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Google Analytics Reviews & Product Details


What is Google Analytics?

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.

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Google Analytics Profile Details

Vendor
Google
Description
Organize the world’s information and make it universally accessible and useful.
Company Website
Year Founded
1998
Total Revenue (USD mm)
110,855
HQ Location
Mountain View, CA
Phone
+1 (650) 253-0000
Ownership
NASDAQ: GOOGL
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
159,980
Twitter
@google
Twitter Followers
20,919,312
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Customers Using Google Analytics

Cisco
Microsoft
IBM
Salesforce
General Electric
Adobe
Amazon
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Xerox
Intuit
ADP
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Google Analytics Reviews

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Google Analytics review by Craig M.
Account Manager
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
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"Provides us with all the vital tools we need for website monitoring"

What do you like best?

The fact that Google Analytics is used with many major websites and websites in general gives me great confidence in using it. Google Analytics does a great job at updating the system to make it very efficient. Installing the Google Analytics code into our websites is very straightforward and not too complicated for a even a non-programmer with no coding knowledge to do. The data we receive through Google Analytics is easy to access and can be pulled up in real time. There are tools for us to generate custom reports and add multiple domains.

What do you dislike?

There are lots of panels, tabs and menu items in Google Analytics that seem redundant. Working with all of the features can seem intimidating. Google Analytics isn't set up in a way where it's obvious what you should do with the information. I tried testing some readings on visit duration and location tracking, but the data wasn't always accurate or even present.

Recommendations to others considering the product

I don't see why any organization, large or small, wouldn't strongly consider using Google Analytics. It seems like it's in most websites I visit. Even if you're considering other solutions, it won't take long to install and try out.

What business problems are you solving with the product? What benefits have you realized?

By using Google Analytics, we are able to track visitor activity and information in real time and with thorough reporting capabilities. We don't have to dedicate many of our own resources, whether it's employee monitoring or technical web resources. Most of the data processing is done through Google, which minimizes performance issues on our servers.

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Google Analytics review by Maksim I.
Nectarin
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
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"The Pros & The Cons of Google Analytics"

What do you like best?

- The component of Google Analytics allows you to utilize the basics of the application for free.

- Google Analytics allows you to determine the conversion rate of your online web store. Google Analytics is a revolutionary tool business owners can utilize in order to figure out where the traffic is originating. In addition, it allows business owners to find out what keyword terms were used to be directed to the web page.

- Google Analytics allows you to analyze your content performance and monitor the performance of your advertisements.

- You can use Google Analytics on mobile devices including Androids and iPhones.

What do you dislike?

- The usage of Google Analytics requires constant training because the user interface is constantly being updated. The changes are sometimes fairly substantial as new features are being introduced and old features are either being combined or completely discarded. Users are required to keep up with Google Analytics’ constant updates.

- Visits that do not execute a JavaScript file do not get counted.

- The premium version costs $150,000/year

What business problems are you solving with the product? What benefits have you realized?

Google Analytics helped us optimize our clients' business process.

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Google Analytics review by Joseph H.
Owner
Media Production
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Not very intuitive, but very thorough"

What do you like best?

I love that the service is run by Google, because it is an internal process. It is great for learning where your traffic is coming from, how long they are staying, and which pages they are listing. Also, you can see your numbers related to how many people are visiting per day. If you are running campaigns or if some other event is taking place which could affect your traffic, you will be able to see the results. This is great for assessing your efforts to bring people to your site.

What do you dislike?

I dislike that the service is not intuitive. Even after watching tutorial videos, it was still difficult to set up everything. From time to time, Google changes how things are displayed and it forces me users to defamiliarize themselves with the new layout.

Recommendations to others considering the product

Don't worry with third-party analytics options, because Google is the best expert on their own traffic. They are constantly upgrading the service and providing more detailed information. In my opinion, using anything else is a waste of time.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics provides incredible insight for my traffic. In my opinion, Google is the leading search engine. So, using their analytics is the best way to stay current with any changes that they implement. Third parties have some great services, but they will always be a step behind. I need to stay current, so Analytics is the best option for me.

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Google Analytics review by Christian R.
Project Development Manager
Financial Services
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Analytics"

What do you like best?

Easy to use and install . Flexibility of software for every work day and you re request.Ability to sort and filter what you would like to . Analytics have almost UNLIMITED custom dashboards and graphs variety . Software allows you to connect and share with you re customers or you re employer. AND my favourite part ITS FREE . Google have best supports in my opinion.

What do you dislike?

Google analytics is not intuitive , Can be difficult to find needed sections and navigate fast throw in first day.Hard to track info because sometimes servers not responding and showing no info. Worst thing that keywords not working and not supported fully. a lot of errors and data loss happen to me while working with google analytics, allot of not supported features that have other competitors softwares .

