HG Data is the best-in-class leader for technology installation information in the world. B2B technology marketers rely on our accurate technographic insights, based on advanced data science, to build better forecasts and precisely target their campaigns at scale, while innovative OEMs use our intelligence to enhance their product offerings. We offer various ways to access and use our data, including HG Focus, an easy to use prospecting tool for sales teams, and our HG Data for Salesforce app which allows you to see and use our technographics directly in Salesforce for things like creating campaign segments, scoring and prioritizing leads, and deploying workflows and triggers.
Traditional sales and market intelligence providers use different methods for collecting their information, including phone surveys, digital scraping, and data modeling, each with its own limitations. Phone surveys are time consuming and don’t scale well. Scraping code off a website is easy, but also picks up legacy information that is no longer accurate, and it doesn’t give you information on technology that doesn’t leave a digital footprint. Modeling is fast, but because it doesn’t use complete data sets, it tends to produce inconsistent results.
At HG Data, we take a different approach to gathering, processing and curating business intelligence. We use advanced data science and our own proprietary IP to process billions of structured and unstructured documents scale. We then use automated and human validation to constantly refine and ensure the accuracy of our data sets. Sales and marketing teams use this information to out-market, out-sell and outgrow their competition.