Hootsuite

Hootsuite

(2,179)
4.1 out of 5 stars

With Hootsuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles, schedule messages, and measure your success.

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Hootsuite review by Rebeca B.
Rebeca B.
Validated Reviewer
Verified Current User
Review Source

"Maneja tu ecosistema social"

What do you like best?

Entre los beneficios de contar con un panel de control amplio es que te quitas la fastidiosa tarea de abrir y cerrar cada red para trabajar sobre ella. Gracias a su distribución en columnas puedes ver todo lo que ocurre en tu redes sociales de un sólo vistazo.

Planificar tus publicaciones te permitirá ser más productivo y, sobre todo, creativo ya que no estarás comprometido por una fecha. Además, cuando programas tus publicaciones podrás permanecer atento a modificaciones que vayan ocurriendo y dedicarte a interactuar con tu comunidad.

What do you dislike?

Lo que menos me gusta y más me gustaría poder borrar y editar publicaciones más fácilmente. A veces, si algo se ha publicado incorrectamente, especialmente Twitter, necesito poder eliminar las publicaciones rápidamente, pero tengo que iniciar sesión en cada plataforma para hacer esto porque no parece poder hacerlo en Hootsuite. Algunos pueden hacer esto, y otros no.

Recommendations to others considering the product

Planificar tus publicaciones te permitirá ser más productivo y, sobre todo, creativo ya que no estarás comprometido por una fecha. Además, cuando programas tus publicaciones podrás permanecer atento a modificaciones que vayan ocurriendo y dedicarte a interactuar con tu comunidad.

What business problems are you solving with the product? What benefits have you realized?

- Gestionar varias redes sociales diferentes.

- Difundir varias campañas publicitarias a la vez.

- Promocionar la empresa, producto o servicios.

Hootsuite es, sin ninguna duda, una de las mejores apps de los últimos tiempos en cuánto a social media se refiere. Esta poderosa herramienta te servirá para gestionar las redes sociales en una escala global, evaluando el crecimiento de la marca y el control de todas las interacciones desde un único lugar seguro y confiable.

What Social Media Management solution do you use?

Thanks for letting us know!
Hootsuite review by Jeff L.
Jeff L.
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Verified Current User
Review Source

"Good free tool to get your social media management going"

What do you like best?

I like that it provides just enough features for bloggers just starting off to manage their posting schedule. I like that it can auto schedule my posts at appropriate times rather than having to set the times each day.

What do you dislike?

I find the streams are not very practical for my needs. I often want to filter and exclude tweets of certain themes out of my home stream. But there is no real way to do it from within Hootsuite. In the native twitter app, I have the ability to flag tweets I'm not interested in and I find that way of training it is good.

Recommendations to others considering the product

If you are a new blogger and looking for a way to automate some tweets ahead of time. This is a great service to start off with for free and wet the feet.

What business problems are you solving with the product? What benefits have you realized?

I'm trying to find content that relates to my blog to engage with.

Hootsuite review by Amber P.
Amber P.
Validated Reviewer
Verified Current User
Review Source

"Great Simple Way to Schedule Social Media"

What do you like best?

Hootsuite is very easy to learn and understand how to use. I love that I can schedule all of our business's facebook, twitter, and IG posts through the platform. You can include links and photos with ease. We use the free version for our relatively small business, however, I have used the paid version for my husband's marketing business, and for the price, it's absolutely worth it!

What do you dislike?

Sometimes the site can be a little buggy, and even though I click on a photo to add or a gif, etc...it will not show up in the preview. This doesn't happen as often, so it's not as big of a pain as it used to be.

What business problems are you solving with the product? What benefits have you realized?

There are times when I just cannot be at the computer to do our social media, so it has taken some time off of my hands. It's a great time saver, and I usually get on for an hour on a Monday and set up all of our posts for the week. It is also helpful in making sure we always have content posted.

Hootsuite review by Shaun S.
Shaun S.
Validated Reviewer
Verified Current User
Review Source

"Great Features, but a bit Buggy"

What do you like best?

The ability to post directly to Facebook, Instagram and Twitter all at the same time, and even schedule posts to each platform, is an absolute godsend. I am the only person in our marketing team, so when I have time off, instead of having to schedule individual posts for each platform (or in the case of Instagram, miss posts completely) I can tee up group posts for each one and schedule them to send instantaneously.

The ability to post to Instagram from my workstation is also a benefit as it gives us the chance to edit photos in photoshop or illustrator before publishing.

What do you dislike?

The New Post beta feature is excellent, but sometimes it takes several goes to publish a post - especially if it is going to more than one platform. Also, there are issues in connecting to my file folders, which makes uploading an issue.

There are also bugs with the formatting of photos for Instagram.

Recommendations to others considering the product

Go for it - although buggy in places, the scheduling and automation features are excellent, and also the ability to edit photos with Creative Cloud from within Hootsuite is fantastic.

What business problems are you solving with the product? What benefits have you realized?

As above, being able to schedule group posts to all platforms means that we don't lose any social media functionality when I am away from the office. Content can be set up ahead of time and a whole week of content to Facebook, Twitter and Instagram can be set up all prior to leaving the office.

Hootsuite review by Elspeth W.
Elspeth W.
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Verified Current User
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"Takes the stress out of scheduling"

What do you like best?

Hootsuite is very helpful for scheduling social media posts and keeping track of what works and what doesn't. I can easily schedule posts across our social media platforms weeks in advance, and change and edit as needed. It has made social media management a breeze. Easy, and worry-free Hootsuite is very helpful, even if you are an amateur. It will up your social media game! I highly recommend this product.

What do you dislike?

On occasion, I have had some issues scheduling video and gif posts to Instagram, but other than that I enjoy it. That said, I am getting more used to it and can anticipate these problems now. Now that I have figured out this issue it is mildly annoying but less stressful.

Recommendations to others considering the product

It is easy to use, though it does take a bit of patience when first learning how to use it.

What business problems are you solving with the product? What benefits have you realized?

Streamlining social media posts, keeping track of what our audience likes and dislikes. It is very easy to see what works and what does not, as well as giving the piece of mind that our social media accounts are taken care of. It is a very great product that has helped us track our posts, and make our accounts much more polished.

Hootsuite review by Ricardo M.
Ricardo M.
Validated Reviewer
Verified Current User
Review Source

"Manejo de redes sociales para profesionales!"

What do you like best?

Integra las principales redes sociales en un mismo dashboard, las mas importantes como Facebook, Twitter, Instagram, Google+, Youtube, LinkedIn, entre otras; esto permite que las cuentas sean monitoreadas sin mayor esfuerzo, lo único que hace falta es tener un monitor mas grande para ver todo lo que pasa en el mundo de las redes sociales. La programación de contenido es extraordinaria ya que te permite publicar todo tipo de contenido en el momento que se predefina de manera muy fácil, solo presionas el calendario y la hora; por cierto también te manda un correo cuando envía tu publicación, es maravilloso. También están los reportes, los cuales me parecen que son los mas completos si pagas por ellos. Otras opciones como asignaciones para las organizaciones son muy interesantes cuando las redes son llevadas por estructuras verticales.

What do you dislike?

Aveces la pestaña para publicar el contenido se minimiza, las publicaciones masivas con imágenes en Facebook tienen problemas, los informes gratuitos son muy básicos, pero de resto creo que es una gran herramienta.

Recommendations to others considering the product

Hootsuite es un software poderoso en el manejo de las redes sociales, permite realizar campañas de mercadeo y publicidad para posicionar los productos o servicios a los potenciales clientes; para poder llegar lejos en las redes sociales debes contar con una herramienta como esta.

What business problems are you solving with the product? What benefits have you realized?

Dar a conocer y posicionar la organización en las redes sociales no es tarea fácil, sin embargo Hootsuite hace que esta tarea sea mas llevadera ya que permite visualizar y monitorizar los temas relacionados a los servicios que se ofrecen y a la publicación de contenido sistemático en las principales redes sociales.

Hootsuite review by John M B.
John M B.
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Verified Current User
Review Source

"Good"

What do you like best?

The interface is a bit confusing at first, but with the help of the on screen guides i quickly learned the basics of the website and how to efficiently work with Hootsuite. The app is perfect for when I am away from my office and not near any computer. Mobile friendly is the way of the future.

What do you dislike?

Again as i mentioned before, the interface was confusing at first but then over time I was able to adapt and navigate the site and the app with little to no issues.

Recommendations to others considering the product

Read the walk-throughs carefully and make sure that when they update their system that your platforms are still valid and usable..

What business problems are you solving with the product? What benefits have you realized?

We are a small company, thus we needed a way to spread our brand. We already had a small following on Facebook but we wanted to spread further. We added Instagram and Twitter soon there after but realized that managing all three platforms required more time than we could give. Hootsuite allowed us to expand out brand and post on multiple platforms without costing us too much time in doing so.

Hootsuite review by Jamie C.
Jamie C.
Validated Reviewer
Verified Current User
Review Source

"User Friendly Social Media Management Program "

What do you like best?

I think the best part about Hootesuite is how customizable the program is. It is so easy to get everything that is the most important, all on one screen. The other huge benefit with Hootesuite is that it is cheap! In terms of social media management programs, Hootesuite definitely has the most to offer, at the cheapest price.

What do you dislike?

I think one of the things that I struggle with Hootesuite a little bit is the difficulty with seeing notifications. While I can see all of the social media channels that I need on one screen, I do not feel as though the notifications appear easy enough, I still end up having Facebook, Instagram, and Twitter all open so that I can make sure that I am not missing anything.

Recommendations to others considering the product

I would definitely recommend Hootesuite as a program to use if you don't have much of a budget to spend on social media management. Becuase they have a non-paid version, you can still do a lot of good work in Hootesuite, for very little money. I would say that you should spend the time to learn it, the platform has a lot of capabilities, and if you learn them all you will be able to do a lot with it.

What business problems are you solving with the product? What benefits have you realized?

One of the biggest business problems we are solving with Hootesuite is the current lack of a social media strategy. Hootesuite allows me to get everything that needs to go onto social all in one place and lined up so that I just ensure everything is posted in a timely manner.

Hootsuite review by Joshua B.
Joshua B.
Validated Reviewer
Verified Current User
Review Source

"An easy way to keep your social media up to date"

What do you like best?

I like that I'm able to update multiple social media platforms at one time, while still being able to tweak each update as needed. For example, I can add hashtags to Instagram posts. Shorten a post for Twitter.

What do you dislike?

I find the user interface to be a bit messy compared to other products. The most important part of the app, creating new posts, is squeezed into a pop-up window that sits along the top of the browser.

Recommendations to others considering the product

Hootsuite is great for updating multiple platforms at a time, but if you're focusing on one platform I think there are better solutions available. For example, Later is great for planning Instagram posts. It let's you see how your feed will look with the schedule post so not only can you schedule posts... you can 'art direct' your entire feed.

What business problems are you solving with the product? What benefits have you realized?

Keeping social media account up to date to connect with customers, without having to think about it every day. I can sit down one day and plan posts for the week ahead.

Hootsuite review by Luis E.
Luis E.
Validated Reviewer
Verified Current User
Review Source

"Great Social Media Tool"

What do you like best?

I like that I can integrate Gsuite or Google Drive into the process for social media posting/curating and I don't need to download the materials to upload them to Hootsuite. I also love the new bulk editor and content curation. Also I like how it can manage RSS feeds for curation and posting.

What do you dislike?

