What do you like best?
Incredibly easy-to-use survey design interface - the content is only limited by your imagination. We used to have to pay third party companies tens of thousands of dollars to do what GoSpotCheck easily accomplishes in far less time.
What do you dislike?
It's not entirely compatible between business partners (e.g. brokers) even if they subscribe to the same tool.
Recommendations to others considering the product
This is such a convenient tool and easily fills a void that has existed in the industry for decades. If you have in-market employees/business partners and have ever needed to collect data on store variables, this is the perfect solution.
What business problems are you solving with the product? What benefits have you realized?
I specifically use the tool in a Category Management capacity - it's a way to direct our field teams to collect specific information at the store level which is quickly and effectively consolidated into a summary for easy analysis. I have been able to use it to make specific customer recommendations as to shelving, assortment, and other marketing variables that subsequently resulted in sales increase.