Recommendations to others considering the product

Just try it and make a conclusion.

What business problems are you solving with the product? What benefits have you realized?

we was tracking info about our customers and visitors count to percent of potential buyers chance .

Google analytics fully supported us and helped to improve search engine.

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Google Analytics review by Artem K.
Project Specialist
Consumer Electronics
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Google Analytics. User opinion"

What do you like best?

— Free service

— Professional analytics

— Intuitive and easy to use system

— Scaling for sites of any size

— Adwords Integration

— Tracking all advertising campaigns

— Data security

What do you dislike?

— Restriction on the depth of access to data (there is no possibility to track each specific visit or each specific click).

— The information collected by Google Analytics does not belong to the user, but to Google. Some people care. In practice, this results

— Inability to extract statistics from the database. For example, if you want to use another system, you will not be able to transfer data from Google Analytics into it.

Recommendations to others considering the product

Updates are constantly being released, the service is improving, which is good news.

What business problems are you solving with the product? What benefits have you realized?

If you have your own website, then you just have to connect Google Analytics to it. I neglected this service for a long time and used Yandex.Metrica exclusively. And in vain. No matter how obvious it may sound, Analytics gives a clearer and more detailed picture of visitors from Google. I think it’s not necessary to explain that Analytics is not just a counter like LI, but a complete system for analyzing your traffic, helping to find errors of your resource in a timely manner. In general, if not connected, then urgently correct this mistake.

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Google Analytics review by Adam D.
Digital Marketing Coordinator
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
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"Great Analytics Tool for Basic Needs"

What do you like best?

I love that Google Analytics easily integrates with our e-commerce platform. I much prefer the reporting and analytics tools it has to offer. I also like that I can integrate my AdWords account so all of my data is in one centralized place.

What do you dislike?

There really isn't much to dislike about Google Analytics. It is an awesome, free analytics tool that really helps out small businesses that want better insight into customer behavior, advertising ROI, website performance, etc. My only complaint would be that it is overwhelming to learn, but Google offers a wealth of educational resources you can leverage to become an expert. It's just on you to actually use what's available to you.

Recommendations to others considering the product

Definitely go through the certification process. Also, read any guides or watch any videos Google has created. It would also help to check out some webinars and meetups. There is a lot to learn, but once you learn it, you'll see the benefits.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics is giving us better insights into which of our advertising campaigns our performing best and which web pages are most effective. It's also giving us a better idea of the journeys our customers are taking before converting.

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Google Analytics review by Jonathan s.
digital marketing manager
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Review regarding the Google Analytics "

What do you like best?

google analytics is a completely free tool for users.

It provides large data bank and FAQ for users to read and learn by themselves

and it is easy to use, just ask your IT team to add the tracking code into your website

What do you dislike?

No one to one support / email support/ telephone support provided unless you are paid user of google AD

then you can receive limited support from the google AD team

Recommendations to others considering the product

though there are some paid service that may offer more, google analytics is the one that suitable for those who just start their websites and want to manage who are visiting their website. it is also very useful to track purchasing activity and calculate drop rate by setting multiple goals inside. you can track who bought your product, who added your product to the shopping cart but turn out did not purchase. or those who just visit and did not add anything.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics solving the problem that we can track the traffic, unique customers, the demographic and even unique client ( by tracking the client ID), it can also connect to google AD to show you the result of your ADs

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Google Analytics review by Max S.
Marketing Specialist
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
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"Free Analytics tools "

What do you like best?

First of all It is completely free of cost and It can track user location, real-time users, sales funnel .

can check the stats on how your visitors locate your website. Identify which pages and links your visitors click the most. You can create custom reports based on your needs. This way you can track specific information depending on your industry. You can also collect data from different platforms and sources. can create custom goals and you can also track your ecommerce platform. Use this report to see which pages your client’s visitors land on when they first visit the website. If the report shows higher bounce rates on certain web pages, use this information to make these web pages more engaging. Compare the bounce rate (the percentage of visitor who didn’t take action after viewing just one webpage) with the exit rate (the percentage of visitors who browsed 2+ pages on a website before leaving) to isolate UX problems or find pages with lower engagement.

What do you dislike?

To understand all the intricacies, you need to learn. The issue with that is that the information is sometimes hard to find, may be confusing, and overwhelming. The academy is also quite time-consuming so if you’re on a time frame, it my not be feasible. overall feel of the platform might also be a little bit overwhelming. There are too many dashboards and too many things to look at.

Recommendations to others considering the product

yes

What business problems are you solving with the product? What benefits have you realized?

It provides the performance of the website, the number of users visited, Geolocation and demographics

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Google Analytics review by Kaila O.
Founder
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Gets the Job Done and All for Free"

What do you like best?

