Google Tag Manager

(213)
4.5 out of 5 stars

It can take weeks to get website code updated or to release a new version of your app. Move faster with Google Tag Manager. Add and update your own tags for easy conversion tracking, site analytics, remarketing, and more.

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Google Tag Manager review by <span>Luciano Gabriel G.</span>
Luciano Gabriel G.
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Verified Current User
Review Source

"Tag your site without kwowing anything about coding"

What do you like best?

My knowledge of HTML is really basic when it becames to websites but with GTM, this job got completely different. With GTM I was able to tag multiple sites, for different Digital Specialities at the same time, such as Facebook, Programmatic Buying (Double Click products), SEM, etc.

It's so easy to use and you have a lot of variables to choose from. So I can say it is really customizable to what you trully want/need.

What do you dislike?

It's hard to find something i dislike about this product, specially because I have use it several times and really have found barely mistakes.

What a con I see on this, is that you can't really tag your website in a way that you can see the REAL traffic you can get, for that you are forced to use Analytics, although I would like to have that metric in the same product.

Recommendations to others considering the product

When it becomes to Digital Advertising Campaigns, I highly recommend this product. Specially because you can use only one Account to use with multiple websites (or multiple clients websites). I also work as a Freelancer and this got me a lot of work nowadays.

What business problems are you solving with the product? What benefits have you realized?

When it became to Digital Advertising, GTM is the best! You can use strategies such as Retargeting, LookALike, etc, using the Floodlights you've implemented on the website, and mixing it with other google products, such as DCM (in the case of Programmatic buying for example)

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Google Tag Manager review by <span>Andrea S.</span>
Andrea S.
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Verified Current User
Review Source

"Makes a non-developer's life a breeze"

What do you like best?

I work at an advertising agency that also manages some of our clients' websites. I am by no means a web developer, but I have to be able to add and remove campaign tracking codes from client sites quickly. I am not familiar with many .php settings and I really hesitate to change any code on a site directly. Tag Manager is like a back door that's a lot easier to get in to. There's a lot less room for error as well, since you're only editing one small piece of code rather the the core site files. So even if you managed to implement the tag incorrectly, you more than likely didn't break the entire site by doing so and it's a lot easier to diagnose and correct your error.

What do you dislike?

It does take some getting used to and experimentation, but that's pretty standard with most of the core Google products. One thing that really does bug me, though, is the way the Trigger "fire on" options are setup. I've been using TM for 3 years and I still have to test whether I need to use "url", "url path" and "page URL". I just choose one of those each time and test it until the tag fires. There isn't a whole lot of documentation (not that I could find anyway) that explains the differences between those. There needs to be some sort of glossary INCLUDED in the program while you're navigating through. Similar to how Analytics has hover-over tool tips that explain what certain metrics mean.

Recommendations to others considering the product

Just keep things organized. It's easy to accidentally create multiple triggers that essentially do the same thing. You really only need one trigger for each particular function and you can use that trigger to fire multiple different tags. I also recommend implementing some naming conventions to keep everything easy to navigate through.

What business problems are you solving with the product? What benefits have you realized?

I do all of our agency's digital advertising and I use Tag Manager to place tracking codes for each and every campaign we run. Analytics does half the job by telling me what actually happened, but Tag Manager is essential for getting that information into Analytics. Our campaigns would be a lot more difficult to track without it.

Also - I don't know where else to put this - the "Features" part of this survey seems to be asking about Analytics, not Tag Manager. You're also using the Analytics icon, not Tag Manager's.....

What Digital Analytics solution do you use?

Thanks for letting us know!
Google Tag Manager review by <span>Elaine S.</span>
Elaine S.
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Verified Current User
Review Source

"Greatly simplifies the life of non-IT folks"

What do you like best?

Once you get the hang of creating triggers for your tags, it becomes so easy to manage all your scripts in a single place. That makes it so much easier to see all the tags you're using on your websites, and it also makes it much easier to give limited access to vendors to add tags to the site - no direct access to your site required, and everything is captured in version control so it's easy to tell who made which changes.

What do you dislike?

There's definitely a learning curve of figuring out how exactly to trigger everything. Once you've set up a few basic tags though it becomes easier and is definitely worth the time you spent to learn it.

Recommendations to others considering the product

Set up an extra GTM container and use it on a staging site. You can then use the "preview" to see exactly which tags trigger on which pages and events. It makes it much easier to validate this way on a staging site, and then deploy the changes to the live container & live website and already be certain that things are tracking and firing exactly as you intended.

What business problems are you solving with the product? What benefits have you realized?

Version control and allowing vendors to add tags without direct site access are the biggest benefits we've reaped. Again, it's also a lot easier to see all the scripts at a glance in a single tool, as opposed to even seeing all the scripts within our CMS, since they can be added in several different places and ways.

Google Tag Manager review by <span>Ian A.</span>
Ian A.
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Verified Current User
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"Streamlines adding scripts to the site without bothering developers"

What do you like best?

The process of adding tags and triggers is very intuitive and allows for scripts to be added to the site within minutes. It also lessens the reliance on developers allowing marketing to have control over what scripts are running on the site and add/edit/remove them as necessary.

What do you dislike?

When there are many tags and triggers they can get a bit unwieldy to manage. There is an option to create folders, but it is not a perfect solution. Also, there is a mandatory screen before publishing each version to name your version, which might be useful for some people but I personally wish I could turn it off.

Recommendations to others considering the product

If you manage campaigns that require scripts or triggers to be added for retarketing/lead tracking, this is a very straightforward solution.

What business problems are you solving with the product? What benefits have you realized?

Implementing remarketing and lead tracking codes on the website has become incredibly simple. There is no longer any back-and-forth between developers to ensure something is working properly. The preview mode allows me to troubleshoot and confirm the tags are working as expected right away. This has saved immeasurable amounts of time and allowed campaigns to get to market days if not weeks faster.

Google Tag Manager review by <span>Tegan J.</span>
Tegan J.
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Verified Current User
Review Source

"Extremely Useful but Slightly tricky"

What do you like best?

Google Tag Manager is really useful. We are able to set up tags and triggers to send information back to Facebook and Twitter to collect on and store through their APIs. Google Tag Manager is really versatile and can pretty much be manipulated to to work for any situation you need (even obscure website events/actions)

What do you dislike?

So far I wasn't able to find much onboarding or documentation about how to use Google Tag Manager and I have had to learn most of my information through coworkers. If you don't know HTML it can be tricky to set up items like triggers.

Recommendations to others considering the product

it's way easier to learn how to use Google Tag Manager if you have a coworker/resource that you can talk to. Troubleshooting issues or questions with Google Tag Manager through documentation alone is a little lacking.

What business problems are you solving with the product? What benefits have you realized?

we are tagging sites and setting up triggers to fire for tracking conversions driven by social media data.

Google Tag Manager review by <span>Lisa  M.</span>
Lisa M.
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Verified Current User
Review Source

"Excellent Tag Manager Tool"

What do you like best?

Once you place Google Tag Manager on your site, you are able to customize and make as many additions as you would like without changing the existing code on your website. As a marketer it enables us to implement and customize new tracking codes without having to bother our dev team. Additionally, GTM has a lot of integrations with advertising vendors making it very easy to implement new tags. There is also a great community of GTM users so it is always easy to get help from experts.

What do you dislike?

There isn't much I dislike about the tool. I have never found it limiting with what we are trying to accomplish.

Recommendations to others considering the product

I would highly recommend transitioning to Google Tag Manager if you do not use a tag management platform, and especially if you use other Google products such as Google Analytics and AdWords

What business problems are you solving with the product? What benefits have you realized?

It takes the web dev team out of the equation when we need to get code up on the site quickly. Additionally it allows us to uniquely customize web tracking.

Google Tag Manager review by <span>Rahul C.</span>
Rahul C.
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Verified Current User
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"Implement Tag on Your website with minimal suport"

What do you like best?

Google Tag Manager is a very useful tool for everyone not just people with Google Analytics but it can be used by anybody. It saves your time for any kind of implementation on a website for say it is a pixel implementation, injecting a JavaScript or inserting an HTML and many more. You just need to place GTM container once on website pages and then you can inject whatever you want without the help of a developer. If you want to change some tracking or implementation then also you can change it via GTM easy at any time. People concerned about if GTM will increase their page load time but that's not true it is an async script tag and loads very fast it won't affect your website. GTM is supported by both platform mobile apps and websites.

What do you dislike?

There is nothing to dislike about GTM it is getting better and better as days are passing. It's not a new bee though in a market of Tag Managers others have some more features than GTM for user management. GTM will also get more features and different tags in future but it has a plus point it is a free tool to use.

Recommendations to others considering the product

Google Tag Manager is easy to use and will save a lot of time. You can give different permissions to your teams for implementation

What business problems are you solving with the product? What benefits have you realized?

GTM help in solving many business problems for implementation:

- Saving the implementation time in a website.

- Faster pixel implementation.

- Anytime does modification on implementation or remove any tag.

- Easy to implement and do not affect the website.

- Google support and many other public forums.

Google Tag Manager review by <span>Graham D.</span>
Graham D.
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Verified Current User
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"Self Taught and Certified in Google Analytics and Tag Manager"

What do you like best?

Robust capabilities and the ease of implementation. There are an infinite number of data tracking capabilities within GTM. I use the application every day and it provides great data to us and our clients for updating and enhancing websi

What do you dislike?

Uploading GTM recipes one at a time and then being redirected back to the dashboard page. It would be nice if you could select multiple GTM recipes at one time and upload them all. It would also be nice if there was better training and support from Google as they are the ones that built this tool.

Recommendations to others considering the product

Implement recipes to start tracking data faster! There are a lot of resources online including How to documentationa and youtube.com video tutorials. It is pretty easy to learn the basics but for the more advanced user it will take sometime to understand the complexities. You may also need the help of a developer to update and add code to your site in order to track very specific on page metrics. Other then very specific metrics GTM is very useful for tracking data about the interaction within your site and its separate pages. It also helps show how people are leaving your site.

What business problems are you solving with the product? What benefits have you realized?

Increasing SEO services to our client while increasing monthly revenue. It has given us a great understanding of how our clients and their customers are utilizing websites so we can then update and enhance the content to increase the overall functionality and performance of the website.

Google Tag Manager review by <span>Dana B.</span>
Dana B.
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Verified Current User
Review Source

"Simplifies Tag Management"

What do you like best?

