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G2 Crowd Marketing Solutions

G2 Crowd Marketing Solutions

4.5
(156)
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A profile on G2 Crowd helps you educate prospects with additional information, respond directly to customers who have reviewed your product or service and engage with qualified in-market buyers.

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G2 Crowd Marketing Solutions Reviews

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G2 Crowd review by Dalton T.
Dalton T.
Validated Reviewer
Review Source
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What Marketing Account Intelligence solution do you use?

Thanks for letting us know!
G2 Crowd review by Roel D.
Roel D.
Validated Reviewer
Verified Current User
Review Source

"Using G2crowd for 1 year now"

What do you like best?

- Buyer intent data: Having the ability to see who is currently viewing your page, comparing you with which other solution is a great way to find out momentum.

- Video reviews

- The grid: The better positioned on the grid, the more leads you will get. It is surprisingly how companies are nowadays shortlisting suppliers solely based on the grid.

What do you dislike?

Overall a great platform with great people behind it.

The only remark I have is that while giving a lot of feedback, it sometimes takes a while before things are actually happening.

Would also like to see even more best practices from the Customer Success Team.

Presence in Europe, however they are heavily investing in the European marketing going forward, which is a big plus for us.

What business problems are you solving with the product? What benefits have you realized?

G2crowd helped us with scaling the US and UK market.

We also learned a lot from the insights that we gained from the Buyer Intent Data.

G2 Crowd review by Anna S.
Anna S.
Validated Reviewer
Verified Current User
Review Source

"Easy to use + great team"

What do you like best?

We work with a very responsive, helpful team that consistently delivers on deadlines (even when we don't always return the favor) and guides us through efforts to gather reviews. Shout out to Andrew for his jovial persona on calls- he made G2Crowd my favorite vendor to check in with.

What do you dislike?

As a demand-gen marketer with lead goals to hit, we were hoping to see more direct leads coming from our G2Crowd profile. While I don't doubt the broader value of the platform (and the exposed visitor data gives very clear evidence of a role it's playing in the buying process), it's tougher to assign value to that in a ROI focused environment at a large corp with established sales systems.

Recommendations to others considering the product

If you pay attention to the depth of information available (from yours and your competitors' reviews), there is a ton to get out of working with G2Crowd.

What business problems are you solving with the product? What benefits have you realized?

G2Crowd is becoming a part of the buyer journey that we can't ignore. By driving more reviews, our profile becomes an increasingly good picture of what our customers love about us - and helps point to where we can improve. By working directly with G2Crowd, we're better equipped to reach out to our customers to gather reviews. We've also, with their assistance, found more ways to use our reviews as part of our sales process, arming our sales team with real quotes from real customers to help prospects decide whether to buy.

G2 Crowd review by Gretchen  H.
Gretchen H.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Digital River MyCommerce Product Rating, Client Advocacy & Brand Awareness"

What do you like best?

The support the G2 Crowd team has been incredible. Marty is so responsive and had really pushed us to adopt the proven strategies that have worked very well for other G2 Crowd clients. He's been right about everything and we're seeing very quick results and dramatic improvements to our grid ranking and success in obtain new customer reviews. We are a global business so it's important to us that G2 Crowd is a global product review site -- we hear from prospects and global team members how important this platform is from across various regions in the ecommerce/subs/payment processing technology buying process. Looking forward to expanding our efforts and further investment in this marketing channel.

What do you dislike?

Our initial performance goals were around lead generation and brand visibility on the leader grids. Quite frankly, we weren't seeing any leads or any placement on the grid until we were able to obtain a lot of positive customer reviews, unfortunately 11 months into the annual contract. Now we have started to see some regular activity and great progress on the effectiveness. The intent program is very expensive and it will be difficult to justify our ROI given our relatively low cost of acquisition needed for our ROI.

What business problems are you solving with the product? What benefits have you realized?

Increasing brand and product awareness, informing the buyer and generating interested buyer inbound leads for our sales team.

G2 Crowd review by Zach D.
Zach D.
Validated Reviewer
Verified Current User
Review Source

"Effective. Easy. Fast."

What do you like best?

Not unlike setting up a new profile for a personal account, e.g. LinkedIn or Facebook, standing up a profile for your company is easy. There's a short checklist of items to "complete" your profile, et voila - you are done!

I must also say the Account Executive with whom I worked on understanding this market and then ultimately purchasing the software was incredibly helpful and consultative. We just finished our implementation phase - which is funny given how easy it was to set up Implementations seems like an above-and-beyond service - and discovered we get to continue to work with our Account Executive. Happy about that.

What do you dislike?

Nothing to speak of here, despite looking for areas of potential concern!

Recommendations to others considering the product

The software is great. Is your company? If your customers are happy, you cannot go wrong driving them to G2 Crowd. It's an outstanding service.

There are a few competitors in this space. They are not mutually exclusive depending on your budget needs. Understand your business pains and objectives clearly before deciding where to start.

What business problems are you solving with the product? What benefits have you realized?

We are the stand out leader in our space, with more (happy!) customers than anyone in our space. This is validated by third party analysts, e.g. Gartner, but the voice of our customers was not captured at scale. The primary goal was to have our customers share their experience with our software. However, a secondary benefit is our ability to directly share feedback with out Product Management team. Not happy about a feature or want to do something else with our product(s)? Now our customers have another avenue to share this information.

G2 Crowd review by Kristin D.
Kristin D.
Validated Reviewer
Verified Current User
Review Source

"Gain Brand Awareness, First Class Support!"

What do you like best?

G2Crowd is a crucial part of our overall brand awareness in the industry and upwards growth. It's great to have critical feedback from users to share with our team as well as positive reviews to continue to solidify our mission and morale.

We have also integrated a G2 Slack channel (through Zapier) which helps us see real-time tracked prospects. This allows us to communicate this action to sales which may help move the prospect through the pipeline. Our leads through G2 have picked up the more active we are with the site.

The G2Crowd banner is also in the footer of our website, and this helps with additional validity for prospects considering a TMS in the space.