What I like best about Google Analytics is that it is a free service.

It is an invaulable tool if you are running a blog or website. It gives you a lot of information about how much web traffic you're getting.

It also offers a look into your audiences demographics.

Plus you can get an idea as to how visitors are coming to your website. Such as from social media channels, direct links, other websites or from organic searches.

It goesd well with Google Search Console for figuring out what keywords people are searching for to come to your website, as well. And you can get keyword ideas, too.

What do you dislike?

I dislike that it's not always 100% accurate. I get slightly different traffic readings from other sources.

So I'm not sure which one is measuring correctly.

Recommendations to others considering the product

This is a great analytics tool for beginners and advanced users. You can really do a lot with it, you just have to know how to do it.

What business problems are you solving with the product? What benefits have you realized?

I am using Google Analytics to keep an eye on my businesses website traffic.

I use it to see where we can improve our reach to get more people on the website.

I also use it to find my best performing content on Pinterest so I can see which pins people tend to like best out of the designs I try. I then repin that same content to help it gain even more traction.

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Google Analytics review by Alfredo C.
Executive Assistant/Market Manager
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Google Analytics for Nerds"

What do you like best?

I like how many features you are given from the start. The website allows you to filter to much information from things such as location, Traffic on your website, Clicks on your website, The kind of content being looked at the most and many many more options. The crazy part is that you are even given real-time data as your users are navigating the website. I also like that Google themselves have google reps that can literally walk you through the entire process of setting up Google Analytics and helping to implement it on your website for people who may not be very tech salvy or even for people who just wished to have someone hold their hand.

What do you dislike?

Google Analytics can be and still is very confusing at first since. Navigating the website is also very daunting since you are bombarded by a million options and filters which is also great at the same time but only once you know how to use most of those features.

Recommendations to others considering the product

Google Analytics works very well and I recommend getting a hold of your Google Account Manager to help you better understand the power of the software, also to help you implement the Google tag on your website and lastly to help you navigate the website for basic filters and functions.

What business problems are you solving with the product? What benefits have you realized?

We are using Google Analytics to find out how many people are navigating to the company website. We are also learning where location-based are most of our clients based. It helps us better create advertisement to target clients in particular areas around the globe or as simple as targeting a small group of people based of age if we wanted too know that much information.

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Google Analytics review by Brantley C.
Marketing Manager
Information Technology and Services
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"I Like It But I Would Not Pay For It"

What do you like best?

I like Google Analytics because it is a great way to see a quick overview of the performance of your website and you can drill down into very specific analytic details. You can evaluate traffic acquisition by channel and dive into each channel viewing details about almost every visitor.

What do you dislike?

The thing that absolutely drives me crazy about Google Analytics is their insistence on not turning over 100% of your data. What's worse is that sometimes Google will give you 90% of your data and sometimes they will only give you 60% (or so) of your data. They use the category "other" as hidden data. I have no idea why they do this but it is impossible to gain a complete understanding of your web analytics with this tool. But, it's free so it's hard to complain too much!

Recommendations to others considering the product

If you intend to completely understand your business analytics then this product is simply not enough. You will need to supplement with another business intelligence product to get the full picture.

What business problems are you solving with the product? What benefits have you realized?

I am able to understand the daily traffic, conversion, and behavioral dynamics of my website, This helps me determine the best way for me to allocate my marketing spend and how to schedule my web promotions.

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Google Analytics review by Robert B.
Sales Manager
Venture Capital & Private Equity
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
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"Great Tool For Website Analytics"

What do you like best?

We utilize this product once a day to survey information and help us settle on choices about where to center our showcasing endeavors, particularly with social. It enables us to accumulate data on socioeconomics, which is incredible for advertisement focusing on, particularly when you likewise utilize the Google Pixel which gives transformation information. It enables us to accumulate KPIs for different crusades just as track the achievement of our influencers battles in mix with Google Tracking URLs. We have likewise discovered that the Google Data Studio, which draws from Analytics, is a standout amongst the best approaches to make shareable reports that can be controlled rapidly and effectively for explicit gatherings of pages, which is incredible for us as we have various fragments with various target groups of onlookers. While it can require a significant stretch of time to figure out how to explore Google Analytics, there are incredible assets online to support you. You can follow client conduct which is extraordinary in figuring out where enhancements should be made in your purchasers venture.

What do you dislike?

It can require investment to figure out how to control Google Analytics so it furnishes you with the data you need however once you make sense of it is an incredible apparatus. Definitions should were inherent. There are numerous terms I was new to and I needed to do online hunts to get illumination.

Recommendations to others considering the product

- Helps to get detail insights for your adword campaign

- Data can be easily exported in excel

- You can add lot of metrics and dimensions in your report

What business problems are you solving with the product? What benefits have you realized?

