Being created by Google, the best thing I like about this tool is its simplicity. The user interface is really well-designed and easy to use. Talking about Google applications, Analytics is highly secure and reliable too.
It shows a complete dashboard with different tiles about the different metrics from the website to which we integrate Google Analytics.
Some of the main features that I love are the number of new and returning visitors on the website, their geo-location, the devices used to access the websites and many more.
Apart from these features, it is really simple to integrate google analytics within a website, by simply copy-pasting the API code or embed code.
It seems to be a really premium feature as there are very few competitors that provide such functionalities. The reporting feature and sharing them are really marvelous.
Google Analytics is also accessible from mobile too, so we could track all statistics even on travel.
The ability to monitor such real-time data and view such pre-cocnfigured metrics makes it a great application.
There could be a provision for more customizations and user-access especially at the time of integration and viewing different statistics. There could be more reporting options available and custom reports too.
This tool really helps our marketing, sales and support team, as we know a lot about our visitors that are engaged to the website. This helps us in getting more leads, attracting more people at a specific location, etc.