Want to see who topped the 2019 Best Software Awards?

Google Analytics

4.5
(3,265 reviews)

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

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Google Analytics Features

Metrics

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

91%
(Based on 2,318 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

88%
(Based on 2,297 reviews)

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

88%
(Based on 2,263 reviews)

Standard Event Tracking

Software automatically tracks standard user actions.

86%
(Based on 2,020 reviews)

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

85%
(Based on 1,839 reviews)

Retention

Accurately measure bounce rate.

84%
(Based on 2,005 reviews)

Return

Track user return rates and related metrics.

85%
(Based on 2,050 reviews)

Conversions

Track what proportion of users convert via a certain action.

87%
(Based on 2,075 reviews)

Funnels

See how many users proceed down a certain path to conversion.

82%
(Based on 1,803 reviews)

Reporting

Real-Time Reporting

Obtain live data for who is currently accessing your site.

n/a

Trending

Report on how any user activity has changed over time.

86%
(Based on 1,972 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

83%
(Based on 1,778 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

85%
(Based on 1,945 reviews)

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

86%
(Based on 1,872 reviews)

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

83%
(Based on 1,670 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

86%
(Based on 2,049 reviews)

Testing

User Identification

Geolocation

Identifies users locations.

91%
(Based on 482 reviews)

Demographics

Identifies user demographics like gender or age.

89%
(Based on 496 reviews)

User Segmentation

Enables the view of analytic data based on user segment.

89%
(Based on 474 reviews)

Tools

Contact Collection

Gives users the ability to subscribe to unique content or otherwise share contact information.

87%
(Based on 80 reviews)

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

91%
(Based on 137 reviews)

Social Sharing

Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions.

86%
(Based on 107 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

86%
(Based on 2,086 reviews)

Site Search Reporting

Report on keywords used in internal searches.

86%
(Based on 1,939 reviews)

Load Time Monitoring

Track load times on different devices and systems.

85%
(Based on 1,776 reviews)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

88%
(Based on 1,880 reviews)

E-Commerce

Track revenue and transactions.

86%
(Based on 1,341 reviews)

Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

82%
(Based on 1,168 reviews)

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

83%
(Based on 1,455 reviews)

Reporting

Tracking & Reporting

User Path Tracking

Displays a users progress throughout specific paths in an application.

87%
(Based on 476 reviews)

User Activity History

Displays a users activity history.

86%
(Based on 455 reviews)

Crash Reporting

Provides information about why a crash occurred.

80%
(Based on 342 reviews)

Custom Event Tracking

Enables you to define custom events for analysis.

85%
(Based on 415 reviews)

Real-Time Insights

Provides real-time reports.

88%
(Based on 488 reviews)

Attribution

Measures user acquisition analytics.

85%
(Based on 437 reviews)

Dashboard

Provides a holistic summary of your data.

89%
(Based on 492 reviews)

Metrics

Entry and Exit Pages

Accurately determine your websites most common entry and exit points, while displaying data elegantly.

92%
(Based on 135 reviews)

Sessions

Accurately measure total web traffic and display data logically.

91%
(Based on 140 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

91%
(Based on 140 reviews)

Return

Track user return rates and related metrics.

90%
(Based on 126 reviews)

Conversions

Track what proportion of users convert to customers via specific actions.

90%
(Based on 125 reviews)

Search Rank

Gives users accurate reflection of how their search ratings compare with competitors.

89%
(Based on 116 reviews)

Variation Testing

A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

85%
(Based on 674 reviews)

Conversion Goal

Able to set any user action as the conversion goal of the test.

n/a

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

89%
(Based on 715 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

86%
(Based on 595 reviews)

Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

84%
(Based on 510 reviews)

Split URL Testing

Split web traffic to a page between two different URLs.

85%
(Based on 502 reviews)

Build

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

81%
(Based on 268 reviews)

Landing Pages

Build landing pages for user entry into the site.

n/a

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

88%
(Based on 707 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

89%
(Based on 754 reviews)

Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

86%
(Based on 628 reviews)

Personalization

Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

88%
(Based on 593 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

87%
(Based on 571 reviews)

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

86%
(Based on 472 reviews)

In-Page Analytics

Click Reporting

View percentage and total click rates for any link on a page.

87%
(Based on 681 reviews)

Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

79%
(Based on 547 reviews)

Session Replays

Replay videos of user's interactions with your site.

81%
(Based on 441 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

90%
(Based on 1,878 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

90%
(Based on 1,958 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

86%
(Based on 1,326 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

83%
(Based on 1,092 reviews)

Metrics

Conversions

Track what proportion of users convert via a certain action.

88%
(Based on 590 reviews)

Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

91%
(Based on 605 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

90%
(Based on 636 reviews)

Exit Tracking

Accurately determine where in the program people close the app.

88%
(Based on 595 reviews)

Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

88%
(Based on 553 reviews)

Retention

Accurately measure bounce rate.

87%
(Based on 581 reviews)

Return

Track user return rates and related metrics.

87%
(Based on 588 reviews)

Funnels

See how many users proceed down a certain path to conversion.

86%
(Based on 535 reviews)

Reporting

Real-Time

Obtain live data for who is currently accessing your site.

90%
(Based on 627 reviews)

Trending

Report on how any user activity has changed over time.

88%
(Based on 586 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

86%
(Based on 548 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

87%
(Based on 577 reviews)

Dashboards

Provides pre-built dashboards to aggregate and display data.

89%
(Based on 621 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

87%
(Based on 592 reviews)

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

88%
(Based on 577 reviews)

Load Time Monitoring

Track load times on different devices and operating systems.

87%
(Based on 528 reviews)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

89%
(Based on 541 reviews)

E-Commerce

Track revenue and transactions.

86%
(Based on 425 reviews)

Tracking

Standard Tracking

Software automatically tracks standard user actions.

91%
(Based on 588 reviews)

Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

87%
(Based on 539 reviews)

Notifications and Alerts

In-App Notifications

Able to deploy a message to users while inside the app.

85%
(Based on 413 reviews)

System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

86%
(Based on 452 reviews)

Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

85%
(Based on 476 reviews)

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

88%
(Based on 427 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

86%
(Based on 377 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

90%
(Based on 520 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

91%
(Based on 535 reviews)