What do you like best?
Google is constantly working towards adding additional metrics and details to analytics. You can easily find data from a variety of sources including demographics, real-time, acquisition, conversions and more. The graphs are easy to read.
What do you dislike?
There is nothing I dislike about Google analytics at this time. All of the details I need are always provided.
Recommendations to others considering the product
Highly valuable for any organization. If you are interested in identifying exactly what your prospects and customers are looking for, this is the program for you. Easily see form submissions, inquiries, user flow, bounce rates, time on site, and the number of unique visitors. Google Analytics is absolutely vital.
What business problems are you solving with the product? What benefits have you realized?
Improving SEO, understanding the buyer's behavior on each page. We can see what content is most popular, allowing us to focus on what our target audience wants to see. During peak times, you can see how many people are on the site actively and where they are located. One of the most useful features has been the behavior flow for visitors so we know where people are entering the site, and what is peaking their interest most.