Our CSM Jess has genuinely been an extension of our company and helps us strategize and sets us up for success with our account.

What do you dislike?

There are not too many dislikes. We are enjoying the prospect scoring, but understand we can't get more visibility into this data without upgrading.

Recommendations to others considering the product

Have a dedicated team member to own this account and track. It will definitely pay off!

What business problems are you solving with the product? What benefits have you realized?

We can share positive reviews with prospects. This shareable factor is a big win because consumers feel more comfortable genuinely shopping for a SaaS product and hearing from peers, rather than just sales and marketing. G2Crowd helps to humanize our brand through authentic and authorized reviews.

G2 Crowd review by Liisi R.
Liisi R.
Validated Reviewer
Verified Current User
Review Source

"One of the best B2B review platforms with excellent service"

What do you like best?

G2 Crowd is different from other popular review sites by focusing on unbiased user reviews and software rankings. I like the rankings – I believe the G2 Crowd's patented algorithms and methodologies result in accurate and adequate rankings and reports.

I also like the grid system for every category – it gives a good visual overview.

A bonus, the communication and support from the G2 Crowd's team has been excellent – they truly know what they are doing and want to provide their users with the best experiences.

What do you dislike?

There is nothing I would add here. The experience has been pleasant.

Recommendations to others considering the product

I would recommend to definitely try it out. At least be listed on G2 Crowd.

What business problems are you solving with the product? What benefits have you realized?

G2 Crowd is a great platform to get in contact with potential software buyers. G2C helps them compare different solutions and provides various rankings and reports to make the decision-making much easier.

We have received many qualified leads from the site.

G2 Crowd review by Jason H.
Jason H.
Validated Reviewer
Verified Current User
Review Source

"G2 Crowd is the Future"

What do you like best?

I like the ability to easily compare solutions through a variety of classifications, i.e. small-business, mid-market, enterprise. I also like that we are able to view who visits our page and track prospects from website visits to G2 Crowd visits.

What do you dislike?

I wish we were able to utilize ABM functionality and able to see our ranking on the quadrant. I also would like functionality around serving offers to people visiting our profile, i.e. proactive targeting based on a account list.

Recommendations to others considering the product

G2 Crowd is not a magic bullet, however over time you'll see the value a site like G2 brings. They rank high on SEO, have a easy to use platform and gaining traction in the peer reviewed software space.

What business problems are you solving with the product? What benefits have you realized?

We are solving pipeline problems with G2 Crowd, we are able to find companies that are researching ECM solutions and proactively reach out to them. One hidden problem we are solving is being able to see which competitor we are compared to. Internally we have an idea of who are competitors are but its nice to check that in real time to the market.

G2 Crowd review by Cassandra E.
Cassandra E.
Validated Reviewer
Verified Current User
Review Source

"G2 Crowd is Awesome"

What do you like best?

I love the awareness G2 Crowd offers for our product. If someone is simply searching on Google for a CRM system, G2 Crowd pops up and offers all these products with REAL customer reviews. I think that is extremely valuable to both shoppers and companies. G2 Crowd gets hundreds to thousands of people scrolling through their site daily, which offers a great amount of awareness to our product.

One other thing I HAVE to praise is the G2 Crowd staff. Bliss Billingsley was incredibly helpful throughout our training/implementation phase and was always quick to email or call when I had questions. Just last week she transitioned us along to Ashley McDermott, our Relationship Manager. While I'm sad to no longer work with Bliss, I'm equally as excited to work with Ashley and improve our ranking even more!

What do you dislike?

The only complaint I have is that they sent the review emails to our customers back to back. G2 Crowd sends 3 emails to notify your customers to leave reviews and earn gift cards, but I was really hoping we'd be offered the chance to choose the dates of these emails. They sent all 3 emails back to back over a 3 day period, which in my opinion wasn't enough space between emails. Maybe just give customers the option in the future of when to send the emails.

*Disclaimer: I may have had the option to choose and just forgot/didn't realize it...

Recommendations to others considering the product

If you're looking to drive awareness for your product, work with G2 Crowd!

What business problems are you solving with the product? What benefits have you realized?

We are a very small company and while we are known in our vertical market that we specialize in, we are NOT known anywhere else. Our goal is to drive awareness to our company and product, which then we hope will drive sales. Since we've started this campaign with G2 Crowd, our product has moved from Page 5 to the bottom of Page 3. Page 1, here we come!

G2 Crowd review by Faisal K.
Faisal K.
Validated Reviewer
Verified Current User
Review Source

"Customer Advocacy is the New Demand Generation"

What do you like best?

G2 Crowd represent the unbiased, firsthand experience of software technology buyers and covers the entire IT and customer life cycle (product evaluation, implementation, ease of use, service, and customer support). It has become an integral part of our customer advocacy and client decision making process, and we have been able to successfully improve our brand positioning through end user experience.

What do you dislike?

Lack of data connector within the premium package has limited us to evaluate customer journey between Salesforce and G2 Crowd. As a result, we have not been able to evaluate ROI goals from the platform. I would recommend the development to consider introducing support for data connectors like - Salesforce, Google Analytics, AdRoll. Also, there should be a customization support for the profile tailored to client needs.

What business problems are you solving with the product? What benefits have you realized?

We are leveraging reviews as customer references for prospects to influence their buying decision. Also, the platforms helps understand how clients are using our products, where we excel, and how we can identify unmet needs.

G2 Crowd review by Alex P.
Alex P.
Validated Reviewer
Verified Current User
Review Source

"Great marketing intelligence platform that's growing fast"

What do you like best?

Flexibility to adapt to our goals & needs. The G2 Crowd team has taken the time & effort to talk to us, understand how we can get the best value out of their platform and give us options that work well with the goals and needs of our business. Although their price points for the different offerings have gone up significantly over the past year, we have been able to get options that fit within our budget. The platform is easy to administer and manage (with an automatic integration to Salesforce that works great for us). The review process is straightforward for our users to follow and the G2 Crowd team is again very helpful in working with us to facilitate review outreach campaigns.