I would like to have more automatic content curation for more brands, not just one. And also I would love to have automatic Instagram posting for the accounts without using the mobile app. I also dislike the reports are generated using credits while the competition has this covered with the monthly payment. But if you have another tool for reporting, then this is not an issue for you.

Recommendations to others considering the product

If you need a good quality social media management tool that offers good solutions for your bucks, then Hootsuite is the right choice.

What business problems are you solving with the product? What benefits have you realized?

Social Media communication and monitoring, the hability to have multiple teams for customer service and social media monitoring is a must nowadays. You need to keep track of your social media channels and also the competition. It's easy to integrate other channels through the Apps that Hootsuite has and extend the functionality of the platform.

Hootsuite review by Josh S.
Josh S.
Validated Reviewer
Verified Current User
Review Source

"The best way to keep your companies Social Media Game on point."

What do you like best?

I love Hootsuites ability to customize the layout of your home screen to see exactly what you want to see regarding your connected accounts. I have have facebook's wall, twitters feed, and others right there in front of me as well as being able to see what my upcoming post will be.

I also love the ability to be able to post to all of my social media accounts all at once all from Hootsuite. Hootsuite does all of the work to make the post appear correctly as if they are coming from their native websites/apps.

What do you dislike?

I wish the packages were a little more affordable for a smaller church like myself but I understand what they charge due to such a quality product.

Recommendations to others considering the product

I would recommend this app to any one who wants to take control of their companies social media.

What business problems are you solving with the product? What benefits have you realized?

Hootsuite allows me to be able to post to all of my companies social media at one time instead of having to post from each individual app like Facebook, Twitter, Instagram, etc. It also make the post look like it was posted naively from withing each appropriate app. This frees up time I would normally have to spend on posting to the different sites.

Hootsuite review by Alison Rivera, D.
Alison Rivera, D.
Validated Reviewer
Verified Current User
Review Source

"Okay but not the best"

What do you like best?

I like the tabs and streams available, especially when you can see things related to one keyword. Love the HootSuite blog because it offers a lot of great free advice and the HootSuite academy is very helpful.

What do you dislike?

The inability to adapt to instagram planning better and the autoschedule feature not being able to use it over multiple days. I just have the organization membership with my company and I hate it, with the design and permissions it's just unnappealing from an aesthetic perspective. Also I noticed they inflate my engagement numbers, I'm sure they do it to make their product seem like its working better than it is.

Recommendations to others considering the product

Check out CoSchedule and Later for Instagram Marketing. I'll probably switch to them when my year is done with HootSuite. Love the HootSuite blog though

What business problems are you solving with the product? What benefits have you realized?

Social Media Scheduling and Insight reports into those. I did find Upcontent because of them and it has been a huge help.

Hootsuite review by Tracey M.
Tracey M.
Validated Reviewer
Verified Current User
Review Source

"A very good piece of software for social media posting, listening and scheduling"

What do you like best?

The best thing is the new feature of being able to post direct to instagram. This means that I can now easily post to three channels that I use mostly from one piece of software rather than two.

What do you dislike?

The reporting can be quite expensive and there is a bit of a jump in the pricing between the different offerings

Recommendations to others considering the product

I would recommend taking the free trial and getting as much out of the amazing support, videos and tutorials as possible before you decide to buy. This will leave you completely informed on what the product can do and you won't go away assuming it does something it doesn't. I have recently switched back to using Hootsuite from MeetEdgar - although this is also software that I love, it did not provide the level of support for Instagram that Hootsuite now offers, not does it allow me to be trained and become certified at hootsuite academy which is a real bonus for employees and professionals alike.

What business problems are you solving with the product? What benefits have you realized?

Saving time - one post goes to three platforms. Scheduling posts - not having to be at the computer to post at a preferred time. Saving Drafts to use as evergreen content or modify per platform. Being able to listen in socially on what people are talking about my customers products

Hootsuite review by Angi B.
Angi B.
Validated Reviewer
Verified Current User
Review Source

"Not worth the potential"

What do you like best?

1) Capabilities. It's one of the best - if not the best - social media tool to keep track of feeds. I've found nothing that can match its ability to search and monitor keywords or accounts.

2) It does have a free option. While it's very limiting, for some users it may be a nicer alternative to spending a lot of money on a monthly subscription.

3) It's not hard to understand.

What do you dislike?

1) It's really outdated as far as its design goes. It looks like it was awesome in 2010 (which is was) and then never really changed its interface.

2) Not everything is included, even if you pay for it. Reports, for example, cost extra. No bueno.

3) It's really clunky. For example, I use it primarily to monitor keywords and account streams. I then take the tweets and retweets and load it to eClincher, my preferred scheduling system. The issue is that it refreshes (which is not a terrible thing) but because it's so massive, it often freezes my Hootsuite or makes it otherwise impossible to do anything until the refresh is completed. It's frustrating to want to check on a link only to have to wait 1-2 minutes in order to do so. In addition, as it refreshes, it has a nasty habit of sometimes of automatically updating the feed. I can't tell you how many times I've clicked to edit a retweet only to have it update. I end up opening the tweet above it instead or (worse yet) I'll accidentally click on retweet instead.

4) It's scheduling is time-consuming and frustrating. It's not the most effective system for scheduling.

Recommendations to others considering the product

Don't depend on Hootsuite for scheduling. It's best used for monitoring only. I switched to a different scheduling system due to its consistent "failed to deploy" scheduling issues.

What business problems are you solving with the product? What benefits have you realized?

Hootsuite really rocks the industry in monitoring keyword and account streams. That's about the other benefit from it. The rest of it fails to impress me compared to other systems out there.

Hootsuite review by Thomas S.
Thomas S.
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Verified Current User
Review Source

"Hootsuite makes it easy to stay on top of all your social media accounts"

What do you like best?

I switched over from TweetDeck to Hootsuite years ago and it was an easy transition. Hootsuite is straightforward and easy to setup and intuitive to use. All the features are easily accessible.

What do you dislike?

The design and user interface feels a bit dated compared to other platforms now available.

Recommendations to others considering the product

Hootsuite is definitely one of the leaders in social media management. It's a great place to start if you're not sure and gives you a good baseline for the benefits you can get out of this type of program.

What business problems are you solving with the product? What benefits have you realized?

Hootsuite is great for a small business or busy professional that doesn't want to commit to a large monthly expense, but still wants a powerful tool to easily manage its social media presence. Hootsuite helps us stay on top of our accounts and keep an eye on what others are doing with minimal effort.

Hootsuite review by Bianca S.
Bianca S.
Validated Reviewer
Verified Current User
Review Source

"Perfect for direct sales!"

What do you like best?

I like that I can see all platforms in one area and I can edit current and future posts right there. I mainly use it to post to my Facebook group and get my customers engaged. It is always refreshing, so you can quickly see when customers comment, like, or share your posts.

What do you dislike?

I wish the posting area at the top was a little more user friendly. I have often times posted something I meant to schedule because I hit the enter button. Another problem is not being able to start another paragraph or separate your text because the enter button will send your post.

Recommendations to others considering the product

This site is great. It takes some getting used to, but it's capable of a lot. It's perfect for direct sales businesses, and helps getting your customers intrigued and involved. You can also run reports, and give assignments, which is key when it comes to teams.

What business problems are you solving with the product? What benefits have you realized?

I had a problem remembering to post pictures or posts to my Facebook group wall, and being able to schedule my posts and not have to worry about it is great for a working mom like me. Constant posting is key when it comes to Facebook's new algorithms, and Hootsuite is how to stay active and consistent.

Hootsuite review by Deaira A.
Deaira A.
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Verified Current User
Review Source

"I love Hootsuite!"

What do you like best?

It’s a great way to monitor all my social media at once! I like how simple it is to get involved with and integrated into Hootsuite! It's a very easy software to use and it comes in handy all the time! I do a lot of real-time posting on various social media platforms and before I would have to have 5+ tabs open in order to access each social media account. Now I can just open up Hootsuite and post the same exact message, photo or video to all my social media at once! It's so convenient!

What do you dislike?

The phone app could be better developed, it's very rudimentary for the most part. You can basically on post or release post from the app, but I feel like it could be more functional.

Recommendations to others considering the product

Get a paid account to unlock extra features such as being able to connect more than three social media profiles. Also, take an advantage of the bulk scheduling option! I also recommend the use of the app in conjunction with the online website. You are able to post from your phone as well as release previously scheduled post on the app.

What business problems are you solving with the product? What benefits have you realized?

Media monitoring goes so much faster! I can watch multiple feeds as they happen in real time on one screen. I can also monitor competitor accounts and threads that are being discussed about my client.

Hootsuite review by Ashley B.
Ashley B.
Validated Reviewer
Verified Current User
Review Source

"Pretty good for a free service"

What do you like best?

I like that you can schedule the posts easily and for random times or select your own time.

What do you dislike?

I dislike that the posting shows that it is coming from Hootsuite. I understand that they want people to know that you're using their software, but at the same time it makes them seem less genuine and could fall victim to the algorithms of many social media programs.

Recommendations to others considering the product

Anyone looking to knock out their social media postings and management should utilize this software. The ease of use and options to link and organize the different types of social media are extremely beneficial.

What business problems are you solving with the product? What benefits have you realized?

I am able to stay consistent with Hootsuite which is a plus because if you fall out of the spotlight or do not post regularly through social media you can end up (again) succumbing to the newer algorithms that show the most interactive posts instead of the most recent. Also, if you don't post regularly, people may question the credibility, creativity or "modern" ability of your business.

Hootsuite review by Maalana H.
Maalana H.
Validated Reviewer
Verified Current User
Review Source

"An easy way to manage social media. "

What do you like best?

I love the layout of the software. It's very easy to see multiple social media channels at one time, and having it all updating constantly is very handy for me and my organization. It's extremely functional, efficient, and changed the way I looked at a social media so my view is a lot more focused toward my own organization and its goals. I also love the features to track a hashtag in a separate stream.

What do you dislike?

While the mainstream social media streams work and make sense, other forms of media like LinkedIn and Constant Contact either didn't work or weren't particularly relevant. I do like that they have the option to include these options though.

Recommendations to others considering the product

If you have the budget for it, invest in the premium software so you can include all of your social media channels.

What business problems are you solving with the product? What benefits have you realized?

Scheduling posts across multiple social networks at one time. I can also track hashtags or movements specific to our organization, as well as when we are mentioned in other posts. We can easily reply this way.

Hootsuite review by Faith E.
Faith E.
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Verified Current User
Review Source

"Hootsuite has everything I need!"

What do you like best?

I love how Hootsuite lets me work on all of my social media platforms in one place. I can view my analytics, get reports, schedule posts, even respond to messages and comments, all from my Hootsuite dashboard. It makes it so much easier versus having multiple apps to do what I need to for my social media.

What do you dislike?

In the free version, you can only have 3 social media platforms. All you have to do is upgrade, but with my brand being so small at the moment, I don't see upgrading as a necessity just yet so I am sticking with having my main three platforms on Hootsuite.

What business problems are you solving with the product? What benefits have you realized?

I like to plan and schedule my content in advance and Hootsuite allows me to do that. It also gives me reports so I can view what is working and what content isn't.

Hootsuite review by Agata J.
Agata J.
Validated Reviewer
Verified Current User
Review Source

"Great for social media marketing"

What do you like best?

Hootsuite is a very easy-to-use email marketing automation tool and it does not require any technical skills to install, integrate it with social media pages and and manage the profile. I like the fact that user can add up to 5 social media profiles and manage it through Hootsuite for free. Another think I like about Hootsuite software is an accurate reporting and analytics and quick customer support team

What do you dislike?