Google Analytics is an incredible instrument for estimating the achievement of your showcasing endeavors just as better understanding your groups of onlookers and their social streams. It can require some investment to adapt however once you get its hang, drawing out the information you need is basic.

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Google Analytics review by Drew A.
COO | Creative Director
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Very Helpful...Mostly"

What do you like best?

I really like the pie charts and visuals I can provide to clients. I use it to make annotations as to when we launch various campaigns so we can compare quarter over quarter and year over year what tactics seem to be driving traffic and conversions and which tactics aren't working as well. I also like being able to view length of time on page, entry and exit pages and mobile usage vs. desktop. With mobile taking over web browsing, it really helps to know how well our pages are performing on phones, tablets, etc.

What do you dislike?

I don't like not being able to see the majority of our top search terms. The bulk of the terms are lumped under an "unavailable" category. That's incredibly frustrating. Maybe it's because we're using the free version, but it seems less than helpful to withhold valuable information. Another feature that would be excellent is a notification if your site is no longer tracking. We had a site with a Wordpress update that blew up the tracking code and for nearly 6 months, we didn't have any data tracking and when our client came back to us asking for stats, we couldn't provide them. That's our fault for not checking, but it would have been nice to know from Google with an email or an alert of some kind.

Recommendations to others considering the product

If you are just looking for high level analytics on your site, this will work fine, but if you need more in depth reporting and want to be able to see your key search terms, look for a different analytics solution

What business problems are you solving with the product? What benefits have you realized?

Google Analytics is helping us provide insights into how our client websites are performing, how we can improve and ultimately, how well business is performing because of the traffic that generates leads and conversions.

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Google Analytics review by Anshul C.
Search Engine Optimization Specialist
Mechanical or Industrial Engineering
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"A perfect tool for SEO persons and Digital marketers"

What do you like best?

Google analytics tells about almost all the thing related to your website. It tells you the real time user reports such as number of user on your website in real time and also on which pages they are browsing, what they are searching for. It also tells all about the traffic which is coming on your website that whether it is paid, organic, direct, social etc. It also tells what is the source of the traffic, their geographies and other details as well. whether the traffic is coming via desktop, tablet or smartphone. also the security is very high, no body can claims a website just like that and also you can link 50 websites with one link. You can also know more about on which webpage the traffic coming by which keyword and their bounce rate also.

What do you dislike?

it takes a lot of time as some times couple of days in fetching the data for a website, and also the data collected is an average, some time not accurate. it could have been better if the date shown is more accurate.

Recommendations to others considering the product

Google analytics is highly recommended to the professionals related to seo, digital marketing, mobile app marketing, optimiser, bloggers etc.

What business problems are you solving with the product? What benefits have you realized?

I am using google analytics to get insights of the website, so accordingly planning the further steps to how to increase the traffic towards website. it helps me focusing the platforms and sources by which the most traffic comes from.

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Google Analytics review by Miriam C.
Desarrolladora Web
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Google Analytics"

What do you like best?

I like the tool because it is free, it also allows you to obtain a detailed analysis of visitors and campaigns by having compatibility with AdWords. It is also possible to make labels for the rest of your campaigns, regardless of whether they are made in Adwords or not. It is very simple to use, while providing all the functions required by professionals in web analytics. It is useful for websites of all dimensions, from websites with millions of visits to websites with low traffic volume

It's safe, Google promises to take care of the privacy of your data by being aware that the web analysis data are part of the confidential information, so they are given complete protection.

What do you dislike?

It is not possible to reprocess the information: you have to be careful when tagging campaigns, create filters to segment information in profiles, etc ... Any error can cause the data not to register correctly. And the data can not be reprocessed; If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.

Recommendations to others considering the product

I recommend its use to increase traffic on your website, improve the performance of it

What business problems are you solving with the product? What benefits have you realized?

Get a traffic analysis of my website, as a developer this tool is very useful

There is a mobile application that is very useful to take it everywhere in several of the technologies

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Google Analytics review by Darwin Reynell N.
Project Leader
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
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"Excellent tool for analyzing your brand on internet."

What do you like best?

1. The effective use data is essential at the moment that organizations must make decisions, google analytics puts at your disposal digital analytics features that allow a quick and effective analysis.

2. Its free version is extremely powerful allowing me to improve the organization's results for which I work.

3. The analysis results allow us to have a clear concept on where to focus the company's marketing.

4. It helps to improve online experience of our potential clients.

5. Analytics is one of the easiest to use.

6. Graphics availability in sections: *Overview / * Groups analysis. / * Demographic data.

What do you dislike?

It is not possible to reprocess the information: It is needed to be careful when tagging campaigns, create filters to segment information, etc. Errors can cause an incorrect data register.