What do you dislike?

Some of the more advanced offerings pitched to us at different times were not fully baked and required manual integrations to have them set up. Also, I think customers can benefit from finer filtering criteria and better validation of contact info in the lead generation offerings (for instance, occasionally last names or phone numbers are incomplete or missing from leads that get passed to us).

What business problems are you solving with the product? What benefits have you realized?

G2 Crowd is the review platform of choice for our customers to share their experiences with our company & product. We also use G2 Crowd for marketing intelligence & competitive analysis in our space and for lead generation. The quality of leads from G2 Crowd is high as it is based on some level of evaluation/buying intent.

G2 Crowd review by Jorge R.
Jorge R.
Validated Reviewer
Verified Current User
Review Source

"Great team, premium service"

What do you like best?

Flexibility when adapting to each client. G2 Crowd has "out of the box" packages that should be enough to cover software companies needs. However, if you talk with your assigned team about the peculiarities of your business, they will do whatever possible to adapt their services to you. With increidble motivation and skill.

What do you dislike?

The platform lacks multi-language support and is too much USA oriented. Software market is global and even when most of activities are ok being in English, there are a lot of reviewers out there that feel more comfortable writing something as personal as a review in their own language. On the other hand, G2 Crowd is struggling to get on the top (if it hasn't already) of the Software Review credibility and reputation score table. They do effords commuincating their platform to the USA market and USA software consumers, that efford would be welcome in other languages and countries too.

Recommendations to others considering the product

Explain your whole business to the team when implementing the service.

What business problems are you solving with the product? What benefits have you realized?

Accurate social valoration of our software. The fact that G2 Crowd reviews are validated before being published and that come from real users allows us to differenciate from the late crazy race on getting paid reviews or reviews from low-trust sources seen in other platforms.

G2 Crowd review by Josh M.
Josh M.
Validated Reviewer
Verified Current User
Review Source

"Smooth and simple setup"

What do you like best?

G2 Crowd provides a smooth and simple setup. The navigation is setup to get you where you need to go fast and see the most relevant data. The integration with Hubspot and Salesforce is great and easy to setup.

What do you dislike?

Sometimes the backend would miss saving changes or not show updates. More detailed analytics would be helpful.

Recommendations to others considering the product

G2 Crowd will give you insight you may have never considered. If you question if reviews are helpful, G2 Crowd is proof, and when they land at the top spot in search engines that should be thought of as an extension of and compliment to the other marketing efforts.

What business problems are you solving with the product? What benefits have you realized?

We're able to get a better idea about who needs our product, who is looking for our software options and what it is being compared to. It's also helping us consider how important reviews can be to the customer purchase process and already shows that it can speed up the conversion process.

G2 Crowd review by Maria T.
Maria T.
Validated Reviewer
Verified Current User
Review Source

"G2Crowd is a great channel for lead generation and customer testimonial generation! "

What do you like best?

The great custom on boarding by the account team has helped us set up a successful review campaign very fast.

This platform has added a new dimension to our demand gen and marketing programs. The unbiased review platform is a great tool for presenting our product to buyers in the research stage and educating them about our product.

It's been a great way to gather customer feedback in a simple and trustworthy format, which makes it easier to share with new clients. Overall an amazing experience, and we have been thrilled to see how much our customers love the Falcon platform!

What do you dislike?

There could be made improvements to the visitor and prospect reports so that those leads and stats could be leveraged better.

Also would be great if the Leader batches are updated more often to allow for profile reflection of rid changes.

What business problems are you solving with the product? What benefits have you realized?

Working with G2Crowd has been a great way to generate more customer testimonials, but also to improve out lead gen and sales prospecting campaigns.

G2 Crowd review by Megan C.
Megan C.
Validated Reviewer
Verified Current User
Review Source

"G2 Crowd is an easy platform for companies to use and customers to consume!"

What do you like best?

I'm an admin for two products for my company. As a marketer, this platform is easy to manage, edit widgets, and pull from for my own use (social media, website promotions, email, etc). The user interface is clean, easy to navigate, and a great tool for our sales reps to use.

The customer service and sale reps have helped us make this an successful marketing campaign. Giving us great ideas to push these reviews in multiple ways. And THEY reach out to our customers for the reviews! I love when vendors help with heavy lifting.

What do you dislike?

Probably more brand recognition of the site. I think G2 Crowd has a lot of potential -- and the more recognition they get, the more people will see and trust our reviews!

What business problems are you solving with the product? What benefits have you realized?

3rd party reviews are great to help our serious customers when shopping for solutions to push them over the edge with our stellar reviews! We've used these reviews in multiple marketing campaigns, and our sales reps know that they can utilize their specific product pages to help customers learn more.

G2 Crowd review by Graham P.
Graham P.
Validated Reviewer
Review Source

"G2Crowd is democratizing trust and transparency for b2b buyers, and empowering sellers"

What do you like best?

Nothing is more credible than actual user reviews, and g2c has become the destination for b2b software buyers to both educate themselves on categories (amidst lots of marketplace confusion) and understand which technology products are most likely to meet their needs.

As a seller, I love that i have such an incredible resource to direct my prospects to, and some of G2C's premium (paid) services are very unique and helpful. My favorites are:

-G2 being a lead source, in it of its self

-the buyer intent data (which organizations are passively or actively exploring our services) piped right into our Salesforce account records/reporting which help us activate conversations we might otherwise not

-the ability to create personalized landing pages of curated customer reviews for prospects, based on what concerns or use cases they have been outspoken about (adoption, implementation, onboarding etc.)

What do you dislike?

For the review landing pages, I'd like to be able to configure the order in which reviews show. More customization options, and ability to see views on the pages would be well received.

Recommendations to others considering the product

For G2C Marketing solutions to be a fit, you'll need to focus first on getting reviews published from your users.

What business problems are you solving with the product? What benefits have you realized?

Understanding how prospects and customers are using g2crowd to research our technology, and when, so as to prioritize both active and passive accounts.

