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Google Tag Manager

4.5
(226 reviews)

It can take weeks to get website code updated or to release a new version of your app. Move faster with Google Tag Manager. Add and update your own tags for easy conversion tracking, site analytics, remarketing, and more.

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Google Tag Manager Features

Metrics

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

89%
(Based on 134 reviews)

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

89%
(Based on 134 reviews)

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

88%
(Based on 127 reviews)

Standard Event Tracking

Software automatically tracks standard user actions.

91%
(Based on 151 reviews)

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

90%
(Based on 155 reviews)

Retention

Accurately measure bounce rate.

84%
(Based on 118 reviews)

Return

Track user return rates and related metrics.

83%
(Based on 119 reviews)

Conversions

Track what proportion of users convert via a certain action.

92%
(Based on 148 reviews)

Funnels

See how many users proceed down a certain path to conversion.

86%
(Based on 121 reviews)

Reporting

Real-Time Reporting

Obtain live data for who is currently accessing your site.

n/a

Trending

Report on how any user activity has changed over time.

85%
(Based on 102 reviews)

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

80%
(Based on 94 reviews)

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

n/a

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

n/a

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

88%
(Based on 105 reviews)

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

n/a

Other

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

85%
(Based on 114 reviews)

Site Search Reporting

Report on keywords used in internal searches.

86%
(Based on 104 reviews)

Load Time Monitoring

Track load times on different devices and systems.

84%
(Based on 101 reviews)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

91%
(Based on 126 reviews)

E-Commerce

Track revenue and transactions.

89%
(Based on 96 reviews)

Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

82%
(Based on 73 reviews)

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

83%
(Based on 94 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

91%
(Based on 140 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

91%
(Based on 148 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

89%
(Based on 94 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

88%
(Based on 107 reviews)