So many features could be overwhelming first, but once the user gets used to all of the features become very easy-to-operate with. Another thing is that once you exceed 5 social media pages the price is $19 per month and you have to pay annually. The most upsetting fact is that when you need more than 1 user, it is considered as a team plan and costs $100 a month which is way too much for a social media automation tool like Hootsuite.

Recommendations to others considering the product

I recommend Hootsuite to content marketers, social media marketers, community managers, digital marketing professionals and others who want to automate their social media campaigns and social media content marketing. The tool works good and safes your time.

What business problems are you solving with the product? What benefits have you realized?

We use Hootsuite as a social media marketing automation solution to automate social media campaigns and to schedule, edit, and post social media posts. We also use Hootsuite's reporting and analytics features for the insights and tips to improve our company's social media content strategy.

Hootsuite review by Sarah C.
Sarah C.
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Verified Current User
Review Source

"Effective but Overwhelming"

What do you like best?

The best part about Hootsuite is that you can schedule postings in advance - up to 30 for the free version (across all platforms), but more if you pay for premium. This means that if you're in charge of social media for work you can do an entire week's worth in one day, or even take care of it in advance of being out of the office.

What do you dislike?

I find Hootsuite's platform overwhelming. I don't like the amount of information displayed on the dashboard and have had to reorganize several times to get it to a functional layout. It could be helpful if you never access your social media accounts through the actual accounts (Facebook, Instagram, Twitter, etc.) but if you regularly check those specific platforms, Hootsuite is redundant. I also don't like how the integration with Instagram works. It requires extra steps that limit the available convenience of scheduled postings.

Recommendations to others considering the product

If you have many social media channels Hootsuite is great because it can limit your need to log in to each specific channel regularly. However, if you only use one or two, it may be redundant and unnecessary - especially with Facebook's scheduling feature.

What business problems are you solving with the product? What benefits have you realized?

I only work part-time for my organization and am responsible for our social media even when I'm on vacation. So I love that I can schedule a week's worth of social media posts in advance, then not worry about my job while I'm out of the office.

Hootsuite review by Christy C.
Christy C.
Validated Reviewer
Verified Current User
Review Source

"Excellent tool for social media management and education"

What do you like best?

I like the ease of use of having all my social media platforms in one place and that I can see all the activity from one location. I also like the educational resources. The Hootsuite Academy is worth the extra cost. I learned things that I wouldn't have just found out from working in the industry. The webinars are very valuable too. They have been timely and relevant. I've even gained a certification from their academy!

What do you dislike?

I would like to be able to delete and edit posts easier. Sometimes if something has been posted incorrectly, especially Twitter, I need to be able to delete the posts quickly but I have to go log in to each platform to do this because I don't seem to be able to on Hootsuite. Some you can do this with, and some you can't. I also don't like being limited on twitter posts but I think that's not a Hootsuite thing.

Recommendations to others considering the product

If you have multiple platforms you need to post on, this is an excellent tool. Also, if you don't have much experience as a social media manager, there are tons of educational materials. The Hootsuite Academy is worth the extra cost!

What business problems are you solving with the product? What benefits have you realized?

It saves me a lot of time to be able to post to several outlets at once. I can also schedule posts so that I don't have to keep coming back at different times to post, it does all that work for me.

Hootsuite review by Jose Tomas T.
Jose Tomas T.
Validated Reviewer
Verified Current User
Review Source

"Mi Experiencia con Hootsuite."

What do you like best?

For my experience in the use of this tool I can note that it turns out to be the most complete and versatile social network manager of all, in addition to allowing you to manage different social networks in a single app, the management of columns, any search of Hastag, users, keywords and events that happen in real time.

Another feature that has hootsuite is the rise in content mass to program them at the time you want.

Finally, what I can tell you about the functions of this tool is that the real-time reporting system is truly complete and very useful for the analysis of all the social networks that we manage, for me the best.

What do you dislike?

Within what fits few things I dislike this software, what really is half cumbersome are the columns and the sidebar of the menu, which due to the many functions that it has many times is difficult to remember all the functions and usually It loses time in the middle of that.

Recommendations to others considering the product

A more intuitive simplification would be good.

What business problems are you solving with the product? What benefits have you realized?

I have solved many problems, among them are:

- Proramación of content in the moment that needs it.

- Increase in mass of content for its subsequent programming, this facilitates us in rendering time and making work easier.

- Being able to obtain statistics in real time of the behavior of my brand, allows me to make better decisions to optimize my brand.

Among others...

Hootsuite review by Lauren E.
Lauren E.
Validated Reviewer
Verified Current User
Review Source

"Gets the job done"

What do you like best?

It's super awesome being able to add different streams like scheduled and posted content, not to mention it's AWESOME being able to see who interacts with your account with the Mentions stream. It's very very easy to use which is very helpful. It's great having the app direct you right to Instagram with the picture and text copied, which makes it quick and easy!

What do you dislike?

To pull reports for clients requires you to pay (depending on your plan). While it's great to have analytics, to pay for them is a bit of a pain. With the new update to Facebook and being unable to manipulate metadata Hootsuite was a great way to by-pass that, but not it doesn't let you do that either which is annoying and will post a linked article with a small fuzzy picture or nothing at all. It's also very expensive to add another team memeber to the account which makes some people try to couple up on one account with A TON of streams all over the place. I am not a fan of when going to create a post in Hootsuite and the tab just minimizes at times while I'm in the middle of loading a picture or something. It also tends to disconnect accounts A LOT.

Recommendations to others considering the product

It's good if you're handling a ton of clients. Be patient as it does take time to load depending on how many streams your have open.

What business problems are you solving with the product? What benefits have you realized?

It's very helpful when managing a ton of clients and trying to stay organized. Again it's a great way to stay organized and have all your accounts at your finger tips. It's very easy to schedule when you're on the go or post to Instagram with the app.

Hootsuite review by Petra G.
Petra G.
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Verified Current User
Review Source

"Hootsuite—an Invaluable Social Media tool! "

What do you like best?

I love the scheduling features AND the Beta version! I've tested it out a few times and I love, love, LOVE the post preview that it offers! Hooray!

I manage multiple platforms, to the Streams are useful to me as well.

What do you dislike?

I am disappointed that Facebook is deprioritizing my posts scheduled from Hootsuite. I also ran into problems a while back when scheduling videos to post.

Recommendations to others considering the product

We loved this so much that we campaigned our management team to subscribe to a yearly subscription, and no one has regretted this. You get your money's worth! We're loving the Beta and hope it rolls out soon. If you manage multiple accounts across several platforms, this is a MUST. HAVE.

What business problems are you solving with the product? What benefits have you realized?

I have done several webinar tutorials when I first got started and the scheduling is invaluable as well as the cross-platform analytics. Well done! We've seen a growth in our traffic as well as team cooperation—we can all see what's happening on our platforms at any given time, which saves on emails, communications and cuts down on confusion.

Hootsuite review by SheriLynne H.
SheriLynne H.
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Verified Current User
Review Source

"Easy social media management for busy non-profits"

What do you like best?

With limited time, I can still get the full scope of what I need to know is happening on Twitter. I am a big fan - it makes my job so much easier.

What do you dislike?

I wish the mobile interface was easier to manage, but that might just be the nature of the beast. I really only use Hootsuite on my laptop.

Recommendations to others considering the product

Hootsuite is a very efficient product. It's easy to learn how to use it and get things set up according to what you need to see from social media. It's also very flexible - when I have had different interns over the years, they have been able to reorganize the feeds according to what is intuitive for them, and that helps them complete their task quicker and more efficiently. Because we are a very busy non-profit, presenting or supervising or funding more than 400 events per year with only 9 full time employees, it's important for me to work efficiently in everything I do. Hootsuite is great!

What business problems are you solving with the product? What benefits have you realized?

We are a very busy non-profit organization with only 9 staff members, and I am the sole person running communications. I simply do not have a lot of time to spend on various social media platforms. Hootsuite is great because I see what I need to see without spending a lot of time digging through chaff. I can easily respond, write original posts, etc.

Hootsuite review by Angele B.
Angele B.
Validated Reviewer
Verified Current User
Review Source

"Gets the job done, but unimpressed"

What do you like best?

If you need a social automation system, it gets the job done. I’d recommend it in a pinch or if you only need to manage one or two accounts.

What do you dislike?

This is personal preference but I do not like the web interface. I have a lot of clients come to me for consulting and they can’t grasp it. I feel it could be far more user-friendly and “clean.”

Recommendations to others considering the product

If you’re handling a small number of platforms, it’s a fine choice. However if you’re handling a large number of platforms (say if you’re a social media manager, like myself) the pricing becomes outrageous and I’ve found you can get better (and more) bang for your buck with a better program.

What business problems are you solving with the product? What benefits have you realized?

If you’re only managing a couple of accounts, Hootsuite works fine. It’s a reliable platform that helps to get your social content out and review analytics accordingly. Also, their app is probably the simplest I’ve used to date.

Hootsuite review by Kyle M.
Kyle M.
Validated Reviewer
Verified Current User
Review Source

"industry standard social management "

What do you like best?

I love the HootSuite interface. It is easy to manage and get around, especially if you have never used it before. I appreciate the easiness to schedule posts and that it lets you choose the type of information you want to always view.

What do you dislike?

I do not like the fact that some of the most important features of social media management cost so much extra. For example, the analytics. You can view them with the normal subscription, but to have the capability to download the data, its an additional $60 a month.

Recommendations to others considering the product

This can be an affordable program to use if you need some minor social media management all in one place. It can get a bit pricey when you start adding features, but they are good features. Their analytics is easy to understand and you can download them in a variety of formats. This is an industry standard program, and there is a reason for it. Easy to use and useful.

What business problems are you solving with the product? What benefits have you realized?

Being able to schedule social posts when we are not in the office allows us to always stay current and consistent with our audience engagement.

Hootsuite review by Kelsey A.
Kelsey A.
Validated Reviewer
Verified Current User
Review Source

"Useful, but can be difficult to understand"

What do you like best?

Overall, Hootsuite is very useful if you are controlling multiple social media platforms at once. It makes it convenient to manage Facebook, Instagram, Twitter, etc in one place rather than switching between all the platforms to post content.

What do you dislike?

The user interface can be a bit complicated to understand and get the hang of. Currently I am still trying to get the best grasp on the program, but with anything practice makes perfect.

Recommendations to others considering the product

Be prepared to put in enough effort to get familiar with the program so you can best utilize it to the full potential it has.

What business problems are you solving with the product? What benefits have you realized?

The business problem I have solved is not being able to schedule post for Instagram. Although I still have to log in and manually post the content anyways, unlike Facebook, it has made it easier so I do not have to create the content when it needs to be posted, I can just go in and post.

Hootsuite review by Vickie H.
Vickie H.
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"Hootsuite makes managing social so much easier — and provides a ton of value for our clients"

What do you like best?

Their powerful products have really proved that Hootsuite is an industry leader. Using Hootsuite, we're able to provide strategic social media services to our clients and streamline communication on multiple channels with ease. Scheduling posts in advance is a major time-saver. The reporting dashboards are fantastic for showing clients the value of social.

What do you dislike?

Nothing at all — the technology is great at meeting our clients' various needs at this time. Hootsuite is always implementing new features and we look forward to what's coming up from R&D.

Recommendations to others considering the product

Hootsuite makes it easy to manage more complicated publishing plans. For example, you're able to post targeted messages to different portions of your network, cross-post across different channels, publish to a single social platform, reblog evergreen content, and much more.

