Google Analytics

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4.5 out of 5 stars

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

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Google Analytics review by <span>Andrea S.</span>
Andrea S.
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Verified Current User
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"Very useful if you know what you're looking for"

What do you like best?

There is soooo much data you can get out of Analytics which is very helpful in forming insights about campaigns or drawing conclusions about an audience. I like that it's segmented out into categories based on what you're looking for, so audience insights are in one place, conversion insights in another, etc. That keeps it all very streamlined and easy to use.

What do you dislike?

Analytics is kind of a catch-22 in the fact that all of the data in it can be very useful, but it can also be very overwhelming. You really have to know specifically what you're looking for because there can be a lot of tiny little variations in data depending on how you navigate through the system and any filters applied to a particular data view.

I also really don't like one of the newer features they have where sometimes it only shows you a small percentage of total site sessions. You really have to pay attention to whether or not you're getting a full picture of the data or just a sample. Usually if you choose too large of a time frame, it will only provide a sample, so if you want to see the full picture, you have to break that time frame down into smaller chunks and piecemeal everything together. Kind of frustrating.

Recommendations to others considering the product

I'm not sure how useful this product would be to your everyday CMS editor, but for users looking for data insights on how customers use their websites, GA is a critical tool. Make sure you have someone on staff who isn't afraid to dive head-first into an ocean of data and take the time to really learn the system and weed-through all of the baseline data to get to the deeper insights.

What business problems are you solving with the product? What benefits have you realized?

We use GA to analyze our clients' website traffic in order to identify opportunities for improvement and correlate on-site actions with off-site actions such as filling out a form and then coming in to the store.

GA is also an extremely important tool for tracking, measuring and reporting on all of our digital media campaigns. Without it, we wouldn't be able to determine which campaigns or tactics were successful and which weren't. Clients also count on us to provide a campaign summary at the end of each month and much of the data we report on comes directly out of Analytics. If it doesn't come out of Analytics directly, I almost always reference other data sources with GA just to determine the level of accuracy and overlap.

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Google Analytics review by <span>Deanna O.</span>
Deanna O.
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"Google Analytics has an exceptional platform for website and mobile app analytics, a must have!"

What do you like best?

Google Analytics is probably the most recognizable self-service business intelligence (BI) platform on the market. It's free to use and highly popular with companies looking to use both BI and data visualization features. In fact, it's so popular that other BI apps, including our Editors' Choice winners Microsoft Power BI and Tableau Desktop, offer connections to the platform. In an age where companies survive off of click-throughs and other metrics, Google Analytics has become something of a household name in the BI space.

What do you dislike?

It would be great to be able to speak with a live person when you have a short amount of time to solve a problem! Customer support has way too much automation. Focus on marketing and advertising can be frustrating to users. Relies mostly on third parties for training.

Recommendations to others considering the product

This is a great place to start if you are taking a step back and wanting to really dig in and see if you are putting your advertising dollars to work! I do recommend using google analytics. Whether your business is just you - small or over 100 people this is a FREE program that will really help your business move forward in the right direction. If you aren't sure please ask your IT friend to set up Google Analytics and login is very easy using your Gmail account.

What business problems are you solving with the product? What benefits have you realized?

Using Google analytics as a business you are able to see your ad dollars being put to work. On the fly you see the stats and can monitor and make changes (Cancelling autotrader if it's not working, etc.) Due to its brand recognition and the fact that it's free, Google Analytics is the biggest name in website and mobile app intelligence. It has a steep learning curve but it is an awesome business intelligence tool.

What Digital Analytics solution do you use?

Thanks for letting us know!
Google Analytics review by <span>Philip P.</span>
Philip P.
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Verified Current User
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"Google Analytics - Single Source of Truth"

What do you like best?

Easy to maintain

Highly customizable

custom reports are awesome - does include some degree of custom visualization which is awesome

Being able to set goals for conversions is fantastic

Wonderful ecommerce elements

Deep insights

Comparative analysis

Can be linked to by third party services

What do you dislike?

Perhaps not as in-depth in terms of how to action your data.

It isn't immediately apparent that you can use Analytics Academy to supplement your understanding of GA.

Setting up custom filters is both very important, and very very fickle. If you make a mistake it your custom filters, you may end up make the mistake of, say, filtering out all users, which will not only skew your reports, but could potentially screw up your analytics for following periods

Recommendations to others considering the product

Great tool to use as a single-source-of-truth for your data. Use in complement with Tag Manager, Adwords for best insights.

Additionally, I would highly recommend going through the Analytics Academy that is hosted by Google. Going through these courses will give you a very good foundation when it comes to implementing Google Analytics at your organization. Being able to field questions from clients, and use Google Analytics to influence actions is highly valuable at any business institution.

What business problems are you solving with the product? What benefits have you realized?

We use it internally to figure out to optimize our traffic and make inferences on how to increase that traffic. We also have it installed on every client's site to use it as a supporting tool to furnish their marketing initiatives.

Google Analytics review by <span>Josue F.</span>
Josue F.
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Verified Current User
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"Complete statistics system for your audience"

What do you like best?

When making decisions and more in web projects, having full statistics is essential. Google analytics is the most complete tool to perform analyzes that support decision making. Before I managed to use more than 7 tools together to get the statistics I wanted, however, after I started using Google Analytics and learning how to get the most out of it, I helped to leave the other tools. Really Google has always been characterized by creating quality products and this is not the exception. Google analytics is simple, easy to use and free.

The implementation of this software is the best, it is quick and simple, it only generates a java scripts code that you must place on your website and the data starts to be indexed.

What do you dislike?

There really is nothing that disgusts me about this tool, everything is thought and made to provide the greatest amount of information that supports analyzing and measuring your audience. The only thing that you can say to me that took me a little time is that since there are so many details to measure and that you do it automatically, you have to dedicate time.

Recommendations to others considering the product

The most important thing of this is to dedicate a little time to know all the data that Google Analytics can give you. Then that you are able to interpret said data. You can help the decision making and find the best for your projects.

What business problems are you solving with the product? What benefits have you realized?

- - It helps me completely in making deciones.

- It helps me analyze and synthesize a lot of data.

- It saves me resources of the servant since the tools of analysis in php consume many resources of the servants.

- I avoid complex installations of other systems.

- It allows me to verify the ROI of my google adwords.

Google Analytics review by <span>Carrie H.</span>
Carrie H.
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Verified Current User
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"There's no free platform that's better, but it's not for novices"

What do you like best?

Its robust, fairly customizable via Tag Manager, and pretty reliable.

What do you dislike?

It's got a HUGE barrier to entry - hard to implement, install, understand and glean ACTIONABLE data without in-depth knowledge or hiring a consultant. I fix A LOT of broken GA installations - too many scripts, plugin conflicts, etc.

Recommendations to others considering the product

Get some help if you don't know what you're doing - an incomplete or incorrect installation can lead to skewed data and uninformed marketing decisions.

Pick the activities that are important to your business, choose metrics that will help you determine success/failure of those activities - then build custom reports and dashboards that deliver that information efficiently so you don't get lost "in the weeds" of GA.

What business problems are you solving with the product? What benefits have you realized?

If you know where to look - GA can hep you determine where your strengths, threats, weaknesses and opportunities are. Using your data on ROI and conversions helps you make sound business decisions.

Google Analytics review by <span>Andrew K.</span>
Andrew K.
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Verified Current User
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"Google Analytics is a ‘No-Brainer’"

What do you like best?

It’s easy to install on your website, and help you see where people who are visiting your website are coming from.

What do you dislike?

There really isn’t anything I dislike. Like any software, there are limitations, but the value you get from using the even the basics of GA out weighs any downside.

Recommendations to others considering the product

Sync with AdWords for Display and Search PPC campaigns, and utilize UTM codes for other digital platforms you’re delivering across (i.e. Facebook, LinkedIn, etc.).

What business problems are you solving with the product? What benefits have you realized?

Creating audience segments to sync with Google AdWords to target people who have visited specific portions of a website historically. One particular benefit is that if you are running a Display or Search PPC campaign the Google Analytics pixel is continuously segmenting users and you just have to create an audience with certain parameters such as visiting a certain subsection of your URL to create that targetable audience for AdWords.

Google Analytics review by <span>Amanda P.</span>
Amanda P.
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Verified Current User
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"Overwhelming at first, but very powerful"

What do you like best?

Google Analytics is an extremely powerful tool! The way you can segment users and view traffic is so important to any company. I also appreciate the revenue tracking so we can see which pages are converting best and come up with A/B tests out of that.

What do you dislike?

I dislike how overwhelming it is at first. It's such a powerful tool, but it takes a long time to get fully acclimated to all of the features and how to best use them.

Recommendations to others considering the product

Great tool, but it's very important to get some training in order to get the full use out of the product. There are so many powerful features, but if you do not dive into it and get proper training, you'll be at a loss for how much is available to you.

What business problems are you solving with the product? What benefits have you realized?

We're getting a better understanding of where our traffic comes from, what affiliates are sending us the most traffic, what pages are converting best, and an overall idea of our user demographics.

Google Analytics review by <span>Amey S.</span>
Amey S.
Validated Reviewer
Verified Current User
Review Source

"Much better. Learned it without anyone's support."

What do you like best?

It's mostly self explanatory. I was able to play around GA without any hesitation. Our app integration was not proper hence I used it only to understand the behavior of our Browser traffic. Provides all the required data in few clicks

What do you dislike?

Option to select multiple options. I can add primary source and secondary source only which restricts funneling. Also, weekly tutorials or something similar would be very helpful to understand the process more clearly. Something like Amplitude Analytics (Weekly Tutorials)

Recommendations to others considering the product

I am not sure how good it is for Apps but for website it is HIGHLY RECOMMENDED. Very easy understanding of reports, efficiency of digital campaigns, user behavior and insights.

What business problems are you solving with the product? What benefits have you realized?

I use GA to understand the behavior of our Browser traffic since app integration is not very well defined. Helps a lot to understand the effectiveness of WAP & WEB campaigns and thereby influencing my decision to optimize digital campaigns.

Google Analytics review by <span>Lawerence C.</span>
Lawerence C.
Validated Reviewer
Verified Current User
Review Source

"Always stay on course"

What do you like best?

Informative main page. You can customize it for yourself and get the information you need. Excellent reports, they are all informative. This is good information to improve your marketing. A powerful import tool, it's easy to upload any information to Google Analytics, it can be done through the application itself or through the API.

What do you dislike?

Complex manual, a person who did not work with similar systems or has no technical education will be difficult to understand it. Not very nice reports. The support service only works in a paid version, which is upset.

Recommendations to others considering the product

If you want to boost sales or find more users, Google Analytics features help you to achieve your goal. There are two solutions for small business and for quite large companies, you can choose the option that suits you best.

What business problems are you solving with the product? What benefits have you realized?

We are growing, so we decided to launch our online store. We were looking for a simple and free version for our website. With Google Analytics, we track traffic and conversions. With it halps we improve our marketing.

Google Analytics review by <span>David H.</span>
David H.
Validated Reviewer
Review Source

"Why Do Web Analytics Without the Analytics Platform From Most Dominant Search Engine"

What do you like best?

There's a lot to like about Google Analytics! It's easy to set up and often comes included in paid plans for Wordpress and other site building platforms. However, the biggest reason why I love Google Analytics is that Google is in a great place to measure web experiences as they are the most popular search engine. I find it accurate and also informs you what Google thinks of your site - which can explain your SERP ratings.

What do you dislike?

Google Analytics is similar to Microsoft: it's a powerful tool, but to fully utilize it takes time and learning some coding. Google Analytics also can have unfamiliar terms, but usually, if you mouse over the metric or dimension it will give you a brief explanation of what it is.

Recommendations to others considering the product

If your business organization uses Microsoft Excel, then you can use Google Analytics. If you have a website, then you should use this tool. It's also free! (Unless you had a lot server calls - which means your site and service are popular and you either have the revenue to afford it - or you already have significant traffic and you just need to convert those visitors into customers.

What business problems are you solving with the product? What benefits have you realized?

We've used Google Analytics to see how users actually browse our site and compare that against our goals. If there is a wide disparity we know there is a problem. It's a great tool to reconcile your executive team's goals against what your users want (based on their clicks).

Google Analytics review by <span>Faith B.</span>
Faith B.
Validated Reviewer
Verified Current User
Review Source

"Confusing, but "

What do you like best?

