Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
(Based on 775 reviews)
Determines whether mentions of your brand are positive, negative or neutral.
(Based on 423 reviews)
Identifies who is talking about your brand along with their influence over social communities.
(Based on 638 reviews)
Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.
(Based on 813 reviews)
(Based on 862 reviews)
Uncovers customer sentiment identify trends in order to accommodate the customer better.
(Based on 1,282 reviews)
Allows the creation, management, and scheduling of content to be shared across social media channels
(Based on 1,619 reviews)
Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns
(Based on 1,405 reviews)
Centrally manages social media marketing efforts across all utilized platforms
(Based on 1,565 reviews)
Manage and optimize ads across social channels
(Based on 744 reviews)
Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions
(Based on 586 reviews)
Optimizes scheduling and posting of content across social media channels
(Based on 1,107 reviews)
Automates publishing of and responses to social media content
(Based on 1,039 reviews)
Creates and manages referral programs to find brand advocates
(Based on 45 reviews)
Provides incentives for engagement to advocates
(Based on 48 reviews)
Sources advocate content from third-party social media platforms to identify trends and problem areas
(Based on 44 reviews)
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
(Based on 373 reviews)
Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.
(Based on 500 reviews)
Content Engagement Analysis
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
(Based on 523 reviews)
Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.
(Based on 387 reviews)
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
(Based on 196 reviews)
Able to track click path of users that come to your site via social campaigns and if they convert to customers.
(Based on 382 reviews)
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
(Based on 479 reviews)
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
(Based on 467 reviews)
Correlates social media data with business intelligence to better business operations
(Based on 754 reviews)
Customizes dashboards to report the most necessary social media metrics
(Based on 929 reviews)
Monitors and tracks advocates' interactions and shared content
(Based on 96 reviews)
Measures adoption of the brand advocacy tool (both internally and externally) to inform strategy
(Based on 65 reviews)
Analyzes user engagement to understand impact
(Based on 86 reviews)
API / Integrations
Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 343 reviews)
Allows marketer to use platform in different langauges and includes ad units on websites from around the world
(Based on 178 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 542 reviews)
Allows marketer to add, track, and measure a multitude of social media accounts.
(Based on 491 reviews)
Performance and Reliability
Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
(Based on 578 reviews)
Monitors a variety of social media channels to uncover relevant content
(Based on 955 reviews)
Reports and measures campaign efforts across a variety of social media channels
(Based on 863 reviews)
Offers filters to sift through published and promoted data
(Based on 767 reviews)
Uncovers social media performance and insights of other businesses
(Based on 660 reviews)
Allows user to search for specific keywords to measure social impact
(Based on 697 reviews)
Allows advocates to write, upload, and share content on mobile
(Based on 94 reviews)
Facilitates the sharing of user experiences on one or multiple channels
(Based on 107 reviews)
Provides space or forum for discussing and sharing user feedback
(Based on 67 reviews)
Seamlessly integrates advocacy solution into existing processes
(Based on 92 reviews)
Distributes advocate content across multiple channels
(Based on 109 reviews)