What business problems are you solving with the product? What benefits have you realized?

With this product, the collaboration and approval process works well for all types of clients, whether they're B2B or B2C. The technology is great and makes our social media team's lives so much easier. We can really achieve our clients' social media goals now — from brand awareness to lead generation. We especially like Hootsuite Insights for listening and analyzing social conversations across the web.

Hootsuite review by Dérick S.
Dérick S.
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"A must for Social Media posting!"

What do you like best?

- It helps to have everything together (mentions, inbox, etc.)

- Lets you publish in bulk

- Possibility to schedule in advance your posts

- It helps to have everything together (mentions, inbox, etc.)

- Lets you publish in bulk. Altough it needs work it's still a useful feature and use it daily.

- Possibility to schedule in advance your posts

- You can manage different social media

What do you dislike?

- Difficult to set up and to use

- Bulk composer is still in BETA and has a lot of problems

Recommendations to others considering the product

If you post many times on social media it's a must! We tweet more than 20 times a day, every day of the week. Without Hootsuite it would take me forever to post everything. Now I can schedule everything for the week.

What business problems are you solving with the product? What benefits have you realized?

Posting on Social Media multiple times a day, several days a week can be complicated. Hootsuite makes everything easier! A hub to manage different social media and bulk posting. Our marketing department uses it to manage social media (comments from customers, shares, etc.) and schedule their posts.

Hootsuite review by Natalia M.
Natalia M.
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Verified Current User
Review Source

"Excellent social media management & monitoring tool"

What do you like best?

Probably the Keyword stream feature -- that you can create a stream based on a keyword you always want to follow. This way you stay current with what's going on around a topic and can bring relevant content quickly to your followers. I also love that I can have multiple streams open (e.g., home, new followers, sent messages, etc.) for one or more Twitter accounts or Facebook pages. On different projects, some of which required me to manage multiple social media handles, this feature came in very handy.

What do you dislike?

I always felt that the Automatic scheduler could be better. When scheduling multiple messages in the past, the Automatic Scheduling feature would sometimes schedule them on days far out from the current day, and that's not what I was looking for -- was hoping more for a current-day optimizer. Also, the reports could have been more detailed.

What business problems are you solving with the product? What benefits have you realized?

Depending on the project, Hootsuite helped me solve different problems. On one of them, it made managing multiple handles efficient and streamlined. On another project, it made connecting with others in a timely way much easier. Building an audience around a specific topic and discovering relevant content that audience cares about was also something easily done with Hootsuite. Also, watching specifically what new followers were posting about was something valuable that was a possibility through Hootsuite.

Hootsuite review by Austin S.
Austin S.
Validated Reviewer
Verified Current User
Review Source

"Hootsuite Application Review"

What do you like best?

The best part of using Hootsuite was the easy of logging all of my companies personal and social posts. I havve used other applications like this in the past, but this one's overall ease of use stood out from the rest of the pack. As time went on, it became easier and easier and basically instinctual to use. I would recommend to others because this is a solid program.

What do you dislike?

This was one of the first applications of its kind that I used and the first time user impression was that it wasn't as user friendly as I'd like, just at first. Scheduling my first social posts as a first timer instantly became difficult because there was not an opportunity for me to go through any type of tutorial. The beginning stages was really just me guessing how to schedule things.

Recommendations to others considering the product

Make the original ease of use and tutorial a little bit easier to understand.

What business problems are you solving with the product? What benefits have you realized?

My main use for the program was that it made all of my social media scheduling so much easier than just doing it directly on any of the social media sites. Its usability and ease of teaching other coworkers the program was easy as well. Overall benefits is that it does wha it says and you really can't ask for much more than that. We opted to use the basic package version of the program and I think for what we were going for, it really worked the best.

Hootsuite review by Cameron A.
Cameron A.
Validated Reviewer
Verified Current User
Review Source

"Easy Enough to Use, Could Use a Dark Theme, Though"

What do you like best?

It's easy enough to use. My task is mainly to insert links to our stories and those from other content producers, include the headlines, add hashtags, then publish. If my employers shelled out for more features, though, I'd be able to schedule those tasks.

What do you dislike?

There's no dark mode for Hootsuite (at least, none that I know of). I prefer dark themes for apps and webpages I use, like those found in Twitter and YouTube.

Recommendations to others considering the product

Make sure Hootsuite fits your needs. A lot of companies might be using this for their social media management, but it may not be the right management tool for you and your company.

And if Hootsuite is exactly what you need, then please, please be sure to pay for the plan that suits your needs best. That way, you and your company can get the most out of this tool when implementing your social media management and content strategies for the near and long-term.

What business problems are you solving with the product? What benefits have you realized?

My employers use Hootsuite to keep track of the accounts they follow, while letting our readership know what's going on day-to-day. Not sure what benefits I've personally scene thus far, though being able to interact with our followers in real time is a plus.

Hootsuite review by Valerie H.
Valerie H.
Validated Reviewer
Verified Current User
Review Source

"Great way to manage social media"

What do you like best?

Posting is incredibly user-friendly, especially if you're posting the same thing to multiple pages. The built-in link shrinker is a nice added feature. The entire dashboard is easy to navigate. I loved being able to schedule posts in advance. The Chrome plugin was also incredibly useful when we wanted to share industry news quickly. Seeing all the mentions in one place helps us reach out and connect with our audience easily - I can see that being used in any size company.

What do you dislike?

There was nothing that I really disliked about Hootsuite - the only reason we paused using it is that we are in the process of restructuring our social media and branding. We never had any issues with posts not going out at the scheduled time.

Recommendations to others considering the product

For a small company only interested in managing accounts, and as long as you don't need to schedule more than 30 posts in advance, the free version works just fine to start. If you need more advanced analytics and reporting you will have to purchase one of there plans.

What business problems are you solving with the product? What benefits have you realized?

Hootsuite allowed us to manage all our accounts from one dashboard - this saved us an incredible amount of time. In a small company without a dedicated social media manager, this is key. It was also very useful when we needed to schedule posts on holidays or busy weeks, so we kept our social media presence without using up any work hours.

Hootsuite review by Alaina G.
Alaina G.
Validated Reviewer
Verified Current User
Review Source

"Social Media Managment with Analytics"

What do you like best?

I’m a Hootsuite Business User who manages social media for a business with now 8 locations. I enjoy the ease of being able to built different views to practice “social listening” through branded hashtags, geotagging and out various accounts. The analytics are also great.

What do you dislike?

The UI could use ALOT of updating. Just a fresh modern little look, maybe that’s the designer in me talking but we could use some sort of visual setting we can change. I always like a stand-alone app for desktop if possible and b yet draft saving options (autosave?) Also less paid and more free options for intergrations would be great,

Recommendations to others considering the product

If you need something that can assist with heavy analysis of you social landscape and customisable views, Hootsuite is for you,

What business problems are you solving with the product? What benefits have you realized?

The issue of monitoring geotagged or keyword/branded post by our audience was very important to figuring out our social landscape. Hootsuite’s customisable dashboards makes this easier.

Hootsuite review by Amy A.
Amy A.
Validated Reviewer
Verified Current User
Review Source

"Good Social Media Scheduling and Monitoring Tool"

What do you like best?

I do think that Hootsuite is great for monitoring and scheduling social media posts. However, as of 12/28 - do keep in mind that the scheduler can be buggy at times and overall the dashboard can be laggy and slow. They have a composer in beta but it's very buggy as well and doesn't allow you to auto schedule posts.

What do you dislike?

The dashboard can be sluggish and slow at times. Also, with the $20 a month plan - you don't get most of the customized reporting. You have to upgrade for that.

Recommendations to others considering the product

Unfortunately, there isn't one social media tool that does it all - but Hootsuite is good for monitoring and scheduling. If you upgrade, I'm sure the reporting is great. However, it's been very laggy and slow for me when using the dashboard and the customer service is atrocious.

What business problems are you solving with the product? What benefits have you realized?

It allows me to monitor for brand mentions and keywords - that is very helpful and easy to setup in Hootsuite. The scheduling, when it isn't buggy or the composer is slow to respond, is good enough.

Hootsuite review by Brittany G.
Brittany G.
Validated Reviewer
Verified Current User
Review Source

"A Simple Easy To Use Scheduling Tool"

What do you like best?

Hootsuite is simple and easy to pick up. I've been using the product for years, but even when I was first starting out I didn't have a problem getting used to scheduling tweets and Facebook posts. I also really enjoy the streams in order to see everything that is going on socially all in one place.

What do you dislike?

No ability to edit share text or generated image when you schedule visa Hootsuite and use a url which can be a bit of a pain, especially when it pulls outdated information from our page (on rare occasion). I don't 100% blindly trust Hootsuite because of this and will usually double check that everything went out okay after the fact.

What business problems are you solving with the product? What benefits have you realized?

Hootsuite allows us to schedule our Facebook and Twitter posts months in advance which is great when posting evergreen content and other generic messages for our sales team. Going back to edit and reschedule posts is also very simple, both in calendar mode and as a normal day to day listing.Thus far we've only used Hootsuite for social scheduling, but are considering using it to monitor ads alongside Facebook Ad Manager (our default analytic tool).

Hootsuite review by Megan L.
Megan L.
Validated Reviewer
Verified Current User
Review Source

"Excellent Social Media Management Platform"

What do you like best?

Hootsuite is an excellent tool for any social media manager. At it's cheapest (free), the program allows for 3 social media platforms (i.e. 1 Facebook Page, 1 Twitter, 1 Instagram) and up to 30 scheduled posts per day. In its pay-for plans, the platform opens the cap on scheduled posts, allows for additional social media accounts, and ups its list of features.

What do you dislike?

General frustration (but more on the part of Instagram than with the Hootsuite software) -- Instagram posts can be scheduled and simplified with Hootsuite, but a human with a phone still has to be the one to create and post the Instagram image and caption at the desired time. Want something to post at 3 AM in the morning your time on Instagram? Someone needs to be awake to do it.

Recommendations to others considering the product

Even if you're only testing the free version of this software, it's worth it to your social media team to give this program and try, and see what it's like to manage, schedule, and control your social media from one convenient location!

What business problems are you solving with the product? What benefits have you realized?

Hootsuite absolutely allows for better, more meticulous management of our business's social media accounts. The ability to schedule, oversee and manage social media all from one convenient screen is invaluable. In addition (for management teams), there is a feature for post approval, allowing for a second set of eyes before a post is submitted. In addition, the analytics features (even those at the free level, although these are also beefed up with payment) are an asset to be able to monitor the interactions and engagement with our platforms and posts.

Hootsuite review by Jarad M.
Jarad M.
Validated Reviewer
Verified Current User
Review Source

"Great first social scheduling tool"

What do you like best?

After connecting your social media accounts, setup is relatively easy and intuitive. I like that it allows me to schedule a client's content calendar in a fast and easy way.

What do you dislike?

Random errors and non-functioning happen at least once a week. Plus it's slow to incorporate newer features, such as the lag between Twitter increasing the character limit and Hootsuite recognizing that fact. Also it still does not have the ability to tag people or companies on LinkedIn the way you can with Facebook and Twitter.

Recommendations to others considering the product

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere.

What business problems are you solving with the product? What benefits have you realized?

I'm solving the need to be at my computer at a certain time to post on social channels for a client and am able to schedule large quantities of posts so that i spend less time posting and more time engaging.

Hootsuite review by Alexandra J.
Alexandra J.
Validated Reviewer
Verified Current User
Review Source

"Hootsuite for Social Media Analytics"

What do you like best?