Easy usability and integration with other vendors. It's super easy to create new containers and add new tags. Many vendors are integrated and for the ones that are not it's as easy as copying the code into GTM.

What do you dislike?

There is not much to dislike. Very user friendly and it's free. However, I've had some issues where the preview tool was not working, but that was fixed with clearing the cache.

Recommendations to others considering the product

We've compared a few different solutions and GTM made the most sense for us. It's free, integrated with many other vendors and easy to use.

What business problems are you solving with the product? What benefits have you realized?

Implementation of tags can now be managed by the marketing team itself without the use of any tech resources. Prior to GTM it always took a long time for new tags to be implemented. Now it can easily be managed by the marketing team and we don't depend on tech resources once the container has been placed. QA is very easy with the preview and debugger tool.

Google Tag Manager review by <span>Chris L.</span>
Chris L.
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Verified Current User
Review Source

"Track and measure any interaction you can imagine on your website."

What do you like best?

I love the ability to write custom javascript and Jquery to track user interactions. It allows me to observe certain states, push items to session or local storage for retrieval later, and track complex interactions that take place over multiple screens.

You can also use Tag manager to implement other analytics tools, such as HotJar.

What do you dislike?

Google changes the UI pretty often, and not just simple cosmetics either. Every few months they make updates that change the workflow. There is also no feature to monitor interactions that haven't been defined yet, the way something like Heap does

Recommendations to others considering the product

Think about what you need in an analytics platform. Tag manager is great for complex interactions, but it does require a bit of coding knowledge.

What business problems are you solving with the product? What benefits have you realized?

Ability to track complex interactions within single page applications and data binding frameworks. We've been able to measure the effects of changes to features we've made on the site that are more than just page visits or single button clicks.

Google Tag Manager review by <span>Nathan C.</span>
Nathan C.
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Verified Current User
Review Source

"Solid Product Makes Allows for Less Deploys"

What do you like best?

Once the structure is figured out you you can quickly manage loading of all sorts of pixels. It allows me to not have to deal with the dev team for minor updates and pixel tests.

What do you dislike?

The layout is a bit cumbersome for anyone that does not have at least some tech background. Also when managing more than one one account the sorting and user administration is still a bit wonky.

Recommendations to others considering the product

It is a free product that meets the needs. It is also nice to be able to visually see all tags that you are firing. This allows for some logic turning off old tags and keeping your site fast.

What business problems are you solving with the product? What benefits have you realized?

I am able to manage the pixels across multiple domains for my company. This allow me to setup new Marketing software tests without having to use any outside people.

Google Tag Manager review by <span>J.P. V.</span>
J.P. V.
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Verified Current User
Review Source

"Fantastic Beginner Tool, Lacking Advanced Integrations"

What do you like best?

Tag Manager is a fantastic entry into for beginners into the world of tag management. If everything has been done via hard-code and plugins before, GTM is a breath of fresh air.

What do you dislike?

There aren't a ton of native integrations for passing data, and the documentation is mainly crowdsourced rather than being provided directly by the creators.

Recommendations to others considering the product

If you have no tag management now, there's no reason not to use GTM to at least run your basic tracking and analytics. If you actually have a budget for it though, you'll want to compare to Tealium and Ensighten, especially if you're an enterprise organization.

What business problems are you solving with the product? What benefits have you realized?

GTM makes creating scalable, repeatable analytics setups much easier for franchises. It's also great for marketers who want to be more nimble and not be locked behind IT or engineering to get new systems or optimizations deployed.

Google Tag Manager review by <span>Josh G.</span>
Josh G.
Validated Reviewer
Verified Current User
Review Source

"Great Product but Analysits Beware"

What do you like best?

Ease of implementation onto website of both the GTM and any snippets you manage with GTM.

What do you dislike?

Obfuscates metrics on some implementations such as Marketo

Recommendations to others considering the product

If you're loading multiple scripts asynchronously, there could be an impact to data integrity in analytics/reporting applications. You're creating an additional potential point of failure by using GTM rather than implementing your scripts directly on page. Data could be lost due to network lag or disruptions from your webhost to the GTM servers or from your mobile network if you're on a mobile device. If the scripts don't fully load due to any of those issues, you won't have your data. If accurate metrics are your game, you'll want to load mission critical scripts for metics directly on your website rather than though GTM.

What business problems are you solving with the product? What benefits have you realized?

Ease of management of various code snippets for javascript based technologies.

Google Tag Manager review by <span>Muhammath M.</span>
Muhammath M.
Validated Reviewer
Verified Current User
Review Source

"The Best and Accurate way to Manage Tag on your Website"

What do you like best?

first of all what I like with Google tag is, It help me to monetize my website not only with Adsense and Adwords but also with a third parties advertisement provider. It also makes my job easier when I came up with an Idea to make my site AMPSupport. The structure of the app is very much good, particularly I am very much impressed by the Workspaces.

What do you dislike?

The thing is it is very much difficult to learn how to use Google tag manager and its every feature. That's all

Recommendations to others considering the product

If you really want to be successful and make money with your online business you need to try Taag Manager after learning it perfectly.First, it seems difficult but soon after that, it is just like ice of cake for anyone.

What business problems are you solving with the product? What benefits have you realized?

It is very hard for me to earn from my website when Google Adsense deactivate my account. After that, it is very difficult for me to get an advertiser. After that, I came up with some native ads thing finally with the help of google tag manager manage to monetize my website.

Google Tag Manager review by <span>Jamie M.</span>
Jamie M.
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Verified Current User
Review Source

"A Marketeers Dream For Launching Tools Without The Need For A Developer"

What do you like best?

Google Tag Manager (GTM) allows you to launch most tools on your website with the click of a few buttons and without the need for a developer. Whether you're looking to track users around your site or install a pop-up banner, GTM lets you quickly and easily add code to your website. What's more, all code is stored, managed and loaded via GTM, meaning that it doesn't slow your website down.

What do you dislike?

It does take some getting used to and many of the advanced features are beyond the typically understanding of a marketeer. Whilst there are lots of online resources, advanced features do take some learning. There is the need for some development and the more advanced you get the more your development team need to get involved to ensure that data is being parsed (so that GTM can detect it and parse it onto the tools that you're using) and that conversions are being tracked - unless you can track a conversion with a unique URL, you'll need to install custom tracking event codes into the back-end of your website and ensure that buttons are correctly named with classes.

Recommendations to others considering the product

It's a no brainer, just prepare yourself for the implementation and ensuring that your website is setup so that you can track events with custom class names and conversions.

What business problems are you solving with the product? What benefits have you realized?

GTM enables marketeers to be dynamic and test new tools and techniques. Easy implementation means that you can get up-and-running very quickly and trial new experiences. The more advanced features of GTM allow you to get granular with tracking and customisation of your website without the need for advanced setups from development.

Google Tag Manager review by <span>Richard H.</span>
Richard H.
Validated Reviewer
Verified Current User
Review Source

"A great way to track custom events without bothering site developers"

What do you like best?

It's a life saver being able to quickly set up new tracking tags including GA and Pixel on a site without requiring access to the CMS of a clients site.

What do you dislike?

There is a weird bug where you can get stuck in an infinite loop through the menus, it's nothing major and it's somewhat rare but it requires a page refresh when it happens, losing some work.

Recommendations to others considering the product

Advise the developers of the sites you want to implement Tag Manager on that it will allow you to do your work without having to keep pestering them to change the Analytics code

What business problems are you solving with the product? What benefits have you realized?

It allows us to set up custom events we can use in Analytics for goal tracking so we can better assess ROI

Google Tag Manager review by <span>Dylan R.</span>
Dylan R.
Validated Reviewer
Verified Current User
Review Source

"Keeps the code clean"

What do you like best?

Google Tag Manager is great because it keeps all of the tags for my site in one clean interface. It makes it easy to change or remove code snippets and keeps the code on my site to a minimum.

What do you dislike?

There is a large learning curve in figuring out how it all works. There are help tips for most things, but I have found they are not as clear as they could be.

What business problems are you solving with the product? What benefits have you realized?

I manage over 70 websites. Google tag manager allows me to manage all of those from one dashboard. It saves me time by making it so I do not have to dig through the code of each site.

Google Tag Manager review by <span>Ryan C.</span>
Ryan C.
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Verified Current User
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"Google Tag Manager - One Tag To Rule Them All"

What do you like best?

It's a powerful tag management tool and software provided by Google. And it's Free! Just love this tool and it's something that I always deploy and use in almost all websites and campaigns I handle. It's powerful variable, tagging, triggers and datalayer capabilities are what makes this tool super powerful in handling data, tracking, and integration needs.

What do you dislike?

There's a steep learning curve for the dataLayer and custom integrations. You also need to know Javascript and HTML coding + CSS if you want to take advantage of the features that will make Google Tag Manager a powerful tracking tool. Fortunately, taking the time to research will mostly address the issues you need to get started with Google Tag Manager easily.

Recommendations to others considering the product

Find a consultant that can implement GTM properly.

What business problems are you solving with the product? What benefits have you realized?

I would want to be able to track events, clicks, downloads, scroll time, enhanced ecommerce and dynamic remarketing within my website. And Google Tag Manager helped a lot in getting these things implemented on the website easily. I've realized and understood my website visitors more which helped in getting more conversions.

Google Tag Manager review by <span>James S.</span>
James S.
Validated Reviewer
Review Source

"Tagging for Everyone"

What do you like best?

Google Tag Manager is fairly straightforward on building tags, variables and triggers. The interface is clean, all the tools are there ready-to-use, and the tags once published works immediately.

What do you dislike?

The how-to's from Google gives you the basics, but on tagging various kinds of elements, it doesn't go deep enough in that regard.

Recommendations to others considering the product

I'd encourage you to look at other resources outside of Google to learn to use Google Tag Manager properly. One of these that I'd recommend is MeasureSchool. Plenty of free resources from that site, and their YouTube channel has been invaluable. I'd also encourage you to check the Google Tag Manager Product Forums. which are public forums by Google. You can post questions, tips and the like, and it can provide additional resources.

What business problems are you solving with the product? What benefits have you realized?

This solves the issue for me of having to reach out to IT or a developer to tag elements on a page. Now, I can do this myself, and keep the codes (tracking tags in code are still required initially) to a minimum. I can also test and tinker around with what tags work best without having to place inside the code.

Google Tag Manager review by <span>Arturo R.</span>
Arturo R.
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Verified Current User
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"Integrate as many tags you want without slowing down your website's load speed"

What do you like best?

