Hive9

(4)
2.5 out of 5 stars

Hive9 is a marketing performance management company. They help B2B marketing leaders measure, predict, and improve the impact of marketing.

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Hive9 Reviews

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Hive9 review by User in Computer Software
User in Computer Software
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Verified Current User
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"A Very Frustrating Experience"

What do you like best?

The results of having organized financial data/ROI insights.

What do you dislike?

User experience, inability to customize hierarchy naming convention, too many clicks to do simple tasks, like adding a line item. The layout is confusing. Adding tactics and line items for each individual piece of content we outsource takes hours of my time. Our integration with Salesforce is not real time - it takes 24 hours to sync, which causes major delays in our ability to add tactics and line items to Hive9, which then delays our ability to even request POs in a completely different system. Hive9 also has a long load/update delay when making changes.

Recommendations to others considering the product

I'd wait until Hive9 works out their usability kinks/improves their UX.

What business problems are you solving with the product? What benefits have you realized?

Trying to get better insights into how much money we spend producing and promoting marketing assets. So far, (after about 1 year of use) I've never seen any reports or data of that nature. We are still working on getting organized.

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Hive9 review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Small company, long implementation time"

What do you like best?

The Hive 9 team is very responsive and willing to work hard to make their tool work for us.

What do you dislike?

The tool is built for small businesses that have very clear processes and data structures enforced. It has taken us almost an entire year to implement the tool because it doesn't really flow well with our current data structures. After working with them for these months, they claim they don't deal with "gray" areas very well, which unfortunately is a large portion of our data.

Recommendations to others considering the product

Be very clear on your data structure before you go into implementation.

What business problems are you solving with the product? What benefits have you realized?

Marketing ROI - on a campaign level.

What Marketing Resource Management solution do you use?

Thanks for letting us know!
Hive9 review by Meagen E.
Meagen E.
Validated Reviewer
Review Source

"Marketing performance management"

What do you like best?

I like the ability to measure and even predict impact of campaign performance and budget spend. Great team and innovation at work. I love the real-time insights without having to wait until quarter end.

What do you dislike?

Not a lot to dislike, but maybe having to log into another system.

What business problems are you solving with the product? What benefits have you realized?

Marketing analytics and campaign performance

Hive9 review by Don G.
Don G.
Validated Reviewer
Review Source

"Some experience"

What do you like best?

I liked the interactivity of the software and support.

What do you dislike?

Not much to dislike with Hive9, in fact can't think of anything at the moment.

Recommendations to others considering the product

none

What business problems are you solving with the product? What benefits have you realized?

I got some great ideas and techniques from Hive 9

Kate from G2 Crowd

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* We monitor all Hive9 reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.