Digital analytics can be intimidating, but once you get the hang of it, it can become very addictive. Google Analytics gives you the chance to use the information from the activities that take place on a website to collect, analyze, and learn. What you learn can help you make changes to your business activities so they become more effective. Google Analytics is a more simplified free platform for you to do this when compared to other analytics platforms. It helps you to know if what you are doing on your site is working or not so you can come up with solutions, align activities with your audiences behaviors, and have a hub of useful information. The reports views, filters, and dashboards are all tools to help you along the way.
I have found Google Analytics useful but limited when it comes to learning who makes up an audience. I think you can benefit from it better if you have a medium- to large-sized audience that’s well-defined.
One of the features I enjoy is the Real-time report. It allows you to see who is presently on the site and times throughout the day when there’s been a lot of activity. This is very helpful when you have incorporated chat sessions on your site. Messenger services have become more popular since people seek to have more personable experiences with brands online, so the Real-time report can be really useful. It’s also helpful when you’ve launched a new product or added new pages.
I have recently started using Google Analytics to monitor the activity of my portfolio site so I can see whether my communications has been effective or not. Another good feature to use is Acquisitions. It tells you where your traffic is coming from and how. Depending on your online marketing activities, it will help you to determine whether your traffic is coming from an organic stie, email, paid search campaign, referrals or whether or not someone pasted or typed your url into the browser. You can find out what device was used-- such as a tablet, laptop, or desktop--
which can really affect the design of your site.
In the past when I’ve used, Google Analytics the Audience category was limited. I think it’s slightly improved, but that area of the platform has been the only part that I would love to see updated. However, Google Analytics offers Beta features, which can make up in some areas where it lacks.
Google Analytics is a great tool, but if you are an entrepreneur or a small business you will really need to have done your research beforehand. In other words, I believe you should have a well thought-out business plan and a well-defined targeted audience. In addition having a good-size audience will help you really get more accurate data.
Currently. I am using Google Analytics to monitor activity on my Portfolio site so I can see which categories or experiences I have are of the most interest. This way I can improve upon the webpage by offering more information. I used Google Analytics five years ago to help with targeting and segmenting the audience for email marketing. I wanted to develop personas to further understand who was engaging in the emails, and I also wanted to do some A/B testing as a result. However, Google Analytics only offered broad information like the age range and regional and state locations. So, I used both Google Analytics and Omniture to gather the information I needed to define my audience