GlobalWebIndex is a technology company that provides audience profiling data across 40 countries to brands, marketing agencies and media organizations.

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GlobalWebIndex review by Consultant in Education Management
Consultant in Education Management
Validated Reviewer
Verified Current User
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"A treasure trove of data and market research trends"

What do you like best?

I've used this tool to gather psychographic and demographic information on specific cities of different countries. The tool's ability to gather data from a wide range of consumers in five different cities in China or Thailand, for example, is quite impressive.

What do you dislike?

The functionality of adding different filters to cull the data isn't the most intuitive and took me a while to learn when I first joined the platform.

What business problems are you solving with the product? What benefits have you realized?

Being able to provide targeted and specific data for the consumer profile I'm looking for allows me to paint a more detailed view of consumers for my clients.

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GlobalWebIndex review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"GWI is invaluable for research"

What do you like best?

I know I can trust the data when I use GWI.

What do you dislike?

The search functionality works well, but I wish it was more inclusive of broad terms.

What business problems are you solving with the product? What benefits have you realized?

Doing secondary research for global pharmaceutical users.

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