What do you like best?
I like best that having a Google+ profile exposes us to so many new clients. It is part of our extensive SEO (search engine optimization) program. Keeping our Google+ profile up to date, accurate and filled with important information, helps to maintain our integrity and keeps us recognizable to both Google and clients. I also like how easy Google+ makes it to find photos and articles of things that are important or relevant to you. It is a huge database with so much information that it is one of the first places I go for relevant information on both topics and clients alike. It is great that you can easily use Google+ to share anything that you find with your contacts - making it convenient - all without leaving the platform.
What do you dislike?
There isn't not much to say bad about Google+ except for the fact that I feel they were a little late to the "party" with creating this social interface. Therefor, not as many people/businesses have a Google+ profile compared to other, similar social networking companies. I also dislike that I don't have control over who can follow me. I would include more information if I had control over those who were able to follow/access my profile information.
Recommendations to others considering the product
If you are interested in increasing awareness and/or marketing, Google+ is an excellent tool. While not as many people have a Google+ profile - many people do - since it is a free service, why wouldn't you have an account? It is yet another great and free way to raise that company awareness.
What business problems are you solving with the product? What benefits have you realized?
Even if it is not at the same level as some other social interfaces, it is still a great and easy way to create publicity and get information out about our company - therefor, it is still important for a business to have a Google+ account. It has also helped greatly with our SEO (search engine optimization). The more information that we include in our Google+ profile, the more legitimate we look on the Google search engine. Overall, Google+ helps increase awareness for our company.