HG Data

HG Data

4.2
(289)

The global leader in technographics, offering B2B marketers the business intelligence they need to achieve extraordinary results.

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HG Data Features

Data Availability

Contact Data Availability

Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.

n/a

Company Data Availability

Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.

82%
(Based on 207 reviews)

Industry Research Availability

Does this product offer industry research data that you require?

n/a

Data Accuracy

Contact Data Accuracy

How accurate and up to date is the contact data?

n/a

Company Data Accuracy

How accurate and up to date is the company data?

81%
(Based on 216 reviews)

Lead Intelligence

Market Insights

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

Not enough data available

Account-level Insights

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

Not enough data available

Lead Analysis

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Not enough data available

Features

Messaging

Provides ability to message contacts directly from within the sales intelligence software

n/a

Lead Builder

Ability to create targeted contact lists.

n/a

Integration to CRM/Marketing Automation

Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.

84%
(Based on 128 reviews)

Data Cleaning/Enrichment

Ability to clean/enrich existing data that is maintained in other systems

82%
(Based on 116 reviews)

Data Segmentation/Filtering

Functionality to filter or segment data from withing sales intelligence software

83%
(Based on 126 reviews)

Search

Offers search tools that allow users to find the data they need quickly

85%
(Based on 154 reviews)

News/People Alerts

Alerts you to changes happening to industries, companies and people you follow

n/a

Connections

Find the people you know that can introduce you to contacts at prospects

82%
(Based on 112 reviews)

Reporting

Provides ability to create the reports that meet your business requirements

n/a

Lead Management

Segmentation

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

Not enough data available

Predictive Scoring

Automatically scores prospects based on behavior and engagement levels.

Not enough data available

Account Identification

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

Not enough data available

Platform

Internationalization

Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies

n/a

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

84%
(Based on 28 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

83%
(Based on 37 reviews)

Reporting/Dashboards

Access pre-built and custom reports and dashboards.

n/a

Mobile User Support

Allows software to be easily used on multiple mobile devices include phone and tablet devices.

n/a

APIs

Enables integration to external systems

85%
(Based on 19 reviews)

Marketing Campaigns

Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

Not enough data available

Revenue Planning

Helps allocate marketing budget based predicted amount of incoming revenue.

Not enough data available

Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

Not enough data available

Opportunity Timeline

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

Not enough data available

Customization

Allows for custom report types to match the goals of a company.

Not enough data available

Campaign Execution

Website Personalization

Provides tools that dynamically serve content, messaging, and calls-to-action.

Not enough data available

Prioritized Accounts

Helps determine which accounts have the highest/lowest opportunity to convert.

Not enough data available

Trending Accounts

Helps determine the direction of each individual account and how to engage through specific content.

Not enough data available

Email Campaigns

Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.

Not enough data available