Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
(Based on 799 reviews)
Determines whether mentions of your brand are positive, negative or neutral.
(Based on 446 reviews)
Identifies who is talking about your brand along with their influence over social communities.
(Based on 659 reviews)
Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.
(Based on 838 reviews)
(Based on 888 reviews)
Uncovers customer sentiment identify trends in order to accommodate the customer better.
(Based on 1,314 reviews)
Allows the creation, management, and scheduling of content to be shared across social media channels
(Based on 1,655 reviews)
Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns
(Based on 1,438 reviews)
Centrally manages social media marketing efforts across all utilized platforms
(Based on 1,599 reviews)
Manage and optimize ads across social channels
(Based on 768 reviews)
Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions
(Based on 619 reviews)
Optimizes scheduling and posting of content across social media channels
(Based on 1,147 reviews)
Automates publishing of and responses to social media content
(Based on 1,074 reviews)
Creates and manages referral programs to find brand advocates
(Based on 52 reviews)
Provides incentives for engagement to advocates
(Based on 56 reviews)
Sources advocate content from third-party social media platforms to identify trends and problem areas
(Based on 50 reviews)
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
(Based on 389 reviews)
Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.
(Based on 516 reviews)
Content Engagement Analysis
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
(Based on 539 reviews)
Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.
(Based on 402 reviews)
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
(Based on 209 reviews)
Able to track click path of users that come to your site via social campaigns and if they convert to customers.
(Based on 396 reviews)
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
(Based on 496 reviews)
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
(Based on 484 reviews)
Correlates social media data with business intelligence to better business operations
(Based on 784 reviews)
Customizes dashboards to report the most necessary social media metrics
(Based on 965 reviews)
Monitors and tracks advocates' interactions and shared content
Measures adoption of the brand advocacy tool (both internally and externally) to inform strategy
(Based on 72 reviews)
Analyzes user engagement to understand impact
(Based on 94 reviews)
API / Integrations
Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 359 reviews)
Allows marketer to use platform in different langauges and includes ad units on websites from around the world
(Based on 192 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 559 reviews)
Allows marketer to add, track, and measure a multitude of social media accounts.
(Based on 508 reviews)
Performance and Reliability
Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
(Based on 596 reviews)
Monitors a variety of social media channels to uncover relevant content
(Based on 993 reviews)
Reports and measures campaign efforts across a variety of social media channels
(Based on 895 reviews)
Offers filters to sift through published and promoted data
(Based on 798 reviews)
Uncovers social media performance and insights of other businesses
(Based on 687 reviews)
Allows user to search for specific keywords to measure social impact
(Based on 726 reviews)
Allows advocates to write, upload, and share content on mobile
Facilitates the sharing of user experiences on one or multiple channels
(Based on 116 reviews)
Provides space or forum for discussing and sharing user feedback
(Based on 75 reviews)
Seamlessly integrates advocacy solution into existing processes
(Based on 102 reviews)
Distributes advocate content across multiple channels
(Based on 121 reviews)