Recommendations to others considering the product

* Useful to evaluate your web environment.

* Flexibility in analyzes configuration.

* It allows to define effective strategies in marketing segmentation.

* It allows you to process your data effectively.

* Availability of multiple features that allow to know a little more about the visitors to the site and establish trends.

What business problems are you solving with the product? What benefits have you realized?

1. It helps us correct mistakes in the marketing strategy.

2. We know more information about our potential clients such as location, time of consumption, tastes, connection devices, etc.

3. It allows our products to adapt to the market focusing on those that generate more interest in our potential customers.

4. Availability of qualitative and quantitative online data analysis of the market in which our brand is moving that help our team to understand our potential clients.

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Google Analytics review by Louis P.
We do product photography for online sellers
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
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"If you're not tracking your site's visitors, bounce rates, and page views your missing sales!"

What do you like best?

I like that google shows you the bounce rate and the number that pages were viewed and how long people stay on a single page. This lets me see if a page isnt getting many views then I can create links to it on a page that does get alot of views or if people only stay a short amount of time on a certain page then I know I need to work on the content of the page to keep viewers interested.

What do you dislike?

under traffic channels it tells me when traffic comes from social media but it would be great if it could tell me which social media platforms the traffic is comming from this way I know which platform is performing better and can put more ads on that one.

Recommendations to others considering the product

If you want to know which pages you should put the most effort into or if you want to know how people are reacting to your site google analytics is definitely the way to go!

What business problems are you solving with the product? What benefits have you realized?

I'm currently tracking how my ads are performing using google analytics. Before them, I would put up ads and just use a FB pixel but i couldn't tell which landing pages were performing better. Now I can see which ones have a lower bounce rate and how long people stay on each page.

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Google Analytics review by Megan M.
Content Manager
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"As in depth or as broad as you need it to be!"

What do you like best?

Google Analytics is great because you can spend days digging through your metrics, analyzing your ad campaigns, etc. Or if you just need a quick overview of how you're doing, where traffic is coming from, etc. you can quickly log in and check just that. A great way to learn how to effectively manage ad campaigns, Google Analytics is for both beginners and pros.

What do you dislike?

There is a bit of a learning curve if you have little to no experience in digital advertising but Google makes it easy with online help articles and videos.

Recommendations to others considering the product

Start small, digital advertising is a very easy way to lose money. You need to set your goals first, get your campaigns started, and know when it's time to shut them down if you aren't hitting your goals. Analytics makes it easy to maintain that train of thought and know when and if you are hitting goals.

What business problems are you solving with the product? What benefits have you realized?

Before I came on board here there was 0 digital advertising or online presence. I now put a bit of money behind digital advertising to create some brand awareness.

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Google Analytics review by Deborah S.
Team Lead Manager
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Useful tool to analyze the traffic on the website"

What do you like best?

When it comes to tracking the website user this is my tool. Google Analytics provides accurate and crucial information that can help us design the best strategies to grow the business. This tool not only informs us of the amount of visitor in real time, it also provides information about the location, the demographic data and the time the user spent on the website. We can also verify the devices that customers are using to communicate with us among many other features, which help to know more about our customers and future customers.

What do you dislike?

The tool has multiple functions, so at first it could be difficult to understand. Each feature provides different information, making it difficult to understand at an initial level.

Recommendations to others considering the product

I recommend the use of Google Analytics if you want to know at all times the number of visitors on your website and know in detail your target audience.

What business problems are you solving with the product? What benefits have you realized?

With Google Analytics it is easy to know the details of website visitors. In addition, it provides important information such as the devices they use, demographic data, ages, among other data that help to know what the characteristics of our target audience are.

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Google Analytics review by Tyler Jensen T.
Team Manager
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
Review Source
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"Best option to track traffic on the website"

What do you like best?

Honestly Google Analytics goes way beyond my expectations when it comes to showing website analysis. It's really easy to integrate Google Analytics into the code of my website, which I greatly appreciate. This tool shows multiple panels that help to monitor the traffic in real time and their locations being this a valuable information for any company. Of the things that I like most about this tool is that we can observe the visitor, his behavior and if later he became a client.

What do you dislike?

So far I have no problem with this tool. It is easy to use on any website to track and monitor visitors instantly.

What business problems are you solving with the product? What benefits have you realized?

Thanks to Google Analytics we can automatically observe the visitors that enter the website, this helps us to track and analyze data periodically and also keeps us updated of the different types of users and their access data as language, location, new users or old, the network, the browsers that they accessed, mobile devices among other data.

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Google Analytics review by Laura S.
Digital Marketing Specialist
Marketing and Advertising
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"We couldn't run our business without it"

What do you like best?