G2 Crowd review by Judy T.
Judy T.
Validated Reviewer
Verified Current User
Review Source

"Very Useful Platform - Think "Yelp for Business/Enterprise Software""

What do you like best?

It's a great resource if you're looking for honest reviews on a software solution. You can read through both the good and bad about a particular offering, so that you can walk into purchase decisions much better informed.

What do you dislike?

I wish the company had even stronger brand awareness - several other colleagues in B2B haven't heard of the platform yet, so it will take a bit longer to build higher credibility/become the gold standard for reviews.

Recommendations to others considering the product

I think G2Crowd will be a key player in the future buying journey of B2B solutions. It would be smart to establish your presence early. They have a Freemium option, so it offers a great deal of flexibility for all budgets.

What business problems are you solving with the product? What benefits have you realized?

You can self-research business solutions instead of dealing with salespeople. Even if you do end up going through a sales demo, you'll be that much more prepared and efficient with the time spent.

G2 Crowd review by Brad P.
Brad P.
Validated Reviewer
Verified Current User
Review Source

"G2 Crowd is a Great Resource for Customer Testimonials"

What do you like best?

G2 Crowd provides an easy-to-use service that allows our customers to quickly create testimonials and describe their use. It's a great resource for prospective customers researching emergency notification software. We often use it in our email marketing to prospective customers.

What do you dislike?

Since we don't use the portal on a regular basis, it can be challenging at times to know where everything is at and how to make changes. It would be great if as an admin I could select a series of reviews that I'd like to highlight and make them available on our website. It would be great to see a G2 Crowd brand-free RSS feed that would allow us to publish testimonials to our website.

Recommendations to others considering the product

This service is easy to set-up and use. We've had a lot of success in having our customers use it to submit reviews.

What business problems are you solving with the product? What benefits have you realized?

G2 Crowd is the service that we use for capturing our customer testimonials. Since it's a 3rd party service,

it's a place that our customers can use to provide their honest opinions. It's independent of our website, so prospective customers can get objective reviews and hear directly from a wide spectrum of people that are already using our software. It's a great complement to content on our website - https://www.singlewire.com.

G2 Crowd review by Britt S.
Britt S.
Validated Reviewer
Verified Current User
Review Source

"Easy Breezy Solution with Phenomenal Support"

What do you like best?

G2 Crowd is an intelligent solution that's easy to use. Any busy software company will be able to get started quickly—and there is plenty of help along the way from the G2 Crowd team to optimize your listing.

The G2 Crowd review formatting is so much better than other platforms, set up in a way that encourages lengthy feedback. Reviews we see here from our happy customers are always super detailed and useful, giving us golden insights we can use for customer success, sales, and marketing intelligence.

We've been extremely impressed by the level of support from G2 Crowd. This likable team is with you every step of the way, because they truly care about your company's success.

What do you dislike?

Nothing to dislike here. They are very open to any feedback we have provided.

What business problems are you solving with the product? What benefits have you realized?

We came to G2 Crowd after using another platform for a while as we wanted to expand our reach. We are still using the other solution too, but hands-down we prefer the quality of reviews and impressive support from G2 Crowd.

Their solution is not only putting us in front of a new audience, it's also allowing us to deepen relationships with existing clients and improve our product.

G2 Crowd review by Gowon S.
Gowon S.
Validated Reviewer
Verified Current User
Review Source

"A good platform that will only get better"

What do you like best?

I think the Customer Success Management team is really accessible and helpful when I have questions.

What do you dislike?

The system could be a bit more intuitive and cleaner for end users coming to look at reviews. You guys should get rid of that grid. It is confusing as heck. I am not a proponent of copy catting all the time, but on this one you could just take a que from Yelp or Tripadvisor in terms of how to present the best company in each category. A list view is much better and simpler. Also, I think you guys should better figure out the right companies that should be in a respective category. For us, there are people in our category whose primary product is not in our category yet they are able to rank higher than us in our category because they got more reviews in there primary category. It's a bit misleading I think for the end users relying on your site for reviews.

Recommendations to others considering the product

SImplify. Also you guys should very quickly figure out how to better leverage the visitors data that you make available in your platform. As the raw data just sitting there it is not very helpful to customers but there is a lot that can be done with that.

What business problems are you solving with the product? What benefits have you realized?

Lead generation is what we use G2 Crowd for. We have just recently started pointing people to your site for reviews from our Paid Search campaign.

G2 Crowd review by Jonathan M.
Jonathan M.
Validated Reviewer
Review Source

"Strategic part of go to market plan, easy to set up, great account teams, and valuable grid reports"

What do you like best?

Setting up our company page was very straight forward with a robust list of capabilities, categories and detail to add. At minimum these profile pages should be set up.

After being able to build up reviews in a relatively short period of time we then turned to utilizing the Grid Reports to help drive engagement/leads as well as establishing our place in the market.

The Grid Reports were our #2 asset driving engagement and lead gen in our LinkedIn advertising program.

What do you dislike?

The only area we would love to see some additional work, but I also know these updates are coming, are more API integrations with other marketing/display/social platforms.

What business problems are you solving with the product? What benefits have you realized?

With the growth of our reviews on our pages as well as how we are rated from our customers we have been identified by G2Crowd as a leader in our market with a couple of our products. This certainly helps to build up credibility with our brand, helps to establish ourselves as a strong player in the market and to consider when choosing a solution in our space.

With the program now up and running for a few months, almost a year actually, we are now also realizing that while there is value in driving clicks and leads from this space it actually is also a strong way to identify who is actively comparing vendors in the market and including or NOT including us in that search. This has caused us to look into how can we incorporate these indicators into our marketing/sales motions to prioritize our plans.

G2 Crowd review by Leslie C.
Leslie C.
Validated Reviewer
Verified Current User
Review Source

"Solid review platform that's manageable and easy to implement"

What do you like best?

Everything is straightforward and made as easy as possible with G2 Crowd. You provide the details about your product, they even help you source reviews from your customers to help build your profile. Their team is responsive and engaged in helping you achieve success as you define it for your organization.

What do you dislike?

