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Hive9

3.4
(11 reviews)

Hive9 is a marketing performance management company. They help B2B marketing leaders measure, predict, and improve the impact of marketing.

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Hive9 Reviews

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Showing 11 Hive9 reviews
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Hive9 review by Tim D.
Tim D.
Validated Reviewer
Verified Current User
Review Source

"Great Insight and Visibility"

What do you like best?

1 - The layout of Hive9 is very logical in how they present information and the way tht you interface with the tool and they continue to improve upon it constantly.

2 - The ability to be able to see what impact Marketing is having on revenue and show our impact back to finance.

What do you dislike?

For us it a little difficult to getting set-up with the tool since we report or use SFDC a little bit different, however the team at Hive9 was great in their ability to work with us and provide a solution that allowed us to still utilize the tool to the fullest extent while not having to change everything on our end.

Recommendations to others considering the product

The team at Hive9 is great to work with and is willing to go the extra mile to make sure that you are a happy customer (from my experience) but you need to make sure that you are being as open as possible with them. They are a great resource for best practice as well, so I would try to align with as much as possible with their recommendations.

What business problems are you solving with the product? What benefits have you realized?

As an organization we were struggling to be able to have all of the marketing team and finance on the same page with what is going to be spend, by whom , and when. With the addition of Hive9 all of that was solved.

Hive9 does a great job at laying out the budget down to the individual tactic in a very logical layout.

For us this allowed us to be able to get trust with the finance team because they were able to see what we were doing and actually see the ROI of our activities.

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Hive9 review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"A Very Frustrating Experience"

What do you like best?

The results of having organized financial data/ROI insights.

What do you dislike?

User experience, inability to customize hierarchy naming convention, too many clicks to do simple tasks, like adding a line item. The layout is confusing. Adding tactics and line items for each individual piece of content we outsource takes hours of my time. Our integration with Salesforce is not real time - it takes 24 hours to sync, which causes major delays in our ability to add tactics and line items to Hive9, which then delays our ability to even request POs in a completely different system. Hive9 also has a long load/update delay when making changes.

Recommendations to others considering the product

I'd wait until Hive9 works out their usability kinks/improves their UX.

What business problems are you solving with the product? What benefits have you realized?

Trying to get better insights into how much money we spend producing and promoting marketing assets. So far, (after about 1 year of use) I've never seen any reports or data of that nature. We are still working on getting organized.

What Marketing Resource Management solution do you use?

Thanks for letting us know!
Hive9 review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Hive Review"

What do you like best?

How easy it is to measure marketing performance. It is extremely customizable making it easy to stay on budget and manage marketing financials, ROI, and other analytics.

What do you dislike?

Due to it being so customizable, it is easy to get lost and frustrated while using. It takes many clicks to get where you want to go and do simple tasks.

What business problems are you solving with the product? What benefits have you realized?

It can be difficult to tell if marketing campaigns are successful and worth the cost. Often times we dump money into campaigns and don't know if we're seeing the result. Hive9 helps us track everything and run analytics to see where our marketing dollar is going the furthest.

Hive9 review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Small company, long implementation time"

What do you like best?

The Hive 9 team is very responsive and willing to work hard to make their tool work for us.

What do you dislike?

The tool is built for small businesses that have very clear processes and data structures enforced. It has taken us almost an entire year to implement the tool because it doesn't really flow well with our current data structures. After working with them for these months, they claim they don't deal with "gray" areas very well, which unfortunately is a large portion of our data.

Recommendations to others considering the product

Be very clear on your data structure before you go into implementation.

What business problems are you solving with the product? What benefits have you realized?

Marketing ROI - on a campaign level.

Hive9 review by Executive Sponsor in Information Technology and Services
Executive Sponsor in Information Technology and Services
Validated Reviewer
Review Source

"Robust enterprise level platform"

What do you like best?

it’s a very comprehensive platform - it’s very customizable, allowing all elements of a campaign to be entered and integrated so you have a full view I t whatever you want

What do you dislike?

It’s been a beast to get setup and trained up on, but that’s not atypical for such a massive platform. I’d say though you will need someone truly dedicated to helping get this implemented and fully launched

What business problems are you solving with the product? What benefits have you realized?

Primarily ROI, but also general campaign performance. It also provides a singular view of all campaign activity within a singular view

Hive9 review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Review Source

"Hive9 idea is there - hard to implement across multiple teams"

What do you like best?

You can create all campaigns and finances in one place. It makes tracking your budgets & campaigns easier.

What do you dislike?

It's not a completely intuitive it's a little cumbersome to use and it's not very easy to just pick up and use.

Recommendations to others considering the product

Having a dedicated team member who is resourced to developing your team/company strategy for it. When beginning to use it you really need one main (organized) point of contact.

What business problems are you solving with the product? What benefits have you realized?

Being able to create campaigns and finances in one place. It makes tracking your budgets & campaigns easier.

Hive9 review by Meagen E.
Meagen E.
Validated Reviewer
Review Source

"Marketing performance management"

What do you like best?

I like the ability to measure and even predict impact of campaign performance and budget spend. Great team and innovation at work. I love the real-time insights without having to wait until quarter end.

What do you dislike?

Not a lot to dislike, but maybe having to log into another system.

What business problems are you solving with the product? What benefits have you realized?

Marketing analytics and campaign performance

Hive9 review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Good, central resource to manage global activity"

What do you like best?

I like the fact the whole team is able to access planned activity

What do you dislike?

I dislike the time-consuming administration side of Hive 9

What business problems are you solving with the product? What benefits have you realized?

Global management of activity - it's easy to see what is going on in different regions across the business

Hive9 review by Don G.
Don G.
Validated Reviewer
Review Source

"Some experience"

What do you like best?

I liked the interactivity of the software and support.

What do you dislike?

Not much to dislike with Hive9, in fact can't think of anything at the moment.

Recommendations to others considering the product

none

What business problems are you solving with the product? What benefits have you realized?

I got some great ideas and techniques from Hive 9

Hive9 review by User in Pharmaceuticals
User in Pharmaceuticals
Validated Reviewer
Review Source

"Marketing Made Easy"

What do you like best?

the ability to predict revenue from marketing - truly takes the guess work out

What do you dislike?

I have no complaints about Hive9 at this time

What business problems are you solving with the product? What benefits have you realized?

I'm able to benefit from targeted marketing solutions that work for ME. it's tailored to my needs and not just a generalizable approach.

Hive9 review by User in Higher Education
User in Higher Education
Validated Reviewer
Review Source

"User interface. HIVE 9"

What do you like best?

User interface.

Simplicity,

problem solving

support

What do you dislike?

needs additional flexibility

compatibility

Marketing Planning and Performance Management

simple, clean, drag-and-drop interface

What business problems are you solving with the product? What benefits have you realized?

Imaging for medical professionals

cath lab data collection

Kate from G2 Crowd

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Hive9
3.4
(11 reviews)