GaggleAMP

GaggleAMP

(95)
4.4 out of 5 stars

GaggleAMP activates your employees to drive digital engagement. Their employee advocacy solution makes it easy and fun for employees share relevant content on social media and perform actions to enhance your organization's digital marketing efforts.

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GaggleAMP review by <span>Amy K.</span>
Amy K.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Completely streamlined our marketing/sales social media efforts

What do you like best?

Ability to feed marketing-written/approved messages seamlessly to our sales team. I also love the variety of types of posts/activities our users can complete - they have the basics for sending out a tweet or LinkedIn message, but you can also like and follow posts and people, groups, companies, etc with one click. It's fantastic.

What do you dislike?

I wish LinkedIn posting was better but that's a LinkedIn issue, GaggleAMP does the best they're able to!

Recommendations to others considering the product

Give it a free trial run. Their staff are very quick to respond and can walk you through different scenarios and use cases easily.

What business problems are you solving with the product? What benefits have you realized?

GaggleAMP allows our sales team to effectively use social media. It's so easy to curate and write messages and put them into GaggleAMP for the sales team to use. The sales team is a busy group - and they can easily use their phone or laptop to schedule out messages. We went from not using social media at all to having a small army of advocates for our company and offerings!

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GaggleAMP review by <span>Jen S.</span>
Jen S.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Team Evangelism at its Best

What do you like best?

Our team at SmartBug is busy. Really, really busy. The thing is, our future clients find us online, and social media sharing is a critical component of our inbound marketing strategy. GaggleAMP allows our internal marketing team to craft messages and actions that will resonate with our team members, and then gives the team the opportunity to select messages they want to share, along with the ability to add their own personal flair to the message, which we encourage. We have our Gaggle integrated with HubSpot, so every month we're able to see what team-shared messages contributed to new website visits, new contacts, and even influenced new customers.

What do you dislike?

For messages that are to be shared on LinkedIn, I wish there was a way to tag an individual or company page. Also, I would like a user to be able to completely customize the message vs just be able to add to it.

What business problems are you solving with the product? What benefits have you realized?

GaggleAMP has enabled our team to all participate in marketing activities while also dramatically reducing the time spent on such activities. It's also helped us quantify team engagement.

What Brand Advocacy solution do you use?

Thanks for letting us know!
GaggleAMP review by <span>Taylor M.</span>
Taylor M.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Good... but could be better

What do you like best?

I love that it simplifies the social amplification by capturing the internal value of your team's/organization's individual social networks. Think water drop ripple effect for social. If leveraged properly this tool can be incredibly powerful.

What do you dislike?

Pricing based on org size is not transparent or easy to access. I also had to negotiate to ensure we didn't get an unjustified price hike. I understand the need for businesses to increase their bottom line, and that this often takes the form of price increases (usually termed in a less harsh way to the customer), however, this should only be done after the increased value is justified to the customer. Add new features, improve theUX, INNOVATE... don't simply increase the price with no value and expect the customer to take the hit, that is simply lazy. I also am not a fan of the UI or UX. The UI looks very outdated and non-modern, makes the tool feel cheaper than it really is. The UX is OK, it works in the way you want it to most of the time, but could be simplified, there is far too much clicking to set-up new activities.

Recommendations to others considering the product

Do your homework before committing to the product and negotiate the price as it is not clearly posted on their website (as of this review). Unless you are a corporate executive with a massive budget, be clear with the value you see to the salesperson and do not budge on a price you are willing to pay based on the value you see.

What business problems are you solving with the product? What benefits have you realized?

It makes it easy to get a social message out to your internal social network to then share with their social networks effectively creating a social ripple effect. The thing is this could also be done relatively easy by Email and a pre-set distribution list. It wouldn't be as trackable but it would accomplish the same goals in a less fancy way. This is a huge opportunity for GaggleAMP to innovate to a new level that cannot be replicated by email.

GaggleAMP review by <span>Catherine C.</span>
Catherine C.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

GaggleAMP is a great way to share with your team!

What do you like best?

I like how simple it is for employees to share messages on social media and how twitter can be automated! This allows us to get out different articles, news updates, and press releases quickly while reaching a larger audience. It also allows for employees to share what they feel is important to them, and not feel obligated to share what they don't want to. It a simple click to share, or they can schedule it out for different days.

What do you dislike?

That you can only automate twitter posts as a user. It would be nice to have LinkedIn and facebook messages automatically go out for those that don't mind sharing but don't want to be bothered to log in to the system.

What business problems are you solving with the product? What benefits have you realized?

We have the ability to quickly share social posts on LinkedIn, Twitter, Instagram, and facebook easily. This allows employees to maintain a company's standards and expectations without a tremendious amount of work on the employees side. It also allows employees to take pride in the company they work for, and share great news!

GaggleAMP review by <span>Megan P.</span>
Megan P.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Great platform to engage sales and marketing

What do you like best?

The ability to quickly and seamlessly pick and choose the social posts that I'd like to share on my personal pages that our social media admins create.

Everything is integrated right in the platform. Once you link your social accounts, it's as easy as clicking a button to promote it.

Our marketing team has seen exponential organic growth in impressions and views on our content. Before, something was posted on our corporate account and then marketing hoped that sales and marketing would promote it. Now, they have no excuse not to!

What do you dislike?

Even when I scheduled tweets, they seem to all post around the same time. I haven't found a way to stagger them as much as I would like.

Recommendations to others considering the product

As an end user in the marketing department, I'm very impressed with GaggleAmp. Our sales team also enjoys using it, because they can scan thru all the post options or simply post all of them without thinking twice about it. It kills two bird with one stone - alleviates the need for the team to write their own posts and gets our companies message across in an (approved by marketing) way.

What business problems are you solving with the product? What benefits have you realized?

Social media amplification. Gaggle amps helps me get our message out easily without having to log in to all of the social platforms. It's a really great tool to even just get a summary of what's going on on our company social streams.

GaggleAMP review by <span>Elizabeth M.</span>
Elizabeth M.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Easy to Use, Great Results

What do you like best?

The functionality is intuitive, and the GaggleAmp team is always available and acts as our partner throughout or program. It's very easy to manage, and as a "member," it's a no-brainer. With a click you can share content that appears organic. Members of our Gaggle have provided excellent feedback about how they have been able to become more comfortable in social media and have received increased engagement on their personal accounts by taking advantage of this program.

What do you dislike?

One thing I have heard from a number of our members is that they wish there was a way to opt out of receiving sharing notifications for networks that you don't use. In other words, if a member doesn't use Facebook, they still receive all notifications of Facebook content when its available.

Recommendations to others considering the product

This is a great product for social amplification, especially if you're starting out and aren't sure if you want to commit to the larger enterprise platforms out there. I appreciate the partnership we share with GaggleAmp -- they check in with us and we discuss our efforts. I always leave the meetings having learned something new and feeling energized about our own social program.

I highly recommend taking advantage of the free 30-day trial to see if it will work for you. The rep was really great to ensure that we had a plan in place to make the trial as successful as possible, and those efforts didn't end with our trial. Our rep is almost an extension of our team when it comes to the amplification side of our social media initiatives.

What business problems are you solving with the product? What benefits have you realized?

We have greatly extended our social reach by using GaggleAmp -- utilizing our members networks has more than doubled our social footprint as we look at our month over month metrics.

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