I like the idea of Growbots to source contacts, create email campaigns, and the ability to A/B test email variations. I like that you can build a profile of your ideal prospect and filter in and out prospects. I like the campaign reporting and filtering. I like that it helps you manage the number of outbound emails you send each day so that you don't get flagged as spam. It also does a nice job of preventing a contact from being in more than one campaign at a time.
The interface is fairly linear in how it was built and the design flow assumes you set up a perfect campaign the first time around. It doesn't allow much flexibility to adjust the message campaign. For example, you cannot easily move around or re-order messages nor easily insert messages in the middle of a flow. You cannot easily correct a bad email address and re-send during a campaign. It is not easy to add single contacts to a campaign as they come along. At the time of this review, there are work-arounds but you have to create a new .csv file and upload it each time you want to add someone or correct that bad email. It's in the product roadmap to fix but it's not available yet.
Some of the reporting tools are a bit misleading. When you get a bounced email in your inbox, when you open it, Growbots counts that as an opened email when it shouldn't be, therefore, open rates can be over-inflated. Their AI to detect cold replies vs. warm replies, could be better trained and improved.
This is a tool primarily for email addresses, no direct dial phone numbers are available. Furthermore, I wish I could query the prospect database for specific people; you can search for just about everything else: company, industry, size of organzation, job title, key words, software they use... except the name of the person (i.e. you find that great person on LinkedIn... there's no way to search for that person to see if they are in the database).
I've found a number of the contacts (15-20%) are out-of-date by 1-2 job titles / companies. Some I'd like to follow up with but there's no updated email address to reach them, at least not from within Growbots. Thankfully when you email these prospects and they bounce, you get your credits back. On the downside, if you are capturing these outbound campaigns in your CRM, you get all the dud contacts which makes for a messy CRM and time consuming to clean up.
We migrated over to 3.0 and while there are a number of great improvements, the tranisition was not well executed and the platform is still not entirely stable. When the system crashes, everything is inaccessible and there is no support after business hours.
Growbots seems to be designed for the entrepreneur who doesn't have a lot of time or a formal salesperson. It's great for casting a wide net for ideal prospects, setting up an email campaign and letting it go. If you are not worried about managing a clean CRM system and phone numbers are not necessary, Growbots may be a good choice to build awareness and net a few new quality conversations. If you have a salesperson or two, it is not as flexible or fluid as other tools in the market. The big advantage, though, is access to their pool of prospects and tools to automate the communication.