What I like best about the program is that it is a great all-around analytics service, and it gives me the ability to see which pages are the most popular and how a user ends up on our site. It gives me that information, and it's FREE to use!!! And I can get certified too and learn the tips and tricks through their Analytics Academy.
Much of the information can only be accessed through the desktop version of the site, and this especially applies to the flowchart ("Behavior Flow"). Also, there's not much in-app or in-program support, and not much of an intro either.
Before Google Analytics, I was not able to see who clicked on what page, how they arrived at a particular page, and where the users are located, and also how long a user stayed on a particular page and where the user went from that page. In addition, with the information, I can tailor the website content to suit a particular audience, such as mobile users and users of certain devices. Google Analytics answered some questions I had about the website's users, like:
*How did they get here (Google, Yelp, Groupon)?
*Where are they from?
*What device/OS are they using (Android, iOS, Windows, etc)
*How long do they stay on the site or a particular page?
*What pages do they visit?
*For every 100 of them, how many book an appointment or buy a product?