Hippo CMS, the content performance platform, is an open source Java web content management system designed for creating personalized omnichannel web experiences. Hippo’s lightweight, agile architecture enables the enterprise to go beyond managing and repurposing content. With Hippo, businesses can identify which content resonates with audiences, personalize content delivery and ultimately measure content’s performance in supporting business goals. Hippo’s flexible architecture is built for integrations with other best of breed solutions, and can be deployed locally or to a cloud infrastructure (e.g. Amazon EC2). Hippo is the only open source Java web content management technology on the 2015 Gartner Magic Quadrant for WCM.
With a java and spring based technology stack, Hippo integrates with CRM, Marketing Automation, ecommerce and social solutions to support end to end digital experiences. Hippo hooks easily into external data systems to progressively profile visitors and increasingly personalize content delivery based on contextual data such as geolocation, weather, time, device used etc. and behavioral data such as site navigation, history and backlinks.