Great for being able to see lots of different insights as well as analytical info about usage, and ways in which your company can utilize the data collected to alter or change the ways in which you either gather data, or use or change policy and procedures in your office to address issues, identify holes in the bucket, or to advance company standings with exposure. Allowing one to see where data is being generated from can allow admin and those involved with data analytical study to either collect new and more detailed data or change the way in which the data is collected or utilized. To be honest, I am still learning a lot about the program and its ins and outs, but each time I am on I see how it can help in a few ways. Insights help me to communicate with my supervisors where things are being used and seen, and what things would need exposure or improvement from any number of avenues. Most times When we communicate these issues, we can print or screen share the graphs and numbers provided by the program so that there is some manner of objective information and data used to either allow us to measure what is changing, or when working in a team scenario, allow the team members to be all on the same page about what we are seeing, and how we can use that information to drive goals and objectives with the data and types of data we collect.