Hootsuite is a fairly comprehensive platform with a lot of integrations that makes it simple and easy to schedule posts and content across multiple social media platforms. The analytics tool is also fairly adept at providing a nice overview of your followers' engagement. It's fairly easy to assign tasks to other team members as well.

What do you dislike?

The interface could be a bit sleeker and more intuitive, especially on the content publishing and curation side of the equation. Some of the more advanced functions are also pretty costly, and can add up quickly.

Recommendations to others considering the product

I would recommend Hootsuite over any other content management and scheduling platform, it is the most comprehensive one I've used in my experience.

What business problems are you solving with the product? What benefits have you realized?

Hootsuite is great for content marketing, it is very useful to have the capability to schedule out weeks or months of content across multiple platforms in advance, and it is simple to go back in and edit the posts if needed. That is a huge timesaver for our business, where we do not have time to make posts on all of our social media channels every day. With Hootsuite, we can schedule it and not have to worry about it being posted in a timely manner. It is also great to go back in and look at analytics over time to see what types of content and what times of day work best for our company and our audience engagement.

Hootsuite review by Nadia M.
Nadia M.
Validated Reviewer
Verified Current User
Review Source

"Great app!"

What do you like best?

I like that I'm able to post to all my social media platforms from one website without having to open up separate windows for each one. It's easy to post as well as include photos, videos, add a location and schedule the post for a certain day and time.

What do you dislike?

Even though I can schedule a post to our Instagram business page, I still have to go through a mobile device to actually post it. It would be nice to not have to do that and just post directly from my desktop computer at work.

Recommendations to others considering the product

No recommendations at this time

What business problems are you solving with the product? What benefits have you realized?

I am in charge of posting to our social media outlets for my employer and I don't have a personal Facebook account. With Hootsuite, I can login and still access our business pages without having to log directly into Facebook. The benefits of using Hootsuite like mentioned above in the section about what I liked best are obviously that you can connect as many platforms as you like (from what I've seen) to Hootsuite and post or schedule to post to them all at the same time.

Hootsuite review by Arpan S.
Arpan S.
Validated Reviewer
Verified Current User
Review Source

"HootSuite turns chaos to calm... for most!"

What do you like best?

Hootsuite takes nearly every single social media outlet and puts it all in one simple dashboard. This makes controlling your posts and scheduling much much easier. There are times where I do not work and can still schedule posts on all medias with a simple touch of a button. Another neat feature is that once you log in, a tiny hootlet caption pops up over any images you encounter over the web with options to share that picture on any platform.

What do you dislike?

The only thing I dislike is that it may seem hectic at first, and you have to pay to upgrade. The free version comes with a decent amount of features however it would be great to have at least the "professional" additions included in the free package including bulk scheduling and real time analytics. However if you are using Google Analytics alongside Hoot suite, you have a complete marketing tool at your disposal.

Recommendations to others considering the product

It is worth trying out. There is a free version which can be used indefinitely, but the upgrades definitely make it better depending on how large your team is.

What business problems are you solving with the product? What benefits have you realized?

Hootsuite solves all marketing issues by simplifying the process and making it easier for users to keep their followers updated. Social media marketing becomes extremely simple with HootSuite. There are many benefits of using Hootsuite. The amount of time saved plus the ease of use make it the perfect go to application for marketing.

Hootsuite review by Benjamin P.
Benjamin P.
Validated Reviewer
Verified Current User
Review Source

"Simple, Easy, Useable"

What do you like best?

Their app allows you to do a lot of things at the touch of your finger. It is a very helpful tool to have when you're on the go in need to manage your pages. I use it on a regular basis the keep up to date on the different pages I manage over Social media. The fact that this program allows me to manage one social media platform for free is awesome!

What do you dislike?

The cost of this program to use it with multiple social media platforms is too high. If someone is in a "smaller" area and does not have to opportunity for much reach in their area, a paid solution like they offer is beyond your need.

Recommendations to others considering the product

Remember to decide if you are actually needing a paid version of the or not. They offer some AMAZING features for managing all of your social media platforms at once with scheduled posts and the ability to respond to posts, comments, and other interactions all from within their program. A great mobile solution for people who have to manage multiple pages/groups/personal profiles. I would guess that over the next few years Hootsuite will really develop some more incredible tools to help business succeed more over social media.

What business problems are you solving with the product? What benefits have you realized?

Hootsuite has allowed me to use my phone to manage and keep up with all of my Facebook pages that I manage for the organization I work for. This is a MUST in our culture today with over 85% of American adults still active on Facebook! Solutions like this help a lot!

Hootsuite review by Kelsey M.
Kelsey M.
Validated Reviewer
Verified Current User
Review Source

"Gets the Job Done"

What do you like best?

It gets the job done by scheduling content and is affordable. It doesn't offer any frills or distracting content. You can also set up exactly what you want to see in your Streams.

What do you dislike?

It disconnects accounts often. When a scheduled post fails to send, the reasons why are vague and rescheduling the failed post are difficult. Outdated look.

Recommendations to others considering the product

If your main goal is scheduling and posting content, it definitely gets the job done. But don't expect any frills. There are a lot of glitches and emails saying that messages failed to send or certain accounts were disconnected. It's very frustrating from an agency perspective when we have hundreds of accounts linked.

What business problems are you solving with the product? What benefits have you realized?

Scheduling social media posts for a plethora of clients across multiple social platforms. From an agency standpoint, it allows us to schedule the content for all of our clients in one place.

Hootsuite review by Maya P.
Maya P.
Validated Reviewer
Verified Current User
Review Source

"An absolute must have for every social media marketer/coordinator/lover"

What do you like best?

Hootsuite provides almost endless opportunitues for managing your social media efforts. With Hootsuite it's easier to schedule posts for multiple social media accounts. The service also provides valuable analytics insights that can help you improve your social media strategy. I personally love the Mentions feature which let you know if someone on the chosen social media platform talks about you, your brand or your competitors.

What do you dislike?

Unfortunately, Hootsuite doesn't want to work with Pinterest as well as with VK.com, the main Russian social network.

What business problems are you solving with the product? What benefits have you realized?

As an agency, we have to manage tons of social media accounts on different pltforms. It takes a lot of time and energy. Hootsuite makes it simpler and faster. What is also important is the fact Hootsuite doesn't block the most important features even if you work with the platform using a free plan.

Hootsuite review by Benjamin J.
Benjamin J.
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"The ultimate social media management system!"

What do you like best?

Hootsuite is one of the best ways to manage your social media. Not only is a great place to manage your different social media platforms but it is has online training to teach you how to become a more effective social media marketer. Hootsuite is kind of like a one stop shop when you are looking to manage a brand's social media platforms. You can schedule posts ahead of time for different platforms and use the calendar in-app to view how often you are posting. It is a great way to stay organized when creating and curating content. It also allows you to see different streams that you can follow. You can see when someone mentions your account or see accounts that you want to closely follow if they post great content that you can share. There are many fantastic uses for Hootsuite. You can even check your social media analytics through the dashboard which makes it easier than going to the different platforms themselves - although there is still value in going to the different platforms). If you have a team operating on the social media platform, you can have people put posts through for evaluation before posting and assign different tasks to different people. So, if you have a person make a complaint through social media you can assign that complaint to someone and then they can deal with it. You can also create standard replies for typical questions that can be edited or personalized before responding.

What do you dislike?

One of the main things I dislike is that because of the way Twitter is set up you can't really create a post for both Twitter and Facebook. Even though the platforms are different and often target a different audience, you might want to create one post that would go to both Facebook and Twitter. However, with the Facebook Hootsuite can generate a link preview, which isn't a thing for Twitter. So with Twitter you would want to post a picture to go with your message to grab attention. Because of this, you cannot create a post for both Facebook and Twitter. Although, you can initially create the same post but you would have to go to the Twitter post before it is posted and edit the post to add in the photo. That's probably the easiest way to do it. I also don't like that if I'm going to post a video it doesn't always provide the link preview when posting. It seems to be a bit of a hit and miss. I usually opt to post videos in live time, which can be hard if I'm not really available at the time I want the video posted.

Recommendations to others considering the product

It will make your posting to different platforms easier and it helps you get a view from above to see who's saying what and even glean sentiment for your brand. It will make life so much easier!

What business problems are you solving with the product? What benefits have you realized?

I am able to sit down one day a week and plan and schedule out posts for my social media platforms for that entire week. This allows me to focus on other things and not have to worry if it's almost the optimal time to post and getting ready to send things out. I can plan it and walk away. So much easier.

Hootsuite review by Katana L.
Katana L.
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"The Best Resource for a Free Social Media Manager"

What do you like best?

Hootsuite is fantastic if you have more than 2 social media accounts to manage. You can schedule posts ahead of time to save time and their convenient layout allows you to stay on top of posts and even customer responses/questions through social media. They've, recently, increased the number of posts you can have scheduled to 30 for free accounts.

What do you dislike?

Creating posts for different platforms can be difficult sometimes. There should be a way to create similar posts but with different word counts, such as for Facebook & Twitter. Our FB posts have to accommodate Twitter's 140 character limit. Each social media platform is unique and targets a slightly different audience. While twitter is known for their concise text or image based posts, Facebook posts can be used to elaborate on a topic with a much larger word count. Also, the limit of posts for a free account is a little troublesome. Hootsuite counts each post for every platform so say for Facebook and Twitter. The same post of two platforms is still 2 posts, but having them count as one post (to increase the number of posts that can be scheduled at one time) would be nice. Currently, I can only schedule about two weeks ahead, but perhaps that's why they have a upgradeable plans.

Recommendations to others considering the product

Definitely give Hootsuite a try for all your social media management needs. They're free version is more than enough for basic implementation. I can't comment on their 'paid' plans as we haven't tried them yet.

What business problems are you solving with the product? What benefits have you realized?

We are saving time and becoming more streamlined. Hootsuite enables us to plan a month ahead if need be . We can save as many 'drafts' as we like even if we can only 'schedule' 30 posts at a time.

Hootsuite review by Lindsey J F.
Lindsey J F.
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"Somewhat Cumbersome at Times But Serves Its Purpose"

What do you like best?

It is extremely easy to keep track of scheduled and sent content in Hootsuite, and I still like having the ability to easily set up different tabs and streams to keep track of different accounts. Their reports are also very impressive. I have taken advantage of Hootsuite Academy's Social Marketing Certification, as well, which I have found to be very useful professionally and educationally.

What do you dislike?

Hootsuite has yet to add the bells and whistles that other similar platforms, such as Sendible and even Buffer, have to offer, such as an extremely modern and attractive interface and user-friendly layout. It seems that the people at Hootsuite haven't updated with social media. The owl.y feature is also still clunky, as is the scheduling feature.

Recommendations to others considering the product

Hootsuite is a useful tool for small organizations/businesses and small agencies, but I don't recommend it for larger companies or agencies, as its capabilities haven't caught up with the time enough to be useful for large volumes of content or juggling multiple complex clients.

What business problems are you solving with the product? What benefits have you realized?

Hootsuite is especially helpful for smaller agencies or small businesses and organizations to manage their social media marketing efforts and strategies, at least in my opinion.

Hootsuite review by Karissa D.
Karissa D.
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"Hootsuite Review"

What do you like best?

Hootsuite is an excellent service that allows my company to post content for our various social media platforms. This service allows us to upload our social media posts for the month in an organized and quick manner.

What do you dislike?

You are no longer able to shorten links in posts. Given character limitation on some websites, this causes an inconvenience.

Recommendations to others considering the product

If you are looking for a program to upload various social media posts in a quick, easy, affordable, and organized manner then this is for you!