The depth of information that comes from Analytics is absolutely critical to our business. We're able to collect insights about the way site visitors are using each site and make better decisions with that data. We're also able to pull reports and access the information we need at any time.

What do you dislike?

We have had difficulty in the past explaining what we need from our clients in order to transfer access of Analytics data. Recent updates (especially those in line with the GDPR restrictions) have been difficult to understand without deeper research.

What business problems are you solving with the product? What benefits have you realized?

We can see which pages our visitors are landing on and how they behave once they're on our site. In addition to technical site performance issues, we've been able to identify content that could perform better and understand the mindset of a customer throughout their buying journey. Analytics is the best, most accurate way for us to close the loop on our reporting and give us a fairly accurate picture of overall performance.

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Google Analytics review by Deepika A.
Social Media Specialist
Information Services
Small-Business
(Myself Only)
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"Best tool for Insights"

What do you like best?

Google analytics is the best platform for knowing the analytics of a website. It helps in knowing each and every detail about users i.e how many users come to your site and for how much time. Moreover, it also help in knowing the information from where the users and coming and their interest.

It can also be combined with Adwords to get the information about the campaigns.

What do you dislike?

There's nothing to be dislikes about Google Analytics, the only thing is that it is difficult to understand for the beginners.

Recommendations to others considering the product

Google analytics is a great tool to use and helps in checking insights of your website. So I would surely recommend everyone to use it because it really helps in knowing website analytics.

What business problems are you solving with the product? What benefits have you realized?

I get to know about the details of my website visitors and their requirements. Moreover, it helps me know about the demographics so that I target the interest audience only.

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Google Analytics review by Cibele S.
Marketing Supervisor
Small-Business
(2-10 employees)
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"Google Analytics is a great tool to tune up your business"

What do you like best?

Google Analytics helps me to have powerful insights about my website. I am aware of whatever is happening, how people are accessing my website, how long do they stay on line, the pages that they like the most, contents that are getting more access. The referrals, meaning how they got to my website, what makes me see if the ads I am paying to take people to my website are really working.

What do you dislike?

I don't have many complaints about Google Analytics, however, I wish that for the beginner it was more intuitive tool, it takes some time to understand what the terms under the features mean and how you would apply it to your website.

Recommendations to others considering the product

Great way to know what is happening on your website. GA gives you many graphics to analyze and precise information according to the time period you choose.

What business problems are you solving with the product? What benefits have you realized?

We can measure our insights and referrals, that way we know from where they are coming and what is attracting more people on our web page, and also if they are using their phones, a desktop or tablets, that way we can improve the quality of our pages as well.

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Google Analytics review by Matthew V.
COO
Small-Business
(11-50 employees)
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"Google Analytics Gives Great Insight"

What do you like best?

What I like the best about google analytics is the amount of specific information that you can find, and it is very intuitive as to how to sort the data.

What do you dislike?

The only thing that I could even try to say that I dislike is also one of the things that I like the most - just the pure amount of data that it gives you - I like it, but it can sometimes be overwhelming just how much there is that could be gone through or used.

Recommendations to others considering the product

If you have a website, you need google analytics - google still dominates the search industry and you need to know where people are coming from.

What business problems are you solving with the product? What benefits have you realized?

We are tracking all of our online campaigns with the help of google analytics - website traffic, traffic from our facebook page, specific email campaigns. It not only lets us know where our traffic is coming from, but what keywords they are using in a search and what pages on our website are being visited the most and are most popular.

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Google Analytics review by Volodymyr K.
Head of Account-based and Middle of The Funnel Marketing
Marketing and Advertising
Mid-Market
(501-1000 employees)
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"Powerful product for skilled users"

What do you like best?

If you know how to leverage it properly, Google Analytics is a very robust solution that combines various types of analytics. I like that you can break down the information by different levels and categories (such as secondary dimension capability). I also like that it can combine Google ads and search console data which makes it an all-in-one tools for all you website analytics.

What do you dislike?

I can't say I actually dislike it but Google support (FAQ and knowledge base in particular) is horrible. Sometimes when you don't now how to build a specific report, you need read multiple knowledge base articles and as a result you end reading an article which is not relevant to the request you had originally.

Also, in order to use some of GA functionality you need to take their free courses or spend some time exploring its functionality on your own.

Recommendations to others considering the product

Spend some time with their online courses if you you want to use it its maximum. Integrate it with your Google ads account. If your are nit using the product, start using it as its absolutely free and it will help you derive insights from your marketing efforts and behavior of users on your website.

What business problems are you solving with the product? What benefits have you realized?

We use Google Analytics to track website activity and analytic for our corporate websites. We also use it to analyze the effectiveness of some of our SEO and marketing efforts. It also helps to run split test campaigns.