The interface is very intuitive. It makes it look easier than it really is, which is very useful once you start getting an idea of how to use it.

What do you dislike?

It's a really difficult tool to master. Baby steps would be the best way to describe the learning curve. Look for tips and recipes from Simo Ahava and WordStream.

Recommendations to others considering the product

Read and do not get discouraged. This is a great tool. Do not even consider adding tags to your website without using Tag Manager, this tool helps you avoid great risks.

What business problems are you solving with the product? What benefits have you realized?

You will never have to touch the HTML of your website, which reduces risks greatly. You can also add as many tags as you need without slowing down your website (which deteriorates UX).

Google Tag Manager review by <span>Mike B.</span>
Mike B.
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Verified Current User
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"Google Tag Manager Improves page load speed"

What do you like best?

Simple to set up and easy to use for incorporating third-party tools into tag management

What do you dislike?

No option to use tags that insert content to any page, such as some social sharing or advertising tags. Only good for tracking pixels.

Recommendations to others considering the product

Be certain that your needs are met by the free option due to set-up time required and lack of expected gains if additional non-supported tags are used by your site.

Be sure you won't require quick turnaround on support questions and can spend time using support forums to resolve any issues - standard complaints for lack of Google customer support options.

What business problems are you solving with the product? What benefits have you realized?

Page load speed is the primary goal - which can be improved by using the asynchronous options provided by tag management tools. This allows pages to load without blocking page render. User perception is dramatically improved, especially on mobile devices, which improves visitor retention and increases page views per visit.

Google Tag Manager review by <span>Farrah F.</span>
Farrah F.
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"Great, easy to use tag management solution"

What do you like best?

I like how quickly we can get tags up and running on our website without having to wait for complicated development cycles. The fact you can launch a tag and take it down very easily makes the risk of trying out new tags and vendors much easier than before. Integration with doubleclick makes things very easy on the advertising side.

What do you dislike?

Nothing that bad about it. I think you have to have the expectation that if you have a complicated website, any additional tags could have potential to break the website so you might still have to go through a typical development cycle but the ability to roll back changes really helps mitigate those risks that would have been prohibitive to add anything new on the website.

Recommendations to others considering the product

Try it with the right expectations of the product

What business problems are you solving with the product? What benefits have you realized?

We've been able to test new ideas and be open to trying new things because tag manager allows us to easily do those things without much issues. It's great for when you do a lot of advertising because there are so many advertising tags out there for tracking. Having tag manager makes it super easy to launch new ones.

Google Tag Manager review by <span>Sarah C.</span>
Sarah C.
Validated Reviewer
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"Google Tag Manager is a great resource for amplified tracking"

What do you like best?

I liked Google Tag Manager best for creating custom tracking. My company used it in a variety of different ways. We used it a lot of third party sites to establish specific tracking, especially for SEO and PPC needs. Once it was properly installed onto a site it gave us a lot insights on how the website was performing. We funneled the data into our own platform was it was less standard than the typically Google Tag Manager experience.

What do you dislike?

At least in the way I used it it was very limiting. On my end once it was added to a site I never used it again. It also doesn't give you any alerts if tracking is lost. For example, if a domain change occurs you won't noticed until you go and check your tracking.

Recommendations to others considering the product

My recommendations for someone considering using Google Tag Manager is to thoroughly read the implementation process. Google is good at supplying you with the how to's but you need to be sure you accurate install and use it.

What business problems are you solving with the product? What benefits have you realized?

My company used Google Tag Manager for our third party sites to establish specific tracking for specific campaigns.

Google Tag Manager review by <span>Roman Y.</span>
Roman Y.
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"Must have tool to integrate almost every script on your website"

What do you like best?

- You can integrate almost any custom Java script on your website without additional development,

just insert Google Tag Mager code once

- Track goals on your website in Google Analytics justi with several clicks in Google Tag Manager with the tracking of mouse clicks, following links and etc.

- It's the most simple way to integrate Google Analytics to your website, track events and send them to GA

- Integrate static and dynamic Adwords Remarketing in Tag Manager without help of the web developer

- Integrate Facebook Pixel code and custom events to track user interaction with the website and track efficiency of your campaigns in Facebook

- Create and send custom events to Google Analytics, so you can track clicks on buttons, sending forms, customer watching videos, etc.

What do you dislike?

- It's not easy to use for the first time and also requires some technical knowledge about Java scripts if you need to track custom events

- It's not so easy to debug tags on complex websites

Recommendations to others considering the product

Google Tag Manager simplifies adding scripts to your website. It's the most simple and convinient way to integrate services like Google Analytics, Adwords remarketing, Facebook Pixel, Hotjar tracking without help of web developer

What business problems are you solving with the product? What benefits have you realized?

- Integrate any kind of scripts and custom HTML code without additional web development to your website, you need just to insert Google Tag Manager code once

- Easy to integrate Google Analytics, Adwords Remarketing tags, Hotjar and other pre-defined services

- Track events like mouse clicks, links clicks, scroll depth and other user activities

Google Tag Manager review by User in Marketing and Advertising
User in Marketing and Advertising
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Verified Current User
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"Solid Tag Management Product"

What do you like best?

The UI is very intuitive and easy to use. The way that the tags are categorized by Account makes it easy to manage a large number of tags at once. There are also a vast number of available tag formats to work with.

What do you dislike?

Sometimes it takes a while for new tag formats to be included in Google Tag Manager. Although this is mainly for new and seldom used tags, it can be frustrating to wait for them to roll out new formats. If you only plan on utilizing widely-adopted tags you don't need to worry about this.

Recommendations to others considering the product

If you're looking for an intuitive tag management product that is able to work with the majority of tag formats in the marketplace today, Google Tag Manager is a great option. If you're constantly testing the new tag formats when they are released into the marketplace and want to be one of the first people to test them, there may be other products that will be better at working with you and your team to develop what you need. Google is such a large company that one company is not able to make much of an impact on the overall road map of their products.

What business problems are you solving with the product? What benefits have you realized?

I primarily use Google Tag Manager to bucket different conversion triggers together to that it's easy for the site admin to implement. Combining different triggers into one container tag decrease the changes of an error being made when the site admin has to implement the tag.

Google Tag Manager review by <span>Andre P.</span>
Andre P.
Validated Reviewer
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"Google Tag Manager for your business"

What do you like best?

I can recommend the Google Tag Manager because its a great Tool to use different trackingcodes..

What do you dislike?

The implementation is not so easy. You need some technical skills.

Recommendations to others considering the product

I can recomment the Google Tag Manager because it is an easy way to implement different trackingpixel or trackingcode with this tool. But you need a person how have technical skills because the setup could be a little bit tricky.

What business problems are you solving with the product? What benefits have you realized?

We use the Google Tag Manager because we need an easy way to implement different trackingpixel or codes. Using the Google Tag Manager it could be an easy way to solve this problem. And a really great thing is that you do not have to pay for the Google Tag Manager. It is a free cost tool. And if you need help or support - you can use the google community or you can read the "google how to" sites. But if you still have problems with the implementation you will not have a chance to call directly to google. Yes sure, you can call the Google support team, but i am really sure that the supporter do not know the advance tricks for the implementation.

If you dont want to use the Google Tag Manager you can use some other tools. But - other tools are not for free. You have to pay (sometimes a lot of) money for a licence or the setup. So, if you are thinking about the Tag Manager, try it.

Google Tag Manager review by <span>Enrique C.</span>
Enrique C.
Validated Reviewer
Review Source

"Excellent tool for Tag Management"

What do you like best?

It is a tool that greatly simplifies the management of tags or snippets of code (scripts) to be able to track and measure any milestone that occurs on our website.

Google launched this tool at the end of 2012 and has made it available to users since then in a totally free way to try to make the work much easier and more agile when it comes to implementing the technical code that any website needs, with the objective of analyzing and doing an adequate follow-up of the visits to the website.

I love being able to enter javascript without having to touch the code of the pages.

I love it is free.

What do you dislike?

It is a difficult tool to manage. The learning curve is high. I recommend taking a course in advance to get more out of it, and consult certain forums and blogs of subject specialists.

Recommendations to others considering the product

I recommend you take a course to learn about how to manage and work with this tool

What business problems are you solving with the product? What benefits have you realized?

Tag management without installing code on the web or reducing the need of a IT team.

Google Tag Manager review by <span>Vincent M.</span>
Vincent M.
Validated Reviewer
Review Source

"Necessary for Any Digital Marketing Team"

What do you like best?

Ease of implementation and freedom it gives you to make changes on the site that would've otherwise need to go through a dev team, which can be very time consuming. Also allows for much more customization to data tracking and analytics reports.

What do you dislike?

Some of the triggers, like "form submit" do not always work and you're still at the mercy of the sites current architecture. It can sometimes be clunky and while there are definitely limitations, the good far outweighs the bad.

Recommendations to others considering the product

There are no real downsides. The only instance where this would not be effective for managing tags is if a script such as Optimizely needs to be implemented directly on the page.

What business problems are you solving with the product? What benefits have you realized?

Significant time/money saved by being able to easily create tags without having to use dev resources. This helps move projects along more efficiently. Also, the level of detailed data we're able to extract from the site presents very interesting/useful analysis opportunities.

Google Tag Manager review by <span>Liam M.</span>
Liam M.
Validated Reviewer
Review Source

"Perfect solution for large scale businesses"

What do you like best?

The ability to do everything from add tags to inject javascript means it can cater for all your marketing needs. It's versioning is ideal for a production environment. The most common tasks are easy to automate and it's rule based triggers cover everything you can imagine.

What do you dislike?

It can mess with event triggers if you're not careful about the way you code. Especially when assigning links to elements it might try to cover automatically with some features (like element/click tracking). Test frequently, often and regularly!

Recommendations to others considering the product

Look at translating any analytics plugins you have - there's a way to do everything in tag manager. It's automatically asynchronous which relieves a lot of worries. It doesn't appear too heavy on CPU on the client end either.

What business problems are you solving with the product? What benefits have you realized?

Tracking across a site that has hosted clients with bespoke needs and a brochure that requires a different approach and separation from other content it's mixed in with. Specific targeting rules within Tag Manager mean you can cater for all the above - as well as rolling out tags for the entire site! It also means you don't have to go through development to upload new code. Just have it reviewed and tested in tag manager.

