What do you like best?
This software is really useful. You can create different "jobs" with different settings to suit your needs. You have the ability to exclude files based on wildcards, size and date/time. You can also visualize what would be synchronized before it happens and you can then change/cancel certain file synchronization if you want. In the several years I've been using it, I hadn't had any problem with it.
What do you dislike?
I don't use the software to it's full potential. There are several features that I don't need or use. So, for me, there is nothing I dislike about it.
Recommendations to others considering the product
If you are looking for a software to synchronize files easily, this is it. You can create different "jobs" for your different needs. Be it to synchronize a single file (which I do!) or several files distributed in several folders, it will do the job. You can view what will be done before it actually happens and you can modify what will be done as well. The graphic representation is clear and easy to understand (we have non tech users that use it and they have no problems at all).
What business problems are you solving with the product? What benefits have you realized?
I use this software mainly to synchronize files for our company's website. When changes are done to web pages or files added to the site, I use it to validate what changes are to be "pushed" to the website and to actually transfer the files. So, at a glance, I can see clearly what are the files modified, removed or added.