What do you like best?
My favorite aspect of GoToWebinar is the quality and innovation of the team behind it. (And before you write this off as corny or gushy, hear me out.) As a web-presentation tool, GoToWebinar has features and functions that are great, but not necessarily unique. When looking at a simple check list of "What can it do?" it may be hard to distinguish GoToWebinar from similar products on the market.
But there's an important difference between "What can it do?" and "What does it do WELL?" And after using GoToWebinar for three years (and GoToMeeting for nearly five) it's become apparent to me that the Citrix team is constantly focused on the latter.
Over the years I've seen their developers take features that were already "functional" and make them "usable." The interface has become progressively more intuitive and user friendly, not to mention more aesthetically pleasing. I've also seen some really useful features added (Handouts) and others improved (Recordings and Reports.)
The client-facing part of their team has been great too. The free educational webinars hosted by Citrix have had a significant impact on the way I do my job (my first webinar with Erica Maki and Robert Colvin was a HUGE eye-opener for me.) If you haven't attended one of these yet, I highly recommend it.
I also appreciate how friendly, knowledgeable, and straightforward their support team has been with me. Whenever I have reached out to them in the past, they've been able to answer my questions and help me find solutions without a bunch of runaround or transferring my call from one department to another.
All in all, I am satisfied with the product I currently get with GoToWebinar. But even more importantly, based on my experience so far, I feel confident that the product will only continue to improve for years to come.
What do you dislike?
Because I use multiple Citrix products (GoToMeeting and GoToWebinar now, looking into GoToTraining moving forward) it can sometimes be disappointing when I forget that a feature I love in one product is not available in another. (I'm specifically thinking of the reports and web-based recordings I love in GoToWebinar, but aren't in GoToMeeting.)
I also wish I had a clearer understanding of exactly how the "Attentiveness" score is calculated in the Attendee Report. I use the metrics in the Attendee Report a lot, but when asked what the Attentiveness score means, all I really know is that is has something to do with how often the attendee was using other windows during the webinar.
The last thing I'll mention is kind of only half criticism. GoToWebinar has some really neat features that can only be found in their "Labs" settings. (Like displaying the GoToWebinar control panel to attendees, or selecting a specific portion of the screen to display.) I realize the reason those settings are there in Labs because they are still being tested, but I find most of my coworkers don't know about those features because you have to know exactly where to look to find them.
Recommendations to others considering the product
Make sure it's the right product for your needs. Sometimes people think that GoToWebinar is just an upgraded version of GoToMeeting, but they are very different products with different goals in mind.
GoToWebinar isn't a web-conferencing product, it's a tool for presenting to a large audience.
Also, I cannot recommend highly enough to attend (or watch a recording of) one of the educational webinars that Citrix makes available for it's users. They really give some excellent insights about how the product can best be used.
What business problems are you solving with the product? What benefits have you realized?
I'm on a team that does software deployments for clients that use our product. Part of a successful deployment requires training administrators on the functionality and setup of our system, and for many years this training was performed by our project managers to their clients using GoToMeeting. This meant very small audiences, and a LOT of time used sharing the same information to multiple clients.
GoToWebinar was a key tool in being able to implement multi-client training groups, where a much larger and more diverse audience could attend these presentations at the same time. Registration for webinars has provided early notice about who will be attending. The use of polls and reports have also been extremely beneficial in tracking where attendee engagement, and strengthen areas that may need more attention.