I've used this tool to gather psychographic and demographic information on specific cities of different countries. The tool's ability to gather data from a wide range of consumers in five different cities in China or Thailand, for example, is quite impressive.
What do you dislike?
The functionality of adding different filters to cull the data isn't the most intuitive and took me a while to learn when I first joined the platform.
What business problems are you solving with the product? What benefits have you realized?
Being able to provide targeted and specific data for the consumer profile I'm looking for allows me to paint a more detailed view of consumers for my clients.
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