Hootsuite

Hootsuite

(2024)
4.1 out of 5 stars

With Hootsuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles, schedule messages, and measure your success.

Work for Hootsuite?

Learning about Hootsuite?

We can help you find the solution that fits you best.

Hootsuite Features

Social Media Monitoring
Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

78%
(Based on 700 reviews)
Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

73%
(Based on 366 reviews)
Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

72%
(Based on 582 reviews)
Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

79%
(Based on 737 reviews)
Social Listening

84%
(Based on 787 reviews)
Social Management
Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

78%
(Based on 1186 reviews)
Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

89%
(Based on 1505 reviews)
Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

85%
(Based on 1303 reviews)
Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

86%
(Based on 1456 reviews)
Social Ads

Manage and optimize ads across social channels

74%
(Based on 689 reviews)
Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

83%
(Based on 502 reviews)
Posting
Scheduling

Optimizes scheduling and posting of content across social media channels

91%
(Based on 989 reviews)
Automation

Automates publishing of and responses to social media content

86%
(Based on 928 reviews)
Discovery
Referral Program

Creates and manages referral programs to find brand advocates

78%
(Based on 25 reviews)
Incentives

Provides incentives for engagement to advocates

69%
(Based on 29 reviews)
3rd-Party Trends

Sources advocate content from third-party social media platforms to identify trends and problem areas

71%
(Based on 27 reviews)
Reports & Dashboards
Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

75%
(Based on 335 reviews)
Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

79%
(Based on 451 reviews)
Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

82%
(Based on 470 reviews)
Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

73%
(Based on 345 reviews)
Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

72%
(Based on 169 reviews)
Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

76%
(Based on 347 reviews)
Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

77%
(Based on 430 reviews)
Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

80%
(Based on 419 reviews)
Analysis
Business Intelligence

Correlates social media data with business intelligence to better business operations

77%
(Based on 673 reviews)
Customizable Dashboards

Customizes dashboards to report the most necessary social media metrics

80%
(Based on 832 reviews)
Insight
Monitoring

Monitors and tracks advocates' interactions and shared content

83%
(Based on 58 reviews)
Adoption Insight

Measures adoption of the brand advocacy tool (both internally and externally) to inform strategy

80%
(Based on 38 reviews)
Engagement Analysis

Analyzes user engagement to understand impact

82%
(Based on 54 reviews)
Platform
API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

78%
(Based on 308 reviews)
Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

81%
(Based on 146 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

85%
(Based on 487 reviews)
Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

83%
(Based on 440 reviews)
Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

86%
(Based on 520 reviews)
Reporting
Monitoring

Monitors a variety of social media channels to uncover relevant content

83%
(Based on 858 reviews)
Reporting

Reports and measures campaign efforts across a variety of social media channels

78%
(Based on 773 reviews)
Analytics Filters

Offers filters to sift through published and promoted data

77%
(Based on 686 reviews)
Competitive Intelligence

Uncovers social media performance and insights of other businesses

76%
(Based on 593 reviews)
Keyword Setup

Allows user to search for specific keywords to measure social impact

79%
(Based on 620 reviews)
Mobile
Mobile Optimization

Allows advocates to write, upload, and share content on mobile

81%
(Based on 57 reviews)
Platform
Multichannel Sharing

Facilitates the sharing of user experiences on one or multiple channels

87%
(Based on 65 reviews)
Forum

Provides space or forum for discussing and sharing user feedback

76%
(Based on 37 reviews)
Integration

Seamlessly integrates advocacy solution into existing processes

86%
(Based on 55 reviews)
Content Distribution

Distributes advocate content across multiple channels

87%
(Based on 67 reviews)