The login process can be tricky at times as you have to get another email to login to the account.

What business problems are you solving with the product? What benefits have you realized?

G2Crowd gives you a platform to collect reviews in a third-party validated format. Other marketplaces have reviews written by employees, or other unverified product users, and G2Crowd has helped us source real reviews and give our product a platform.

G2 Crowd review by Dalton G.
Dalton G.
Validated Reviewer
Review Source

"G2 Crowd Marketing Solutions "

What do you like best?

G2 Crowd helps our team target customers who are in the market for solutions like Guru

Intent Data is helping my sales team become more confident

Salesforce plug in looks great

Customer Success team is A+

Product Roadmap is promising

What do you dislike?

There are some manual things like Account Mapping and implementation that could be very time intensive on your sales op and/or end user. G2 is working on ways to improve work flows. Think about what playbooks to run with the data G2 can provide.

Recommendations to others considering the product

Who is going to run day to day operations and admin?

Do we have a good empowerment/enablement plan to onboard the sales and marketing team to use this product?

What is your plan around mapping accounts?

What is your plan on sales/marketing playbooks around the data you are collecting?

How can we leverage features like reviews?

What is your ABM strategy?

What business problems are you solving with the product? What benefits have you realized?

Sourcing deals we otherwise might not have

Reviews for social proof and sharing great customer stories

Improving our deal cycle time (time to revenue)

G2 Crowd review by Kevin L.
Kevin L.
Validated Reviewer
Verified Current User
Review Source

"G2crowd is a must have for finding the voice of your customers"

What do you like best?

I've used G2crowd now for over 3 years at different companies and we continue to utilize them as a trusted vendor because of the ability to gather feedback from clients quickly and easily. By running review campaigns we can uncover what areas of focus we need for our product and how to identify new advocates for our programs. The grid reports also help us stay relevant to our competitors and the marketplace.

What do you dislike?

I wish there was more customization with the review questions and a way to provide ongoing feedback from customers that have posted reviews previously. Other review sites allow this and it would be great to have this feature added.

What business problems are you solving with the product? What benefits have you realized?

G2crowd helps us identify new advocates that are big promoters of the Marketo brand. It also gives us direct line of sight for how we can improve quickly and stay nimble in a very competitive industry.

G2 Crowd review by Tom  B.
Tom B.
Validated Reviewer
Review Source

"G2 = Great Stuff"

What do you like best?

G2Crowd is increasingly becoming a crucial part of our overall brand awareness and recognition of our empirical value in the industry. It’s critical for us to get detailed, first-hand, independent feedback from our customers that can be utilized by prospects and our internal sales and product teams as well.

The vendor portal is very user friendly, and our account manager, George, has been helpful every step of the way. We recently launched a new review campaign, called G2 Gives, and we are excited by the idea of incentivizing customers and reviews with charity donations.

Overall, G2 Crowd has already brought great value to our company and we are looking to expand the use of it over time.

What do you dislike?

There are so many useful features – there is not much to dislike. And I think the vision and roadmap can take G2 to even broader value for us. I guess the most difficult part is change management on our side – i.e. how do we get our teams to more habitually use the G2 features and information in all of our internal sales, marketing, support, and product processes.

What business problems are you solving with the product? What benefits have you realized?

There is nothing more powerful or credible than first-hand experience from a real customer. Our biggest benefit is the ability to utilize the customer’s voice to tell our story and articulate our value. We also get the benefit of users telling us directly where we can improve, so it serves as a great input to our product and support organizations.

G2 Crowd review by Brooke F.
Brooke F.
Validated Reviewer
Verified Current User
Review Source

"Great To Work With"

What do you like best?

Reviews are a key piece of marketing and sales in 2017. I appreciate G2Crowd's commitment to only posting verified, legitimate reviews on their website. In my experience with G2Crowd, we had a successful review campaign that helped us build our online presence. Being able to share reviews for our products by industry and star rating is a helpful way to narrow in on the reasons why certain customers like our products, and understand how we can better serve them. The more you put in to getting and responding to reviews, the more you'll get out of it. Our reps were helpful in giving us ideas of how to get more from our reviews.

What do you dislike?

The backend is not totally intuitive, but it is getting better and it seems like the G2Crowd team is committed to continuous improvement. The widgets and star ratings are cool, but do require that you add code to your site in order to display.

Recommendations to others considering the product

If you have the budget, want to build your online review presence, and have time to commit to really taking advantage of all they have to offer, I recommend giving it a try.

What business problems are you solving with the product? What benefits have you realized?

Giving potential customers a source of third-party data they can review to learn more about our product. Building trust and gathering use cases.

G2 Crowd review by Rachel M.
Rachel M.
Validated Reviewer
Verified Current User
Review Source

"A great investment to build trust and credibility"

What do you like best?

I like how easy it is to run reviews campaigns and leverage the tools in your listing to market you business. Have our listings on G2 Crowd has helped us tremendously in building trust and credibility with out prospects and close more business.

What do you dislike?

I really can't think of anything I dislike about G2 Crowd.

Recommendations to others considering the product

Make sure you research the integrity of the review sites you do business with. They are not all created equal and G2 Crowd is definitely a leader in this segment. Also make sure you get the most out of your investment by leveraging the badges and reviews campaigns, depending on what type of listing you pay for. A lot of people may not realize you can reach out to G2 Crowd for quotes in blog posts and press releases. They are always willing to work with us on these efforts. We will definitely continue doing business with them.

What business problems are you solving with the product? What benefits have you realized?

Again, the trust and credibility issues we were having in the past have diminished considerably. This has been a great investment for our business.

G2 Crowd review by Elise H.
Elise H.
Validated Reviewer
Verified Current User
Review Source

"Helpful service & meaningful content"

What do you like best?

Their customer service is excellent. No question goes unanswered for long. They always provide a prompt and thorough response.

What do you dislike?

Some of the predefined page set ups. For example, the word "software" is at the end of our product name. The product is a software but the sentence sounds odd with software at the end.