What business problems are you solving with the product? What benefits have you realized?

Hootsuite saves my business a bunch of time. We put our social media posts for the month in there ahead of time so each day a post is automatically sent out. We do not have to spend anytime thinking of something to post that day. This allows us more time to focus on other business tasks. It also helps makes us more organized.

Hootsuite review by Nicole C.
Nicole C.
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"Excellent for scheduling social media posts"

What do you like best?

It's easy to use and largely works well...it's only flaked on me a few times. Great for scheduling stuff at any time including the middle of the night. Had my boss fooled thinking I was working late when I wasn't! I also like that there is a ton of helpful, largely free content on their website to help you out with social media, content marketing, etc.

What do you dislike?

Not a lot to complain about. I would have gone to the paid version with our corporate account if we'd had the budget for it.

Recommendations to others considering the product

I like it better than Tweetdeck, although I haven't used that in years so I don't know what it's like now. I use Hootsuite for my corporate social media account as well as another one for personal. I like that they're a Toronto company and I LOVE their helpful free content! They have certifications too for social media which I may well take advantage of eventually (you have to pay for them, but the prices are reasonable and sometimes they're discounted).

What business problems are you solving with the product? What benefits have you realized?

Scheduling posts throughout the day and sometimes in the middle of the night to catch the folks on the other side of the world. I used to get a newsletter with a whack of content recs every morning and I used Hootsuite to scatter my posts throughout the day or even into other days.

Hootsuite review by Brooke K.
Brooke K.
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"Hootsuite is my preferred tool for managing companies' twitter accounts (as well as instagram)"

What do you like best?

It's great for crafting easy-to-understand social media calendars, especially when it comes to scheduling twitter posts. The link shortener feature is easy to use and perfect for tracking click rates. Overall, I am pleased with the results I am seeing since transitioning to Hootsuite.

What do you dislike?

While this isn't entirely Hootsuite's fault, the Instagram post notification feature feels a bit sloppy. I want to automate all of my social media posts -- not be notified that I need to return to the Hootsuite App, dig for the original insta-post, copy the content, and paste it all into the app. I'm better off just saving the content in my iphone's notes!

What business problems are you solving with the product? What benefits have you realized?

Right now, Hootsuite is helping with automation as well as tracking for the companies I work with. It's great seeing what content is being viewed favorably amongst our customer (and the best times for posting).

Hootsuite review by Sarah H.
Sarah H.
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"A Great Way to Start Off or Grow!"

What do you like best?

My favorite part about HootSuite is the ability to post the same message across multiple platforms simultaneously. As a small nonprofit without much money for marketing, using 3 social media platforms for free is really all we need at this point in time.

What do you dislike?

Because of the recent privacy concerns related to Facebook, HootSuite doesn't allow pages to be tagged anymore. It's a hassle because I then have to go back through posts and tag them when I didn't have to before.

Recommendations to others considering the product

I would definitely give HootSuite a try if you're looking for a great way to implement and monitor social media.

What business problems are you solving with the product? What benefits have you realized?

A business problem that I've solved with HootSuite is making sure all the posts go out to all the social media platforms we use. Nothing gets left out or unnecessarily duplicated.

Hootsuite review by Megan P.
Megan P.
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"Great for sharing multiple posts on different social media platforms"

What do you like best?

The ease of scheduling posts and having ONE place to share/market on several social media sites

What do you dislike?

Some of the features can be a bit difficult to learn and the pricing is a bit expensive. Also, contacting customer service can be a hassle for any billing related issues.

Recommendations to others considering the product

If you are looking for an easier way to share on multiple social media sites without having to go to each site/schedule posts/create posts, Hootsuite might be for you. You are able to schedule posts on several social media sites for several weeks even. I spend one day a week scheduling posts for the upcoming week and it is super convenient for marketing/time management.

What business problems are you solving with the product? What benefits have you realized?

Marketing on multiple sites is a lot easier with Hootsuite. Can schedule entire week in one day verse having to spend multiple days marketing on each platform individually.

Hootsuite review by Joseph C.
Joseph C.
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"Never deal with trying to keep track of where and when you post again!"

What do you like best?

I love Hootsuite because every major platform most everyone uses on a daily basis is right in front of your face at the same time. There is no need for opening each platform in a different tab and managing that way. I also love that you can have topic and post generators added on to your account to help you search for content that is already out there.

What do you dislike?

It can be a little buggy here and there when linking and sharing GIFs. Hootsuite needs to fix all bugs and make it a little more user friendly.

Recommendations to others considering the product

Hootsuite makes life so much easier if you are trying to balance more than one social platform for your business. The mobile app is available as well and it allows you to post from wherever you may be in that moment.

What business problems are you solving with the product? What benefits have you realized?

We are saving time each and every day by using Hootsuite and we are able to find content so much easier with the help of the third party plugins that you can download and add to your account.

Hootsuite review by Henk M.
Henk M.
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"Almost perfect Twitter Client"

What do you like best?

I love Hootsuites 4 column UI, it is a great interface and if you have many followers it's an easy way to manage the tweets and people that you need to attend to.

What do you dislike?

Hootsuite isn't so great when it comes to composing a tweet, I wish it had an algorithm to assist you in which hashtags, images etc to use to gain the largest amount of impressions.

Recommendations to others considering the product

It's not the only Twitter client you will need but if you are looking for a great software to aide you in running and managing interactions on Twitter I would high suggest using Hootsuite.

What business problems are you solving with the product? What benefits have you realized?

Like I mentioned Hootsuite is great about addressing and prioritizing tweets especially those in which maybe you don't want public, or you need to attend to.

Hootsuite review by Harpreet P.
Harpreet P.
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"Hootsuite pro is my favourite web-based social media platform and management"

What do you like best?

Hootsuite PROS

1. analytics tool provides metrics, reports, and visual streams for multiple profiles of all of the leading social networks

2. Quality complete set of social media tools, with good technical support.

3. cheap - The Pro plan is $9,99 per month

4. Add a Stream menu like twitter deck. The dashboard gives you the opportunity to open tabs for your different social media profiles for easy viewing

5. bulk social uploader

6. access to a massive library of apps (from its app directory) that enables you to significantly improve your social media marketing and management prowess.

What do you dislike?

Hootsuite CONS

1. Costs for needed extras add up quickly so teaser price isn't realistic.

2. The mobile app publisher needs to be improved

3. Expensive Analytics Reports & the Point System

4. Forced to Use Owly

Recommendations to others considering the product

improve the mobile app.

What business problems are you solving with the product? What benefits have you realized?

Social media management. one stop shop for social media publishing. one place to publish to facebook, twitter, LinkedIn, WordPress, Foursquare and Google+etc

Hootsuite review by Jason W.
Jason W.
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"Hootsuite Makes Posting Easier"

What do you like best?

That you can post across multiple social media platforms quickly. You can also set up a full month in advance saving time in the long run.

What do you dislike?

I do not like that the posts are not saved to be used at a later time. In other words, you can not build a library of posts that can be used multiple times.

Recommendations to others considering the product

Make sure you utilize it to its fullest capabilities. Hootsuite is a good tool for an inexperienced social media user to begin with. The platform is easy to use and you can see what is being posted across each platform and then make adjustments based on the platform.

What business problems are you solving with the product? What benefits have you realized?

Keeping up with our social media accounts and ensuring that our content is put in front of our fans and other users of the platform.

Hootsuite review by Kayleigh C.
Kayleigh C.
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"Fantastic & Free"

What do you like best?

Easy to understand free tools that significantly improve workflow for someone doing social media management. Offers some free reporting tools that can show people how effective posting is, which is very important.

What do you dislike?

Can seem a bit overwhelming for a new user, but once you get used to the interface, it comes at ease. Often find myself wishing that there were more free features for reporting but I have a small organization that can't afford to pay their premium rates so it could be that their reporting is much more robust than I have seen. Also, wish that they had auto-posting to Instagram enabled! Maybe one day.

Recommendations to others considering the product

Just try it!

What business problems are you solving with the product? What benefits have you realized?

Social media management is so much easier. The benefits of scheduled posting mean more foresight and time!

Hootsuite review by Danny D.
Danny D.
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"Hootsuite"

What do you like best?

I love that I can schedule posts! I think it makes it great to set posts at the beginning of the week for my business and not worry about it the rest of the week.

What do you dislike?

I think the formatting of the main stream is a bit "block-ish" and I wish the design looked more clean. The usage can also be slow to swipe and is a bit clunky. But overall I have not many complaints, and it gets the job done well!

I have had some issues with connectivity, especially since I changed my Instagram handle, and it wasn't the most smooth transition on Hootsuite. It takes a few tries for Hootsuite to adjust to the change. Overall, I love using Hootsuite!

Recommendations to others considering the product

Definitely use it, as it helps to make your life easier! I would highly recommend it for other small businesses and entrepreneurs!

What business problems are you solving with the product? What benefits have you realized?

I use it to schedule social media posts, in order to maximize my time. I have yet to use the analytics function really, but I use it mainly for scheduling posts. It is incredibly easy to schedule posts! I love that I can easily link other handles or pages directly inside of the platform when writing posts, which helps to make everything super easy. I have yet to use the app on my iPhone but imagine it would make things all the more easier (hopefully). I was away from Hootsuite for a while but am happy to be back!

Hootsuite review by Kalie W.
Kalie W.
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"Well Established for Social Media Connections"

What do you like best?

being able to see everything all in one place - it is really convenient for me and my organization to be able to use the same platform to submit information to all our social media accounts.

What do you dislike?

I still have to go to each platform to understand the analytics. I think it needs a more comprehensive and user friendly platform for looking and helping to plan successful social media.

Recommendations to others considering the product

This platform is really wonderful and well established. I think it is a bit a lazier form for social media usage, and has room for improvement. It would be great to have a more comprehensive understanding of all the work that it can do, as well as provide constant updates and information for users. I am currently not seeing that like I am seeing it for other platforms.

What business problems are you solving with the product? What benefits have you realized?

We were submitting different content to both our accounts - FB and twitter- and it was very ineffective. Hootsuite has allowed us to combine them and tackle all our social media in one place.

Hootsuite review by Alexandra L.
Alexandra L.
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"Great cloud-based solution for easy to use social media management "

What do you like best?

I've used this social media management solution in both the agency environment and for in-house marketing. It makes managing multiple accounts seamless and allows you to make use of most features that each social media has to offer. Also great social monitoring features and easy scheduling of content.

What do you dislike?

Some customization can be a little bit difficult. On occasion i've had to edit posts in the social media itself (e.g. sent a post in hootsuite and then had to edit the post in facebook to tag another page). I also dislike that all posts are attributed to being posted by hootsuite - not that its a big deal but sometimes it makes organizations seem less another degree removed. At the time i reached out you weren't able to change this setting but perhaps Hootsuite has updated their platform to allow for that to be removed

Recommendations to others considering the product

Very wide spread and easy to use. Updating social media takes seconds and the set up is extremely simple. Hootsuite also offers great trials and has lots of good support videos. I love that this is a Canadian/Vancouver-based company.

What business problems are you solving with the product? What benefits have you realized?

Social media management is the best. Its easy to create a marketing calendar when you can schedule posts well in advance. Also ensures that you can streamline content across all platforms and be aware of what has been sent out. The monitoring also gives you great access to whats going on with your chosen influencers. The analytics we're also ideal for my monthly reports.

Hootsuite review by Elizabeth K.
Elizabeth K.
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"A must-have for social media managers."

What do you like best?

