Hawk Search

(30)
4.1 out of 5 stars

Hawk Search delivers a scalable software solution that changes site search and merchandising into a customer experience management platform.

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Showing 31 Hawk Search reviews
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Hawk Search review by <span>Kurt I.</span>
Kurt I.
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Feature Rich

What do you like best?

The features. Hawk has built a platform that is full of features - allowing us to customize the results to create a smooth customer experience while meeting our business goals. In the end, they have given us an integration that is seamless, a backend that allows us to merchandise more effectively and the ability to make changes in a moments notice.

What do you dislike?

The reporting gives you just enough, leaving you wanting more details. They cover some of the basics such as queries, poor results, # of results, etc. but lack the ability to segment and filter further. Another challenge has been Hawk's support - critical issues are usually addressed in a timely fashion, but often questions will take longer than anticipated to be resolved. More often than not they are able to accommodate our needs through customization or the tools already built into the backend.

Recommendations to others considering the product

I would recommend that you understand all of the features Hawk has available - there are a bunch and in many regards give you a lot of control. Based on the feature, make sure you address any additional requirements you want because Hawk was able to accommodate our needs in many ways during implementation.

What business problems are you solving with the product? What benefits have you realized?

We needed a solution that could work within our static frontend environment, and Hawk was able to provide a solution that added dynamic capabilities. Their backend gives us a way to continually build out and merchandise our store in a way we weren't able to do beforehand.

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Hawk Search review by <span>Eric C.</span>
Eric C.
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Great Product! Wonderful Company to Work With

What do you like best?

We have been using Hawk Search for a little over 3 years and have been VERY happy with the product. However, the user friendly interface and attentive customer support really add to the value. We have had very few reasons to contact support for issues/problems, but they have been able to help us optimize our use of the solution in many ways.

Most of our questions have been answered within 24 hours and they have been willing to jump on demos/calls with us whenever needed.

What do you dislike?

Haven't really come across any dislikes. Like anything, cost could be less, but it's a pretty reasonably priced solution and the value it provides definitely justifies the cost.

Recommendations to others considering the product

Before implementing, lay out a framework of how you'd like your fields and facets set up. It will make life easier later.

What business problems are you solving with the product? What benefits have you realized?

Prior to using Hawk, we had very basic search functionality on our site, which was irritating to customers and made the shopping experience less than desirable. Since the change, we've received numerous compliments from customers, and employees at our store have also benefited from quicker/easier searching.

We've seen customers finding some of our older products or items with "broken sizes" much easier than before, which has led to an increase in orders for this type of merchandise. Previously, these items kind of got lost on the site and weren't viewed very often.

What E-Merchandising solution do you use?

Thanks for letting us know!
Hawk Search review by <span>Nathaniel N.</span>
Nathaniel N.
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More Customization - Less Time Implementing

What do you like best?

The best feature of Hawk Search is the customization allowed to a Marketer. The dashboard and tool set allows a company to quickly review, change and provide quick personalization, without the need of a large technical team. The visible score and boost figures will allow you test and improve your results sets much quicker.

The support team is very responsive and has provided some great customization options.

What do you dislike?

The reporting is very vanilla. It is the basic out of the box reporting you would get for most site search options. I would suggest keeping another analytics tool to help you develop insights.

Recommendations to others considering the product

Do your homework and put them up against other platforms. While no solution is for everyone - I feel the Hawk solution is a great product with great support.

What business problems are you solving with the product? What benefits have you realized?

Our business model includes a good amount of offline lead generation to compliment an eCommerce site. We were looking for a solution that allowed us to bring in impactful KPIs from offline to influence the results sets online. Not only did Hawk allow us to bring in those metrics, the platform allowed to configure them and provide boost/bury settings to make them more accurate. A big plus for our profitability.

Hawk Search review by Administrator in Retail
Administrator in Retail
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Flexible, Easy-To-Use, Powerful site search engine tool in the hands of merchandising teams

What do you like best?