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Google Analytics review by Mitchell G.
Founder
Computer Software
Small-Business
(2-10 employees)
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"Essential tool for growing business"

What do you like best?

The ability to track real time what my customers are doing and from what source they are coming from, their paths.

What do you dislike?

You can only look back 30 minutes when looking at real time view. The ability to go back and look at snapshots of time would be a great addition, since i like to go back and see all the steps a customer took before leaving or making an order.

What business problems are you solving with the product? What benefits have you realized?

I was looking the solve the issue of being somewhat in the dark of who was on my site and where they were coming from, google analytics gave me all of that and more that I realized could be done. The information they have given me has made me focus more on page loading speed and my customers experience navigating through way more pages than I anticipated. It also helps me spot dead links or other issues.

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Google Analytics review by Hai L.
Graduate Assistant
Small-Business
(Myself Only)
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"Website Manager"

What do you like best?

I like the tool because it is free, it also allows you to obtain a detailed analysis of visitors and campaigns by having compatibility with AdWords. It is also possible to make labels for the rest of your campaigns, regardless of whether they are made in Adwords or not. It is very simple to use, while providing all the functions required by professionals in web analytics. It is useful for websites of all dimensions, from websites with millions of visits to websites with low traffic volume

What do you dislike?

Setting up conversion tracking isn't straight forward. We connect it with Google Adwords, but there there is a few bits of code that need to be added to the website as well as connecting everything through Adwords and analytics takes a bit of admin user setting and going back and forth between the two sites. It does work but just be prepared to spend more than you would normally think on this. Sometimes I even call up their support who can help make sure you set it up correctly and implemented it correctly.

What business problems are you solving with the product? What benefits have you realized?

Education - Expository writing

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Google Analytics review by John F.
CEO
Small-Business
(2-10 employees)
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"Google Analytics: Reliable Workhorse"

What do you like best?

Google Analytics gives you everything you could possibly need in terms of analyzing site traffic. In fact - way more than we've had a chance to explore for ourselves or our clients. And the API allows us to integrate our client data into the dashboard they see in our system.

What do you dislike?

It can be overwhelming in terms of the amount of data available. I can't fault a product for giving you more than you need - especially when it's (basically) free. I think the documentation can fall down sometimes because it is such a large product, and it is updated and expanded on a regular basis. And it would be GREAT if it was easier to recover lost accounts.

Recommendations to others considering the product

I have not evaluated the competition in terms of visitor analytics in many years. But my feeling is that you have to at least consider Google Analytics among your choices. If seeking Analytics for one site, it's an extremely light-weight setup at almost no cost. If using it for more intense business purposes, it scales to any number of sites. And combined with the API, you can use the data however you see fit.

What business problems are you solving with the product? What benefits have you realized?

We use Google Analytics both to analyze our own site traffic, and also plug it into our clients' sites to analyze theirs. The main benefit we've realized has been the ability to work with clients to hit their goals - whatever they might be. If a client asks "why aren't we getting more sales through our site", we always start with Analytics. Is the problem with a lack of visitors to the site? Where are they dropping out of the sales funnel? It helps us back up our client advice with measurable data.

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Google Analytics review by David P.
Owner
Small-Business
(11-50 employees)
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"Absolutely necessary to be able to get accurate data on customers who visit your site "

What do you like best?

How easy it is to see the data once setup. Once setup unless you remove the code you put on the website by mistake it should be work pretty much forever. You can then setup specific goals that will allow you to see different types of conversions. For example we use "conversions" to be when people click on certain buttons, as well as give us a call or send us an email or fill out a form. It really does work seamlessly and can also send the data in real time to adwords so adwords can better optimize to get you future better conversions.

What do you dislike?

Setting up conversion tracking isn't straight forward. We connect it with Google Adwords, but there there is a few bits of code that need to be added to the website as well as connecting everything through Adwords and analytics takes a bit of admin user setting and going back and forth between the two sites. It does work but just be prepared to spend more than you would normally think on this. Sometimes I even call up their support who can help make sure you set it up correctly and implemented it correctly.

Recommendations to others considering the product

I would not create a website without using this.

What business problems are you solving with the product? What benefits have you realized?

We can see where our customers are coming from and better market to them with the data. You can see everything from the device type they use, to the OS and locations.

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Google Analytics review by Corine A.
Video Editor and Web Designer
Media Production
Small-Business
(Myself Only)
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"Detailed analysis of website visitors"

What do you like best?

Google Analytics is incredibly helpful for understanding and analyzing website traffic. I use it for my own website as well as my clients’ websites in order to get a good overall and detailed picture of who is visiting our sites, how they got there, and how long they’re staying. I have weekly reports sent to my clients so they can keep abreast of their website user traffic. I appreciate that Google Analytics can send out automatic reports to my clients so I don’t have to do it manually.