Being able to schedule Twitter and Instagram posts in advance is so helpful and such a time saver. You can schedule Facebook posts on the platform, but Twitter and Instagram need to be posted in real time, so not having to come up with that content on the fly, and having Hootsuite reminders, is essential for a social media manager.

What do you dislike?

Hootsuite's analytics and monitoring features aren't the best. I wish the analytics section was more user-friendly and that the reports were more in-depth and attractive, although there is potential.

Recommendations to others considering the product

Hootsuite is an incredbibly helpful tool for social media management. While it does experience its share of glitches and analytics available aren't perfect, for a budget-minded organization, this tool can't be beat.

What business problems are you solving with the product? What benefits have you realized?

Time management and ensuring our social media content calendar is executed with timely posts going out every day. It's great to schedule social media content on my laptop and have all photos and text content sync to the Hootsuite app on my phone, so posting on nights and weekends is no longer an inconvenience.

Hootsuite review by Kim S.
Kim S.
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"Easy to use and effective social media scheduling tool"

What do you like best?

I really like how easy and fast it is to schedule my social media posts. The link shortener is great for Twitter and it's easy to see your future posts. It's also easy to observe all your platforms in once place live.

What do you dislike?

I wish there was an easier way to make similar (yet different) posts for different platforms automatically. Right now I'm customizing each post for Twitter under 140 characters with hashtags, but I'd like to post the same subject on Facebook with a little different wording. Unfortunately right now I'd have to do this manually - and I don't really know how Hootsuite would help automate this for me, but that would be great.

I also wish there was a bigger analytics section.

Recommendations to others considering the product

Do the training they offer. It's fun, quick, and informative. Hootsuite is definitely worth the investment as it saves a ton of time.

What business problems are you solving with the product? What benefits have you realized?

Saves a ton of time scheduling social media posts. I schedule posts out at least a week in advance.

Hootsuite review by Raja K.
Raja K.
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"Simple and easy social media software with decent interface"

What do you like best?

A true leader in all social media management software. Being able to manage our social media accounts from one location. The ability to create custom streams with the content needed in order for me to be able to work efficiently is the best.The built-in link shortener is a lifesaver.

What do you dislike?

It's not very cost effective and many of the plug-ins either don't do what they claim to do or are difficult to use.Too many navigations between modules . dislike HootSuite's mobile app as it is constantly crashing and loading slowly.

Recommendations to others considering the product

A must have social media software to track and explore your all social media aspects like mention, retweet and keywords tracking. All in one in a single dashboard.

What business problems are you solving with the product? What benefits have you realized?

We are using Hootsuite to manage our multiple twitter account. Targeting audience and being connected to the relevant keywords is really simple here.

Hootsuite review by Jose Efrain P.
Jose Efrain P.
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"Excelente aplicacion"

What do you like best?

I like the application very much, it allows to follow in a single place to all the social networks, it has excellent functions and allows to follow up to all the necessary comments and data of my networks

being able to handle all my networks in one place is the best part of everything

Me gusta mucho la aplicación, permite hacer seguimiento en un solo lugar a todas las redes sociales, tiene excelentes funciones y permite hacer seguimiento a todos los comentarios y datos necesarios de mis redes

el poder manejar todas mis redes en un solo lugar es la mejor parte de todo

What do you dislike?

That the cost is much higher than that of the competition and does not have a way to have what I need with a payment according to the number of networks, I do not need 20 networks with a user I need 4 or 5 with two users

Que el costo es mucho mas elevado que el de la competencia y no tiene una forma de tener lo que necesito con un pago acorde a la cantidad de redes, no necesito 20 redes con un usuario necesito 4 o 5 con dos usuarios

Recommendations to others considering the product

sigan así

What business problems are you solving with the product? What benefits have you realized?

manage my networks on a single screen without having to see multiple pages at once

manejar mis redes en una sola pantalla sin necesidad de ver múltiples paginas a la vez

Hootsuite review by Natalia P.
Natalia P.
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"Great Tool for Social Management"

What do you like best?

HootSuite is straightforward, and allows me a broad overview of social media happenings in my company's space. I can track conversations in real time, and the tool allows me to schedule posts, engage in conversation, and track analytics overtime in a more interesting and convenient way than the native social media platforms.

What do you dislike?

To me, the UI is a bit dated and clunky, and could use some cleaning up. If you are managing more than a handful of accounts, I could imagine it becoming overwhelming and difficult to navigate. I know they are testing Beta versions of new features, like scheduler, but I'm looking forward to further updates.

What business problems are you solving with the product? What benefits have you realized?

By using the mass scheduler function, we are able to keep our accounts updated and consistent, with more opportunities to engage our audience and increase follower growth.

Hootsuite review by Mallori H.
Mallori H.
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"Hootsuite for all things social"

What do you like best?

I love Hootsuite's column feature. It allows me to easily see conversations, mentions, and keep up with my keyword searches. I also love that I can do a geolocation search. This is especially helpful when there is an event going on in my area that I want to keep up with what people are saying about it.

What do you dislike?

I dislike that Hootsuite insights are not mobile friendly. That would be extremely beneficial for me when I am working events and still need to keep tabs on certain situations that need to be monitored more carefully. I also wish that I could do more with Instagram on Hootsuite. Some of the data you can get in Instagram's app is not available on Hootsuite, and it would be really helpful to have all of that data in one place.

What business problems are you solving with the product? What benefits have you realized?

Hootsuite helps my team and I schedule content for Facebook and Twitter - which definitely helps our workload. We also use this tool when creating social media reports. It has been really beneficial for us to collect data and be able to report to others how our content is performing.

Hootsuite review by Gianfranco C.
Gianfranco C.
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"Hootsuite is a great asset for all Social Media Marketer"

What do you like best?

Hootsuite is really efficient for setting up a dashboard of all your social media accounts from where you can manage them all. Time efficiency, compatibility and 3rd parties' integrations are some of the benefits gained through Hootsuite.

What do you dislike?

Unfortunately, the only limit which I've experienced with Hootsuite is when you manage Instagram accounts - as in such case you still have to use a mobile or tablet; however, you can still monitor Instagram accounts, just not posting from desktop.

Recommendations to others considering the product

There are infinite ways you can adopt to benefit from Hootsuite. Not only from its core/integrated functions, but also check out other software compatible with it: selecting 'App Directory' from the Hoosuite dashboard, you'll find hundreds of apps you can integrate to your Hootsuite account. Ideal for innovators and early adopters!

What business problems are you solving with the product? What benefits have you realized?

Saving hours of time every week - thanks with Hootsuite solution you will have just 1 dashboard for all different social media. Plus, you can use it to keep an eye open on competitors or particular hashtags and trends. Integration of various apps internally to Hootsuite will also help you increasing your competitiveness, as you can set up more app for monitor/research and analyse any social media network relevant to your audience and business core.

Hootsuite review by Amy L.
Amy L.
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"Hootsuite is awesome if you're super busy!"

What do you like best?

I like that you can manage and schedule posts for multiple platforms!

What do you dislike?

I don't like that social media algorithms have identified hootsuite as an outside source, so they show your content to less people if it's scheduled here.

Recommendations to others considering the product

I would only use hootsuite if you are desperate for time management and needing to schedule on multiple platforms! If you are SUPER busy and stressed about time, but you want to build a brand or company on multiple platforms....hootsuite will definitely help!

What business problems are you solving with the product? What benefits have you realized?

TIME MANAGEMENT. Being super busy, Hootsuite allows me to schedule content to my platforms without having to spend extra time doing that on the original platform. It saves a ton of time, and I feel more organized knowing that I have content scheduled for whatever I need!

Hootsuite review by Rachel M.
Rachel M.
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"Great Social Media Solution - Not User Friendly"

What do you like best?

I like and appreciate that HootSuite allows for so many accounts to be in one place - as well as the ability to monitor hashtags, mentions, messages and more. I like how you can also customize it to be the dashboard you want it to be.

What do you dislike?

I think the layout of HootSuite leaves much to be desired in terms of user friendliness. It is complicated and not laid out in a thoughtful or clean way. It is not intuitive and takes a very long time to get used to, compared to apps like Buffer or SproutSocial which are much more user friendly.

Recommendations to others considering the product

Try not to focus on how chaotic the design is, but focus on its capabilities. HootSuite can do a lot.

What business problems are you solving with the product? What benefits have you realized?

Working in a firm that is in charge of multiple social media accounts, HootSuite allows me to see all accounts at once without getting confused or overwhelmed. It also allows me to monitor follower activity all in one place, and quickly interact and engage followers.

Hootsuite review by Lauren H.
Lauren H.
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"Great Free Tool for Marketers"

What do you like best?

I like how you can monitor several of your social media accounts for free and how you can decide which features are most important to you.

What do you dislike?

I've had a few issues with the site's usability, but nothing that a few Google searches couldn't help me figure out.

Recommendations to others considering the product

It's a great platform to use, especially if you're just starting out. You can use the free version until you've grown large enough to pay for the professional version. I also like how you can personalize what you're monitoring, so it allows you to customize the platform to meet your needs. The new keyword tracking tool is also a good addition to the platform and something I'd suggest using. That will help make sure you're not missing anything your audience is saying.

What business problems are you solving with the product? What benefits have you realized?

I needed something that allowed me to schedule posts and track the interactions across multiple brands, all in one spot.

Hootsuite review by Jesse S.
Jesse S.
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"Reliable and Simple to Use"

What do you like best?

Never have had any issues. Honestly, only need a couple of the simple features to accomplish everything I need to. Clean feed. Simplicity. My favorite of all social media management platforms.

What do you dislike?

Sometimes the publisher doesn't pull the meta data, which can be a time-eating problem. But I notice the other platforms do this too, so I feel like it's not totally Hootsuite's issue. I wish the Pinterest feature was a bit smoother, but you have to use 3rd party apps to post, which means more subscriptions and more money. Not super ideal.

Recommendations to others considering the product

All the social media management platforms are pretty similar in features, analytics, and publishing. Choose whichever makes you feel most comfortable. Don't see a huge difference and I've used SproutSocial, Buffer, and Hootsuite - so just give the free trials a try and see which feels right.

What business problems are you solving with the product? What benefits have you realized?

We're able to schedule out all of our messages in advance and save tons of time. We can see what our feeds look like before, after, and in the present.

Hootsuite review by Rachel C.
Rachel C.
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"Very useful tool for social media managers"

What do you like best?

Hootsuite allows you to queue up many social posts across multiple social platforms at once, which is especially helpful if you're managing Twitter and LinkedIn profiles.

What do you dislike?

Depending on how many platforms/profiles you're managing, there may be more cost-effective options out there. Also, if another Hootsuite account is connected to a Twitter profile, it can be a pain to get it transferred over to the new Hootsuite account.

Recommendations to others considering the product

There are limits on the amount of profiles you can have with the free version, so prioritize Twitter and LinkedIn if you're trying to connect a lot of profiles.

What business problems are you solving with the product? What benefits have you realized?

I'm in a role where I manage the social media presences of multiple businesses, so Hootsuite makes it much easier for me to knock out planned messages for weeks at a time as well as monitor engagement holistically across platforms.

Hootsuite review by Hannah B.
Hannah B.
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"Great Social Media Scheduler"

What do you like best?

I like that I can choose to allow Hootsuite to determine when to post, or choose times myself. I also love that I can choose how many times a week to post, and between which hours.

What do you dislike?

The visuals could be better and the dashboard a little bit more organized for a cleaner and smoother experience.