Google Tag Manager review by <span>Jack C.</span>
Jack C.
Validated Reviewer
Review Source

"Use Google Tag Manager to Take Control of Your Website Tracking"

What do you like best?

Google Tag Manager is an extremely handy tool for wrestling control back from developers when it comes to setting up various tracking for your website. By having all the code in one container you eliminate the need for adding tracking code to individual pages.

What do you dislike?

If a developer first has control of the site, they will need to implement the code on the website which can take time and can be a pain. Once this is out of the way, there aren't too many things to dislike with it.

Recommendations to others considering the product

Take advantage of the ease of use and the manual updates you can make to your websites tracking yourself. The time saved or the cost saved in developer fees will be worth it.

What business problems are you solving with the product? What benefits have you realized?

Streamlined website tracking by utilising the container set up and then adding further website tracking with the container so it can track all pages. Very simple and time-saving set up.

Google Tag Manager review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"GTM Great when Collaborating"

What do you like best?

I love that I have the ability to make simple tag changes, place tracking pixels, without having to involve my client's IT or Web Dev.

What do you dislike?

There are some more in-depth steps that could require someone with deeper coding knowledge, such as event and ID tagging to ensure tracking is accurate.

Recommendations to others considering the product

This is a great solution for companies who manage their own web site and have multiple codes and pixels, as well as a solution for an agency or consultant who needs to manage multiple sites and codes. A beginner can utilize this service, as well as someone with in depth knowledge of coding. A person will need to be familiar with tracking, to ensure they are utilizing the right tracking and codes for their business. It is good to have a coder or web-dev on hand, should issues or questions come up, as there are not always quick and easy ways to find answers.

What business problems are you solving with the product? What benefits have you realized?

Tagging for remarketing, analytics tracking... we can manage these efficiently and effectively.

Google Tag Manager review by Administrator in Apparel & Fashion
Administrator in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source

"Set up and listen for events without a developer"

What do you like best?

Google Tag Manager has made it possible for us to maintain flexibility within our website without full-time access to a developer. We use GTM to listen for specific events and install tags from third-party solutions. It's helpful that the product integrates with Google Analytics to make it easier to set up goals.

What do you dislike?

You will need to have some rudimentary understanding of code and website maintenance. Additionally, the preview feature doesn't always work when I pull my site up.

Recommendations to others considering the product

Consider investing time into the training program offered by Google. The concept of a tag manager is a bit foreign and the training helps break down the areas in which GTM can be helpful.

What business problems are you solving with the product? What benefits have you realized?

We have solved the need to make adjustments to our website on a regular basis without the expense of a full-time developer. Additionally, we are now able to test a greater amount of potential services due to the quick nature of installing a third-party tag on our website.

Google Tag Manager review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Great tool for saving time"

What do you like best?

Love the fact that GTM integrates popular Ad platforms like AdWords and Adroll. This helps us save time when installing tags for tracking and conversion tracking.

What do you dislike?

The tool can be a little bit clunky and perhaps difficult for a layperson to work with. Some integrations are pretty unclear without additional research.

Recommendations to others considering the product

Give this a try if you currently use mutable Google platforms such as Analytics and AdWords. Integration on site is as easy as installing a simple Analytics code, but all updates and integrations thereafter are done though GTM. This is a big time saver when it comes installing tags used by other tools (AdWords, AdRoll, Facebook, etc).

What business problems are you solving with the product? What benefits have you realized?

Efficiency is the primary benefit - not having to place a bunch of tags on a site saves time, and having everything in one place is convenient for changes and updates. Utilizing this tool makes it far easier for teams to integrate their necessary tags without needing to FTP into the site to add them manually.

Google Tag Manager review by <span>Mark T.</span>
Mark T.
Validated Reviewer
Verified Current User
Review Source

"Timer-saver!"

What do you like best?

I remember a day when I had to content our developer every time I wanted to add a new pixel or customize a tracking code our domains. I am so grateful all those days are in the past! With GTM you all you need is the dev team to put one snippet of code on all our domains and then you have the ease of customizing other tags you want through out your site. Just released a new product and want to have FB Audience tag the purchases, done, all the pixel to the success page. Want to have Google Analytics track a user activity goal, done, just tell GTM where teh goal is happening and it can even customize the values for you. Need KM to track a new event based, done, just add your KM snippet to GTM and tell it the metrics you need! Such a huge asset and time saver to me and my data/tracking needs.

What do you dislike?

Nothing. I really like Tag Manager, it is very simple UI and since it's FREE it's a huge plus!

Recommendations to others considering the product

If you want to have better customization of your tags on your domain and don't have unlimited access to your dev team, then you need to use this product. It is free!!

What business problems are you solving with the product? What benefits have you realized?

Limited time and access from Dev Team meant I was not able to to customize and manage all the pixels and tags from all the different goals, events, and triggers I needed on an on-going basis.

Google Tag Manager review by Administrator
Administrator
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Review Source

"All online marketers should use it"

What do you like best?

Some technicall skills are required (but easy to learn). Once you have them you can do plenty of things where previously you needed IT department mandatory. Install many script codes with an HTML tag, parse information to GA with some javascript knowledge,... From an online marketing perpspective it is one of the most powerfull tools I have never used.

What do you dislike?

The lack of examples of impelementation from Google. Hopefully there are manu bloggers that post about tons of examples.

Recommendations to others considering the product

It is important have a basic knowledge of javascript in order to use the power of the tool. However without it other interesting implementations can be done.

What business problems are you solving with the product? What benefits have you realized?

We are extremly quickly in the implementation of any script for marketing tools and in the acquisition of data that we process in Google Analytics. Before we depended on IT guys and any implementation took us weeks (we work with sprints). Now we are very quick

Google Tag Manager review by <span>Yashraj D.</span>
Yashraj D.
Validated Reviewer
Review Source

"The perfect program for re-targeting customers!"

What do you like best?

GTM, through its comprehensive and easy to understand UI delivers a big boost to our marketing efforts. Targeting our potential client base who've visited our website and other platforms is easy and efficient. We've had multiple implementations of GTM now.

What do you dislike?

It can be a bit price heavy sometimes. The CPC for some campaigns seems a bit too expensive taking into account the level of value for the campaign.

What business problems are you solving with the product? What benefits have you realized?

Recapturing clients and potential customers. Makes it super easy to setup the campaign and reap the benefits. We've seen a steady and gradual growth over the past few months.

Google Tag Manager review by <span>Simon K.</span>
Simon K.
Validated Reviewer
Verified Current User
Review Source

"Extremely versatile and user friendly tag management system at a price you can't beat"

What do you like best?

Google Tag Manager gives us unlimited flexibility for analytics and including basically any JavaScript we need to deploy on the site. The interface is easy to understand, as soon as you understand the basic architecture of triggers, tags and variables. By just using the form settings in GTM the possibilities are already basically unlimited, but being able to dynamically create variables makes it truly unlimited in terms of possibilities. Testing is easy with the debugger or the Chrome extension, and it's great that it has easy to comprehend version controle baked right in, with a testing environment as well. Google Tag Manager is the most user friendly tag management system, while not providing any less functionality than competitors.

What do you dislike?

The recently introduced new UI is an improvement on many fronts. The new folders however (to organize tags, triggers and variables) aren't that useful yet though. Also, the new sliding panels can make it hard to understand what you're editing.

Recommendations to others considering the product

Structure your tags and variables from the beginning and think about a good architecture. Make sure to test each new tag thoroughly before deploying. Also use static variables as much as possible, don't replicate any code or variables in any tags.

What business problems are you solving with the product? What benefits have you realized?

Deploying tags and JavaScript on the fly, without help from developers or needing to deploy a new version of the website. Having al analytics/marketing codes in one place, not obfuscating the sourcecode of the site. Being able to instantly add a measurement and alter it.

Google Tag Manager review by <span>Leah J.</span>
Leah J.
Validated Reviewer
Review Source

"Go-To Option for Tracking User Engagements"

What do you like best?

Deploying tags / tracking on different sites is fairly straightforward. Comprehensive documentation provided by Google and third-party users makes trouble-shooting and identifying issues straightforward. Integrates readily with Google Analytics, and provides full-funnel tracking. Overall, very happy with GTM for creating regular and unique event tracking for reporting purposes.

What do you dislike?

Interface can be a little slow; definitely a learning curve involved but familiarity with Google Analytics will make it easier deploy.

Recommendations to others considering the product

Definitely the industry standard for FOSS tagging and implementation. Integrates nicely with Google Analytics for full-funnel tracking and attribution. Extensive documentation makes creating and deploying tags a cinch, and Google 'university' / online training provides essential information / insight on getting GTM up and running.

What business problems are you solving with the product? What benefits have you realized?

Customer engagement and tracking throughout the funnel, including signups/clicks/link handoffs. Great for getting a picture of attribution and drop-off points through the sales/conversion funnel.

Google Tag Manager review by <span>Michelle L.</span>
Michelle L.
Validated Reviewer
Verified Current User
Review Source

"Stop Bother Developers, Make The Updates Yourself...EASILY!"

What do you like best?

I like the fact that I can easily make web updates with a delay to wait on developers. I also am a HUGE fan of their workspaces- it is a great way to check tagging.

What do you dislike?

There are a lot of functionalities changes. However, I would say it is ultimately heading in the right direction. A lot of the changes have made it more marketing friendly and require less code. But, it does make it difficult to transition old profiles.

What business problems are you solving with the product? What benefits have you realized?

It has allowed us to quickly and easily implement tags on the site without waiting on a developer. It also increase website speed by decreasing the amount of codes loading on a webpage.

Google Tag Manager review by User
User
Validated Reviewer
Verified Current User
Review Source

"Few reasons to implement another solution"

What do you like best?

The simplicity of use with GTM is extraordinary. For most standard needs, even early users will have little to no issues setting up new tags. An added benefit is the ease of Google Analytics deployment and customization via GTM.

What do you dislike?

I would like to a solution around deploying A/B testing software through GTM

Recommendations to others considering the product

For simpler situations, It's a great resource for marketing teams to deploy tracking without technical resources. In more complex situations, it still serves as a great resource but knowing where to draw the line between DIY and getting dev involved is a little fuzzy.

What business problems are you solving with the product? What benefits have you realized?

GTM allows our marketing and analytics team to deploy tags with almost no requests from our dev team. This saves time, resources, and money, but beyond that reduces the workflow required to deploy new tracking code.