Recommendations to others considering the product

Take advantage of learning what content from G2 Crowd can be leveraged elsewhere and how to best use it early on. We are still in the process of doing this but the G2 Crowd team has been very helpful in educating us on this.

What business problems are you solving with the product? What benefits have you realized?

Better engagement with our end users. G2 Crowd is a great outlet for customers and partners to provide unbiased feedback that we can use to improve our technology. It also helps us potential customers make more informed decisions about their technology investments.

G2 Crowd review by Administrator in Education Management
Administrator in Education Management
Validated Reviewer
Verified Current User
Review Source

"Seems like there's a lot of potential here"

What do you like best?

Great analytics on the backend was unexpected. Also, they have really exceptional account reps and sales reps. I wasn't expecting the level of expertise and care I experienced. They also have some really amazing reports to help buyers compare rival software systems and the fact that every review is checked against the users LinkedIn account + a screenshot of them brings the review to a higher level of credibility.

What do you dislike?

The user interface is a little too cluttered. There seem to be some issues visual hierarchy. This makes it difficult for one to quickly understand the great reports they have to offer which is a shame. Also, this is minor, but the "chat here" option appears to often. It is common to have a chat icon in the bottom right of the screen but it's also repeated in several other areas of the site which makes the site feel to cluttered and too "salesy". I honestly believe more people would visit g2 if the user interface felt less cluttered.

Recommendations to others considering the product

Get at least 10 reviews on G2 before you purchase because your company won't come up in any of the reports until you get at least 10. Also, if you get 25 reviews then you come up in more reports so if you're on the fence just get 10-25 reviews before you decide.

What business problems are you solving with the product? What benefits have you realized?

Helps us get the word out about our company by putting reviews in the public space. We can also see traffic trends, for example, we can see which competing software system is most often compared with our own.

PS. I don't know which product I have. When I login, it says "Premium branding plus" but my options in the review don't allow me to pick that so a lot of my answers are "n/a".

G2 Crowd review by Administrator in E-Learning
Administrator in E-Learning
Validated Reviewer
Verified Current User
Review Source

"Discover potential buyers and use a lot of great marketing assets "

What do you like best?

Great team, great support. The product is very intuitive for doing sales research. We have a team of 3 working on it. One person is responsible for analyzing the leads and searching for contact info, another person is doing the outbound campaigns, and the third person is working with marketing assets.

What do you dislike?

It would be great to have a more data on the prospects as well as a more comprehensive list of marketing assets and ways to use these assets. The bigger this library is the better it will serve the customers.

Recommendations to others considering the product

I would highly suggest having a devoted team who will be able to 1. analyze profile visitors and collect contact information of the relevant potential customers 2. set up outbound campaigns 3. take advantage of all the available marketing assets

What business problems are you solving with the product? What benefits have you realized?

Lead sourcing, outreach, and marketing through the third party to gain. We are excited to see all the opportunities we can engage G2Crowd data and marketing assets.

G2 Crowd review by Scott G.
Scott G.
Validated Reviewer
Review Source

"G2 Is a Necessity for Business"

What do you like best?

The best thing about G2 are the people who work their. The customer support and success management teams are of the highest caliber and add truly strong and worthwhile value. They are very responsive to questions or concerns and work tirelessly to meet business goals with their partners. As for the platform, some of the analytics are out of this world. We are able to see companies who are looking at our listing and track them through our funnel. It is a great addition to your SDR strategy and we rely heavily on it.

What do you dislike?

While the content is beautiful and elicits interactions and views, It is very expensive.

Recommendations to others considering the product

Take your time with this. Sit down with your sales rep and really dig into how powerful this platform is and what is required of you to succeed. YOU are an important part of this being successful. You will see, quickly, the value G2 really brings. Ask them about strategy, they have an awesome product and an awesome team to help you hit your goals. G2 can be used in so many ways but your first step is discovering how you will make G2 work for your company. If you are reviewing a G2 partnership, you have already taken a great step forward.

What business problems are you solving with the product? What benefits have you realized?

We use G2 to further our reputation and establish us as an industry leader. We also use it to follow prospects through our funnel. We introduce reviews in some of our SDR outbound emails and like to show the comparison grid as well. G2 has also helped us identify other verts. we might have an interest in.

G2 Crowd review by Scott S.
Scott S.
Validated Reviewer
Verified Current User
Review Source

"Intuitive Platform for B2B Reviews"

What do you like best?

Everything on the site is streamlined and intuitive for both the user and the vendor. They offer lots of features to utilize as a vendor, and they have a lot of things that help you promote your page.

What do you dislike?

It would be nice to have some more customizability over the buttons on your vendor page. They are working on this after feedback, though.

Recommendations to others considering the product

Make use of the $500 stipend on a reviews campaign.

What business problems are you solving with the product? What benefits have you realized?

We are greatly increasing our customer advocacy, which has historically been a very underutilized strategy. It is easy to increase your reviews with review campaigns, and it's awesome to see our authority grow as more people engage with our product page. This site has become a wonderful sales tool.

G2 Crowd review by Terry J.
Terry J.
Validated Reviewer
Verified Current User
Review Source

"Outstanding personalized onboarding service"

What do you like best?

The folks at G2Crowd are very engaging and involved through every step of the onboarding process. The development of our product profile was carefully guided throughout the entire onboarding process.

What do you dislike?

Regarding the onboarding process specifically, I don't really have any dislikes. The attention to detail and involvement from the G2 team is a rarity among larger organizations today.

What business problems are you solving with the product? What benefits have you realized?

Again, having only recently completed the onboarding process, the benefits up to now are few, however I have big expectations for the G2 process in terms of lead generation and increased sales. The onboarding process did however, force me to look with a more critical eye at our existing documentation and brand availability.

G2 Crowd review by Greg B.
Greg B.
Validated Reviewer
Review Source

"Terrific results from exposure on the G2Crowd web site"

What do you like best?

