One of my integrated marketing approaches is to drive prospects to my company website and engage them to download rich, valuable content. Genoo gives me an easy, yet comprehensive platform to accomplish this through directed eMail campaigns. Robust capabilities enable me to maintain a large database of contacts and prospects that are segmented by SIC/NAICS codes. I can further slice and dice my database using a range of other filters that I've defined, such as titles, industry, application, etc.. This allows me to create very focused nurturing campaigns with targeted messages that lead prospects through the sales continuum. I also value the scoring capabilities and qualification of prospects for automated delivery of leads to my CRM. Extensive reporting capabilities give me the ability to track campaign performance, ROI, and website activities via range of dimensions.
If you're looking for a very comprehensive eMarketing solution that's priced right, easy to use, and has the key features and functions of the more expensive platforms, Genoo is your solution.