Google Tag Manager review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Verified Current User
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"Google Tag Manager Makes Life Far easier for today's marketer"

What do you like best?

I love the ability to ask a client to add a tag one time, and functionally have control from that point forward. Makes implementation and updates far easier than we'd typically ever see.

What do you dislike?

Not nearly as intuitive as I'd like it to be and still leaves opportunities for errors/issues, but with some focus and dedication, this can be corrected.

Recommendations to others considering the product

Do your homework and pay attention to the information that is out there on the product. It will really help you learn nuances and give you an opportunity to take full advantage of the platform.

What business problems are you solving with the product? What benefits have you realized?

The ability to manage the necessary tags and systems that we need to put in place in a far simplified fashion is incredibly helpful in allowing us more speed and agility when dealing with client needs.

Google Tag Manager review by <span>Curtis M.</span>
Curtis M.
Validated Reviewer
Verified Current User
Review Source

"Simple and effective"

What do you like best?

Google Tag Manager (GTM) makes it simple and fast for anyone on our small team to add new tools to our website, no coding required.

What do you dislike?

I find the user interface to be confusing and the on-boarding is nowhere to be found. The first few integrations I did were not working because I did not realize I had to "Publish" them

Recommendations to others considering the product

Add on-boarding to the app so users will know how to publish and integrate easier.

What business problems are you solving with the product? What benefits have you realized?

Simplicity in deploying new tools to our production website. This allows my team to move faster and help customers more effectively.

Google Tag Manager review by <span>Natalie C. W.</span>
Natalie C. W.
Validated Reviewer
Verified Current User
Review Source

"Great Idea, Poor Support"

What do you like best?

Like most Google products, I love the wealth of data that lies underneath.

What do you dislike?

Also like most Google products, the support and documentation is sorely lacking. I end up in help page loops where one page points to another and back again, and it's nearly impossible to find the support I need. I've found way more information and support about Google Tag Manager on third party websites.

Recommendations to others considering the product

There are some great blogs out there on how to implement everything you'll need to do in Google Tag Manager, but don't rely on Google to help.

What business problems are you solving with the product? What benefits have you realized?

Tracking actions on the web.

Google Tag Manager review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Verified Current User
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"Necessary tool for any website with marketing infrastructure"

What do you like best?

I like the flexibility to deploy and alter snippets of code without having to modify/or have access to the source code of a website.

Also helpful is the ability to manage as many domains as you want under a single account, as well as the version control system that's built into Google Tag Manager.

What do you dislike?

Though you don't have to be a software engineer to deploy a code snippet through Google Tag Manager, you are going to need training to be able to perform even the simplest action inside the platform.

Moreover, in order to leverage the more advanced capabilities of Google Tag Manager, you definitely need experience in coding.

Recommendations to others considering the product

If you are managing marketing snippets on a website, implementing them through Google Tag Manager is a must.

What business problems are you solving with the product? What benefits have you realized?

The business problem Google Tag Manager is solving for us is that it gives us the ability to deploy marketing tools fast, without having to involve IT in the process.

Google Tag Manager review by <span>Chris P.</span>
Chris P.
Validated Reviewer
Verified Current User
Review Source

"Manage Your Tags In A Google Owned Platform"

What do you like best?

It's incredibly intuitive and seamless for setting up new tags. URL or Event-based is simple to set up. The workspace preview mode is a huge bonus that allows confidence before releasing new code to your site.

What do you dislike?

Can't think of anything that I dislike about Google Tag Manager!

Recommendations to others considering the product

It's free to login an and give a go. If you use google analytics or event based actions on your site it gets around a lot of headaches. It also has built-in setups for Facebook, AdWords, GA, and others.

What business problems are you solving with the product? What benefits have you realized?

Managing and mapping various analytics and marketing pixels with ease.

Google Tag Manager review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
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Verified Current User
Review Source

"Google Tag Manager Saves Time For Me & Engineering Department"

What do you like best?

The big positive about GTM is being able to create tags without having to bother engineering. This saves everybody time and allows marketers to start managing and analyzing tags quickly. Overall, it is very easy and intuitive to use.

What do you dislike?

Not really much to dislike about this product. Sometimes when a tag doesn't fire during the testing phase, it can be a little frustrating. But, that's not the products fault and can usually be remedied by a searching for a solution on Google.

Recommendations to others considering the product

Highly recommended. It's free and works well with Google Analytics.

What business problems are you solving with the product? What benefits have you realized?

GTM allows us to see activity on our web site at finer level than general Analytics does. This helps make business decisions about what is working on the web site and isn't.

Google Tag Manager review by <span>Vert H.</span>
Vert H.
Validated Reviewer
Verified Current User
Review Source

"Unified Google Analytics & Facebook Pixel Tracking"

What do you like best?

Having both our Google Analytics code and Facebook tracking pixel in the same place for easy management and implementation on our website.

Managing these codes within a unified platform instead of customizing them in different places.

What do you dislike?

Google Tag Manager has an incredible depth to its functionality, but in order to unleash its more advanced usage, a lot of research/training/tutorials will be required, especially with advanced Google Analytics features. It can get technical really quick but most likely you will only need to learn what steps are needed in order to enable the functions you need and never have to re-visit. (Unless of course you need to change things around, but for us we never really had to go back and fiddle much)

Recommendations to others considering the product

There are a lot of Google Tag Manager/Analytics gurus who have blogged about various advance uses of Google Tag Manager, chances are what you'd like to achieve with Google Analytics can be taken to the next level with GTM. Try searching around for a tutorial, you'll be amazed.

What business problems are you solving with the product? What benefits have you realized?

Not being a web developer or software/IT engineer, implementing something as simple as Google Analytics tracking code can be a daunting task. Same goes for Facebook tracking pixels, which by the way is the key component to any successful Facebook marketing efforts.

Google Tag Manager aims to provide solutions to the likes of us by incorporating both (and any other website tracking mechanisms) into a few lines of code to place in the website, and management of all tracking codes within the Google Tag Manager UI for greater ease and simplicity.

Google Tag Manager review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Verified Current User
Review Source

"Easy to Use"

What do you like best?

Interface is very intuitive once you get the hang of it. Built in variables and tag templates help make placing tags a quick task. Preview mode is also a life saver with testing and debugging. Could not do my job without this tool.

What do you dislike?

It would be great to have the ability to submit a tag for review or ping the admin of the account that a tag is ready to be reviewed/pushed live. In the case of having multiple "edit-only" users who place tags and only one user with publish access I think this may make the process run more smoothly.

What business problems are you solving with the product? What benefits have you realized?

Placing tags within one container on a site makes it much easier to manage and keep track of everything we are deploying

Google Tag Manager review by <span>Kristin R.</span>
Kristin R.
Validated Reviewer
Verified Current User
Review Source

"Must Have for Digital Marketers"

What do you like best?

Easy to use once you get the hang of it!

What do you dislike?

There's a bit of a learning curve. You'll need to spend some time researching online tutorials for specific tasks to help you get the hang of it. But once you do, it's time well spent.

Recommendations to others considering the product

If you're new to this, spend some time researching tutorials online. YouTube is a great resource for specific tasks here. Google Support forums are also incredibly helpful. Good luck! It's a must have!

What business problems are you solving with the product? What benefits have you realized?

Helps with digital analytics and tracking of SEM results

Google Tag Manager review by <span>Leo Y.</span>
Leo Y.
Validated Reviewer
Review Source

"GTM is a must have for your website"

What do you like best?

I like that I can combine all of my scripts together in one place. There are also a lot of cool things you can do like scroll tracking, link click tracking, and different triggers.

What do you dislike?

It's very complicated and took me a long time to understand what was going on.

Recommendations to others considering the product

It's definitely worth the time to understand how to use Google Tag Manager effectively. At least have someone on your team that is knowledgeable about what it can do because it's so powerful. It's also free too, which is great.

What business problems are you solving with the product? What benefits have you realized?

It allows me to have all my tracking scripts in one place and I can track clicks, events, and all sorts of things on my sites.

Google Tag Manager review by User in Sports
User in Sports
Validated Reviewer
Verified Current User
Review Source

"Google Tag Manager | Best Tag Management System"

What do you like best?

It is so easy to use. The user friendly UI makes it the best tag management system I've ever used in my career. Not to mention it's integration with DCM.

What do you dislike?

There isn't really anything that I dislike about the tool, however, I have found that training is limited on GTM which makes it a little more difficult to use for the first time.

Recommendations to others considering the product

It is best to get through training on what to do within the platform, it can be a little tricky but once you know what you're doing it is super easy.

What business problems are you solving with the product? What benefits have you realized?

It is best used to house all the platforms tags in order to retarget, track or analyze the data within a specific page or even the site as a whole.

Google Tag Manager review by <span>Brandon H.</span>
Brandon H.
Validated Reviewer
Verified Current User
Review Source

"Best Way to Quickly Push out .js to Your Site"

What do you like best?

Our dev team tends to move pretty slow, so even getting something as small as one script of code can often take weeks to implement. With Google Tag Manager, we can quickly deploy changes to our scripts without having to get development involved. It also leads to a cleaner source code on our front-end. I also like how easy it is to set variables to switch tags on and off based on criteria.

What do you dislike?

Google Tag Manager does not support synchronous loading, so we sometimes have an issue with a page "flicker" when modifying content through an A/B testing platform.

Recommendations to others considering the product

Be careful who you give access to within your company's Google Tag Manager, as somebody who does not know what they are doing can really mess things up quickly. Be sure to set user roles so that live versions have to be approved by somebody who can be held accountable.

What business problems are you solving with the product? What benefits have you realized?

Google Tag Manager allows us to keep our small team moving quickly without having to slow down for dev cycles or any other blockers.

Google Tag Manager review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
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"Power Tool for Agencies"

What do you like best?

Non-developers can add tags immediately. There's a tag for every action you can imagine on a webpage. Incredible tutorials exist to support power-user inquiries and custom tagging. Great integration with Webmaster Tools and Analytics.

What do you dislike?

A lot of trial and error is required for more complex tagging like custom events, though that's probably the case for any complex analytics software. Occasionally third-party tags are finicky to implement. There aren't good administration tools for agencies that allow default access based on agency administrator status - people still need to be added to every new Tag Manager one by one.

What business problems are you solving with the product? What benefits have you realized?

Core business problem: Effectively and efficiently tracking success in a way that is repeatable and consistent.