There is a LOT of functionality within Google Analytics. Almost anything my company's owners ask for is accessible through this platform. I can see where most of my traffic is coming from on desktop, mobile, or tablet. I can even see what brand device the majority of my audience is using! From a marketing and demographics standpoint, this is awesome!

What do you dislike?

There's so much on the platform that it can get confusing very quickly. There are also some aspects that are labeled very similarly but have different analytics and numbers, making it hard to distinguish what it is truly being measured.

Recommendations to others considering the product

There is so much information and data to be gained from using Google Analytics, but it can only be successful if you know how to use it properly. Take trainings or online courses to learn how to truly utilize the platform and all its functionalities so that you can achieve the highest success rate. This is not a platform that is simple to every person, myself included. Also, check your dashboard often, as it will send notifications there but not alert you by email.

What business problems are you solving with the product? What benefits have you realized?

Being able to see where my traffic is coming in from and where users are going throughout the site (behaviors) is a huge key in my business. It's also helped me realize where to allocate my digital dollars because I can see where the majority of my traffic is coming from online.

Google Analytics review by <span>Robert C.</span>
Robert C.
Validated Reviewer
Review Source

"Good Analytics Platform for People that take the time to learn it"

What do you like best?

The thing I like the most about Google Analytics is that it is free! In addition to Google Analytics itself, Google also provides great training/educational on how to use Google Analytics, as well as, a certification for Google Analytics for free, which I highly recommend to anyone who wants to use Google Analytics because it is not an easy platform to use effectively. I also love how simple it is it integrate Google Analytics on a website. Integrating Google Analytics on websites takes less than five minutes.

What do you dislike?

The thing I dislike the most about Google Analytics is that it takes a considerable amount of time to learn how to understand how to use the platform effectively. It takes a bit of time to get accustomed to the work environment (dashboard) of this tool, so when teaching new users how to effectively use the tool it takes a lot of time. The dashboard is cumbersome, making it hard to find specific informations.

Recommendations to others considering the product

Realistically, Google Analytics is in a class of its own. While there are competitors in the space, none are really worth mentioning especially since Google Analytics is free. Now if you are a larger organization with tons of traffic, I would recommend looking into something like Adobe Analytics (Adobe Marketing Cloud) but for the majority of small to medium sized businesses Google Analytics will provide the majority of the information you need to know, as long as you have someone who knows how to use it properly. It is is perfect for measuring marketing campaign performance, monitoring web traffic sources and is a great tool for monitoring month to month comparison performance.

What business problems are you solving with the product? What benefits have you realized?

We use Google Analytics to get insights on how the websites we design are performing and how the visitors to our websites behave on a daily basis, and the key characteristics of these visitors. We use this information to analyze steps to improve our service.

Google Analytics review by <span>Alyssa E.</span>
Alyssa E.
Validated Reviewer
Verified Current User
Review Source

"Google Analytics"

What do you like best?

I enjoy the ability to view how our website is doing - like our traffic every day and if our marketing efforts are working. I enjoy the ability to compare different months ("quarters") and see if we have increased traffic (See where we can improve).

What do you dislike?

I dislike that something it gets really slow and times out. The "loading" time seems to be getting longer and longer. I am a busy person and don't have time to waste. I also dislike the *new* graphs that are provided to see when users visit. The colors are so similar together that it is hard to interpret what is even going on.

Recommendations to others considering the product

Google Analytics is a powerful tool to monitor your website traffic. There are tons of useful "parts" of the software that really help with seeing if your marketing efforts are working. Sometimes the software is a bit buggy, but other than that - It is worth trying!

What business problems are you solving with the product? What benefits have you realized?

We are figuring out what is working best in terms of lead generation. We have a problem of using random products/tools, without seeing if it is even generating any response - Google Analytics helps us solve this issue. There are tons of benefits like seeing if our Social Media efforts are working, along with our Adword campaigns.

Google Analytics review by <span>Stephanie W.</span>
Stephanie W.
Validated Reviewer
Verified Current User
Review Source

"Staple of every marketers toolkit! "

What do you like best?

Google Analytics is a super robust tool that allows you to dig very deep into the data of your website and its visitors, in order to really understand both the behavior and trends of your audience/customers. The way GA is structured allows you to go as deep into the data as you want, however you can also get a great overview of what is happening on your site through the main dashboards which are more like a snapshot of the overall trends and behaviors.

What do you dislike?

The learning curve can be quite steep for newcomers and sometimes it feels like GA overcomplicates things in the terms they use and the descriptions they have for some of the more advanced features which require 'activation'. Some of the descriptions on parts of the tool feel like they were written by someone who was too tech-focused, rather than thinking on the everyday user.

Recommendations to others considering the product

Take the time to learn the ins and outs of the product, even if you need to do a course. The insights you can get by just understanding the various terms and features can be very valuable to your business and help guide the marketing decisions within your company.

What business problems are you solving with the product? What benefits have you realized?

We use GA to get both basic and in-depth marketing insights; to understand how long people are spending on our site, what type of visitors we're attracting, their behavior, and the pages which are converting the best.

Google Analytics review by <span>Peter B.</span>
Peter B.
Validated Reviewer
Verified Current User
Review Source

"Tried and True"

What do you like best?

Google Analytics has been around a long time and it has evolved to keep pace with the fast changing needs of websites. It's simple and easy to use and better yet, simple to install. While I haven't used all of the features yet,, it has made managing my website and business much easier.

What do you dislike?

The side effect of adding a lot of the advanced features over the years is that this application has become much harder to manage. Navigation is difficult for beginners and often times many users are stuck navigating through pages of content/functions that are not relevant to their needs.

Recommendations to others considering the product

It is still one of the best applications for tracking user behavior but there are a lot of newer companies emerging which are offering a similar set of tools with much easier management tools.

What business problems are you solving with the product? What benefits have you realized?

We have been using Analytics to track user journeys and see which pages on our sites are causing friction. We have used this tool to modify and remove pages which have resulted in increased sales and greater user engagement.

Google Analytics review by <span>Nida F.</span>
Nida F.
Validated Reviewer
Verified Current User
Review Source

"Great tool to get a snapshot of how your website is doing"

What do you like best?

- A single place to check a range of metrics

- The capability to create custom dashboards

- Integrated view of traffic driven from social media channels, paid ads, and organic

What do you dislike?

- The number of integrations required. You have to integrate social media channels, search console, plus add URLs with UTM tags so that google can identify the campaign source and medium.

- It even counts visits from bots. For example, I used different website ranking websites to determine the worth of my website and it showed them as unique users

Recommendations to others considering the product

I would recommend you to watch a few videos about the tool before. This way, you should be able to get the most out of GA from the very beginning. Also, integrate everything, from search console to social media, to be able to get a complete picture. And use UTM tags in the URLs of your content so that you know which channels are driving more traffic.

What business problems are you solving with the product? What benefits have you realized?

- I am able to identify keywords for which I am getting organic traffic

- Identify social media channels that are driving the most traffic

- Identify which countries my users belong to and develop targeted content

Google Analytics review by <span>Willem B.</span>
Willem B.
Validated Reviewer
Verified Current User
Review Source

"Google Analytics Gives Me Everything I Needs"

What do you like best?

I love the new dashboard feature in the new google analytics platform. Having every basic metric I want to see all in once place is nice and efficient. The ability to also customize the dashboard and tailor it to my own needs helps. I can set up it once for a client we're working with and every time I login to their client account I have everything for their specific KPI and desired goals.

What do you dislike?

On the individual user engagement section, when I'm trying to find data about 1 specific page, it seems like a lot of the data is lacking in this area and I would like a more thorough breakdown. A lot of the time we run PPC campaigns and social campaigns that lead to one specific landing page and we want to give our clients more than just users and session data. I feel like there are more targeted results I could get from this area.

Recommendations to others considering the product

I would suggest giving google analytics a trial run. Once you set up analytics on your site, checking in with it every couple of days will only help give your company more information. What initially could start as a set it and forget kind of idea could turn into a substantial tool for your entire company.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics is especially helpful when we pair it with our other online marketing campaigns. Whether they're programatic, social, or PPC , analytics helps us discover additional metrics to measure campaign success.

Google Analytics review by <span>Sean M.</span>
Sean M.
Validated Reviewer
Verified Current User
Review Source

"Google Analytics review"

What do you like best?

I especially enjoy the ease of connecting websites to GA, as well as easy to use metrics and visual aids. The ability to quickly create charts and graphs. Big data integrations. Cloud implementations.

What do you dislike?

I dislike the continuously changing interface. Real time metrics are not always real time. Many hours of configuration are needed to address custom business needs. A walk through for solving custom business prblems would help teach the AI how to build charts and graphs that are tailored to the business. Versus populating tons of generic charts that one has to try and fit into their solutions. This is great to have instant charting, but often clouds the intended direction by forcing you to find new patterns that match your business when in reality you have custom solutions to create. Would be nice to have better tracking for internal usage.

Recommendations to others considering the product

Make sure to implement a certified Google Analytics Admin that has experience in your field. Draw out business requirements in plain language prior to implementing GA. By performing the business requirements steps before implementation, the team will have a better understanding of how to implement the tool and address business needs from a technical perspective. Figure out what you want out of it before implementing. Then everyone is on the same page.

What business problems are you solving with the product? What benefits have you realized?

Website traffic stats, target audience, demographics. A B testing, QA testing. Simulations, big data analysis. click tracking. Benefits include better user analytics and internal usage.

Google Analytics review by <span>Chanelle W.</span>
Chanelle W.
Validated Reviewer
Verified Current User
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"Google Analytics review"

What do you like best?

There are many benefits of google analytics

The abundance of information available is incredible. the ability to segment and analyse data is so useful.

I also enjoy the use of dashboards within my organisation, as they are clear and visual with the ability to compare date range. which it perfect to spot trends or realise

one incredible thing is that It is completely free of charge. Although it is a free tool, but it still offers just as much or even more functionalities when compared to other paying tools.

Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.

Google analytics gives you the ability Able to fine tune your website. With this analytic report, you will be able to fine-tune your website and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future. it also gives you the ability to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages

What do you dislike?

it can be quite overwhelming at first, due to the vast amount of information available.

What business problems are you solving with the product? What benefits have you realized?

we are solving the issue of SEO and being able to track the success of social media campaigns.

Google Analytics review by <span>Mark H.</span>
Mark H.
Validated Reviewer
Verified Current User
Review Source

"Google Analytics for Business"

What do you like best?

As a digital marketing and web design agency we use Google Analytics for all of our clients. This provides us with benchmarking, goals and conversions, and insights into the effectiveness of campaigns and digital marketing efforts that we wouldn't be able to see otherwise.

What do you dislike?

As a whole, Analytics is a great product. There are a few minor issues that would make it easier for the end user who is new to the platform. These include an easier way for users to dig down into funnels and deeper insights. That being said, we do find it easy to use and recommend Analytics.

Recommendations to others considering the product

The free product is great - but you get limited support. There are a lot of online resources from Google to figure out how to do things yourself. But don't expect to get help directly from Google.

What business problems are you solving with the product? What benefits have you realized?

We use Google Analytics to provide insights and measurement for our customers websites. We are able to see how the traffic comes to their website, what pages they view, any conversions that take place and more.

Google Analytics review by <span>Joshua L.</span>
Joshua L.
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Verified Current User
Review Source

"This is more powerful than enterprise solutions even 5 years ago"

What do you like best?

Being free is always a plus, but there are many things I appreciate about Analytics.

First, getting data about user location, devices used and other demographic info is always insightful.

Having the ability to send admin notifications when certain activities are triggered (404 pages, visitor reports, etc) is nice.

My favorite report is the landing page report, showing visits and conversions from visitors landing on those pages.

Ecommerce funnel tracking has really improved over the past few years since Google Tag Manager came on the scene, but it does take some more advanced deployment to track properly.

What do you dislike?

It can be overwhelming at times to find the exact report I want. Saving reports into my dashboard is something I need to do more of once I find a key report.

Micro-conversions are tough to track through the entire funnel if javascript is used, so that makes it hard to have comprehensive tracking for many ecommerce platforms.

What business problems are you solving with the product? What benefits have you realized?

Tracking lead flow from campaigns and user engagement across the sites to see where optimization can be continued to drive more qualified conversions.

