Google Analytics

(2,943)
4.5 out of 5 stars

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

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Google Analytics Features

Metrics
Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

91%
(Based on 2,129 reviews)
Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

88%
(Based on 2,101 reviews)
Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

88%
(Based on 2,083 reviews)
Standard Event Tracking

Software automatically tracks standard user actions.

86%
(Based on 1,850 reviews)
Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

84%
(Based on 1,684 reviews)
Retention

Accurately measure bounce rate.

84%
(Based on 1,837 reviews)
Return

Track user return rates and related metrics.

85%
(Based on 1,874 reviews)
Conversions

Track what proportion of users convert via a certain action.

87%
(Based on 1,902 reviews)
Funnels

See how many users proceed down a certain path to conversion.

82%
(Based on 1,651 reviews)
Reporting
Real-Time Reporting

Obtain live data for who is currently accessing your site.

n/a
Trending

Report on how any user activity has changed over time.

86%
(Based on 1,803 reviews)
Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

83%
(Based on 1,633 reviews)
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

85%
(Based on 1,792 reviews)
Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

86%
(Based on 1,709 reviews)
Unification Across Devices

Able to unify user data across devices, recognizing returning users.

83%
(Based on 1,526 reviews)
Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

86%
(Based on 1,876 reviews)
Testing
User Identification
Geolocation

Identifies users locations.

92%
(Based on 396 reviews)
Demographics

Identifies user demographics like gender or age.

89%
(Based on 408 reviews)
User Segmentation

Enables the view of analytic data based on user segment.

88%
(Based on 389 reviews)
Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

85%
(Based on 1,908 reviews)
Site Search Reporting

Report on keywords used in internal searches.

86%
(Based on 1,770 reviews)
Load Time Monitoring

Track load times on different devices and systems.

84%
(Based on 1,617 reviews)
Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

88%
(Based on 1,718 reviews)
E-Commerce

Track revenue and transactions.

86%
(Based on 1,228 reviews)
Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

81%
(Based on 1,054 reviews)
Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

83%
(Based on 1,330 reviews)
Reporting
Tracking & Reporting
User Path Tracking

Displays a users progress throughout specific paths in an application.

88%
(Based on 396 reviews)
User Activity History

Displays a users activity history.

87%
(Based on 378 reviews)
Crash Reporting

Provides information about why a crash occurred.

80%
(Based on 290 reviews)
Custom Event Tracking

Enables you to define custom events for analysis.

85%
(Based on 349 reviews)
Real-Time Insights

Provides real-time reports.

88%
(Based on 406 reviews)
Attribution

Measures user acquisition analytics.

85%
(Based on 363 reviews)
Dashboard

Provides a holistic summary of your data.

89%
(Based on 409 reviews)
Variation Testing
A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

85%
(Based on 605 reviews)
Conversion Goal

Able to set any user action as the conversion goal of the test.

n/a
Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

89%
(Based on 638 reviews)
Confidence Level

Able to view or adjust the necessary confidence level of your test.

86%
(Based on 527 reviews)
Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

83%
(Based on 449 reviews)
Split URL Testing

Split web traffic to a page between two different URLs.

84%
(Based on 437 reviews)
Build
WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

80%
(Based on 233 reviews)
Landing Pages

Build landing pages for user entry into the site.

n/a
Reporting
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

88%
(Based on 638 reviews)
Reports and Dashboards

Access pre-built and custom reports and dashboards.

89%
(Based on 678 reviews)
Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

86%
(Based on 560 reviews)
Personalization
Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

88%
(Based on 524 reviews)
Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

86%
(Based on 506 reviews)
Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

86%
(Based on 406 reviews)
In-Page Analytics
Click Reporting

View percentage and total click rates for any link on a page.

86%
(Based on 605 reviews)
Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

78%
(Based on 480 reviews)
Session Replays

Replay videos of user's interactions with your site.

80%
(Based on 377 reviews)
Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

90%
(Based on 1,707 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

90%
(Based on 1,785 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

85%
(Based on 1,199 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

82%
(Based on 975 reviews)
Metrics
Conversions

Track what proportion of users convert via a certain action.

89%
(Based on 511 reviews)
Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

91%
(Based on 526 reviews)
Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

91%
(Based on 547 reviews)
Exit Tracking

Accurately determine where in the program people close the app.

88%
(Based on 512 reviews)
Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

88%
(Based on 480 reviews)
Retention

Accurately measure bounce rate.

88%
(Based on 500 reviews)
Return

Track user return rates and related metrics.

87%
(Based on 506 reviews)
Funnels

See how many users proceed down a certain path to conversion.

86%
(Based on 464 reviews)
Reporting
Real-Time

Obtain live data for who is currently accessing your site.

90%
(Based on 537 reviews)
Trending

Report on how any user activity has changed over time.

88%
(Based on 499 reviews)
Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

86%
(Based on 469 reviews)
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

87%
(Based on 491 reviews)
Dashboards

Provides pre-built dashboards to aggregate and display data.

90%
(Based on 529 reviews)
Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

87%
(Based on 502 reviews)
Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

88%
(Based on 493 reviews)
Load Time Monitoring

Track load times on different devices and operating systems.

87%
(Based on 449 reviews)
Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

89%
(Based on 463 reviews)
E-Commerce

Track revenue and transactions.

87%
(Based on 366 reviews)
Tracking
Standard Tracking

Software automatically tracks standard user actions.

91%
(Based on 509 reviews)
Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

88%
(Based on 471 reviews)
Notifications and Alerts
In-App Notifications

Able to deploy a message to users while inside the app.

86%
(Based on 354 reviews)
System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

86%
(Based on 388 reviews)
Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

86%
(Based on 416 reviews)
Administration
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

88%
(Based on 365 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

87%
(Based on 325 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

91%
(Based on 452 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

91%
(Based on 466 reviews)