Ability to move very quickly on ad campaigns; ability to make adaptations to tracking on the fly; ability to empower our Media team to install our own tracking rather than constantly have to rely on our development team.

Google Tag Manager review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Verified Current User
Review Source

"A powerful tool for IT professionals"

What do you like best?

I like the flexibility of creating multiple environments (e.g., test vs. production), ability to house numerous tags, integration into most advertising software and debugging tools, and that it is free.

What do you dislike?

The tool is designed for IT professionals with tagging experience and not easy for marketers to use and iIt is difficult to analyze troubleshoot tagging issues (e.g., very time consuming to identify piggy-back activity and assign tag call-outs to actual tags).

Recommendations to others considering the product

GTM is a powerful tag management suite but please ensure you have internal IT support in place.

What business problems are you solving with the product? What benefits have you realized?

GTM enables our site analytic and customization tools to work in real time with minimal disruption to site performance. It does the same for enabling better optimizations to our advertising partners.

Google Tag Manager review by <span>Morgan B.</span>
Morgan B.
Validated Reviewer
Verified Current User
Review Source

"Great Solution to Tag Mangement"

What do you like best?

I don't have to inflate my website or header with a bunch of extra tags.

What do you dislike?

Learning curve is steep if you dont have a development background. Google's documentation wasn't great for learning either.

Recommendations to others considering the product

There's a wealth of YouTube tutorials and articles to help you learn out there.

What business problems are you solving with the product? What benefits have you realized?

It's an easy and centralized way for me to keep track of tracking tags for a lot of products I use. It's also enabled me to free up time for my developers because I am able to implement some more technical changes on my client sites without tehir help.

Google Tag Manager review by <span>Adam K.</span>
Adam K.
Validated Reviewer
Verified Current User
Review Source

"Nothing better, especially for the price."

What do you like best?

One location to manage all of your tags.

What do you dislike?

Some of the built in templates don't seem to work (they ask for data not current in the tag, etc.). This certainly could be user error!

Recommendations to others considering the product

No reason to not use it. Paid solutions might be more comprehensive, but if your needs as basic, this gets the job done.

What business problems are you solving with the product? What benefits have you realized?

Cleaning up our website code and managing all integrations from one place. This is made it easier for us to setup conversion tracking, audiences, etc.

Google Tag Manager review by User in Textiles
User in Textiles
Validated Reviewer
Verified Current User
Review Source

"Google Tag Manager for a Newbe"

What do you like best?

I am by no means a web developer but found the system pretty simple - with a lot of beneficial help in the help sections. It makes it a lot easier to update campaign codes rather than having to go into the actual code and manually update.

What do you dislike?

It took a little bit of time to get used to the system but it was pretty standard overall

Recommendations to others considering the product

Be sure to stay organized - I have caught myself getting campaigns mixed up or creating duplicates in the software. It helped our team to come up with naming conventions - made it easier to navigate through things.

What business problems are you solving with the product? What benefits have you realized?

New website launches and marketing campaigns

Google Tag Manager review by <span>Chase W.</span>
Chase W.
Validated Reviewer
Verified Current User
Review Source

"Steep Learning Curve - Gets the Job Done"

What do you like best?

This product is free and offers as much or more functionality than the majority of the paid solutions out there.

I like what you can do with it. The possibilities are almost endless as long as you can think up how to implement it.

What do you dislike?

The support (since it is a free product) is fairly minimal. The documentation is excellent but you are pretty much on your own to make things happen and check errors.

Recommendations to others considering the product

Learn and understand what you can before implementing GTM on your live site.

It's a great way to consolidate your tags and fire them in the order you would like.

What business problems are you solving with the product? What benefits have you realized?

Our website was really slow because we were firing so many tags for all of our tracking needs. Now we fire one (GTM) and it doesnt slow down our site. Increased website speed and less downtime.

Google Tag Manager review by <span>Adam B.</span>
Adam B.
Validated Reviewer
Review Source

"Google Tag Manager is a must have for web analytics"

What do you like best?

Google tag manager makes adding tags to your website easier, helps your avoid mistakes and allows you to version changes better. Work that would normally take hours is reduced to minutes and the maintenance on your tracking scripts can be shared across your team instead of deferred entirely to a development group.

What do you dislike?

Google Tag Manager can be tricky to implement if you don't have access to the website source code or if the site wasn't built to accommodate GTMs non-standard implementation. There is a little bit of a learning curve for the advance features in the DataLayer but it's definitely well worth pursuing!

Recommendations to others considering the product

Try it out. It takes minutes to implement and can save you hours in effort. Don't let your developers dictate the metrics that your marketing team can or can't track. This tool is easy enough to use on its own that almost anyone can set it up and configure basic things like Google Analytics and conversion tracking.

What business problems are you solving with the product? What benefits have you realized?

GTM eliminates the barriers to collecting data by making it easier for marketers to modify their websites. Easy to use triggers, tags and other variables allow skilled users to learn more about their audience with less time and energy wasted on a custom solution.

Google Tag Manager review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Google Tag Manager is the best solution for managing scripts/tags on your website"

What do you like best?

I love that I can implement new services on my websites without having to pay a web developer to do them for me.

What do you dislike?

There's a little bit of a steep learning curve to get started.

Recommendations to others considering the product

If you can, find someone with some experience with GTM. That helped me tremendously when I first started using it. Google provides good help resources too.

What business problems are you solving with the product? What benefits have you realized?

As I mentioned above, I've been able to implement a lot of services across 14+ websites (call tracking, Google Analytics, tracking tags, live chat, etc.) without having to pay our web developer to do it. I can log in using our Google Account that ties in with everything else we're doing.

Google Tag Manager review by <span>Mateusz G.</span>
Mateusz G.
Validated Reviewer
Verified Current User
Review Source

"Must have for any digital company"

What do you like best?

Not only GTM is one of the best tag management tool on the market, also it's free.

What do you dislike?

Due to the fact that it is free tool, support in not world class level. Community around is very active though.

What business problems are you solving with the product? What benefits have you realized?

1. You can see all marketing tags in one place. End of forgotten codes on page.

2. Very easy tag management.

3. With very little programming skills you can do really advanced stuff.

4. Setup is hassle free.

5. IT help is not needed anymore for any changes in marketing codes.

Google Tag Manager review by Administrator in Individual & Family Services
Administrator in Individual & Family Services
Validated Reviewer
Review Source

"Google Tag - you're it!"

What do you like best?

I like how user friendly this platform is, and honestly anything Google has improved my life and business immensely. Support is almost always available when I need it - and the people providing support don't just act like I'm unintelligent.

What do you dislike?

I cannot think of anything about this program that I disliked, I have greatly enjoyed my usage of Google tag.

Recommendations to others considering the product

Google Tag Manager seriously made everything so much easier to use and find. I went from daily having to track down things through different sites and platforms to having it all in the same location. Google Tag Manager is a lifesaver and I seriously cannot remember what life was like before I started using it. It has helped increase my productivity since I have more time to complete tasks as I'm not having to search different places to locate all of the information I need - it's just all right there at my fingertips.

What business problems are you solving with the product? What benefits have you realized?

I was able to easily organize most (if not all) of my client information into one easily accessible location. My life was made much simpler thanks to Google Tag Manager.

Google Tag Manager review by <span>Emanuela C.</span>
Emanuela C.
Validated Reviewer
Verified Current User
Review Source

"Great tool to keep all pixels, set triggers and tags"

What do you like best?

Having pixels on the website was a nightmare because it is easy to lose control on what you have. With this tool is very easy to manage them with properly naming so everything is really organized and clear.

It is also possible to set the triggers and the tags you will find on Google Analytics as events. And then it is really easy to set on Google Analytics the goals (based on the events) to track the conversions.

What do you dislike?

I've not found anything negative, this is a very good product

Recommendations to others considering the product

I definitely recommend to use Google Tag Manager

What business problems are you solving with the product? What benefits have you realized?

I am able to keep control on the pixels installed on the website and easely set the triggers and tags to monitor the convertions of my websites

Google Tag Manager review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Tag Manager review"

What do you like best?

I enjoy the ease of adding one single code to the header file and then being able to end endless amount of tags without having to involve the webmaster needlessly, essentially future proofing the website. I really like the preview function, it saves a lot of guess work and time where, without the preview feature, I would have to push the tag changes live and look in the real time reporting data in Google Analytics to see if the tag is functioning properly. Also on the topic of the tag previewer, the data layer and variable section is a good tool to figure out what you can event track on the page. With the Preview mode and the tag preview that loads on the page really make the process simple, clean, and professional. I enjoy that there is a dedicated adwords academy course for this tool. I enjoy the modern feel and design of the tool. I like how well all the other google based products coexist with it.

What do you dislike?

I dislike how the data layer isn't easier to implement. It requires a little more developer knowledge than adding the Google Tag Manager base code. I would like to see more tag templates pre loaded in the system so it doesn't seem like you are starting from the ground up every time you create a new tag manager account.

Recommendations to others considering the product

Research, plan, implement, and replace.

What business problems are you solving with the product? What benefits have you realized?

Simplifying tag installation, making updating code and adding additional code easy. Easy event tracking.

Google Tag Manager review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Makes Managing Tags Extremely Simple And Powerful"

What do you like best?

The thing I love about Tag Manager is that it has many common tags available already. It is very simple to use, and you don't end up having tons of extra code all over the place. We handle hundreds of websites for clients and Tag Manager makes it very easy to keep all the tools and tags we use centralized and easy to edit or implement.

What do you dislike?

There really isn't much I don't like about it. Though I will say the new Global Site Tag that google has come out with made things a little confusing at first along with the converter tag they just implemented also.

Recommendations to others considering the product

If you're using tons of software, have a lot of goals in your analytics software, or just have a lot of tags that need to be implemented - start using Google Tag Manager. I'm telling you, it makes things very simple to manage, updating tags is a breeze, and your code ends up looking a lot cleaner in the end.

What business problems are you solving with the product? What benefits have you realized?

We use heatmaps, conversion tracking, analytics software, a/b testing software, and on and on. It can be a pain trying to keep track of all this code. Google Tag Manager allows us to keep things dead simple in a single place. It really helps us stay on top of new and existing campaigns we run on various websites with very little overhead needed to get things up and running.

Google Tag Manager review by Administrator in Financial Services
Administrator in Financial Services
Validated Reviewer
Verified Current User
Review Source

"A Must-Have Solution For Most Sites"

What do you like best?

