What do you like best?
I think creating animations in this program is easier than something like Adobe Premier, but a step up from creating animations in Adobe Photoshop. It is quite reminiscent of Macromedia (Adobe) Flash, but simplified. As someone that previously was not a fan of using flash, this seemed to be a bit more direct and user friendly. There are ample templates available, so it may allow for exciting ads to be created in even less time.
What do you dislike?
All of the templates and options seemed unnecessary, and some of them didn't even work. Plus the saving structure creates A LOT of extra supporting files, so file a management from the very beginning is CRUCIAL. If files get misplaced after it's created it essentially corrupts the whole file and won't even open again. There is not a unique file extension for these files, you open and work on the .html file.
Recommendations to others considering the product
Allow time for trial and error. There seems to be so many options available and new ad types that I was previously unfamiliar with.
What business problems are you solving with the product? What benefits have you realized?
A client asked for an animated ad, and had very specific specs about the kinds of files that were necessary to implement their ads. Rather than me designing the ad and painstakingly animating it and then a developer creating custom coding, this created all of the necessary files with a simple 'Publish'. After a bit of a learning curve, I think it could be significantly useful in bridging that gap of time, while still being able to create visually intriguing ads.