What do you dislike?

It was a little bit confusing to use at first. The way it is set up isn’t as straightforward as it could be, but I was able to figure it out. The interface takes a bit of tech savvy to understand and is not for the average (non-tech) person to use.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics allows me to keep track of all the visitor and traffic information for my and my clients’ websites all in one place and is very detailed and complete. My clients want detailed information about who is visiting their website and Google Analytics allows me to provide them with that information. As mentioned above, the ability to send out automatic reports to my clients is a major benefit as well.

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Google Analytics review by Giovanni C.
Marketing Director
Small-Business
(11-50 employees)
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"Best way to track your marketing dollars"

What do you like best?

When used properly and installing all the snippets in the pages you want o track, it will give you the necessary data to make marketing adjustments

What do you dislike?

Its not as user friendly as it tries to be. A lot of the options are very well hidden or berried beneath other submenus. It still has to do a bit more work for individuals who are a one man operation in a small business.

Recommendations to others considering the product

There are many products that can track web traffic but if you are also working with adwords or adwords express, this is the best way to incorporate all of your marking tools to make the best possible marketing decisions. It is not perfect, but it will make a great attempt at keeping all of the data in one single shop. I guess thats how monopolies succeed.

What business problems are you solving with the product? What benefits have you realized?

Without a legitimate traffic tracking system like google analytics, it would be like inviting guests to your house and you are blindfolded to welcome them in.

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Google Analytics review by Todd W.
Development Communications Specialist
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Google analytics is must use tool"

What do you like best?

In my opinion, Google analytics is a must use tool for anyone serious about taking their online business operations to the next level. I love the fact it tracks numerous data points of my customers on my website so that we can better optimize our website for better and stronger conversions.

What do you dislike?

It's a little limited in the type of data you can retrieve and it's hard to explain to the new employee on how to create a new dashboard. I also wish that they had an embedded heat-mapping feature, so I would need to pay third-party services like lucky orange for more data.

Recommendations to others considering the product

I think it's one of the best free tools to analyze the traffic coming from your site.

What business problems are you solving with the product? What benefits have you realized?

It's helped us really optimized our site better for mobile and desktop, we can see where our traffic really is coming from whether it is from social, PPC, or even organic reach online.

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Google Analytics review by Siddhant W.
Lead Quality Analyst
Information Technology and Services
Mid-Market
(51-200 employees)
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"The best online analytics tool that shows detailed info-graphics and statistics of your website"

What do you like best?

Being created by Google, the best thing I like about this tool is its simplicity. The user interface is really well-designed and easy to use. Talking about Google applications, Analytics is highly secure and reliable too.

It shows a complete dashboard with different tiles about the different metrics from the website to which we integrate Google Analytics.

Some of the main features that I love are the number of new and returning visitors on the website, their geo-location, the devices used to access the websites and many more.

Apart from these features, it is really simple to integrate google analytics within a website, by simply copy-pasting the API code or embed code.

It seems to be a really premium feature as there are very few competitors that provide such functionalities. The reporting feature and sharing them are really marvelous.

Google Analytics is also accessible from mobile too, so we could track all statistics even on travel.

The ability to monitor such real-time data and view such pre-cocnfigured metrics makes it a great application.

What do you dislike?

There could be a provision for more customizations and user-access especially at the time of integration and viewing different statistics. There could be more reporting options available and custom reports too.

Recommendations to others considering the product

Great tool!

What business problems are you solving with the product? What benefits have you realized?

This tool really helps our marketing, sales and support team, as we know a lot about our visitors that are engaged to the website. This helps us in getting more leads, attracting more people at a specific location, etc.

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Google Analytics review by Oliver S.
Marketing Manager
Marketing and Advertising
Small-Business
(11-50 employees)
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"Easier to learn and use than before."

What do you like best?

Google analytics really helps me identify when and where my web traffic is coming from. Being in the energy business, using google analytics helps me identify trends when related to weather changes and calendar dates year to year. It also helps me easily identify which of my ads are driving traffic to the site. It also helps identify which of my blogs drives more traffic as well.

What do you dislike?

It is difficult to learn, or at least it was several years ago. Google has seemed to listen to it's users to help make the experience less painful and more polished.

Recommendations to others considering the product

Start off slow. It's a big lift and requires time to get used to it.

What business problems are you solving with the product? What benefits have you realized?

Google Analytics helps me too solve issues where I'm not getting the call through to my businesses. Basically shows me where a potential customer leaves off, before making the next leap down the funnel. It has helped me in this regard by making sure I have an easy call button on mobil and forms on desktop and mobil so a potential customer can effortlessly reach out to us.

Helpful?