Want to see who topped the 2019 Best Software Awards?

Google Analytics 360

4.2
(227 reviews)

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

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Google Analytics 360 Features

Metrics

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

87%
(Based on 68 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

86%
(Based on 71 reviews)

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

86%
(Based on 35 reviews)

Standard Event Tracking

Software automatically tracks standard user actions.

88%
(Based on 62 reviews)

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

86%
(Based on 60 reviews)

Retention

Accurately measure bounce rate.

82%
(Based on 63 reviews)

Return

Track user return rates and related metrics.

82%
(Based on 63 reviews)

Conversions

Track what proportion of users convert via a certain action.

87%
(Based on 76 reviews)

Funnels

See how many users proceed down a certain path to conversion.

82%
(Based on 58 reviews)

Reporting

Real-Time Reporting

Obtain live data for who is currently accessing your site.

n/a

Trending

Report on how any user activity has changed over time.

86%
(Based on 67 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

84%
(Based on 57 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

84%
(Based on 58 reviews)

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

90%
(Based on 29 reviews)

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

83%
(Based on 57 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

85%
(Based on 65 reviews)

User Identification

Geolocation

Identifies users locations.

90%
(Based on 9 reviews)

Demographics

Identifies user demographics like gender or age.

90%
(Based on 12 reviews)

User Segmentation

Enables the view of analytic data based on user segment.

89%
(Based on 10 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

85%
(Based on 62 reviews)

Site Search Reporting

Report on keywords used in internal searches.

84%
(Based on 67 reviews)

Load Time Monitoring

Track load times on different devices and systems.

84%
(Based on 132 reviews)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

84%
(Based on 65 reviews)

E-Commerce

Track revenue and transactions.

83%
(Based on 58 reviews)

Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

81%
(Based on 52 reviews)

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

86%
(Based on 59 reviews)

Tracking & Reporting

User Path Tracking

Displays a users progress throughout specific paths in an application.

87%
(Based on 7 reviews)

User Activity History

Displays a users activity history.

87%
(Based on 9 reviews)

Crash Reporting

Provides information about why a crash occurred.

79%
(Based on 8 reviews)

Custom Event Tracking

Enables you to define custom events for analysis.

91%
(Based on 19 reviews)

Real-Time Insights

Provides real-time reports.

92%
(Based on 11 reviews)

Attribution

Measures user acquisition analytics.

82%
(Based on 9 reviews)

Dashboard

Provides a holistic summary of your data.

92%
(Based on 11 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

88%
(Based on 65 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

86%
(Based on 64 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

83%
(Based on 53 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

82%
(Based on 17 reviews)

Metrics

Conversions

Track what proportion of users convert via a certain action.

81%
(Based on 18 reviews)

Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

82%
(Based on 18 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

82%
(Based on 20 reviews)

Exit Tracking

Accurately determine where in the program people close the app.

80%
(Based on 18 reviews)

Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

82%
(Based on 18 reviews)

Retention

Accurately measure bounce rate.

84%
(Based on 20 reviews)

Return

Track user return rates and related metrics.

85%
(Based on 20 reviews)

Funnels

See how many users proceed down a certain path to conversion.

72%
(Based on 16 reviews)

Reporting

Real-Time

Obtain live data for who is currently accessing your site.

88%
(Based on 20 reviews)

Trending

Report on how any user activity has changed over time.

93%
(Based on 9 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

81%
(Based on 18 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

83%
(Based on 17 reviews)

Dashboards

Provides pre-built dashboards to aggregate and display data.

86%
(Based on 19 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

80%
(Based on 19 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

83%
(Based on 19 reviews)

Load Time Monitoring

Track load times on different devices and operating systems.

79%
(Based on 19 reviews)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

82%
(Based on 17 reviews)

E-Commerce

Track revenue and transactions.

86%
(Based on 18 reviews)

Tracking

Standard Tracking

Software automatically tracks standard user actions.

89%
(Based on 45 reviews)

Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

79%
(Based on 17 reviews)

Notifications and Alerts

In-App Notifications

Able to deploy a message to users while inside the app.

80%
(Based on 17 reviews)

System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

78%
(Based on 18 reviews)

Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

82%
(Based on 17 reviews)

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

70%
(Based on 16 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

74%
(Based on 15 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

83%
(Based on 19 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

84%
(Based on 43 reviews)