Google Analytics review by <span>Christian E.</span>
Christian E.
Validated Reviewer
Verified Current User
Review Source

"Great Tool With Many Options"

What do you like best?

It's simple and intuitive. I can jump in, go to a few saved reports and get my high-level info. Then, if needed, I can drill down deeper. Sometimes the usual reports show something that requires more insight or questions.

What do you dislike?

Does not provide IP address or search terms. These would be useful as they would give more details about the visitors. Search terms have been removed for several years now but that was a great tool. I understand why GOOGLE would not want this info so easily available.

It would also be nice if you could build multiple sites (subdomains) into the funnel to see how people move from one site to another that of course you own and control - or even subdomains.

Recommendations to others considering the product

Trust but verify. Because Google offers a free version you can use that and then try some other tools like StatCounter to compare.

What business problems are you solving with the product? What benefits have you realized?

How site visitors use my website. What content they find important. How long they spend on different pages.

Google Analytics review by <span>Abhinav T.</span>
Abhinav T.
Validated Reviewer
Verified Current User
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"Just One Word AMAZING"

What do you like best?

The best thing about Google Analytics is, that such an effective instrument with several highlights is totally free. Consequently sites of all sizes and sorts have chance to utilize it. It demonstrates sites guests information, stream, activities, and so forth. Basic sites more often than not screen just min measurements like number of visits and skip rate. Huge web based businesses take after considerably more markers. I utilize it myself and furthermore educate my clients how to utilize this apparatus...

What do you dislike?

While Google Analytics is the most hearty framework, it doesn't do everything for you. You need to know how to function its highlights, and there are a considerable measure. I prescribe taking on the web confirmations in conjunction to attempting Google Analytics all alone. There is such a long way to go to augment the highlights. I've been utilising Google Analytics for quite a long time regardless I am adapting new things.

Recommendations to others considering the product

As we all know quality of support from google is amazing.. I love the support.. I love the Unique Website Design and its performance i will recommend to u tooo

What business problems are you solving with the product? What benefits have you realized?

I am getting a detailed report of my website or app.. How many views i am getting per day.. Unique visitors.. page views etc...

Google Analytics review by <span>Jenny W.</span>
Jenny W.
Validated Reviewer
Verified Current User
Review Source

"You get what you pay"

What do you like best?

I like the up to date analytics and graphs and charts that the software provide. They are user friendly and I find that they are an easy way to get the data that I need. The graphs are also useful in providing the data to coworkers and supervisors in an easy to understand way. Overall I feel like this is a good product to provide general information and some specifics also.

What do you dislike?

Logging in and finding the information I am looking for is sometimes cumbersome. There are instances that I spend a few minutes clicking on the wrong link from the homepage before remembering where I was last month. For a frequent user, this wouldn't be a big deal, but for someone who access this program once or twice a month, I find that I waste time unnecessarily just trying to remember how to navigate to what I want to see.

Recommendations to others considering the product

Since there was no output of money to implement this product, it worked well for us. It only cost the time required for employees and others to learn the software.

What business problems are you solving with the product? What benefits have you realized?

We use Google Analytics to track hits on our website. Google Analytics has helped us realize what time of day we get the most hits to maximize our viewings. We realize Google Analytics offers additional features, but we have only been using the product for about six months, so we aren't fully using the softward to it's capacity.

Google Analytics review by <span>Garni G.</span>
Garni G.
Validated Reviewer
Verified Current User
Review Source

"Very robust program, a good dashboard for user engagement"

What do you like best?

What I like best about the program is that it is a great all-around analytics service, and it gives me the ability to see which pages are the most popular and how a user ends up on our site. It gives me that information, and it's FREE to use!!! And I can get certified too and learn the tips and tricks through their Analytics Academy.

What do you dislike?

Much of the information can only be accessed through the desktop version of the site, and this especially applies to the flowchart ("Behavior Flow"). Also, there's not much in-app or in-program support, and not much of an intro either.

Recommendations to others considering the product

This is a great program, and it is backed by the reliability of the Google brand name.

What business problems are you solving with the product? What benefits have you realized?

Before Google Analytics, I was not able to see who clicked on what page, how they arrived at a particular page, and where the users are located, and also how long a user stayed on a particular page and where the user went from that page. In addition, with the information, I can tailor the website content to suit a particular audience, such as mobile users and users of certain devices. Google Analytics answered some questions I had about the website's users, like:

*How did they get here (Google, Yelp, Groupon)?

*Where are they from?

*What device/OS are they using (Android, iOS, Windows, etc)

*How long do they stay on the site or a particular page?

*What pages do they visit?

*For every 100 of them, how many book an appointment or buy a product?

Google Analytics review by <span>Ronny S.</span>
Ronny S.
Validated Reviewer
Verified Current User
Review Source

"Great Tool for beginners and advanced users"

What do you like best?

Google Analytics is easy to integrate, intuitive to handle and very mighty if it is set up correctly

What do you dislike?

If the tool is not set up correctly or if you don't take enough time to comprehend the values you get from the tool, you could easily jump to the wrong conclusions and make wrong decisions in the end. But it is the same with all analytics systems

Recommendations to others considering the product

first implementation is easy but take care of some beginners-misstakes (e.g. double implementation of the tracking-code on your side)

if you need more detailed information, take a little bit time or ask professionals to help you with the integration.

What business problems are you solving with the product? What benefits have you realized?

We analyze and track the customers behaviour in out magento e-commerce shop.

We track where people come from, interact in the shop and finaly what people buy or where they leave the shop.

Google Analytics review by <span>Lorenzo M.</span>
Lorenzo M.
Validated Reviewer
Verified Current User
Review Source

"[SYSTEM ASSIGNED TITLE] LINKEDIN EXTERNAL REVIEW"

What do you like best?

What do you like best? Google Analytics is a great product. I like that it can display changes in daily traffic and overall informations about users and behaviors. What do you dislike? There is room for improvements in a few areas, such as integrating the Chrome plug-in about movements and live click on page in the Dashboard. What business problems are you solving? What benefits have you realized? Being on internet is not about existing after having registered a domain, but monitoring constantly your visibility and reputation. For which purposes do you use the product? SEO, Traffic, Content Marketing, Targeting, Profiling, Web marketing, Conversions What is your primary role when using this product? To have an instant view of daily issues and deep impacting trends. What is your relationship with this vendor? Direct. At which company did you most recently use this product? Araneus Are you a current user of Google Analytics? Yes

What do you dislike?

Some of the features are in some way hidden, not easy to find.

What business problems are you solving with the product? What benefits have you realized?

GA provides you important informations about your website visibility, your audience, your business KPIs.

Google Analytics review by <span>Daniel R.</span>
Daniel R.
Validated Reviewer
Verified Current User
Review Source

"Google Analytics helps you know your website! "

What do you like best?

The best part of GA is being able to see where the users on my site are going. I can see when they are most active, the path they take on while there, how long they stayed on the site, and how where the traffic came from. Location is also a useful feature although I do not use it because all my users are in one place. The dashboard looks amazing in an easy to read UI.

What do you dislike?

Although the dashboard looks very nice, once you dive deeper into the report it can be slightly confusing as to what all the information means and how to interpret it.

Recommendations to others considering the product

Because Google Analytics is free for even a power user I would recommend trying Google Analytics on your website and let it run for a couple of days so you can accumulate some data. Then you can take a look at some of the reports and see if Google Analytics is right for you and your website / company.

What business problems are you solving with the product? What benefits have you realized?

The biggest problem Google Analytics solved was the uncertainty we had on our website. We only knew how many page views and unique user we had for that week, but once we started using GA we were able to see very detailed numbers and that really allowed us to know what worked. So some of the benefits: Detailed reporting, lots of insights, easy website integration, and easy to read dashboard.

Google Analytics review by <span>Timothy W.</span>
Timothy W.
Validated Reviewer
Verified Current User
Review Source

"Essential for any website"

What do you like best?

Google Analytics gives me so much information about my website's audience. I absolutely love using this tool to discover new insights.

What do you dislike?

There's not much I dislike about Google Analytics. So far it has accomplished everything I've needed it to.

Recommendations to others considering the product

Don't be afraid to play around and browse through all the different sections of the tool. I know it can look intimidating when you first log in, but it's really easy to understand once you spend some time discovering. If you feel really lost, there are plenty of free (and paid) courses you can sign up for to learn more. Definitely a necessary life skill for anybody doing business online.

What business problems are you solving with the product? What benefits have you realized?

The most important thing for me is knowing how my customers are finding my site. I use it to find information on the highest revenue-generating referral sources and then I double-down on my marketing efforts in those areas.

Google Analytics review by <span>Christian C.</span>
Christian C.
Validated Reviewer
Verified Current User
Review Source

"The Quintessential Analytics Tool"

What do you like best?

Google provides nearly every aspect of analytics, tracking, and goals that you could possibly desire, all wrapped up under the hood of Google Analytics and Data Studio. The ability to create goals and track conversions and specific activities makes Google Analytics a necessity for our client projects.

What do you dislike?

Some tools are more difficult to understand and utilize then they should be. I would like more of a 'wizard' type interface to several aspects of Analytics as it would help in creating more features, etc.

Recommendations to others considering the product

The best all-in-one analytics tool that you'll need for your website/app projects. Comprehensive reporting features, conversions, last attribute, and more. One of the greatest features of Google Analytics is the ability to create and run custom reports. The ability to generate a PDF weekly report makes communicating with clients on the website stats a breeze!

What business problems are you solving with the product? What benefits have you realized?

All client projects have Google Analytics and at least basic reporting added to their websites. The ability to show conversion rates, bounce rates, and eCommerce tracking is essential in providing accurate reporting to our clients. Businesses need the ability to dig deep into reporting for answers on how well their project is or is not doing. Google analytics has the answers.

Google Analytics review by <span>Rahul S.</span>
Rahul S.
Validated Reviewer
Verified Current User
Review Source

"A universal and end to end analytical solution"

What do you like best?

The level of integration that Google Analytics provides with it comes to tracking and reporting website traffic is impressive. Not only this over the years the platform has improve its user interface drastically which can make managing the platform a very easy job.

What do you dislike?

Unlike the other analytics platforms (IBM or Adobe) this platform is very much restricted to just website traffic and management. A few additions like automated email marketing campaigns etc. can surely add a lot of value.

Recommendations to others considering the product

First of all decide what all needs you want to be met with this tool. Many of us are nearly clueless when we start tracking our activity and hence we fail to get any concrete results. Having a clear goal in mind will give more direction to the kind of results you want to drive.

What business problems are you solving with the product? What benefits have you realized?

Being a digital marketing manager this tool is something that I use on a day to day basis for managing, tracking and analysis of the website of the company website.

Google Analytics review by <span>Robert H.</span>
Robert H.
Validated Reviewer
Verified Current User
Review Source

"More visitors and customers with this product from Google "

What do you like best?

We are experiencing the results of the improvement of our website now. After using Google Analytics to analyze our website we are realizing more sales and have way more visitor then before. The detailed numbers are helping in this process. Also, the installation and the working process is very intuitive and easy to learn.

What do you dislike?

I have some privacy concerns regarding the data policy from Google, but my colleagues don’t share this opinion. Also, I think the support is very unresponsive if you are having an important error and want it to be fixed in time.

Recommendations to others considering the product

As it is free but at the same time very powerful I recommend this tool for every company that take their online business more serious in the future.

What business problems are you solving with the product? What benefits have you realized?

Like mentioned above we use this tool to focus on ways of improvements for the company website. We want to make the sites more attractive for potential customers and need to have more visitors that stay longer on the pages. With the in-detail features of Analytics we can take a very accurate look on sites that are lacking visitors and can create them more attractive.

Google Analytics review by <span>Ingrid K.</span>
Ingrid K.
Validated Reviewer
Verified Current User
Review Source

"One of the best programs for website analytics "

What do you like best?

You can monitor nearly all things that matter to be successful with your company’s website. This is also possible for multiple websites in one account, for example for business diversification. Also, the mobile analytics are evenly detailed like the desktop ones.

What do you dislike?

The data policy is a little bit concerning, Google needs permission for all your data including the data after you opted out. But for this, you get a free monitoring tool. The visualization of the data is not the prettiest and you are limited to change this.

Recommendations to others considering the product

If you don’t mind that Google has all your data in hand, then this tool is the best overall program for website statistics in the free category. It offers comparable variety for no money than other programs in this category which are more expensive.

