What do you like best?
In working with the team at Gold Lasso, they were always a very collaborative partner in helping drive initiatives, working towards resolution of issues and just a pleasure to work with. They brought a ton of expertise to the table regarding email deliverability, design best practices, and effective segmentation - that not only made my email campaigns more effective, but also helped me educate internal stakeholders.
What do you dislike?
When we first implemented our program, the user experience and feature set on eloop was a but dated - though it still served our basic program well, However, when we later upgraded to the new release of eloop, it was a leap forward, providing all the features and functionality that we were looking for.
What business problems are you solving with the product? What benefits have you realized?
When working with Gold Lasso, I was focused on building email as an acquisition marketing tool in a company where email had been previously under-leveraged. The team helped me get the program up and running, and turn email into a highly efficient marketing channel, quickly eclipsing other more expensive channels that had been previously hogging marketing budgets.