What do you like best?
Highspot provides me with a better way to manage our marketing and sales content as well as track how and if prospects and customers are engaging with it. Prior to Highspot I spent way too much time digging through folder trees in Sharepoint looking through links and links of content to identify the best content to send to clients. With Highspot, not only do they make it easier to organize and find the latest versions of content but, they also make it easy to pitch to clients with their Outlook integration.
Highspot even tracks when a customer opens emails, views a piece of content and how long they spend engaging with it. This allows me to be better armed as to when to the best time to follow-up and what was most important to them in the content I sent.
I've seen a huge spike in productivity and sales performance since I stated using Highspot several months ago.
The Hghspot sales team and onboarding team were extremely professional and strove to tailor the solution to make sure we were getting exactly what we wanted out of it.
What do you dislike?
The only feature missing is making it easy to create a separate content folder that our resale partners can go to download the latest content. Currently we have to share and update links each time we update content.
However, from discussion with sales, this is a feature that is in their short term road map. Eager to see how well it works!
Recommendations to others considering the product
If you are in sales and frustrated in trying to find the latest content, not knowing what your prospects/customer are doing with your content, or want to know what's happening on the other side of a contact outreach you should definitely take a serious look at Highspot.
If you are in marketing and struggle getting feedback from sales about content you create, struggle to know how/if prospects/customers are engaging with content, or struggle with getting sales to use the latest versions and newest pieces of content, then I recommend taking a serious look at Highspot.
What business problems are you solving with the product? What benefits have you realized?
The ability to manage and find content more effectively.
The ability to know how and when prospects/customers are engaging with content I send them.
The ability to easily store email templates with content built in, reducing my time in writing meeting follow-ups and prospecting emails.