I like the responsiveness of the Hawk Search management teams. If we ever needed to try something new or different, or if we have bugs/issues and we need fixes ASAP, they are always available and on the case. They are really supportive in the strategies we want to develop for our websites, in addition to regularly providing suggestions to improve our current methodology in ways we may not have thought of before.

What do you dislike?

There isn't really much I dislike about the tool. I have experience with a few other site search vendors and our own internally developed site search tool, and I can say that Hawk Search is the best one I've worked with so far.

We were a little slower to onboard, but this was in no way attributed to Hawk Search, this was due to some internal issues.

Recommendations to others considering the product

Why haven't you signed up for a demo yet?

What business problems are you solving with the product? What benefits have you realized?

One business problem related to site search is the ability to capture top search queries that yield little to no results. This may indicate our customers have interests in these types of items, but we don't carry them. Is this an opportunity for us to add that item to our product catalog? We recently identified a few Beauty Branded products that fit this bill, and our current Beauty Brand Manager is looking into the feasibility of adding those types of items to our catalogs.

Hawk Search review by User in Retail
User in Retail
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Great Tool for Some Uses, Limited Capabilities or Bugs for Other Uses

What do you like best?

Banner scheduling for various triggers is easy-to-use & well-equipped to handle our needs for promotional content as well as evergreen content. Landing page building can be really simple if the appropriate fields are linked.

Boost/bury rules & item pinning are great tools to manipulate the product offering on a page. We utilize a strategy that requires manipulation, so we leverage these tools extensively. However, there's room for improvement. Including complete override of Hawk's algorithm that sorts products on a page & more robust pinning options.

What do you dislike?

UI/UX in the dashboard could use some improvement: there's a lot of unnecessary navigation required to make updates across one landing page as well as review your updates. Many times my updates require going into 3 or 4 different dashboards to update pins, bury/boost rules, content, and facets. There are also bugs with icons, so you may need to rely on memory or alt-tags to know where to go. And there is limited capacity to filter/sort/etc. items within each dashboard.

Item Pinning was a great improvement, but the limited capacity to actually pin items ANYWHERE on a page, versus at the top of a page, could be improved.

Analytics & reporting needs a complete overhaul. We find a lot of discrepancies between Hawk internal reporting & Google Analytics, as well as other analytics tools. They tend to be more surface level & less detailed and utilitarian than desired.

Overall, I think Hawk Search is a great tool for some users with smaller product offerings & a limited number of custom landing pages required.

Recommendations to others considering the product

Great for some users, depending on product offering size & number of landing pages required.

What business problems are you solving with the product? What benefits have you realized?

Our CMS does not support custom landing pages, so we leverage Hawk's landing pages to fill in this gap. Also solving the problem of needing more robust search for our large product offering & offering our customers more facets to filter their search results.

Since our current site design does not offer filtering within a category, we build out landing pages to support this customer need since many of our categories have 100+ products.

Hawk Search review by Administrator in Wholesale
Administrator in Wholesale
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Robust Search Engine with Great Configurability

What do you like best?

I enjoy the team's ability to troubleshoot any issues we have and resolve them within a very short period of time. This is a very valuable service that most companies do not offer consistently.

What do you dislike?

I dislike the integration with our e-commerce software but that is in no way an issue that Hawk Search can resolve. Our software is a bit outdated and we are migrating to Magento so these issues should be resolved.

Recommendations to others considering the product

I strongly urge small businesses that want to expand on their user search experience to explore options such as Hawk Search. Specifically in the merchandising aspect, it provides quite a bit of power over generic site searches and allows you to cater the search experience to the search queries or users as opposed to generic layouts.

Definitely worthwhile to explore this option!

What business problems are you solving with the product? What benefits have you realized?

We are solving the lackluster search experience we used to have by offering the customer a much more diverse and user-friendly search engine.

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