Heap

(108)
4.4 out of 5 stars

Instant, retroactive analytics for web and iOS. No code required.

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Heap Features

Metrics
Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

88%
(Based on 76 reviews)
Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

84%
(Based on 67 reviews)
Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

82%
(Based on 61 reviews)
Standard Event Tracking

Software automatically tracks standard user actions.

92%
(Based on 75 reviews)
Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

89%
(Based on 72 reviews)
Retention

Accurately measure bounce rate.

80%
(Based on 56 reviews)
Return

Track user return rates and related metrics.

81%
(Based on 58 reviews)
Conversions

Track what proportion of users convert via a certain action.

84%
(Based on 61 reviews)
Funnels

See how many users proceed down a certain path to conversion.

88%
(Based on 71 reviews)
Reporting
Real-Time Reporting

Obtain live data for who is currently accessing your site.

88%
(Based on 70 reviews)
Trending

Report on how any user activity has changed over time.

78%
(Based on 52 reviews)
Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

91%
(Based on 58 reviews)
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

82%
(Based on 68 reviews)
Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

84%
(Based on 21 reviews)
Unification Across Devices

Able to unify user data across devices, recognizing returning users.

89%
(Based on 31 reviews)
Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

81%
(Based on 63 reviews)
User Identification
Geolocation

Identifies users locations.

Not enough data available

Demographics

Identifies user demographics like gender or age.

Not enough data available

User Segmentation

Enables the view of analytic data based on user segment.

Not enough data available

Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

83%
(Based on 62 reviews)
Site Search Reporting

Report on keywords used in internal searches.

Not enough data available

Load Time Monitoring

Track load times on different devices and systems.

80%
(Based on 29 reviews)
Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

84%
(Based on 32 reviews)
E-Commerce

Track revenue and transactions.

83%
(Based on 14 reviews)
Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

n/a
Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

n/a
Tracking & Reporting
User Path Tracking

Displays a users progress throughout specific paths in an application.

Not enough data available

User Activity History

Displays a users activity history.

Not enough data available

Crash Reporting

Provides information about why a crash occurred.

Not enough data available

Custom Event Tracking

Enables you to define custom events for analysis.

Not enough data available

Real-Time Insights

Provides real-time reports.

Not enough data available

Attribution

Measures user acquisition analytics.

Not enough data available

Dashboard

Provides a holistic summary of your data.

Not enough data available

Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

84%
(Based on 65 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

83%
(Based on 54 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

84%
(Based on 38 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

n/a
Metrics
Conversions

Track what proportion of users convert via a certain action.

93%
(Based on 11 reviews)
Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

91%
(Based on 10 reviews)
Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

96%
(Based on 12 reviews)
Exit Tracking

Accurately determine where in the program people close the app.

86%
(Based on 10 reviews)
Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

93%
(Based on 12 reviews)
Retention

Accurately measure bounce rate.

88%
(Based on 10 reviews)
Return

Track user return rates and related metrics.

88%
(Based on 11 reviews)
Funnels

See how many users proceed down a certain path to conversion.

89%
(Based on 10 reviews)
Reporting
Real-Time

Obtain live data for who is currently accessing your site.

91%
(Based on 10 reviews)
Trending

Report on how any user activity has changed over time.

87%
(Based on 7 reviews)
Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

86%
(Based on 10 reviews)
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

92%
(Based on 11 reviews)
Dashboards

Provides pre-built dashboards to aggregate and display data.

91%
(Based on 10 reviews)
Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

92%
(Based on 9 reviews)
Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

96%
(Based on 10 reviews)
Load Time Monitoring

Track load times on different devices and operating systems.

82%
(Based on 6 reviews)
Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

93%
(Based on 8 reviews)
E-Commerce

Track revenue and transactions.

Not enough data available

Tracking
Standard Tracking

Software automatically tracks standard user actions.

93%
(Based on 11 reviews)
Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

97%
(Based on 9 reviews)
Notifications and Alerts
In-App Notifications

Able to deploy a message to users while inside the app.

n/a
System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

n/a
Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

n/a
Variation Testing
A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Not enough data available

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

n/a
Conversion Goal

Able to set any user action as the conversion goal of the test.

Not enough data available

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Not enough data available

Confidence Level

Able to view or adjust the necessary confidence level of your test.

Not enough data available

Multivariant Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Not enough data available

Reporting
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

91%
(Based on 8 reviews)
Reports and Dashboards

Access pre-built and custom reports and dashboards.

85%
(Based on 7 reviews)
Personalization
Standard Targeting

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Not enough data available

Custom Targeting

Show different versions based on any variable set up to be tracked on the app's back end.

Not enough data available

Administration
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

89%
(Based on 8 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

n/a
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

93%
(Based on 11 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

91%
(Based on 10 reviews)