What do you like best?
This is THE BEST media monitoring system. The contacts in the media data base were always up to date. It was easy to find new contacts at new publications and in new industries and geographies. Working at a PR agency, it was essential that I could trust my media monitoring system for accuracy on reporters and publications. It was also great for distributing press releases. I have used Cision, MeltWater, and a few others, but Gorkana is by far the best. My current company doesn't use it unfortunately, and I really miss it.
What do you dislike?
Gorkana was a little complicated to learn how to use. It is a very complex system, but once you learn how to use it, it's fantastic! It is also one of the pricier platforms, but it is 100% worth it in my opinion. It saved me so much time.
Recommendations to others considering the product
DO it! If you need to stay up-to-date on media publications and reporters, you need Gorkana. Also great for press release distribution, tracking email communications and monitoring success through analytics.
What business problems are you solving with the product? What benefits have you realized?
I was able to quickly and easily search for new media contacts and publications for pitching my clients. I was able to categorize media contacts any way I wanted, and also manage all email communications with them within the platform. It saved our company A LOT of time and money. The analytics capability was also super important in showcasing our PR efforts and our value to our diverse customer base.