What business problems are you solving with the product? What benefits have you realized?

We try to get more traffic to our relatively new established website. With this program, we have the possibilities to identify weak spots and how they perform after an update.

Google Analytics review by <span>Sarah F.</span>
Sarah F.
Validated Reviewer
Verified Current User
Review Source

"Great way to track stats!"

What do you like best?

This is not realtime, however its so close that it's exactly what we need here to make sure that our business is running in the right direction. We are always looking at analytics to see how we can better our search presence.

What do you dislike?

I do not like that I cant compare some stats to others. For example, I cant see the location of clicks in Analytics. I can see it in AdWords but not Analytics.

Recommendations to others considering the product

Having the ability to compare all metrics across the board. This is really a 'time suck' when I have to bounce from different Google platforms for information. Essentially, if everything is linked, it should be viewable from one source.

What business problems are you solving with the product? What benefits have you realized?

We are able to optimally spend properly in AdWords and we can focus on pages that we think are doing well that really aren't. It's helpful to see Conversions and Events we have set up to have concrete proof of how we need to improve our website. This has helped us focus on areas that we thought were OK and switch our focus away from areas that are already performing great.

Google Analytics review by <span>Oluwajoba O.</span>
Oluwajoba O.
Validated Reviewer
Verified Current User
Review Source

"The Perfect Free Tool For Website Reporting"

What do you like best?

1. Google Analytics is a great tool for reporting the activities that happen on your website. Every website owner needs to know what goes on on their site and this tool makes it possible to know exactly what goes on in terms of visitors' location, browsed web pages, how long people stay on your web pages. This can greatly help in improving your website which could mean making more money for your business.

2. This powerful tool is free to use. With all the great features you get with Analytics, it has always been free to use

3. Mobile platform: Google Analytics has a very useful mobile app which enables you to view your stats on your mobile anywhere anytime. I find myself using the mobile version more often. The web version is great for

configurations as well

4. It has several install options

What do you dislike?

1. It is a bit technical and this is a tool for web experts and techy people

2. It is constantly being updated which means sometimes you might be lost if you do not use it for a while. You might find yourself trying to learn how it works again

Recommendations to others considering the product

Google Analytics is the industry standard for website reporting and statistics. It is free to use and it gives you a lot of features. I have been using it for years and I also know that it even has a lot of other features that I have not even used yet

What business problems are you solving with the product? What benefits have you realized?

1. I use Analytics on my websites and it has helped me to particularly know my bounce rate which is a great feature that helps you know if you should improve on your website content

2. I use is to monitor where my website visitors are coming from in terms of their locations

3. I use it to view website visitors activities in real time. It shows the devices used, the pages viewed, how long they stay

Google Analytics review by <span>Thorsten M.</span>
Thorsten M.
Validated Reviewer
Verified Current User
Review Source

"Website improvement focused on success"

What do you like best?

That you can see in detail the way of a specific customer through your website. From starting point until the buy process all visiting points are shown.

What do you dislike?

The menu design was at first a little bit complicated for me. It needed some time to learn all the features and the support is sometimes simply not answering my questions.

Recommendations to others considering the product

For people who need to focus on in-detail page analyzing like me this tool works wonders. And I think for more number focused people it is also an accurate and stable tool to use. I even think it is free for companies that are a little small.

What business problems are you solving with the product? What benefits have you realized?

I oversee designing and creating the certain landing pages for our different campaigns. With the help of the in-page analysis, I can focus on improvements and learn a lot about what works, and which style doesn’t work. Also, the tool gives an overall accurate overview of the whole success that is made with our website, but for that, my colleagues are using this tool.

Google Analytics review by <span>Brigitte Y.</span>
Brigitte Y.
Validated Reviewer
Verified Current User
Review Source

"Google Analytics Offers Just Enough Information to Make Website Improvements"

What do you like best?

Digital analytics can be intimidating, but once you get the hang of it, it can become very addictive. Google Analytics gives you the chance to use the information from the activities that take place on a website to collect, analyze, and learn. What you learn can help you make changes to your business activities so they become more effective. Google Analytics is a more simplified free platform for you to do this when compared to other analytics platforms. It helps you to know if what you are doing on your site is working or not so you can come up with solutions, align activities with your audiences behaviors, and have a hub of useful information. The reports views, filters, and dashboards are all tools to help you along the way.

I have found Google Analytics useful but limited when it comes to learning who makes up an audience. I think you can benefit from it better if you have a medium- to large-sized audience that’s well-defined.

One of the features I enjoy is the Real-time report. It allows you to see who is presently on the site and times throughout the day when there’s been a lot of activity. This is very helpful when you have incorporated chat sessions on your site. Messenger services have become more popular since people seek to have more personable experiences with brands online, so the Real-time report can be really useful. It’s also helpful when you’ve launched a new product or added new pages.

I have recently started using Google Analytics to monitor the activity of my portfolio site so I can see whether my communications has been effective or not. Another good feature to use is Acquisitions. It tells you where your traffic is coming from and how. Depending on your online marketing activities, it will help you to determine whether your traffic is coming from an organic stie, email, paid search campaign, referrals or whether or not someone pasted or typed your url into the browser. You can find out what device was used-- such as a tablet, laptop, or desktop--

which can really affect the design of your site.

What do you dislike?

In the past when I’ve used, Google Analytics the Audience category was limited. I think it’s slightly improved, but that area of the platform has been the only part that I would love to see updated. However, Google Analytics offers Beta features, which can make up in some areas where it lacks.

Recommendations to others considering the product

Google Analytics is a great tool, but if you are an entrepreneur or a small business you will really need to have done your research beforehand. In other words, I believe you should have a well thought-out business plan and a well-defined targeted audience. In addition having a good-size audience will help you really get more accurate data.

What business problems are you solving with the product? What benefits have you realized?

Currently. I am using Google Analytics to monitor activity on my Portfolio site so I can see which categories or experiences I have are of the most interest. This way I can improve upon the webpage by offering more information. I used Google Analytics five years ago to help with targeting and segmenting the audience for email marketing. I wanted to develop personas to further understand who was engaging in the emails, and I also wanted to do some A/B testing as a result. However, Google Analytics only offered broad information like the age range and regional and state locations. So, I used both Google Analytics and Omniture to gather the information I needed to define my audience

Google Analytics review by <span>Lashay W.</span>
Lashay W.
Validated Reviewer
Verified Current User
Review Source

"Review of analytics"

What do you like best?

Google Analytics is very intuitive and easy to configure. For the marketing manager, Google Analytics is the perfect tool to show us where our visitors come from, their behavior, where they are located, and much more information that we use to improve our digital strategy.

What do you dislike?

Google Analytics does not always provide specific information about the demographic characteristics and locations of each person visiting our website, which makes it difficult to understand when we reach the target audience and transform it into customers.

Recommendations to others considering the product

If you are afraid of online measurement tools or new metrics and analysis of websites, Google Analytics is an individual solution that is perfect for you.

What business problems are you solving with the product? What benefits have you realized?

We just launched a new website, so tracking conversions for tracking is the most important for us. I like to set and measure goals. This helped us evaluate the success of our new content and layout compared to our previous site.

Google Analytics review by <span>Stephanie K.</span>
Stephanie K.
Validated Reviewer
Verified Current User
Review Source

"Excellent Foundational Tool "

What do you like best?

Google Analytics is intuitive to use, has amazing support resources for new users and gives a full-rounded view of website performance at no cost. For small to medium sized companies, particularly those engaging in e-Commerce, Google Analytics provides a wealth of data, from source-medium insights, time of day performance to attribution modelling.

What do you dislike?

As a free tool, Google Analytics has its limits and leveraging it to its full capability is dependent on tech resources being available to properly tag all site interactions. GA is not a replacement for an ERP or CRM, but is still really helpful.

With regards to support, GA support is only available to GA Premium members. It's really challenging to get Google support for the unpaid product.

Recommendations to others considering the product

Google has excellent training resources for all products. For new users, I would strongly recommend undertaking one of the Google Analytics courses.

Consider investing in tech resource to ensure accurate implementation, as it will ensure that you can full leverage all functionality, including e-commerce and retargeting capabilities.

What business problems are you solving with the product? What benefits have you realized?

- Best performing marketing channels

- Opportunities for SEO optimisation and affiliate partner outreach

- Conversion rate and on-site engagement optimisation

- Identification of high performing pages and new content opportunities

- Geographical performance

- Attribution Modelling

Google Analytics review by <span>Rolland P.</span>
Rolland P.
Validated Reviewer
Verified Current User
Review Source

"Nice to be with Google analytics."

What do you like best?

The better way of analyzing information about phones with Internet approach, mobile sites, and apps. I can faster report on public functions. Always can dissect the influence of social resources on reach companies goals and conversions.

What do you dislike?

From the begin, I was confuse how to manage all working tools. But with every working day, I understand that I can't without them. Nothing bad I don't want to say but install should be more simple it is will helps to new users.

Recommendations to others considering the product

With this software, you will increase your business very fast. You will have better reporting system which can be filtered to represent the needs of your company. The opportunity to work with reporting and analysis tools. Make your communication better.

What business problems are you solving with the product? What benefits have you realized?

This software helps us develop our business across our websites and apps. Also, we can allow a single, all-round view of the client that can be customized to our needs and shared via the organization.

Google Analytics review by <span>Robert K.</span>
Robert K.
Validated Reviewer
Verified Current User
Review Source

"Essential for any onliine business"

What do you like best?

Google Analytics is best used for segmenting, slicing and manipulating the raw data to be able to identify user journey funnels, key opportunities and where you might be leaking users/sales

What do you dislike?

The only thing I would say is that the non-360 package, which we have the majority of our clients on, can be restrictive, especially compared to the added benefits you get with 360.

Recommendations to others considering the product

If you have less than 5000 sessions a month to your website then you probably don't need to worry too much about the set up being that accurate. If you have over 20,000 sessions a month, then you need GA and you need it set up correctly. The benefits will far outweigh any costs, so long as you have an analyst who knows what they are doing.

What business problems are you solving with the product? What benefits have you realized?

Analytics analysis, A/b testing, full website audits. The main benefit is being able to track users from the start of their journey to the end, so long as you have the correct backend system in place, a good data layer is essential to get the most out of GA.

Google Analytics review by <span>Antonia H.</span>
Antonia H.
Validated Reviewer
Verified Current User
Review Source

"Detailed statistics for your website and e-business"

What do you like best?

The intuitive design makes it easy to analyze all statistics right after the start. The setup of this tool is also one of the easiest installations of programs like this. Google made a nice API for all features you need. We must pay a reasonable amount for Analytics but for other smaller companies it is completely free.

What do you dislike?

The real-time based statistics and features are having a big delay sometimes. Also, I realize some issues when using it on my tablet at other places then my workplace. The design is not the best for mobile and it certainly is slower then on my desktop.

Recommendations to others considering the product

I think for small companies this is a must-have because they do not need to pay anything for the usage of this tool. But also, for bigger companies this tool can be a staple in your daily work.

What business problems are you solving with the product? What benefits have you realized?

We use it for all kinds of analyzing our online business. From creating daily statistics for colleagues to the detailed view of unique page statistics we do all things with this tool. It gives us the chance to improve our website and all methods of online marketing and communications with our customers.

Google Analytics review by <span>Mary S.</span>
Mary S.
Validated Reviewer
Verified Current User
Review Source

"Grab your Web Analytics free using Google Analytics"

What do you like best?

If you want to gather data about your site's viewers / visitors in depth and in detail, then Google Analytics is the best thing you will ever set up on your site. It is free of cost for basic uses ( Analytics 360 is for larger scale) . Google Analytics provides insightful data about referral sources, bounce time, and conversions.

What do you dislike?

Even if it is free , Google Analytics can be little overwhelming and complicated at first. The full version is prohibitively expensive .

Recommendations to others considering the product

I cannot say anything about small companies but for big businesses like ours this tool is amazing and I can certainly recommend it to others. Understand it will take some time to learn this dashboard, but it is powerfull.

What business problems are you solving with the product? What benefits have you realized?

We have configured google analytics for our websites by simply putting tracking code in web root folder.. We need visibility into our website's performance and what campaigns are driving traffic to our site. We are creating full website analytics using only Google Analytics.

