What do you like best?
It's a DIY solution for small businesses that don't need the feature set of a large CRM like SalesForce. The company is easy to work with and the system seems to be very user friendly.
What do you dislike?
In some ways the system is a little too DIY. They offer email templates and set up a campaign for you, but customizing these to my business needs are a little beyond my technical and creative abilities. I'm sure I could figure it out with enough time, but some of it is a little daunting.
Recommendations to others considering the product
The CRM features are really pretty easy to use, as are the drip marketing campaigns - once you have them set up. I think the real learning curve comes with setting up the email templates and campaigns. It's a good software, but it will require you to put some time and creative juices into getting it set up.
What business problems are you solving with the product? What benefits have you realized?
We get a lot of new business leads but not all of them are ready to purchase our services right away. Hatchbuck allows us to keep tabs on these folks, send them periodic drip marketing to keep us fresh in their minds, and when the time is right, we are there to convert the sale.