We are all aware of the great need of Google to offer the client exactly what they need at all times, hence changing their way of working constantly. That's why we have to be up-to-date on all the novelties it offers and be totally efficient.
There is a Detail, It should be noted that currently there is no date or price officially established to obtain the beta versions, but it is known that applications can be obtained separately. So for me it's a problem because I hope you can get your premium version.
What Google is currently trying to do is to understand the behavior of the customer in order to maximize the performance of a campaign, that is, to know better what business routes to take and act accordingly. For this reason, the Google Analytics 360 Suite has been created, a new way of offering large companies and marketing agencies the necessary information in a practical and effective way.
If you are not a Google Analytics user, it's time to start using it. Thanks to this tool, you can connect the commercialization of your business with the interactions of the website, as well as obtain data both online and offline and convert them into appropriate decisions.
If you are using the free version of Google Analytics you will not be able to see big changes, as we have already mentioned, all the applications are paid, but you can buy each of them independently in case you need only part of the analysis.
It is clear that Google Analytics is a very important tool for both companies and agencies, obtaining 82.8% of the share of market analysis. Although most users use the free version, it is worth knowing the advantages offered by paid applications, since you can get a higher return thanks to them.