Google Analytics review by <span>John K.</span>
John K.
Validated Reviewer
Verified Current User
Review Source

"Easy to Install, but Hard to Master"

What do you like best?

Installation is easy. You just paste in their code, or use a CMS plugin that takes the ID number, or the code. It starts working within a day or two. You immediately get some numbers, and the stats are filtered so you generally see real visitors, not search engine bot traffic.

What do you dislike?

There's nothing to really dislike, except that the product is extensive and interface can sometimes be confusing. To learn the application, you really need to learn about funnels, and SEO, and other traffic-related work, and then apply that to using GA.

Recommendations to others considering the product

It's a good idea to have a few web properties to measure, so you can compare different use cases.

What business problems are you solving with the product? What benefits have you realized?

This applied to the job from a few years ago. I only needed to know traffic and popular content. Today, however, I've had to do more work that is web-only or internet-only, the features in GA are starting to make more sense.

Google Analytics review by <span>Kashyap B.</span>
Kashyap B.
Validated Reviewer
Verified Current User
Review Source

"Recommended for use. Really awesome"

What do you like best?

Being a Data Science enthusiast, I love the Google Analytics platform as a whole. I have used this platform for both my personal website as well as a website for a conference. One of the best thing about Google Analytics is that is really easy to implement. Along with that, it provides top-notch analytics report.

Some of them being:

1. Which country do the users belong to, who have visited your website?

2. What platform are they using to visit your website?

3. Which region has the maximum number of hits?

These are some of the questions that this tool answers which can help you strategize your digital marketing aspect.

On top of that, I can also view real-time users who and how they are interacting with my website.

What do you dislike?

Nothing as such have I stumbled upon with this platform that has bugged me. Overall, Google analytics is the best if you want to integrate into your website for live analytics report.

Recommendations to others considering the product

Use Google Analytics platform if you want to keep a track of how your website is performing in every aspect. This would help you determine your market prospects and also potential investments.

What business problems are you solving with the product? What benefits have you realized?

I have a conference for which I am working. We have integrated Google Analytics due to which our work has become way easier. We can keep track of where our conference has its reach. We also know how and from where users reach our content and how researchers interact with our website. This information helps us in determining our advertisement requirement and help us determine our reach.

Google Analytics review by <span>Heather R.</span>
Heather R.
Validated Reviewer
Verified Current User
Review Source

"A Great Tool for Insights"

What do you like best?

Google Analytics can provide phenomenal insights into your website from how people got there to what they did on your website. It has a lot of tools that can provide great information and can truly transform your business and help with your website. I really like the reports because you can quickly access them and get the information you need. I also like the data it provides on traffic referrals so we can understand how people get to our website.

What do you dislike?

The biggest dislike is the learning curve. There is a lot to learn with Adwords and not understanding everything can make it difficult to know how to gather the information you are needing. They created a new version of the reporting, but I haven't had time to learn it so I am unable to utilize it. Some things are not as easy if you don't know what you're doing.

Recommendations to others considering the product

I would highly recommend taking a course in Google Analytics before getting into it. There is a lot you need to know about setting it up correctly that you won't be able to figure out on your own. Once setup, you will also need to know what you're looking at and how to create reports and dashboards. You might be able to figure it out, but learning how to use it correctly from the beginning will save you a ton of time in the long run.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics is helping us to better understand our users and our website. We have been able to track user behavior, conversions, and where our audience comes from which has been a huge help in our marketing efforts.

Google Analytics review by <span>Maria H.</span>
Maria H.
Validated Reviewer
Verified Current User
Review Source

"A must have website analytics , Google Analytics"

What do you like best?

Google Analytics is a nice tool if you do not mainly focus on your online business but have other selling channels you work with. I mostly like that I can monitor not only the type of people that visit my website, but I can also monitor where they are located and even see them on the site in real-time.

What do you dislike?

Nothig is bad about this free software. The only issue encountered was were to start. Google analytics has so much features that may leave you dazed.For who is a non-technical entrepreneur or is not tech savvy it could be a painful process.

Recommendations to others considering the product

A simple yet powerful analytics solution , simply perfect for SMB's . It is ideal for solving all problems in our company which is related to our online business.

What business problems are you solving with the product? What benefits have you realized?

We use it to monitor and analyze nearly our whole online business on our website. Getting information about visitors. Where they mostly come from, which browser they are using etc.

Google Analytics review by <span>Russell S.</span>
Russell S.
Validated Reviewer
Verified Current User
Review Source

"Gain customer insights to help improve your marketing efforts"

What do you like best?

Being able to track and monitor where customers interactions on our website is insanely valuable. Google Analytics provides insightful data about referral sources, bounce time, and conversions. This is extremely helpful as we work to refine our messaging and evaluate new marketing initiatives.

What do you dislike?

Google Analytics can be little overwhelming and complicated at first. We did this a while ago, but I remember struggling a bit with the installation process on our site.

Recommendations to others considering the product

We use Google Analytics and Shopify's reporting tools to thoroughly evaluate our traffic. It's such an invaluable tool for any e-commerce company. With Google Analytics, I highly recommend their demographic tools which can provide valuable insights about the age, gender, and even interests of people visiting your website.

What business problems are you solving with the product? What benefits have you realized?

Being able see where traffic is coming from and how potential customers are interacting with our website, is insanely valuable as we evaluate new messaging and marketing campaigns. From a marketing perspective, we're able to see which campaigns are generating the most traffic and which of these campaigns are resulting in the highest conversion rate. We're also able to dig into each interaction, to see how potential customers are navigating our site. This allows us to make changes to the flow, messaging, and information provided.

Google Analytics review by <span>James L.</span>
James L.
Validated Reviewer
Verified Current User
Review Source

"Great tool for Content Owners and UX testers"

What do you like best?

The simple out-of-the box implementation provides our users with more than enough information without the need for additional custom development. Custom Events are easy for developers to add to their code bases in order to monitor what ever they want. Being the largest Analytics offering, there is great support for cutting edge user interface libraries such as Angular and React.

What do you dislike?

Filtering out your own users is difficult on a public website.

Recommendations to others considering the product

Google Analytics is the standard for Web analytics, It is an easy to use low, to no cost solution to tracking not only web traffic but site feature use and conversions.

What business problems are you solving with the product? What benefits have you realized?

User tracking over time and feature use and adoption in user interfaces, A/B testing, and user click paths. We have been able verify the ROI of our recent website redesign through the use of user tracking. We have also been able to verify the usage of new user interactions and establish adoption metrics for new features in our applications.

Google Analytics review by <span>Andreas S.</span>
Andreas S.
Validated Reviewer
Verified Current User
Review Source

"Basic allround tool for digital analytics"

What do you like best?

It is relatively easy to learn, even for a newcomer in online business who just graduated from the university, like me. I had nearly no problems in the start. The setup and installation of the tracking took nearly no time as Google has implemented their tracking. It is very functional and offers accurate numbers for our business. Also, it is completely free for small companies like us.

What do you dislike?

The retroactive reporting could need little more details. Plus the segmentation in different interests seems strange to me. In my opinion, this is not the most helpful segmentation of customers and also it is not accurate. You can get more value with another segmentation system. And at last, the support has not reacted towards my questions sometimes. Maybe they focus on paying customers.

Recommendations to others considering the product

The tool offers great value for free or for a reasonable price if you are a bigger company. I have to say that everyone should at least give it a try who wants to analyze their online business and improve in this field.

What business problems are you solving with the product? What benefits have you realized?

We run our whole digital analytics department via Google Analytics at the moment. For an uprising company, it is the ideal tool since it is free to use and offers all features that one could need. As we are a small team of only a few colleagues I have to make all statistics with it and am successful with all the features it offers.

Google Analytics review by <span>Elizabeth G.</span>
Elizabeth G.
Validated Reviewer
Verified Current User
Review Source

"Best free analytics tool available"

What do you like best?

The ability to see and track my promotions and campaigns across channels. Easy to import data as well as build custom dashboards for clients. Easy to set up and connect with AdWords and other Google Products. Event tracking is a little more difficult for new users to set up, but using Google Tag Manager makes it really easy to set up custom events. eCommerce tracking works perfectly, I very rarely have discrepancies in data. The free version is robust enough for all of my needs.

What do you dislike?

Some of the attribution is confusing and/or incorrect. For example, sometimes the metrics under a dimension won't match up if you apply the same reporting metrics as secondary dimension in a different report. You'll find this especially true for source/medium attribution under conversions, the attribution modeling tool doesn't line up with assisted conversions and sometimes last click/1st click also doesn't match up compared to what's reported under channels for conversions. Connecting with other non-Google systems without having to create Google Sheets and automations would be great. Particularly with Bing Ads. I'm sure this feature is available in the paid version. Cross-device reporting could also be improved.

Recommendations to others considering the product

Learn how to use Google Data Studio and Google Sheets and there are no limitations to this product.

What business problems are you solving with the product? What benefits have you realized?

I use Google Analytics for all my client reporting, I use it with funnel.io for more advanced filtering options and automated cost reporting. I use Google Analytics exclusively to report on sessions and conversions.

Google Analytics review by <span>Madhavi G.</span>
Madhavi G.
Validated Reviewer
Verified Current User
Review Source

"Must-Have if you Run / Own Websites!"

What do you like best?

Google Analytics is one of the 'must-have' services if you run / own websites. Here is a very intricate and well developed system of collecting data about your website's visitors, and viewers. And you can also see how each page / blog post performs. All sorts of detailed data is gathered and compiled into easy-to-set-up reports and views. This is an absolute must-have for every website owner.

What do you dislike?

Some of the reports aren't that simple or easy to set up. The ways to do many things are intricate and complicated. Sometimes a regular person, who isn't all that keen on doing code, may find that intimidating. There must be a simpler way to set things up -- or a way to make it easy for non-technical people to figure out what needs to be done.

Recommendations to others considering the product

If you want to gather data about your site's viewers / visitors in depth and in detail, then Google Analytics is the best thing you will ever set up on your site. With the help of the data you gather, you can then make the necessary changes / additions to your site's design and content, and even content presentation, that will ensure that your website's visitors have an excellent experience with what you are offering on the site.

What business problems are you solving with the product? What benefits have you realized?

I'm gathering information about the different types of viewers on my site -- where they come from, what they are reading on my site, and what sort of browsers they are using. This helps me decide the sort of design I have on my site. I can also see what brought them to my site -- which sites, or which keyword searches, for example -- and write / create content accordingly.

Google Analytics review by <span>Sameer A.</span>
Sameer A.
Validated Reviewer
Verified Current User
Review Source

"Google Analytics is Free and powerful platform to know your audience"

What do you like best?

I like the fact that using Google analytics I can get the complete picture of my website. It helps me to find out how my different posts are performing. The traffic sources of my website. It helps me to make sales funnel and find the right demographics for website.

What do you dislike?

I don't have anything to say about the dislikes. It is a complete platform.

Recommendations to others considering the product

I would highly recommend google analytics to everyone as it is free and gives a complete picture of your website traffic and stats

What business problems are you solving with the product? What benefits have you realized?

Google analytics helps me to analyze & evaluate the traffic sources of my websites. Currently, we are focusing on google advertisement and this tool help me to find out whether my compaign is in right direction or not. It allows me to measure the ROI of my compaigns

Google Analytics review by <span>Abhay t.</span>
Abhay t.
Validated Reviewer
Verified Current User
Review Source

"A must have web analytics software"

What do you like best?

Free, easy to use analytics platform that can be set up quickly to check the performance of your digital marketing initiatives. Google Analytics can give you all that information and more so you can make decisions really important to your business.For a small shop website like ours it offers enough statistics and analytic features

What do you dislike?

Could not point out any dislikes at this given time. Sampled data can be frustrating and lead to some (minor) inaccuracies. The full version is then prohibitively expensive .

Recommendations to others considering the product

There is really nothing to lose by implementing Google Analytics. Google Analytics an industry standard when it comes to web analytics.

What business problems are you solving with the product? What benefits have you realized?

We have used this to improve the content types, site map, and opt-in opportunities on the site. We also use Google Analytics to monitor site health and look for red flags that something is going wrong.We are trying to analyze the traffic coming to our site to find trends in how people browse

Google Analytics review by <span>Maik H.</span>
Maik H.
Validated Reviewer
Verified Current User
Review Source

"Business Intelligence gaing for free"

What do you like best?