We are seeing great prospects and customers coming to G2Crowd for unbiased opinions and reviews that help SpringCM get off to a great start in a sales or upsell cycle. For instance one of our largest deals closing this quarter will come from a prospect that was not engaged with us previously that went first to G2Crowd, then contacted us through www.springcm.com and signed for a multi-six figure initial deal value. The business model of G2Crowd gives comfort in that the information was not paid for or biased in any way, which helps us greatly in the initial stages.

What do you dislike?

We'd like to expand our activities with G2Crowd, but understand that in order to remain independent the company is very stringent in the activities SpringCM can have with them.

What business problems are you solving with the product? What benefits have you realized?

For us, its primarily lead qualification, tracking and engagement. Companies coming to G2Crowd have a need, are doing their homework, and are far more qualified than other web based lead gen tools.

G2 Crowd review by Executive Sponsor in Information Technology and Services
Executive Sponsor in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Most reputable platform for "yelp style" reviews"

What do you like best?

- Being in an industry without a quadrant of wave, this platform gives our prospects a place to gauge a feel for their options and read reviews of peers

- Love the intelligence we get from the platform and the ability for prospects to engage with us and the reviews of our customers via widgets on our website and directly on G2Crowd

- Our success manager has been great at keeping us up to date with latest developments and the different ways to use the solution

What do you dislike?

- I'd love to see even more granular data on who is visiting our category

- The navigation can be a little confusing on the backend, I find myself randomly clicking around the menu until I find what I was actually looking for.

What business problems are you solving with the product? What benefits have you realized?

Giving our customers a platform to share their experience with the market

G2 Crowd review by Paige M.
Paige M.
Validated Reviewer
Review Source

"A Marketer's Silver Bullet "

What do you like best?

It's the age of the customer, let's face it. Which means as marketers we must embrace the voice of our customers to build brand and drive demand. G2Crowd Marketing Solutions not only allow us to manage a branded profile - host assets for download and offer various CTAs for lead gen purposes, but they also help in ensuring your company follows best practices when it comes to recruiting and leveraging reviews. In addition, they offer super valuable competitive comparison reports to help your sales team deposition the competition, shorten sales cycles and ultimately win more deals! Lastly, they've got a wealth of data that your marketing team can leverage for better intel and retargeting purposes. Also, kudos to Matt Lazares, our client manager, who has been stellar to work with -- smart and knows how to work with his clients to ensure they get the most impact out of their investment.

What do you dislike?

If there was something that I disliked, I wouldn't be taking the time to review the product offering.... But, the only thing I am waiting from them on is an API direct integration to SFDC so we can more readily leverage the active search data and push it to our sales team faster. (Update: we are now part of the BETA program for the G2Crowd SFDC connector!)

What business problems are you solving with the product? What benefits have you realized?

I look at G2 Crowd as a partner in our success; a channel for us to influence buyers and get in front of those accounts that are in market to buy Marketing Automation. G2Crowd is one of our highest quality and healthiest converting demand gen channels. Over the last 3 years, we've had a 5x ROI from our investment in G2Crowd; I can attribute close to 2M in opportunity pipeline and 400K in won deals from our branded business profile alone.

G2 Crowd review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Patient and valued partner"

What do you like best?

The ability to source reviews through their programs at our pace and comfort level. Our G2 Crowd reps provide us with education, options and understand our deliberative pace. They nudge, but they don't push or pressure to jump into strategies we're not ready to implement.

What do you dislike?

Lack of permissioning options. It would be nice to be able to authorize certain members of our management and support teams to respond to reviews without giving them access to all of the admin dashboard. It would be nice if we also had the option to respond as the company instead of individuals.

Recommendations to others considering the product

Be sure you understand how other review or software evaluation sites calculate their scores, rankings and/or ratings.

What business problems are you solving with the product? What benefits have you realized?

Verifiable users and feedback. There are several software review and marketing sites out there but G2 Crowd does a great job in verifying that reviewers are real users even if the reviewer doesn't disclose their identity. It definitely gives us more confident in the feedback we receive. Also, the ability to gather leads and see data about who is considering our solution is extremely valuable data intelligence to our digital marketing team.

G2 Crowd review by Administrator in Human Resources
Administrator in Human Resources
Validated Reviewer
Verified Current User
Review Source

"Helpful setup, see potential for a new lead gen channel"

What do you like best?

My team has been reduced in half in a month, so the time I had available to dedicate to this was limited and I was really concerned about this. But Kristina was great and patient in understanding my concerns and addressing them quickly, making the setup process go smoothly and quickly.

What do you dislike?

I wish there were more options that we can do to our profile ourselves without having to log a ticket with Support. It would also be preferable if I can respond to reviews as Planday, instead of as my personal LinkedIn profile. As such, I can only comment. This should be changed.

Recommendations to others considering the product

Make the use of the setup consultant you have - Kristina helped us set up the profile and establish integrations with our CRM software that we weren't initially certain we could do.

What business problems are you solving with the product? What benefits have you realized?

We have luck with other review sites, so hope that G2 Crowd can be just as successful for us moving forward. The analytics and insights look like they will be very useful, however we currently don't have enough visits to make use of it. Excited to see what we can do with that once we have enough data.

G2 Crowd review by Todd G.
Todd G.
Validated Reviewer
Verified Current User
Review Source

"Great tool and exceptional support"

What do you like best?

G2's marketing solution is a great tool to ensure your company provides potential customers with the kind of useful information that guides them to a well-educated decision.

From the start, G2 provides excellent support in getting you ramped up and helping you to understand all the features, benefits and how to operate all the tools to make sure you're taking full advantage of everything at your disposal.

Back-end management is easy and intuitive and the dedicated support folks are responsive, friendly and helpful.

What do you dislike?

Nothing comes to mind. Perhaps more front-end customization capabilities but that's minor.

What business problems are you solving with the product? What benefits have you realized?

Making sure other businesses understand what our company does and the benefits that our services and solutions provide.

G2 Crowd review by Tim D.
Tim D.
Validated Reviewer
Verified Current User
Review Source

"Essential Part of our Marketing Mix"

What do you like best?

Transparency of customer feedback to public channels.

What do you dislike?