Google Tag Manager has made life so much easier for teams across the company. It's reduced the development constraints around implementation of advanced Google Analytics tracking, allowed the marketing teams to more quickly activate new programs that require pixel placement, and allowed us to move faster as a team. The integrations with other tools (including Google products) is a plus as well.

What do you dislike?

While the workflow is for the most part very intuitive, there are some areas to improve. Some tasks can become repetitive. And like most free, but essential, Google products support is limited

Recommendations to others considering the product

Make sure that your development team understands how you are using GTM so that when changes are made to the site, it does not impact triggers or tags that have been created for tracking

What business problems are you solving with the product? What benefits have you realized?

Google Tag Manager has allowed up to more quickly & more accurately implement web analytics & engagement tracking across our website. It's also helped us to more quickly activate marketing programs with partners through pixel placements without having to work through the development team's release schedule.

Google Tag Manager review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Easy and free solution to manage site tags "

What do you like best?

GTM is very easy to implement. Simply install the container across all pages and manage all tags/firing rules from a single interface, without requiring further web development resources.

What do you dislike?

While there are a lot of forums and blogs out there, Google Tag Manager does not have a support model. If you need help or run into issues, you will need to do the troubleshooting without dedicated help.

Recommendations to others considering the product

You will need some development resources for the initial implementation of the container and data layer. Also, it is important that you understand how to set up tag firing rules so you can actually configure your tags.

What business problems are you solving with the product? What benefits have you realized?

Once the container is installed, our marketing team can own the implementation of marketing tags and firing rules without needing to get the IT team involved. It helps keep our tagging solution design organized and the permissioning allows for governance oversight.

Google Tag Manager review by User
User
Validated Reviewer
Review Source

"Good Analytic Tracking Program"

What do you like best?

It's a good management system when trying to consolidate numerous analytical tools. It's a price you can't beat with an easy to use interface. The best tool that they offer in my opinion is that they check for errors and make sure that your tags are working properly.

What do you dislike?

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Recommendations to others considering the product

Do research of other data management programs before jumping to this one. They may have tools that google analytics does not and, based upon the level of data analytics your company needs (if you're advertising a lot etc. this is a major point) you might prefer a more "tech" oriented program.

What business problems are you solving with the product? What benefits have you realized?

Analytics management and data tracking

Google Tag Manager review by Administrator in Human Resources
Administrator in Human Resources
Validated Reviewer
Verified Current User
Review Source

"Simple tagging solution"

What do you like best?

Allows you to separate the analytics related tag coding from the site code. Now you can add additional tracking/integrations with other systems without having to upload new code to the page or do a release. Live QA/testing environment to see if tags were tracking correctly.

What do you dislike?

A little bit of a learning curve, there are some aspects of the UI and how all the data integrates together that are not the most intuitive.

Recommendations to others considering the product

Take a look at alternatives like Segment.com, but Google Tag Manager as a free tag management tool is a great base to start with.

What business problems are you solving with the product? What benefits have you realized?

Adding integrations without having to republish code. Add analytics/tracking without having to go through a developer. Benefit from increased data visibility, time saved.

Google Tag Manager review by <span>Jenny R.</span>
Jenny R.
Validated Reviewer
Verified Current User
Review Source

"Fantastic Tag Management"

What do you like best?

I like how easy and user friendly it is to use Google Tag Manger, even when I am not sure, there is an Icon that prompts you the best way to proceed.

What do you dislike?

I do not think there is anything that I can think of that I dislike at the moment.

What business problems are you solving with the product? What benefits have you realized?

I have more data to use when I am planning my next marketing campaign for the new year.

Google Tag Manager review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"I recommend to all my clients"

What do you like best?

Super easy to impliment the tag. Many preloaded tags make adding popular tags very easy. Manual tags easy to add as well. Also very easy to set up where tags can fire.

What do you dislike?

Sometimes you can pull all the vairables from the page using a tag manager but I don't think that is only a GTM issue.

Recommendations to others considering the product

Could use some more preloaded tag integrations

What business problems are you solving with the product? What benefits have you realized?

When having to ad tags for marketing for my clients, it can somtimes take very long and also cost a lot. Once we added GTM we can put most tags on ourselves in a few minutes at no cost.

Google Tag Manager review by Agency in Internet
Agency in Internet
Validated Reviewer
Verified Current User
Review Source

"Its Google It's a Tag Manager."

What do you like best?

Any time you bring something free to a client that is always a plus. The learning curve isn't bad at all and it has improved over time as well. Decent functionality for what it is.

What do you dislike?

At first, the interface is a little confusing, but it's not horrible.

Recommendations to others considering the product

As a non-technical user, It suits my needs for a free tool.

What business problems are you solving with the product? What benefits have you realized?

It was taking us a long time to get clients to drop pixels on their site for us, once they drop Tag Manager code, we can control what needs to be placed from our side. Faster turnaround means we are more productive with campaigns.

Google Tag Manager review by <span>Jake M.</span>
Jake M.
Validated Reviewer
Verified Current User
Review Source

"Don't bother engineering for tracking!"

What do you like best?

Enabling marketing and product management to own pixels deployment saves our engineering team a good hundred hours a year and allows those teams to iterate faster.

What do you dislike?

GTM also allows marketers to impact page load time, which isn't always the best for the product.

Recommendations to others considering the product

I recommend easing into using GTM to manage JS tracking, one service at a time. Ideally start by launching a new service in the platform to get used to the debugging flow and setup. Have an engineer handy to answer questions.

What business problems are you solving with the product? What benefits have you realized?

GTM allows our technical marketing team to control JS tracking codes for ad retargeting, user tracking, and marketing reporting all without needing engineering time.

Google Tag Manager review by <span>Stefanie C.</span>
Stefanie C.
Validated Reviewer
Verified Current User
Review Source

"Super easy to use"

What do you like best?

It's very easy to use. No need for support, it just works. Easy implementation. The ability to have all my pixels in one place is really great!

What do you dislike?

The interface is boring but it really doesn't matter much

Recommendations to others considering the product

For new users, there is a clear learning curve. Maybe better tutorials?

What business problems are you solving with the product? What benefits have you realized?

One place to put all our pixels with ease. Easy to manage all pixels and set up new ones.

Google Tag Manager review by <span>Catherine D.</span>
Catherine D.
Validated Reviewer
Verified Current User
Review Source

"Google Tag Manager"

What do you like best?

I like that it lets me know when my website pages are firing correctly.

What do you dislike?

I want Google to explain better how to fix the errors TM records.

Recommendations to others considering the product

I do like this software a lot. I just need a little more help figuring it out.

Thanks for asking,

Catherine Davis

Founder/Manager

L&SS

http://ss-info.com

What business problems are you solving with the product? What benefits have you realized?

It lets me know whether my website pages are running smoothly or not.

Google Tag Manager review by <span>Michael C.</span>
Michael C.
Validated Reviewer
Verified Current User
Review Source

"Simple and fast"

What do you like best?

I like the ease of use that Google Tag Manager allows for. When setting up analytics it helps to have something fast and easy to read.

What do you dislike?

With a lot of the mobile crowd still using safari and Bing still have a small share of the market, it helps to have other programs.

Recommendations to others considering the product

This is a great product to use along side google analytics.

What business problems are you solving with the product? What benefits have you realized?

Analytic tracking.

Google Tag Manager review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Full Featured Tag Implementation System"

What do you like best?

-Ease of use

-Easy to test new tags

-Easy to deploy tags

-Setup within CMS was easy

What do you dislike?

The fact that we have Google being one more singular data silo is a little disheartening. I hate to put all of our eggs in one basket but Google does a great job with their tools

Recommendations to others considering the product

We switched to GTM for GA implementation in our Kentico CMS. We wanted to an easy way to roll out different website tracking features without having to hardcode a lot of stuff into our site.

What business problems are you solving with the product? What benefits have you realized?

Tag Implementation

Analytics

PDF opens on our website

Google Tag Manager review by User
User
Validated Reviewer
Verified Current User
Review Source

"free tag management system"

What do you like best?

No HTML coding needed. Thanks to the tag manager I can quickly and easily update tags and code snippets on my website.

What do you dislike?

I really wish they put YouTube introductory videos to explain few options with more clarity. I didn't know few options as the short description wasn't clear enough

Recommendations to others considering the product

Using GTM will save you time, add scalability to your site implementation, is easy to use, and yet also gives you enough creative space to create complex, customized tags.

What business problems are you solving with the product? What benefits have you realized?

Mainly getting more data from our website visitors. Not sure how it will work after GDPR.

Google Tag Manager review by <span>Meliah C.</span>
Meliah C.
Validated Reviewer
Verified Current User
Review Source

"Options but not over whelming "

What do you like best?

Ease of placement of 3rd party tags with firing rules. For example, placing one tag and setting firing rules for several pages reducing the need for multiple tags.

What do you dislike?

Placing data capture tags could have an easier process.

Recommendations to others considering the product

Easy integration with Google Analytics but not as easy with Doubleclick.

What business problems are you solving with the product? What benefits have you realized?

Having one container tag system that houses all needed tags without having site load issues.

Google Tag Manager review by <span>Anjelika K.</span>
Anjelika K.
Validated Reviewer
Verified Current User
Review Source

"Good idea but confusing"

What do you like best?

Confusing to understand how to use and had to call support to help us which took over 4 hours. But the use-cases are great.

What do you dislike?

I don't like that you cannot understand it easily.

Recommendations to others considering the product

I recommend calling support right away - it will take a long time but they will help you set everything up and even manage your own computer through a special link.

What business problems are you solving with the product? What benefits have you realized?

Business goals with google analytics goals for tagging.

Google Tag Manager review by <span>Rahul V.</span>
Rahul V.
Validated Reviewer
Verified Current User
Review Source

"Makes remote operations easy"

What do you like best?

Ease of inserting tracking codes and the efficiency.

What do you dislike?

Complexity of usage and susceptibilities to errors.

Recommendations to others considering the product

Quick training modules for the tool.

What business problems are you solving with the product? What benefits have you realized?

We have been able to remotely insert tracking of various social media tools for paid advertising for the clients. Which has helped us save the to the front communications and the hassle of guiding people through the process.

Google Tag Manager review by <span>Laura R.</span>
Laura R.
Validated Reviewer
Review Source

"Google Tag Manager Helps Market"

What do you like best?

I like that the existing code of our websites does not have to be changed when using this. It sends tags to social media sites.

What do you dislike?