Th huge advantage over other products is simply that it is free. The whole tool and the usage of it costs absolutely nothing for us. Also, it is very easy to setup using the implemented tracking system that Google gives out to the users. Even for newcomers like me it is easy and does not take a whole lot of time to become a pro user. The tutorials that Google gives out are very helpful in the learning process.

What do you dislike?

The support is sometimes unreachable for me, maybe because of the different timezones or something. Also, the answers and support, in general, is not that good then I experienced from other services. I think that has to do with the free nature of this tool.

Recommendations to others considering the product

The tool is ideal for newcomers in online business like me and for all other people too. It works nice and has no costs that come with it. After a while, even newcomers can work with it at a high level.

What business problems are you solving with the product? What benefits have you realized?

We use it to monitor and analyze nearly our whole online business on our website. It does a nice job of giving an overview of all statistics and where we have to improve or are doing good at the moment. But also going into detail is very nice with this tool. Especially the recording of user visits and the heat map, for example, are nice features to have. For me, as a graphic designer, it is extremely important to gain experience in the users thinking process when he or she is visiting our website.

Google Analytics review by <span>Ellen G.</span>
Ellen G.
Validated Reviewer
Verified Current User
Review Source

"A must have basic analytics for your website"

What do you like best?

There are many platforms out there can cost a pretty penny, but it pulls data from Google Analytics. It connects seamlessly with Google Data Studio, to provide in-house and client-facing visualizations of gathered data. I have researched and tested out other offerings, but nothing can compare to the support and functionality that Google provides.

What do you dislike?

I wonder how frequently Google is updating Analytics layout .As soon as you get comfortable pulling the data you are looking for, it seems as though the whole application has been redesigned so things are in a different spot.

Recommendations to others considering the product

A simple yet powerful analytics solution , simply perfect for SMB's . The free version is enough sufficient to give you major insights. If you want to have advanced in-depth analytics go for paid analytics 360.

What business problems are you solving with the product? What benefits have you realized?

We're tracking traffic to multiple websites in order to determine marketing campaign/communications effectiveness. Getting information about visitors. Where they mostly come from, which browser they are using etc.

Google Analytics review by <span>Brandon W.</span>
Brandon W.
Validated Reviewer
Verified Current User
Review Source

"Industry Leader Resting on Their Laurels"

What do you like best?

The price absolutely can not be beat. Free fiddy free! Google has made themselves a must in many aspects of our life, and marketing jobs, Google Analytics is no exception. The functionality provided at this price is down right impressive. This is a great place to start for peopled new to analytics.

What do you dislike?

The most frustrating part of being a Google Analytics user is the constant flaws in the data. If you have a large set of conversions, you may not notice is, but in my role we get about 1 conversion a day so I notice when the conversion data is skewed, and its skewed every month. The reporting is bad enough that I do much of it manually. The UI is also extremely dated, and clunky.

Recommendations to others considering the product

If you are reading this review then you have to have Google Analytics on your website. There are other options available, but they are expert level only!!! Double black diamond.

What business problems are you solving with the product? What benefits have you realized?

We are tracking multiple KPIs such as: organic traffic, conversions, traffic acquisition, bounce rate, average page duration, percent new / returning visitors. We monitor these daily, but also pull weekly, monthly, and yearly reports periodically. We install Google Analytics to every website we build (as it is an industry standard at this point) and use the analytical data to prove an ROI for our work. This makes it easier for us to get new and repeat business from our clients.

Google Analytics review by <span>Johanna B.</span>
Johanna B.
Validated Reviewer
Verified Current User
Review Source

"Nice analytic features for zero costs"

What do you like best?

First of all, it runs very stable and delivers accurate numbers. You can rely on the tool in every situation I think. Also, it costs nothing for us. For our small online starting branch in the company, it works perfectly as an all-around tool.

What do you dislike?

At first, I needed a lot of time to get into the handling of this tool. But that is my own fault as I am new in the field of online business. The support was very helpful in some situations. The demographic regions are very good but the buyer type segments are very curious and in my opinion are topic of randomness.

Recommendations to others considering the product

For businesses like ours, it is a no-brainer to use this tool. It costs nothing and after a while, even a non-professional can handle the offered features really well.

What business problems are you solving with the product? What benefits have you realized?

It is ideal for solving all problems in our company which is related to our online business. We are very new in the field of e-commerce and so we needed a good basic tool which can give us the numbers for our website. I can work on mobile and get mobile numbers from our customers.

Google Analytics review by <span>Laci L.</span>
Laci L.
Validated Reviewer
Verified Current User
Review Source

"Great Tool for Anyone Wanting Insight Into The Performance of Their Website"

What do you like best?

I love the data visualization and report automation features. I think there is room for improvement still, but overall I am satisfied. I also love setting goals. Without goals we would be lost.

What do you dislike?

Sometimes data can be difficult to splice if you are trying to really drill down into a campaign. For instance, I can't get everything I need when looking at SEO or Paid Search traffic specifically.

Recommendations to others considering the product

Be sure that you have setup your views in a thoughtful manner and exclude your company IP addresses to ensure you have a more realistic view of site performance. I also recommend having one unmodified view and creating additional views based on your goals and exclusions. That way if you ever have an issue with a view, you will always have a backup/unaltered view to clone and modify.

What business problems are you solving with the product? What benefits have you realized?

We need visibility into our website's performance and what campaigns are driving traffic to our site. We also do a lot of conversion rate optimization and it's easy to see the before and afters within Google Analytics.We've dabbled in event tracking, which hasn't been as successful but that it mostly user implementation error. It's important to have a technical admin that knows the platform in and out.

Google Analytics review by <span>Roman Y.</span>
Roman Y.
Validated Reviewer
Verified Current User
Review Source

"Must have tool for website analytics"

What do you like best?

- Flexible tracking of website traffic for small and medium size projects

- Tracking different sources of traffic: organic, PPC, SMM and other

- Different aquasition models, so you can track how user interacts with your website and set different value for it

- Fully track your e-commerce project. Receive reports of sales of your products, understand what are the most profitable goods, also track conversion on every step of purchase

- Integrate Analytics with Adwords and receive fully information of your of your campaigns and their conversion in one tool

- Create custom reports. You can do report on your traffic sources and their conversions to sales, which is the most useful tool for e-commerce project

- Create GOALS. Goals allow to track how user interacts with website and find where you do something wrong for conversion

- A/B testing. You can create two or more pages with similar content, but maybe with different design and check out what page do more conversions to sales

- Allows to track and load offline conversions via Google Measurement Protocol

What do you dislike?

- You can't view user interaction videos right within the service

Recommendations to others considering the product

It's a must have FREE tool for any kind of web projects.

So you can track your traffic, website interaction and sales within one service.

What business problems are you solving with the product? What benefits have you realized?

We are creating full website analytics using only Google Analytics.

We use it to track traffic sources for the clients, traffic amount, do split testing for landing, and provide full e-commerce tracking for sales.

Google Analytics review by <span>Karin L.</span>
Karin L.
Validated Reviewer
Verified Current User
Review Source

"Nice allround tool for your online market"

What do you like best?

It is free and fast. Simple as that. Google Analytics is a nice tool if you do not mainly focus on your online business but have other selling channels you work with. It is stable to use and you have the opportunity to see all details and statistics about your E-Commerce.

What do you dislike?

I think it is not the easiest tool to learn and handle. But there are several tutorials for each function and if you hit a wall you can contact the very helpful support staff. Also, I think there is for some numbers a deviation of roughly 10% because I checked the numbers with other tools. Other than that there is really no negative thing to say about this tool.

Recommendations to others considering the product

If you are interested in online business and want to focus on it then start with this free tool. You will not regret it.

What business problems are you solving with the product? What benefits have you realized?

We analyze our customer specific numbers for our website. We do not sell any products online because we have to counsel our customers before selling one of our finance products. But we can see the way of potential customers to our website and are aware of parts of our website that we have to improve.

Google Analytics review by <span>Alfred P.</span>
Alfred P.
Validated Reviewer
Verified Current User
Review Source

"Excellent Platform"

What do you like best?

The best part of Google Analytics is the ability to track users across multiple platforms, great for demographics, ease of use with Google Ads, great for trends and keyword population. Easy to find out how customers found my site, what they did while on the site, how long they stayed, and what they did after.

What do you dislike?

I dislike the new changes made to the program and the need to go to different places to create an Ad Campaign. Keyword Planner is no longer available and makes it more difficult to target ads based on keywords and phrases. Also Analytics is more complicated to use with the recent upgrades. Thus, requiring more learning time.

Recommendations to others considering the product

Do your research ahead of time. Analytics is a great tool for tracking customer data and use across different websites. However in the past it has become more difficult to create Ad Campaigns, etc.

What business problems are you solving with the product? What benefits have you realized?

Tracking website visitors, keyword planning, Google Ads, customer acquisition and retention. Allows me to use information acquired to target ads and increase conversion on Google Ads. Allows me to know whether customers are on Mobile or other Devices, how long they were on a certain page, how my website was found, what websites are linked to mine.

Google Analytics review by <span>Joseph C.</span>
Joseph C.
Validated Reviewer
Verified Current User
Review Source

"Must Have for Website Owners"

What do you like best?

I mostly like that I can monitor not only the type of people that visit my website, but I can also monitor where they are located and even see them on the site in real-time.

What do you dislike?

There isn't much to dislike. One thing that sometimes bugs me is when viewing visitors in live or real time, it shows them as on the page even long after they have left or even closed their browser. I have tested this by visiting my own website. It shows me as on the page but when I leave the site, Analytics shows that I am still on there for another several minutes. Nothing major, but can be misleading.

Recommendations to others considering the product

Make sure to implement this on your site at the very beginning as it takes some time to gather all stats. You will miss out on valuable reporting from Analytics if if wait too long to install on your site. Another reason this is extremely important is that when you first setup your site, you will want to immediately see what type of users are starting to visit your site and more importantly, how they are arriving at your site in the first place.

What business problems are you solving with the product? What benefits have you realized?

I am now able to see the number of visitors I am getting daily, weekly, and monthly. I am also able to view how many people are currently visiting my website in almost real-time. This is huge when I am running advertising campaigns and want to verify that people are actually going to my website after clicking on the promo links I am paying for.

Google Analytics review by <span>Osiloke E.</span>
Osiloke E.
Validated Reviewer
Verified Current User
Review Source

"Analytics tools for medium to large scale apps "

What do you like best?

Google analytics was more mature and also allowed us to "outsource" our analytics tasks to a cloud service instead of doing it in house with other self hosted tools. It allowed my team to focus more on events triggered by various analytic data which enabled us make better decisions while building our apps

What do you dislike?

There's not much to dislike with this product. It offered much of the features required for our various projects. The only issue encountered was were to start. Google analytics has so much features that may leave you dazed. It would be great to have templates that cater to the genre of project you would like to track.

Recommendations to others considering the product

I would recommend this product to anyone starting out a new web/mobile app project and needs to get some introspection into the amount of activity encountered on the project.

What business problems are you solving with the product? What benefits have you realized?

We develop web and mobile product for clients as well as the backend solution for them. We manage the overall lifecycle of the products. Google analytics allows to properly see how our apps are doing and figure out when we need to add features or scale out or backend. It answers questions like, do we need to improve a certain web app layout based on the activity shown by our statistic app.

Google Analytics review by <span>Abhinav S.</span>
Abhinav S.
Validated Reviewer
Verified Current User
Review Source

"Simplest yet powerful web analytics"

What do you like best?

Simply put, Google Analytics is the easiest and most comprehensive multi-channel analytics software available. I think the best part about Google Analytics is the price. It is, for the most part, completely free to use. I really like the main dashboard page as it gives a great overview of everything you need in one snapshot.

What do you dislike?

I think it would be helpful if a tutorial was done so that users can see everything the dashboard has to offer. For who is a non-technical entrepreneur or is not tech savvy it could be a painful process.

Recommendations to others considering the product

Google Analytics allows us to keep in touch with our audience and see exactly what content that they engage with. We use it for our SEO purpose for us and for our clients, it has helped us a lot in improving our ROI.

What business problems are you solving with the product? What benefits have you realized?

We have configured google analytics for our websites by simply putting tracking code in web root folder.

We track all of our campaigns on Google Analytics, and are able to see our ROI on our PPC campaigns.