Applying reviews to multiple categories. Our technology meets the needs of multiple product categories, and it should be easier to ensure that our reviews pertain to all.

What business problems are you solving with the product? What benefits have you realized?

There a few main ways that we are seeing substantial benefits from using G2Crowd.

1. G2Crowd allows us to open up a channel for public customer feedback. This feedback, not only allows our team to continue to provide the best solutions to our customers, but it also allows prospective customers to see this feedback directly from existing users.

2. Utilization of product category reports. These reports have allowed us to validate our category rankings during our sales process, as well as generate new leads from prospects that are looking to compare LMS platforms.

G2 Crowd review by Ajit U.
Ajit U.
Validated Reviewer
Review Source

"One of the best peer review sites for B2B SaaS solutions"

What do you like best?

G2 Crowd provided the best onboarding experience compared to some of the other peer review sites I have used. Our dedicated account manager and implementation specialist worked with us through every step ensuring that we were leveraging all that G2 Crowd has to offer.

What do you dislike?

It is not possible to download all the customer reviews for further processing. There is a paid product that gives you additional insights but it doesn't directly provide an easy export option for all reviews either.

Recommendations to others considering the product

G2 Crowd offers fantastic support during the initial rollout and provides some of the best options for leveraging the customer reviews in your future marketing and sales efforts. Definitely check them out.

What business problems are you solving with the product? What benefits have you realized?

Many, if not most, business users tend to check what their peers are saying about the solutions they are investigating. The voice of customers is more authenticate than vendor boasting about themselves. G2 Crowd provides an additional outlet for our customers to share their experience about our platform with us and the world. We have learned a lot about what customers like and dislike about our product. Our sales team has been able to leverage the product reviews as a tool during the sales cycle.

G2 Crowd review by Soumil K.
Soumil K.
Validated Reviewer
Verified Current User
Review Source

"Strong review platform for B2B software discover & social proof. "

What do you like best?

1. Strong focus on review management.

2. Well thought-out process for maintaining authenticity.

3. Value-driven marketing platform which enhances PR and social proof.

4. Strong support from the G2 crowd team.

What do you dislike?

It can seem like there is a lot happening in the platform initially which can make self-implementation a cumbersome process.

Recommendations to others considering the product

Do not get baffled by the extensivity of this platform. It takes a little time to get used to, but once that's taken care off, it's a strong solution for B2B software.

What business problems are you solving with the product? What benefits have you realized?

1. Creating social proof for our software solutions.

2. PR which has helped us list as one of the best employee engagement solutions considered by a lot of other publications.

G2 Crowd review by Will D.
Will D.
Validated Reviewer
Verified Current User
Review Source

"Great way to get in front of potential buyers doing independent research."

What do you like best?

Easy to work with. Review campaigns are a great way to get reviews kicked off. Accounts team is proactive in finding you ways to increase reviews and exposure.

What do you dislike?

Outside of the basics, ideas are limited. Suggestions seem to always include spending more money with them. Inbound lead activity wasn't great in our experience, but we have a very specific product.

What business problems are you solving with the product? What benefits have you realized?

Looking to gain exposure and get in front of software buyers that are doing independent research before moving to a more formal RFP. Visibility is key. It's been helpful to have the coverage and the reviews present.

G2 Crowd review by Noel H.
Noel H.
Validated Reviewer
Verified Current User
Review Source

"G2 is a great platform for B2B Reviews"

What do you like best?

Having a platform like G2 that allows prospective customers of Leadiro to easily search for B2B data providers and not only find us but also get access to insights from our customers is really great. The platform layout makes it really easy to compare the market place quickly in an honest and transparent way. I also found the on boarding process very helpful.

What do you dislike?

Feedback from some of our customers was that they struggled to redeem their vouchers. I think G2 can work a bit of this to make it easier to redeem the rewards.

What business problems are you solving with the product? What benefits have you realized?

Brand awareness. G2 is helping Leadiro to grow its presence online.

G2 Crowd review by Erika C.
Erika C.
Validated Reviewer
Verified Current User
Review Source

"Easy. Fast. and increases brand awareness. "

What do you like best?

Loved hearing what our users think about our product. Also a great resource to share with prospects. The G2 Crowd on-boarding team was great! They were very responsive and ready to help share best practices.

What do you dislike?

Not much. There are some things that aren't self service and we needed to go through support for. For example, the company bio (under the logo) was outdated and we couldn't change that ourselves.

What business problems are you solving with the product? What benefits have you realized?

Having reviews on a third party site validates our product and allows us to hear candid feedback so we can improve.

G2 Crowd review by Melinda C.
Melinda C.
Validated Reviewer
Verified Current User
Review Source

"Great customer review platform for businesses"

What do you like best?

G2 Crowd is a great platform to help promote customer advocacy and gather reviews from users. As a profile admin, its easy to update our page, add features, and invite our customers to submit their reviews.

What do you dislike?

There are sometimes some bugs on the admin side that prevent me from updating certain things right away, but those issues get addressed quickly by the G2 Crowd team.

What business problems are you solving with the product? What benefits have you realized?

We use G2 Crowd for customer advocacy and as a place for potential customers to read honest reviews provided by our actual users across a variety of roles and industries. G2 Crowd helps us create credibility in the market by allowing our customers to provide feedback about our products, services, and our company as a whole.

G2 Crowd review by Tracy C.
Tracy C.
Validated Reviewer
Verified Current User
Review Source

"Responsive and great to work with"

What do you like best?

Our account team was great to work with and made the process so easy. When our campaign didn't get off to the immediate start we wanted, they immediately jumped in with ideas that ended up driving results.

What do you dislike?

We would have liked being able to offer different charity options to our clients so they could choose what mattered to them, but that's about it!

What business problems are you solving with the product? What benefits have you realized?

We want to increase our brand awareness and demonstrate our commitment to client partnerships and satisfaction. It's one of the things that drives us. We've currently got the highest client satisfaction rating in our category! That will be huge for our account executives.

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* We monitor all G2 Crowd Marketing Solutions reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.