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Hootsuite

Hootsuite

4.1
(2,369 reviews)

With Hootsuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles, schedule messages, and measure your success.

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Hootsuite Features

Social Media Monitoring

Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

79%
(Based on 868 reviews)

Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

74%
(Based on 495 reviews)

Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

73%
(Based on 712 reviews)

Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

80%
(Based on 911 reviews)

Social Listening

84%
(Based on 964 reviews)

Social Management

Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

79%
(Based on 1,417 reviews)

Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

89%
(Based on 1,767 reviews)

Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

86%
(Based on 1,535 reviews)

Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

86%
(Based on 1,716 reviews)

Social Ads

Manage and optimize ads across social channels

75%
(Based on 842 reviews)

Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

84%
(Based on 708 reviews)

Posting

Scheduling

Optimizes scheduling and posting of content across social media channels

92%
(Based on 1,261 reviews)

Automation

Automates publishing of and responses to social media content

87%
(Based on 1,182 reviews)

Discovery

Referral Program

Creates and manages referral programs to find brand advocates

77%
(Based on 61 reviews)

Incentives

Provides incentives for engagement to advocates

70%
(Based on 64 reviews)

3rd-Party Trends

Sources advocate content from third-party social media platforms to identify trends and problem areas

75%
(Based on 58 reviews)

Reports & Dashboards

Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

76%
(Based on 434 reviews)

Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

80%
(Based on 573 reviews)

Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

83%
(Based on 602 reviews)

Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

75%
(Based on 446 reviews)

Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

75%
(Based on 245 reviews)

Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

77%
(Based on 438 reviews)

Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

78%
(Based on 547 reviews)

Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

81%
(Based on 537 reviews)

Analysis

Business Intelligence

Correlates social media data with business intelligence to better business operations

78%
(Based on 866 reviews)

Customizable Dashboards

Customizes dashboards to report the most necessary social media metrics

81%
(Based on 1,059 reviews)

Insight

Monitoring

Monitors and tracks advocates' interactions and shared content

85%
(Based on 114 reviews)

Adoption Insight

Measures adoption of the brand advocacy tool (both internally and externally) to inform strategy

81%
(Based on 81 reviews)

Engagement Analysis

Analyzes user engagement to understand impact

84%
(Based on 104 reviews)

Platform

API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

79%
(Based on 401 reviews)

Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

82%
(Based on 234 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

86%
(Based on 617 reviews)

Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

84%
(Based on 562 reviews)

Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

86%
(Based on 659 reviews)

Reporting

Monitoring

Monitors a variety of social media channels to uncover relevant content

84%
(Based on 1,093 reviews)

Reporting

Reports and measures campaign efforts across a variety of social media channels

80%
(Based on 986 reviews)

Analytics Filters

Offers filters to sift through published and promoted data

78%
(Based on 880 reviews)

Competitive Intelligence

Uncovers social media performance and insights of other businesses

77%
(Based on 763 reviews)

Keyword Setup

Allows user to search for specific keywords to measure social impact

80%
(Based on 805 reviews)

Mobile

Mobile Optimization

Allows advocates to write, upload, and share content on mobile

82%
(Based on 115 reviews)

Platform

Multichannel Sharing

Facilitates the sharing of user experiences on one or multiple channels

87%
(Based on 127 reviews)

Forum

Provides space or forum for discussing and sharing user feedback

77%
(Based on 84 reviews)

Integration

Seamlessly integrates advocacy solution into existing processes

86%
(Based on 113 reviews)

Content Distribution

Distributes advocate content across multiple channels

87%
(Based on 132 reviews)
Hootsuite
4.1
(2,369 reviews)