough. For an underdog brand like ourselves, this credibility was invaluable. The team was super helpful in helping navigate the product and strategize with execution on our end.

What do you dislike?

Would love to be able to customize qualification questions before anyone can request a demo.

What business problems are you solving with the product? What benefits have you realized?

Increasing value of the brand, driving additional leads

G2 Crowd review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great Tool! "

What do you like best?

The reporting functionality and insight into customer needs.

The ability to give customers and prospects insight into their peer's thoughts

The support I have received thus far.

What do you dislike?

There is not a streamlined process in handling reviews. This gets to be daunting and cumbersome.

I would like to see more documentation on best practices with reports, spiffs and responses.

Recommendations to others considering the product

Ask Questions and leverage G2's documentation.

What business problems are you solving with the product? What benefits have you realized?

Great platform for current customers to see into additional functionality and prospects to see what the product can do. It also helps my company to see what we excel at and what we need to work on.

G2 Crowd review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great Support"

What do you like best?

G2Crowd gives us an easy-to-use platform to host our customer reviews and generate reputable 3rd party content.

What do you dislike?

Content/reports are somewhat expensive for a startup to buy that will no longer be used after a year.

Recommendations to others considering the product

Their customer support and managers are really amazing to work with!

What business problems are you solving with the product? What benefits have you realized?

It has been helpful for the sales and customer success team to be able to share reviews and content with prospects and customers to help them see different use cases or comparison reports at the time of purchase or renewal.

G2 Crowd review by <span>Mark T S.</span>
Mark T S.
Validated Reviewer
Review Source

"Great tool for Sharing Unbiased Information with Prospects"

What do you like best?

My favorite feature is the comparison grid that allows prospects to see how we stack up against our competitors and the focused profile that we can send to prospects.

What do you dislike?

The visitors section gives me mostly individuals who are not relevant to our business.

Recommendations to others considering the product

The reps are extremely knowledgable and responsive, so I would make sure that you speak with them as much as possible during the sales and implementation stages. They will help you figure out if/how G2 Crowd aligns with your goals and every use case you could have for their service.

G2 Crowd review by <span>Alexandre P.</span>
Alexandre P.
Validated Reviewer
Verified Current User
Review Source

"Great team and clean process!"

What do you like best?

The minute we signed up we got full attention from the on-boarding team. Training was efficient, follow up were great and that led to awesome results.

What do you dislike?

I don't have much to this time. We have been on the platform for few weeks only.

What business problems are you solving with the product? What benefits have you realized?

Brand awareness, credibility, lead generation

G2 Crowd review by <span>Stephen O.</span>
Stephen O.
Validated Reviewer
Verified Current User
Review Source

"Good Platform for the Right Audience"

What do you like best?

Control over my profile and the ability to put custom marketing and branded content on our page

What do you dislike?

Getting charged for free trial clicks regardless of quality of leads

What business problems are you solving with the product? What benefits have you realized?

We are trying to raise brand awareness for our self service and enterprise products and gain confidence in purchase decisions

G2 Crowd review by <span>Kendall K.</span>
Kendall K.
Validated Reviewer
Verified Current User
Review Source

"Excellent job Anna!"

What do you like best?

Simple to start; ease of use; highly communicative; friendly.

What do you dislike?

Nothing. I love everything.I don't dislike anything. (I love everything)

Recommendations to others considering the product

Have the staff help you with integrating your CRM.

What business problems are you solving with the product? What benefits have you realized?

Generating leads for our product. We hope to see many leads come from G2 Crowd in the next year.

G2 Crowd review by <span>Grace L.</span>
Grace L.
Validated Reviewer
Review Source

"G2 Crowd is a well thought-out service"

What do you like best?

I like the wealth of info and tools for related to our product reviews. As well, G2 Crowd's handling of the campaign to acquire ouru reviews was smooth and simple.

What do you dislike?

I had a little trouble at first with establishing contact with our ongoing rep. The person who helped us set up the campaign and review site was super helpful and clear in her instructions.

What business problems are you solving with the product? What benefits have you realized?

We have a very finite market for our product, and G2 Crowd allows us to filter our leads in an effective way. Thus far, we've received a few good leads (which, for us, is great).

G2 Crowd review by <span>Terri H.</span>
Terri H.
Validated Reviewer
Review Source

"Great Experience and Exposure"

What do you like best?

The team really knew what we needed to accomplish and worked with us every step of the way to ensure we met our review goals.

What do you dislike?

There is really nothing I can say I dislike at the moment.

What business problems are you solving with the product? What benefits have you realized?

We wanted to have a third party site help generate accurate reviews of our technology and provide user experience reviews. It's one thing to market the results and it is another to have satisfied clients speak on your behalf. We feel like we've achieved this through G2 Crowd.

G2 Crowd review by <span>Roger D.</span>
Roger D.
Validated Reviewer
Review Source

"Just finished onboarding and our first campaign"

What do you like best?

The Implementation Specialist I worked with was fantastic - diligent, dogged (I can get distracted), and full of excellent suggestions.

What do you dislike?

Nothing yet! We've gone live, customers have submitted reviews - it all looks good so far.

Recommendations to others considering the product

Be nice to your implementation specialist - and listen to them.

What business problems are you solving with the product? What benefits have you realized?

This is still a bit speculative - I won't know if problems have been solved for several months. The problems that I hope it solves include brand awareness, search visibility, and social validation.

G2 Crowd review by <span>Pamela M.</span>
Pamela M.
Validated Reviewer
Verified Current User
Review Source

"Smart Team w/ great advice"

What do you like best?

They knew which features were most important to us and focused time on those

What do you dislike?

Nothing. They reminded me of what I needed to be doing without being annoying.

What business problems are you solving with the product? What benefits have you realized?

We’re trying to drive awareness within a busy space.