Google Analytics review by <span>Horst B.</span>
Horst B.
Validated Reviewer
Verified Current User
Review Source

"Good and stable tool to analyze your numbers for online businesses"

What do you like best?

The channel segmentation and the general possibility to gain an accurate overview of your complete online business. You can dive in on any site from your webpage and instantly get an analysis of all key components. The numbers are very accurate and reflect your success.

What do you dislike?

As good as is the channel segmentation, I think the tool needs some more diversity for the customer segmentation. The stereotypes of customers are very vague. Also, the regions are for my opinion too big.

Recommendations to others considering the product

I cannot say anything about small companies but for big businesses like ours this tool is amazing and I can certainly recommend it to others. You can use all features for no money and have an accurate overview over your online business with it.

What business problems are you solving with the product? What benefits have you realized?

We are expanding our business to the online market. And needed at the first stages a reliable and cheap tool to test all opportunities that we can use. Google Analytics offers some incredible value not only for starters like us. After a time we use it mainly to analyze our different pages and the sales.

Google Analytics review by <span>Sanjit M.</span>
Sanjit M.
Validated Reviewer
Verified Current User
Review Source

"Great website analysis tool"

What do you like best?

You can dig into this platform and learn every little detail about your website, and it is FREE. :)

There are many platforms out there can cost a pretty penny, but it pulls data from Google Analytics. If you spend the time to learn GA, the more you will learn.

What do you dislike?

There is not help option to call and get assistance, even for a cost. I'm sure many would pay for this option. It doesn't look at pretty. If would be nice if there was a paid version to get a better looking and robust dashboard, I know I would pay for it :)

Recommendations to others considering the product

Understand it will take some time to learn this dashboard, but it is poverful.

What business problems are you solving with the product? What benefits have you realized?

Learning where traffic is coming from, if it is from a tablet, mobile device, desktop, what OS.

The possibilities are endless, you can get just about any kind of data from with GA if you know where to look. There is a learning curve, but over time and with some learning you can master this platform.

Google Analytics review by <span>Ivan M.</span>
Ivan M.
Validated Reviewer
Verified Current User
Review Source

"Best free analytics"

What do you like best?

GA is a must-have for almost any website and definitely every SaaS startup - for some of those website-only, for some others also on the product end. I love the ease of use and awesome channel and goal reports. GA has wide customization ability, great admin interface and integrates easily with GTM we widely use. Channel reports are easy to setup and use, they are very cool to track the efficiency of email and other campaigns (through source & medium field). Also, GA has lots of learning resources - via Google, Lynda, and other providers - that makes it super easy to learn and use.

What do you dislike?

Reports could be a bit more beautiful. Segments are limited to a certain amount of days - that's a bit upsetting. Goal setup could be easier and some of the things could be easier to integrate with GTM - say, by connecting the accounts, automatically pulling in triggers etc. Other than that - GA is awesome!

Recommendations to others considering the product

If you don't need super high-end analytics with some super advanced integrations - go for GA. It might not be a perfect solution for web apps, but it's perfect for websites.

What business problems are you solving with the product? What benefits have you realized?

Key problems solved: tracking website traffic, conversions, and efficiency of different campaigns - referral/email etc.

Benefits: it's free, easy to use, has awesome documentation and pretty good support. It's also widely used which makes it a good tool to have in one's tech stack.

Google Analytics review by <span>Jake H.</span>
Jake H.
Validated Reviewer
Verified Current User
Review Source

"Google Analytics is a fantastic service that lets you look at your website traffic in great detail"

What do you like best?

I like that the service does not charge for basic analytic. It is very informative information that lets you know not only how many people are viewing your site, but what time, and where they are located. It is very good information for improving your marketing.

What do you dislike?

There is not much that I do not like about this service. Google, as always, has delivered a very intuitive service at a low cost.

Recommendations to others considering the product

If you have a website that you are paying a marketing firm, or are doing shoe string marketing to drive more traffic to your site, Google Analytics is imperative so you know for sure what is effective marketing and what is not.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics has helped us make decisions on effective marketing by looking at website traffic. We can see the results of advertising on Facebook, linkedIn, etc and decide which form of marketing is most effective.

Google Analytics review by <span>Sonali Y.</span>
Sonali Y.
Validated Reviewer
Verified Current User
Review Source

"Powerful Web visitor analytics for SMB's"

What do you like best?

Google Analytics is way more efficient rather than others because if provides more data. Google Analytics has such a powerful way of displaying data in a way that is easy to understand and yet really engaging. We use google analytics as a tool to track our web traffic and overall store traffic as they are related to one another.

What do you dislike?

would not say it is very intuitive for the starting user. I wish the help resources were a little easier to navigate.

Recommendations to others considering the product

If you are an SMB having website , the best affordable way to get web visitors insight is Google Analytics. Use this to get a general sense of site performance, for most business users this should be all you need

What business problems are you solving with the product? What benefits have you realized?

We are using Google Analytics to track our audience accross our web pages. We can monitor and see where we are getting traffic from. It also provides insights into our SEO, site traffic, and content engagement.

Google Analytics review by <span>Adam L.</span>
Adam L.
Validated Reviewer
Verified Current User
Review Source

"Google Analytics is very powerful, but complex"

What do you like best?

I enjoy the raw power and sheer amount of data available. We use this information to share with our clients to help leverage their web content to reach more customers. The massive amounts of data can be overwhelming, but once you sort through and pick out the relevant pieces, it's very useful. Google Analytics is extremely simple to setup and activate.

What do you dislike?

I dislike how deep I have to dig to find simple metrics, along with having to sort through so many metrics to find what I’m looking for. I would love to see some prebuilt industry-specific dashboards, e.g. an e-commerce dashboard repopulated with useful data. An area with suggested data would also be appreciated. Perhaps some of Google's machine learning processes could analyze the data and select relevant metrics and build a smart dashboard based on the data received.

Recommendations to others considering the product

Google Analytics is very simple to setup, but the reporting does have a bit of a learning curve. It's very much worth it, however, in the long run.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics helps us demonstrate the advantages of our digital services and show the client the progress of their digital growth. We are able to build useful dashboards to provide our customers with measurable growth over time, as well as automating the sending of analytics via email. Our customers enjoy the feeling of being kept in the loop on what is working and what isn't working across their site.

Google Analytics review by <span>Edgar R.</span>
Edgar R.
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Verified Current User
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"Extreme useful tool for knowing what is happening on your sites"

What do you like best?

Google analytics is the best app that we have found to get a really good idea of what is happening on the sites that we have.

The integration to your sites is pretty straightforward with the code that you just need to copy and paste to your site html code.

Wonderful integration, good graphics, pretty complete set of variables and information.

I really love that the information could be seen in terms of countrys, this really helps to see where are your users located.....very helpful when you have a global product or service.

Country traffic aggregator can give you the idea of where are your mkt efforts giving you more results and where do you need to put more effort

What do you dislike?

When you area a newbie to this application, finding information could be complicated.

There are a lot of screens and features all over the site so finding the information that you need could get complicated.

Recommendations to others considering the product

Try to look for a quick tutorial on youtube in order to get the general idea of the platform.

Setting up analytics could get complicated if you get lost in such a big and complete tool.

What business problems are you solving with the product? What benefits have you realized?

We are using google analytics to get traffic metrics for several sites that we have being developing in the last 5 years

We are also using this tool to get to know the location of possible customers....where are they, and after knowing where they are, we can make a mkt digital campaign to reach them.

-Detecting increase in user traffic do to mkt efforts like social marketing, physical events or digital mkt strategies.

Google Analytics review by <span>Amokrane T.</span>
Amokrane T.
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Verified Current User
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"Best tool for SMBs and mid-market"

What do you like best?

It is easy to use and offers a lot of views on your data. You can also integrate Analytics with other tools such as your automation platform or livechat.

Implementation is also very easy. Just copy the JS tag and paste it in your website header/footer.

It works with websites that are coded from scratch but it also work with CMS like WordPress, Joomla, Squarespace or Wix.

The dashboards can be improved but you can use databox instead so it's not that big of a deal.

What do you dislike?

The UX is not that great. If your not used to it, you won't find what you want as quickly as you want. I -also- use Squarespace analytics for my personal website and I find it easier and more intuitive.

I would like to be able to see the user's IP to integrate it with clearbit but my boss is too focused on privacy so he's not OK with that.

It doesn't work seemlessly with Microsoft Power BI.

Recommendations to others considering the product

I am not a programmer but I think it is better for you to paste the JS tag in the footer rather than header. The spiders crawl every language separately so it will be complicated for them to crawl a large chunk of HTML that includes JS. But as I said, my programming knowledge is close to 0 so I may be wrong.

What business problems are you solving with the product? What benefits have you realized?

We would like to know more about our website visitors and identify patterns that will lead us to change our website for the better.

Google Analytics review by <span>Margurette (Maggie) A.</span>
Margurette (Maggie) A.
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Verified Current User
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"Google Analytics Should Be Your Standard"

What do you like best?

Google Analytics just has so much to offer in terms of learning about your digital presence and who is visiting your site. From general stuff like pageviews and uniques to the completion of goals - GA does it all and is our business' standard when it comes to analytics for any program or product.

What do you dislike?

Sometimes it's hard to dive deep into GA, if you haven't done it before or you aren't aware of what you need to do to get to the final analysis. I think it's easy to draw the wrong conclusion, if you aren't 100% positive of what you're doing.

Recommendations to others considering the product

If you aren't using GA - you just need to find out why. If it's not your business' standard - it really should be. There are tons of tutorials from Google directly to help anyone become a GA whiz.

What business problems are you solving with the product? What benefits have you realized?

GA tells us what is and isn't performing and especially where we have potential improvement opportunities. I think the biggest thing we use GA for daily is to make sure our website is running well. Dip in traffic? Why? Dive into GA and find out what's going on - sometimes it's just a seasonal customer affect, other times there is something that needs to be fixed or isn't firing correctly.

Google Analytics review by <span>Billy P.</span>
Billy P.
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"Google Analytics Review"

What do you like best?

The fact that Google Analytics is free is first & foremost amazing, giving anyone the opportunity to access detailed data regarding website visitors such as page views, site visits, average time on site & bounce rate.

What do you dislike?

The interface can be hard to manage for a novice; I think stream-lining the product to be a little-more ascetically pleasing could make it easier to use for a lot for consumers. I feel as the interface can scare away a lot of users once they dive in for the first time.

Recommendations to others considering the product

Even though it may appear as a daunting task at first to implement GA tracking on your website, take your time & read-up as much as you can to stay the course. It will get easier as time goes on as you continue to use it.

What business problems are you solving with the product? What benefits have you realized?

I am solving the issue of how to maximize traffic to our website from multiple partner websites & from paid search. I am realizing where our traffic is dropping off on certain pages & then thinking about how to redesign those pages to engage users for longer periods of time on our site.

Google Analytics review by <span>Michael P.</span>
Michael P.
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Verified Current User
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"A great tool for my web shop visitor data!"

What do you like best?

Google Analytics allows me to see how my shop is performing both with visitor count and revenue. The program also helps me decide where I should focus my advertising efforts and when to make adjustments in my ad spending when the profits are not hitting their targets.

What do you dislike?

Google analytics can be very hard to understand how to use once you get all set up. There are very complex tasks and words that most people wouldn't understand.

Recommendations to others considering the product

Keywords! The more keywords you can study and add to your list the better. Google makes this easy by seeing what your customers interests are and what things are related to the types of things they are searching for. Also if things get confusing, there are all sorts of YouTube videos to watch to learn how to acclimate to the program and the layout faster. Don't be overwhelmed! Whichever ecommerce site you work with, they should have an easy to follow instruction page to merge your sites data with Google Analytics. Last but not least, keep up to date with whats going on with your sites metrics. The data you collect overtime can prove to be a game changer for a small ecommerce company.

What business problems are you solving with the product? What benefits have you realized?

Advertising! Google analytics helps me pinpoint my target market through ads and searches across all sorts of social media and search engines. I get to see where my customers are coming from and what their interests are. Without this information I would simply be acting on a whim.

Google Analytics review by <span>Ben N.</span>
Ben N.
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Verified Current User
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"GA is fundamental for digital marketing"

What do you like best?

Free, easy to use analytics platform that can be set up quickly to check the performance of your digital marketing initiatives.

For my reports, I already know where everything is located, making reporting extremely quick, and easy, allowing me to glean actionable insights for clients every week, comparing data to the previous year, or the previous week.

