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Google Analytics 360

4.2
(203)

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

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Google Analytics 360 Features

Metrics

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

89%
(Based on 137 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

86%
(Based on 140 reviews)

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

86%
(Based on 136 reviews)

Standard Event Tracking

Software automatically tracks standard user actions.

89%
(Based on 124 reviews)

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

86%
(Based on 115 reviews)

Retention

Accurately measure bounce rate.

84%
(Based on 123 reviews)

Return

Track user return rates and related metrics.

84%
(Based on 122 reviews)

Conversions

Track what proportion of users convert via a certain action.

86%
(Based on 131 reviews)

Funnels

See how many users proceed down a certain path to conversion.

83%
(Based on 114 reviews)

Reporting

Real-Time Reporting

Obtain live data for who is currently accessing your site.

n/a

Trending

Report on how any user activity has changed over time.

86%
(Based on 133 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

85%
(Based on 115 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

87%
(Based on 124 reviews)

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

85%
(Based on 116 reviews)

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

85%
(Based on 108 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

87%
(Based on 129 reviews)

User Identification

Geolocation

Identifies users locations.

90%
(Based on 14 reviews)

Demographics

Identifies user demographics like gender or age.

92%
(Based on 19 reviews)

User Segmentation

Enables the view of analytic data based on user segment.

94%
(Based on 17 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

84%
(Based on 122 reviews)

Site Search Reporting

Report on keywords used in internal searches.

84%
(Based on 128 reviews)

Load Time Monitoring

Track load times on different devices and systems.

84%
(Based on 121 reviews)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

86%
(Based on 127 reviews)

E-Commerce

Track revenue and transactions.

85%
(Based on 103 reviews)

Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

83%
(Based on 91 reviews)

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

84%
(Based on 104 reviews)

Tracking & Reporting

User Path Tracking

Displays a users progress throughout specific paths in an application.

91%
(Based on 15 reviews)

User Activity History

Displays a users activity history.

90%
(Based on 12 reviews)

Crash Reporting

Provides information about why a crash occurred.

85%
(Based on 12 reviews)

Custom Event Tracking

Enables you to define custom events for analysis.

90%
(Based on 11 reviews)

Real-Time Insights

Provides real-time reports.

93%
(Based on 18 reviews)

Attribution

Measures user acquisition analytics.

86%
(Based on 16 reviews)

Dashboard

Provides a holistic summary of your data.

92%
(Based on 16 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

88%
(Based on 115 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

88%
(Based on 119 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

85%
(Based on 91 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

83%
(Based on 83 reviews)

Metrics

Conversions

Track what proportion of users convert via a certain action.

85%
(Based on 34 reviews)

Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

87%
(Based on 35 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

87%
(Based on 36 reviews)

Exit Tracking

Accurately determine where in the program people close the app.

89%
(Based on 33 reviews)

Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

89%
(Based on 33 reviews)

Retention

Accurately measure bounce rate.

84%
(Based on 36 reviews)

Return

Track user return rates and related metrics.

85%
(Based on 36 reviews)

Funnels

See how many users proceed down a certain path to conversion.

79%
(Based on 31 reviews)

Reporting

Real-Time

Obtain live data for who is currently accessing your site.

92%
(Based on 36 reviews)

Trending

Report on how any user activity has changed over time.

87%
(Based on 34 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

86%
(Based on 31 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

87%
(Based on 33 reviews)

Dashboards

Provides pre-built dashboards to aggregate and display data.

89%
(Based on 36 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

88%
(Based on 34 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

87%
(Based on 33 reviews)

Load Time Monitoring

Track load times on different devices and operating systems.

85%
(Based on 32 reviews)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

89%
(Based on 33 reviews)

E-Commerce

Track revenue and transactions.

94%
(Based on 29 reviews)

Tracking

Standard Tracking

Software automatically tracks standard user actions.

90%
(Based on 34 reviews)

Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

87%
(Based on 34 reviews)

Notifications and Alerts

In-App Notifications

Able to deploy a message to users while inside the app.

81%
(Based on 24 reviews)

System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

81%
(Based on 26 reviews)

Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

84%
(Based on 27 reviews)

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

81%
(Based on 25 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

85%
(Based on 23 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

89%
(Based on 31 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

88%
(Based on 34 reviews)