Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
(Based on 868 reviews)
Determines whether mentions of your brand are positive, negative or neutral.
(Based on 495 reviews)
Identifies who is talking about your brand along with their influence over social communities.
(Based on 712 reviews)
Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.
(Based on 911 reviews)
(Based on 964 reviews)
Uncovers customer sentiment identify trends in order to accommodate the customer better.
(Based on 1,417 reviews)
Allows the creation, management, and scheduling of content to be shared across social media channels
(Based on 1,767 reviews)
Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns
(Based on 1,535 reviews)
Centrally manages social media marketing efforts across all utilized platforms
(Based on 1,716 reviews)
Manage and optimize ads across social channels
(Based on 842 reviews)
Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions
(Based on 708 reviews)
Optimizes scheduling and posting of content across social media channels
(Based on 1,261 reviews)
Automates publishing of and responses to social media content
(Based on 1,182 reviews)
Creates and manages referral programs to find brand advocates
(Based on 61 reviews)
Provides incentives for engagement to advocates
(Based on 64 reviews)
Sources advocate content from third-party social media platforms to identify trends and problem areas
(Based on 58 reviews)
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
(Based on 434 reviews)
Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.
(Based on 573 reviews)
Content Engagement Analysis
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
(Based on 602 reviews)
Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.
(Based on 446 reviews)
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
(Based on 245 reviews)
Able to track click path of users that come to your site via social campaigns and if they convert to customers.
(Based on 438 reviews)
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
(Based on 547 reviews)
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
(Based on 537 reviews)
Correlates social media data with business intelligence to better business operations
(Based on 866 reviews)
Customizes dashboards to report the most necessary social media metrics
(Based on 1,059 reviews)
Monitors and tracks advocates' interactions and shared content
(Based on 114 reviews)
Measures adoption of the brand advocacy tool (both internally and externally) to inform strategy
(Based on 81 reviews)
Analyzes user engagement to understand impact
(Based on 104 reviews)
API / Integrations
Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 401 reviews)
Allows marketer to use platform in different langauges and includes ad units on websites from around the world
(Based on 234 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 617 reviews)
Allows marketer to add, track, and measure a multitude of social media accounts.
(Based on 562 reviews)
Performance and Reliability
Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
(Based on 659 reviews)
Monitors a variety of social media channels to uncover relevant content
(Based on 1,093 reviews)
Reports and measures campaign efforts across a variety of social media channels
(Based on 986 reviews)
Offers filters to sift through published and promoted data
(Based on 880 reviews)
Uncovers social media performance and insights of other businesses
(Based on 763 reviews)
Allows user to search for specific keywords to measure social impact
(Based on 805 reviews)
Allows advocates to write, upload, and share content on mobile
(Based on 115 reviews)
Facilitates the sharing of user experiences on one or multiple channels
(Based on 127 reviews)
Provides space or forum for discussing and sharing user feedback
(Based on 84 reviews)
Seamlessly integrates advocacy solution into existing processes
(Based on 113 reviews)
Distributes advocate content across multiple channels
(Based on 132 reviews)