What do you dislike?

Larger sites could see lots of sampling. Google Analytics does not have a middle tier. You either use the free version, or you use the extremely expensive enterprise level which costs hundreds of thousands of dollars. For medium-sized businesses, this is quite the leap.

One small thing I dislike that I wish was fixed was a week over week last year comparison. In ecommerce you check the week's performance to the week last year. In GA you have to adjust dates every time you do this comparison. It's a small dislike, but one none the less.

There is really nothing to dislike, as Analytics is a free product that can do the same things as some of the more expensive systems.

Recommendations to others considering the product

In my opinion, if you do not have an analytics solution, Google should be the first system you look at. It's free to start, and there are all kinds of tutorials to provide mastery of the system.

What business problems are you solving with the product? What benefits have you realized?

Performance-based reporting on a channel by channel basis. We do all of our ecommerce reporting out of Analytics and our clients are pleased with the reporting we're able to present to them. This makes ROI easy. We invest only our time in providing clients wonderful reports, presented in either built in templates, or export the data and present in PowerPoint or Excel.

Google Analytics review by <span>Alejandro A.</span>
Alejandro A.
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"Excellent Experience"

What do you like best?

See important information at a glance in just a few seconds. It's important to know how people get to my website, what they do after (behavior) and if they convert or not. Google Analytics can give you all that information and more so you can make decisions really important to your business.

Also, one specific part of Google Analytics that I really like is My Page Speed Time. Today, 53% of users on mobile will leave your website if it takes longer than 3 seconds to load. It's crucial that your website loads fast and gives a really good experience to users.

What do you dislike?

I wish I could have nicer Dashboards and Reports. It's easy to build them, but not very nice to share with a client. For personal use they are ok.

Also, conversions from cross devices information is messy. Today users start looking your website on mobile and then change to desktop and maybe finish on a tablet. It's hard to see that clearly.

Recommendations to others considering the product

It's free to use + it's from Google. Nothing beats it for small and medium enterprises.

What business problems are you solving with the product? What benefits have you realized?

Make important decisions based on traffic sources and how they convert on my site.

For instance, I focus on paid traffic, these are using coming to my website because I paid Facebook, Google, Bing, Yahoo or other ad platform. I can compare micro and macro conversions of each of these traffic sources and make important decisions to my business.

Additionally, I always also take a look at average time on site, pages per session, bounce rate and new sessions (specially when I want to get new people to know my company). Looking at these numbers help me to save money (a lot of money)

Google Analytics review by <span>Isabelle M.</span>
Isabelle M.
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Verified Current User
Review Source

"Allrounder for the Electronic Commerce"

What do you like best?

The installation progress is one of the easiest out there for this kind of tools. The Google API is very nice and makes the whole progress very fast.

What do you dislike?

I think it lacks in speed regarding the real-time view of your data. Also, it is not easy to work with even for intermediate users, the workflow could be a little better. Other than that I only have to criticize the segmentation of customers.

Recommendations to others considering the product

I can say nothing really about this tool. It is not the best out there but it is definitely free to use and a nice addition to your E-Commerce setup in your company.

What business problems are you solving with the product? What benefits have you realized?

We are analyzing our online marketing business with this tool and take the statistics to improve our ways of E-Commerce. I think the tool is an allrounder and delivers very accurate numbers that you can rely on in your daily work.

Google Analytics review by <span>Karin H.</span>
Karin H.
Validated Reviewer
Verified Current User
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"Ideal tool for small businesses"

What do you like best?

The features are ideal for a small company and it costs no money. For a small shop website like ours it offers enough statistics and analytic features. The tool offers all we need.

What do you dislike?

The device segmentation is very nice in my opinion but the segmentation of customer types needs a little more details I think. And although I got to know the features in little time as a relative newcomer to digital analytics the training features could be offer more details for newcomers.

Recommendations to others considering the product

Small companys like us will love this tool and its features. For free you get all the things you need to analyze your online business and you dont need to be a pro user to learn the handling!

What business problems are you solving with the product? What benefits have you realized?

We run a small business and since a short period we are looking to sell our products also via our website. Although it is a small starting business we need details of our online sells and so on. Google Analytics offers some amazin opportunities for analyzing and managing this needs. We can learn from the insights and improve our business hopefully in the future.

Google Analytics review by <span>Lukas G.</span>
Lukas G.
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Verified Current User
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"Data analysis fast and free"

What do you like best?

It is the best tool to measure even the slightest changes in website data. In addition, it is a free tool with a huge amount of different data reports available. Google Analytics also offers the user to create custom dashboards and reports. All in all, it is all one could ask for from a free website analytical tool.

What do you dislike?

Could not point out any dislikes at this given time. Some of the figures sometimes seem inaccurate. I have encountered that the site page loading timing data is sometimes portrayed as equal to 0, which shows that something is either wrong on the data or the analytics.

Recommendations to others considering the product

I would highly recommend Google Analytics for any web or app developer. It is not only the key analytics tool for any user but also it is free and of high quality.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics has helped solve problems with business website optimization, defining the target audience and their likings. Nonetheless, it helped to solve websites bounce rate and reduce it by almost 40%. The benefits are enormous and I would say they translate directly to conversion rates.

Google Analytics review by <span>Leah J.</span>
Leah J.
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Verified Current User
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"Go-to tool for web analytics and insights"

What do you like best?

Google Analytics is free, and easy-to-implement on webpages to track user behavior, demographics, visit duration, interaction, etc. It's the go-to tool to understand how people use and access one's websites. It connects seamlessly with Google Data Studio, to provide in-house and client-facing visualizations of gathered data. Customized reporting is powerful and useful. Google provides extensive training and documentation of its product, too, which lets users learn how to best use and deploy analytics.

What do you dislike?

Sampled data can be frustrating and lead to some (minor) inaccuracies. The navigation can be challenging. Some of the interfaces are frustrating: exports are automatically capped at ten records, and must be manually updated to be 50, 100, 200, etc., to export the associated number of rows.

Recommendations to others considering the product

Read as much documentation as possible, watch tutorials, and be certain to pursue the individual qualification (GAIQ) exam to gain the most competency possible. From a reporting perspective, there are lots of fixes that should be made to the platform, especially if analytics are being done in a third-party platform. However, if you're going to directly integrate with Google Data Studio, analytics is especially perfect and primed for insights.

What business problems are you solving with the product? What benefits have you realized?

Understanding the customer/client journey on a website, gaining insight on drop-offs, disengagement, and abandonment. Optimizing sites towards interaction or a desired goal (ie., completing a survey). Additionally, the cross-platform integration with Data Studio makes Google Analytics the optimal web analytics choice for small and mid-sized companies.

Google Analytics review by <span>Zack S.</span>
Zack S.
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Verified Current User
Review Source

"Awesome Free Analytics Resource; Great for Smaller Websites/Companies"

What do you like best?

It is truly amazing that Google offers such a robust analytics program for free! For a small business or personal website, it really has everything you need. Custom reports, segments, filters, real-time stats, eCommerce, and user demographics are all included.

What do you dislike?

For higher-traffic websites, sampled data will be provided rather than 100% actual data. If your site is generating so much traffic that using the sampling becomes an issue, you should probably be paying for the premium version of Google Analytics anyway.

Also, the A/B testing capability could be improved.

Recommendations to others considering the product

If you are a small business looking for an analytics solution, you might as well start here to see if it meets your needs. You can't beat the price!

What business problems are you solving with the product? What benefits have you realized?

We are trying to analyze the traffic coming to our site to find trends in how people browse, and at what point in the conversion funnel they drop off.

Google Analytics review by <span>Inga H.</span>
Inga H.
Validated Reviewer
Verified Current User
Review Source

"Online Business analyzing for free"

What do you like best?

It is quite understandable for a beginner, in terms of E-Commerce, like me. I started last year and am now experienced enough to know all features and use them to the advantage of my company. The numbers are highly accurate, and you can analyze every detail you want.

What do you dislike?

The heatmap for analyzing sites in detail can be very confusing at first. And I think the visualization of the numbers lacks various possibilities to change the design.

Recommendations to others considering the product

For beginning and expert users, the basic tool for analyzing and improving your online business. At least use it as a side tool because it doesn’t cost any money for most companies.

What business problems are you solving with the product? What benefits have you realized?

It is free for smaller companies and offers a full package of features which you want if you are running an online-centered business. We use it as the only tool to do this at the moment.

Google Analytics review by <span>Julia Z.</span>
Julia Z.
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Verified Current User
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"Too complex and many spurious "visitors""

What do you like best?

It's free and it's lightweight on your website so you're unlikely to get management pushback. Switching back and forth between multiple web properties' analytics is pretty easy. And you can fall deep down into all kinds of data about your users, including screen size, OS, location and ISP, and their path through your site.

What do you dislike?

Insanely difficult to figure out how to extract the data we need. And then once we've figured it out, they change the interface and that way no longer works. Also, we get tons of 0:00 "visits" from China and Russia, which makes me feel paranoid... and they also really mess up the data set.

Recommendations to others considering the product

Configure this on a day when you're on top of your game and in a good mood. It can be pretty frustrating. :-)

What business problems are you solving with the product? What benefits have you realized?

We're always trying to figure out which pages are used most and which are helping our users in the best way possible so we can improve the ones that aren't so great.

Google Analytics review by <span>James S.</span>
James S.
Validated Reviewer
Verified Current User
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"A must have Website Analytics For SMBs"

What do you like best?

Google analytics is the most complete tool to perform analyzes that support decision making. It can give you all that information and more so you can make decisions really important to your business. The huge advantage over other products is simply that it is free.

What do you dislike?

Even GA is an excellent analytics , the most frustrating part of being a Google Analytics user is the constant flaws in the data. The UI is also extremely dated, and clunky.

Recommendations to others considering the product

If you are interested in online business and want to focus on it then start with this free tool. Make sure to implement this on your site at the very beginning as it takes some time to gather all stats.

What business problems are you solving with the product? What benefits have you realized?

We are managing analytics for our multiple websites using Google Analytics. It connects seamlessly with Google Data Studio, to provide in-house and client-facing visualizations of gathered data.

Google Analytics review by <span>Erik M.</span>
Erik M.
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Verified Current User
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"Simply the Best Web Analytics Solution"

What do you like best?

Simply put, Google Analytics is the easiest and most comprehensive multi-channel analytics software available. While there are other solutions, Google Analytics is a free software solution. I have researched and tested out other offerings, but nothing can compare to the support and functionality that Google provides.

What do you dislike?

I dislike using something so connected to Google. I really wish that someone else would create something so robust.

Recommendations to others considering the product

Google Analytics is a must if you are running ad campaigns on multiple channels.

What business problems are you solving with the product? What benefits have you realized?

The key business problem that Google Analytics solves is allowing us an easy way to attribute what particular marketing channel (Google search, YouTube, Facebook, etc) is bringing my customers leads. A great benefit I realized after using Google Analytics is that it is a great way to track how non-Google web properties (like Facebook) are using a website and what there path through the site looks like. While some (if not all) of this data is available on the respective web platform, Google Analytics gives users a more complete view of all of their marketing initiatives.

Google Analytics review by <span>Austin T.</span>
Austin T.
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Verified Current User
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"Feature-rich Website Analytics"

What do you like best?

I think the best part about Google Analytics is the price. It is, for the most part, completely free to use. This is somewhat surprising given the breadth of features it offers. The development team is constantly improving the software through the user interface as well as new features. Set up is extremely easy, and the default dashboards provide data to satisfy most user requirements.

What do you dislike?

While Google Analytics has plenty of features, the developers tend to reorganize the software's user interface far too often. As soon as you get comfortable pulling the data you are looking for, it seems as though the whole application has been redesigned so things are in a different spot. There is a paid version of the software, but I imagine it is too costly for most businesses. That being said, the free version has essentially no support from Google. One must rely on outside consultants or their own research if they have implementation issues or questions about a particular feature.

Recommendations to others considering the product

There's really nothing to lose by implementing Google Analytics. You can have it run alongside another analytics software if you are wanting to test it out. There's no perceivable impact on site loading time either.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics is our go-to solution for website analytics for our own websites as well as our clients. There is no issue with the cost, and the amount of data it provides satisfies almost everyone.

Google Analytics review by <span>Haley P.</span>
Haley P.
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Verified Current User
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