There is a bit of a learning curve when using this, but once you learn it is fairly easy.

Recommendations to others considering the product

Have a person in your company ready to train employees on how to use this since it is not the most straightforward. This will save you headaches down the line.

What business problems are you solving with the product? What benefits have you realized?

It has helped with our marketing. It makes it quicker and easier to get our tags into social media platforms.

Google Tag Manager review by <span>Victoria N.</span>
Victoria N.
Validated Reviewer
Review Source

"Analytics"

What do you like best?

I enjoy knowing that there is another way to tag your item of display and track keywords in Internet market to help increase rankings for years to come.

What do you dislike?

The tracking ID is an easier read I have no complaints about the system. I would like to add it is an important tool used by Internet Marketers to enhance job skills.

What business problems are you solving with the product? What benefits have you realized?

All the Website data is in one place allowing keywords and tracking ID'S the stability to exemplify the skills within the Internet Marketing platforms.

Google Tag Manager review by Consultant in Internet
Consultant in Internet
Validated Reviewer
Review Source

"Robust and Reliable Tag Management"

What do you like best?

GTM provides a robust and reliable way in which to manage tags, triggers and variables - often without having to deploy website code. My favourite two features of GTM is version control and the ability to test tags before deploying to production.

The version control system is extremely easy to use and it is extremely easy to roll back or push changes when required.

The test functionality provides a clean way in which to ensure that tags and triggers are firing as expected.

What do you dislike?

There is a learning curve when using Google Tag Manager. Some functionality is a little tricky to use or requires a bit of trial and error.

What business problems are you solving with the product? What benefits have you realized?

Tag management and the implementation of a data layer.

Having all of the tags in one place makes oversight easy.

Google Tag Manager review by <span>Lee P.</span>
Lee P.
Validated Reviewer
Review Source

"Flexible tag management & advanced tracking tool for £0"

What do you like best?

Effective tag firing

A faster, cheaper way to set up on-site events

Flexibility and adaptability

What do you dislike?

It's quite tricky for marketers to get the hang of the more advanced features & troubleshooting

Requires a developer to do the advanced work

What business problems are you solving with the product? What benefits have you realized?

We switch clients over to GTM when we onboard them, and using GTM means we can get advanced tracking set up without the delays or using the clients' precious dev time. We can also add extra integrations in when we need to & send A/B test data across to GA

Google Tag Manager review by <span>João A.</span>
João A.
Validated Reviewer
Verified Current User
Review Source

"Tag Management best free platform "

What do you like best?

The ability to implement and develop the websites google analytics features, testing new software with implementing thirty part tags without IT team development.

What do you dislike?

Nothing in the case, probably one of the best tools from Google.

Recommendations to others considering the product

Google Tag Manager is the best way to keep growing all your digital footprint in the websites and apps.

What business problems are you solving with the product? What benefits have you realized?

Time is money and this tool is money in the pocket. The easy way to realize development in websites and apps without intervention of IT team, we reduce cost and days of working team.

Google Tag Manager review by User
User
Validated Reviewer
Review Source

"Incredibly Easy Tag Management for Even Non-Technical Marketers"

What do you like best?

Tag Manager makes it very easy to place conversion and remarketing pixels from all sorts of platforms and analytics companies without necessarily needing your dev team (although it never hurts to have them double check). Tag Manager also integrates with quite a few of the most common pixels you might need to place.

What do you dislike?

I have no real complaints with Tag Manager

What business problems are you solving with the product? What benefits have you realized?

Tag Manager allows us to place pixels to build remarketing audiences and to track online conversions. It is flexible in terms of letting you track more intricate events such as scroll tracking or to track affiliate conversions without giving them access to fire a pixel on the rest of your site. Tag Manager is the best tag management solution.

Google Tag Manager review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Google tag manager makes it easy to implement tags without having access to website files."

What do you like best?

I like that it makes installing tags like google analytics to your site without having to access the website files. Makes it real easy if a client doesn't want to give you complete access to their site.

What do you dislike?

there is a learning curve that isn't easy to navigate by yourself. Having someone who knows what they are doing will speed learning up but even if you don't have that there is tons of info online about it.

What business problems are you solving with the product? What benefits have you realized?

installing code and tags to websites.

saves a ton of time.

Google Tag Manager review by <span>Esteban V.</span>
Esteban V.
Validated Reviewer
Verified Current User
Review Source

"It can be difficult to implement events"

What do you like best?

It is very easy to implement simple tags (Facebook, Analytics, etc.)

What do you dislike?

When you want to customize your tags (event tracking on Google Analytics) it gets very difficult.

Recommendations to others considering the product

Find tutorials in order to make a correct tag implementation.

What business problems are you solving with the product? What benefits have you realized?

We no longer need a programmer to help us setup tags on websites.

Google Tag Manager review by <span>Luke H.</span>
Luke H.
Validated Reviewer
Review Source

"Great Tool to Manage all your pixels without technical knowledge"

What do you like best?

Easy to use and manage your pixel firing rules.

What do you dislike?

Depending on what you need to do, your IT team might need to be involved to pass data-layer variable so you can use on GTM (example: price, product title)

Recommendations to others considering the product

- Make sure you have a basic knowledge of marketing pixels and where to place them on the site.

- Basic HTML, CSS and Javascript experience is recommended.

- Keep your archives/history logs organized

What business problems are you solving with the product? What benefits have you realized?

Manage all your pixels with minimal IT involvement.

Google Tag Manager review by Industry Analyst / Tech Writer in Information Technology and Services
Industry Analyst / Tech Writer in Information Technology and Services
Validated Reviewer
Review Source

"Google Tag Manager A best of it's kind"

What do you like best?

It's easy to implement across the web, and Tracking is so easy. and we can run our custom code.

I was working in start which needs analytics for each move to user perform in our website. So that We can experiments with UX and make the user Experience best. and gain user attention as long as we can.

What do you dislike?

sometimes it's hard to access data from the web to google tag manager, Otherwise it's great

Recommendations to others considering the product

It's a great tool to use multiple analytics at one place

What business problems are you solving with the product? What benefits have you realized?

I was working in start which needs analytics for each move to user perform in our website. So that We can experiments with UX and make the user Experience best. and gain user attention as long as we can.

Google Tag Manager review by <span>Justin A.</span>
Justin A.
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"Googl Tag Manager Saves Lots of Time"

What do you like best?

I like that we can create different containers for different websites, landing pages, and applications, containing the different tag and pixel configurations. It provides easy access to test and make changes as needed.

What do you dislike?

The UI isn't as friendly as most of Google's solutions. However, it is not aimed at a completely non-technical audience so that can be forgiven.

Recommendations to others considering the product

Use it. It is a great resource to make sure you begin to remarket.

What business problems are you solving with the product? What benefits have you realized?

Google tag manager allows to manage our remarketing and retargeting tags and pixels in one convenient location.

Google Tag Manager review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
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"Helpful tool "

What do you like best?

Google Tag Manager is helpful tool to easily manage various types of tags on a website for tracking and analytics in one place and easily integrates with other systems.

What do you dislike?

I found it to be complicated to get set up so I have my agency manage it for our website. I thought the interface was confusing and not very intuitive to use.

What business problems are you solving with the product? What benefits have you realized?

Once we successfully set up GTM, we can easily implement Google and third party tags for tracking on our website for accurate analytics.

Google Tag Manager review by User in Financial Services
User in Financial Services
Validated Reviewer
Verified Current User
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"Free. Simple. Powerful"

What do you like best?

The fact that it's free is great. Google has done a great job with providing a powerful tagging tool with simple UX.

What do you dislike?

It's beneficial to come with at least a basic understanding of coding or being able to diagnose it.

Recommendations to others considering the product

Understanding the flow you want for tag firing is important.

What business problems are you solving with the product? What benefits have you realized?

Reducing load time has been very important and GTM has helped with that. One area to manage tags has been amazing and the fact that we don't need IT has been extremely powerful.

Google Tag Manager review by Administrator in Professional Training & Coaching
Administrator in Professional Training & Coaching
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Verified Current User
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"This makes everything so much simpler!!"

What do you like best?

I absolutely love using the tag manager. This tool makes it so simple to keep track of and update advertising pixels. With changing vendors and pixels it was becoming a mess before using the tag manager.

What do you dislike?

There was some down time a few months back that made things a bit frustrating.. But since then everything has been fine.

What business problems are you solving with the product? What benefits have you realized?

Management of scripts is cleaner with this tool. Our dev team used to have many old scripts on our site but now it's much cleaner.

Google Tag Manager review by <span>Brian S.</span>
Brian S.
Validated Reviewer
Verified Current User
Review Source

"Google Tag Manager Keeps It Simple"

What do you like best?

Easy to use and great "how to use" help. Great for every small business.

What do you dislike?

I found the dashboard a bit daunting at first until i got comfortable with it.

What business problems are you solving with the product? What benefits have you realized?

Tracking of visitors and traffic to site. Thos made our Facebook advertising ROI easier to assess.

Google Tag Manager review by <span>Justin H.</span>
Justin H.
Validated Reviewer
Verified Current User
Review Source

"Makes tag and code management much easier"

What do you like best?

Super simple to manage a wide range of tags and especially to set up conditional triggers

What do you dislike?

I do wish it was a little easier to combine multiple rules for when certain tags should fire

What business problems are you solving with the product? What benefits have you realized?

Quickly being able to deploy tags to our site and turn them off easily

Google Tag Manager review by <span>Collin B.</span>
Collin B.
Validated Reviewer
Verified Current User
Review Source

"fast and easy to set up custom tracking"

What do you like best?

It was very easy to set up ID's that can track button interactions (social interactions, custom menus, exits links)

What do you dislike?

Unless you are familiar with tracking, a user will need to read examples or implementation guidelines.

What business problems are you solving with the product? What benefits have you realized?

We have a menu that sorts a list a grid to show/hide content.

Google Tag Manager review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Google Tag Manager"

What do you like best?

Google Tag Manager is a great platform for organizing and implementing tag for your website. The platform is always upgrading and adding new options for tags. The platform allows me to make tagging changes without involving a developer.

What do you dislike?

There is not much to dislike about Google Tag Manager. Since it is a free tool, there is no direct support, but there are tons of guides and support from 3rd party users.

What business problems are you solving with the product? What benefits have you realized?

This allows me to avoid involving IT in most tracking changes.

Google Tag Manager review by <span>Tomas K.</span>
Tomas K.