Recommendations to others considering the product

It's a great option if you're looking for a program to manage your social media posts! The free version still does a lot and may be enough for a lot of users. The only downside is that it's a little detail-heavy and not laid out in the best way. It gets the job done, however!

What business problems are you solving with the product? What benefits have you realized?

Instead of taking time each day to write and publish a post, I can write multiple posts, schedule them with Hootsuite, and not think about it for the rest of the week! It allows me to

Hootsuite review by Sarah C.
Sarah C.
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"Good but needs more features"

What do you like best?

I like how I can send to both instagram and twitter. The bulk feature is good as well. It also is great because if you need to look at something while you're creating a post, you can without losing your information on the same page.

What do you dislike?

I don't like how I can't add one post on multiple days like other sites. That would be very convenient. Also if I want to just post on one social media, I hate how sometimes the highlight goes off and I repeatedly have to keep tapping on it to make sure it is highlighted.

Recommendations to others considering the product

Allowing a single post to post various days within the month or future months

What business problems are you solving with the product? What benefits have you realized?

Mainly social media management.

Hootsuite review by Cephas T.
Cephas T.
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"Not Quite as Robust as Other Social Suites "

What do you like best?

I really like the fact that this is a free software platform. Especially when the other alternatives are as pricey as $99 per month which is a large investment when starting a new brand with a very low marketing budget.

What do you dislike?

I dislike some of the UX design from the platform. As a social media manager, you spend quite a lot of time looking at the one particular interface, with that being said I wanted the platform to do a better job of organizing information and making the design more aesthetically pleasing.

Recommendations to others considering the product

I would like to see them invest more in offering analytics to free accounts. They have relied fully on a freemium approach for platforms that offer free analytics natively. Other than that it would be nice to see a redesigned UX layout.

What business problems are you solving with the product? What benefits have you realized?

The overall issue that Hootesuite has assisted in helping me solve revolves around unifying my message over multiple platforms and working to become more proactive in my social media management vs reactive.

Hootsuite review by Cristell P.
Cristell P.
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"Useful, but pricey"

What do you like best?

I like that the software definitely saves me so much time on posting on various social media platforms. I'm able to save hours on end. I like that I am able to schedule at my convenience with the option to cancel them.

What do you dislike?

I do not like that the posts show that I posted using Hootesuite since that seems like my company promotes the brand and customers/clients might not feel like there's an actual person behind the posts. The price is another dislike. If you are a large company, then the price is worth the investment. However, if you're a part of a smaller business with multiple platforms, then it gets to be too pricey. Additionally, sometimes my schedule gets messed up and I have to re-add posts. I also wish there was an option to repost previously posted posts. Last thing:I wish I was able to schedule posts where I share other users posts. Since there is a lot of collaboration with my organization, then that would relieve other stress and save time. Multiple users makes it a bit difficult to prevent confusion in simultaneous editing.

Recommendations to others considering the product

Price! Also, number of platforms needed.

What business problems are you solving with the product? What benefits have you realized?

We are solving time management problems and lack of synchronicity across platforms.

A huge benefit is that one has the ability to see all platforms at once saving time and headaches. Additionally, multiple users can see what I have scheduled and edit as necessary.

Hootsuite review by Adam H.
Adam H.
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"Hootsuite Is Not Aging Well"

What do you like best?

I used this platforms for many years in a professional capacity. When they first came out, they were reliable, informative, incredibly intuitive for the price point. I have since been unable to say the same for them. While they still offer a lot of options for reliable social listening, that can be done with a free account since reporting requires payment.

What do you dislike?

In the last 6 months, I have encountered more errors and down time than I ever have before. Their platform often requires numerous reloads to show information. Due to a myriad of changes to the social platforms that they post to, Hootsuite does not always post to said platforms in the desired formats or using the desired tagging. Clients would be better served using a slightly more expensive platform, or series of platforms, to accomplish the same goals. The lack of reliability of uptime and inconsistent functionality leave this platform lacking.

Recommendations to others considering the product

It offers a unique place in the market for its price point but will leave you frustrated when it fails to post, post correctly, or crash without warning.

What business problems are you solving with the product? What benefits have you realized?

It was our solution for social media scheduling and time management, but we have since moved to a more reliable platform. When I spoke to a representative about the down times and general reliability, the representative spent more time telling me about keeping my account because the prices were increasing than actually discussing this issues at hand.

Hootsuite review by Ayman J.
Ayman J.
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"#1 leader in social media post management software"

What do you like best?

What I love the most about this software is how it allows me to see everything happening on our social media accounts in one spot. Having a centralized hub that allows me to make changes and post on multiple social media accounts is a huge time saver.

What do you dislike?

I dislike how the UI/UX on the software is. It could be improved a lot. It hasn't been updated in years or so. I do understand they have huge corporate clients, but when comparing them to Buffer, Hootsuite really needs to up their design game.

Recommendations to others considering the product

Works exactly how you'd want it to. Does the job and makes your life a whole lot easier.

What business problems are you solving with the product? What benefits have you realized?

We're saving a lot of time posting on all our accounts on one platform versus multiple platforms.

Hootsuite review by Vincent L.
Vincent L.
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"Social media dashboard made simple"

What do you like best?

Hootsuite gives you a bird's eye view of your social media activities in one customizable view from feed to mentions to scheduled posts. You can manage your publication by selecting the channel, composing the content, and setting the date and time for it to go live. You can even interact with your fans / followers via the app.

What do you dislike?

There's nothing I don't like about the app.

Recommendations to others considering the product

Hootsuite's free account provides someone new at this enough functionalities to sharpen his / her skillsets managing one or multiple social media account. Furthermore, Hootsuite training resource is a treasure trove for someone who is passionate about continual learning.

What business problems are you solving with the product? What benefits have you realized?

Just being able to manage multiple social media accounts within one app is very helpful.

Hootsuite review by Emily M.
Emily M.
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"Have all your social media in one place"

What do you like best?

Being able to manage our social media accounts from one location. The dashboard allows you to view interactions from each site in an easily accessible format. I've set our twitter pages up so I can view our posts, interactions, retweets, feed and scheduled posts all on one page. Being able to schedule posts has made a huge difference to our time and scheduling, we no longer have to remember to go and post things but can set posts up across the week. Equally, if someone is on holiday they can plan posts whilst they're away so social media doesn't suffer.

What do you dislike?

The dashboard looks dated and clunky. We currently use the free version and there is limited reporting available. However, as a free tool that's not too much of an issue. The LinkedIn connection times out periodically which is frustrating but I suspect that is down to LinkedIn's security and it is easy to fix.

Recommendations to others considering the product

The free version has a wide variety of functions so very useful for testing if you're considering purchasing the full version. Scheduling posts is a very useful feature.

What business problems are you solving with the product? What benefits have you realized?

Time saving when managing social media. Managing the streams from one place means nothing gets forgotten about.

Hootsuite review by Ross V.
Ross V.
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"Best social media management experience yet."

What do you like best?

The ability to create custom streams with the content needed in order for me to be able to work efficiently is the best.

What do you dislike?

Their mobile platform is terrible. If they think that is an acceptable extension of the web app they need to rethink that solution. I still have to pull out my laptop to truly set up content while not in the office and that is poor thinking on the company's side of things due to the rapid pace that mobile devices are being used.

Recommendations to others considering the product

I would say that using hootsuite makes social media management a breeze. It's focused on team oriented usage so it's great for larger organizations but is also built with small teams in mind.

What business problems are you solving with the product? What benefits have you realized?

Being able to engage our audience where they are. It is something that has been difficult when we dealing with multiple team members and multiple platforms that Hootsuite had made easier.

Hootsuite review by Erin G.
Erin G.
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"Great tool - Invest in the Premium Account"

What do you like best?

I love how easy Hootsuite makes managing multiple social media accounts. The desktop dashboard is very intuitive and the scheduling features are a huge help. You can also customize the "streams" for each social account and it creates a visual way to monitor and respond to user interactions. The built-in link shortener is a lifesaver. I know many friends who've complained about the Hootsuite mobile app, but I actually like it and find it very easy to use (I have the Android version). The free version of Hootsuite only let's you link 4-5 social media accounts, so if you're a serious social media manager and you manage a lot of accounts, it is 100% worth it to invest in a premium, paid account to keep everything in one place.

What do you dislike?

I don't have many complaints about the desktop/web version of the program. That's definitely my preferred mode of using the platform. If you schedule Instagram posts through Hootsuite, you MUST have the mobile app. When a post is scheduled, a notification will pop up on your mobile and you have to manually push the post through the Instagram app. Depending on how time sensitive the post is, if you're not on top of that notification, it could sit there for awhile waiting for you to post it. I'm the kind of person who likes to have a little more separation between my work and personal social content (which is admittedly hard when you manage multiple channels and then have your own), so sometimes I'd get frustrated having to push Instagram posts through when I was "off the clock," but it's not a difficult process by any means. Just minority irritating if I forget to publish the post.

Recommendations to others considering the product

Make sure to do your research on social media management software before diving in. If you have 5+ accounts you manage, it's worth it to invest in a premium account. It think Hoostuite makes it easy to navigate a lot of accounts in one place. If you only manage 1-3 accounts, it's still a solid product, but make sure it's what you need in a management software. I've used TweetDeck and a couple of other lesser known programs, and Hootsuite feel most intuitive for what my work and personal social media needs are.

What business problems are you solving with the product? What benefits have you realized?

The organization I worked for produced original content and Hootsuite was really helpful for making sure the content was posted during optimal web traffic times, coinciding with important holidays or current events, etc. It made my job, and my team's work flow, a lot easier to manage.

Hootsuite review by Jon H.
Jon H.
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Verified Current User
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"Everything in one place"

What do you like best?

We run several versions of our social media accounts across multiple regions and countries and Hootsuite allows us to manage all of these in one location.

I love that we can setup users and assign them social media streams, control what they do and see.

You can also expand use by installing apps to help improve use and expand what can be done from one location.

I love that you can bulk upload tweets via a CSV file allowing us to plan months in advance.

What do you dislike?

My only one thing I find annoying is that on occasion scheduled tweets fail to send and you never really get a reason why. Rare but annoying.

Recommendations to others considering the product

Have a little patience initially when setting up streams etc as they can be a little tricky.

However, after that, you'll love it.

What business problems are you solving with the product? What benefits have you realized?

This allows operators to deal with social media in the same way we deal with emails.

Hootsuite review by Callie M.
Callie M.
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"Hootsuite Review"

What do you like best?

Being able to manage all of my social media accounts via one app. Instead of wasting time posting the same thing across the various social media platforms, I can quickly do one post to all 3 platforms. The ability to engage with my consumers and be able to follow my mentions online is critical. The analytics that Hootsuite provides is unmatched in this industry.

What do you dislike?

When I post to Facebook, the Hootsuite logo/brand name shows up on my posts. My consumers have asked me what Hootsuite is, and when I explain it to them, it seems as if they think I'm "cheating." They have felt that I may be a "robot" and am not a real person doing the posting. Some consumers find it to be unauthentic and not genuine, when in fact it is just the opposite. I'm more engaged that ever with my consumers when I use Hootsuite.

Recommendations to others considering the product

I would recommend starting right away. Consumers are out there and online - you need to reach them as soon as possible! Hootsuite really has changed my small business into a thriving business.

What business problems are you solving with the product? What benefits have you realized?

Streamlining the social media process. Social media is essential these days, and it allows me to stay in touch with my consumers. Hootsuite allows me to monitor my mentions, which lets me know just how well something is working that I may be trying out. I used to use hashtags to do this, but Hootsuite is so much better.