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Hotjar

Hotjar

4.4
(115 reviews)

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Hotjar Features

User Response Methods

Survey

Text-based surveys or quizzes related to user experience.

Not enough data available

Video Snippets

Individually recorded video clips based on situations or prompts.

Not enough data available

Video Interview

One-on-one video conferences with users.

Not enough data available

Photo Submission

Screenshots or in-context photos sent in from users.

Not enough data available

Text/Notes

Text responses to situational prompts.

Not enough data available

User Behavior

Click Tracking

Tracks where users are clicking on a web page.

Not enough data available

Eye Tracking

Tracks where users are hovering over on a web page.

Not enough data available

Mouse Movement

Tracks mouse movement over a web page.

Not enough data available

Frustration Tracking

See where users experience the most difficulty on a web page.

Not enough data available

Analysis

Conversion Opportunities

Identifies poorly performing or problematic areas of a web page

83%
(Based on 51 reviews)

Side-By-Side Analysis

Overlays heatmaps on top of existing web pages

78%
(Based on 42 reviews)

Mobile Device Analysis

Optimizes to gather insight about mobile web browser visitors

83%
(Based on 50 reviews)

Data Quantification

Contextualizes web visitor behavior beyond pure data points and statistics

78%
(Based on 48 reviews)

Webpage Element Analysis

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

88%
(Based on 55 reviews)

Participant Selection

In-App

Intercepting users during application usage.

Not enough data available

In-Store

Intercepting customers during in-person shopping experience.

Not enough data available

On-Site

Intercepting visitors while on particular webpage.

Not enough data available

Recruitment Pool

Vendor-provided database of respondents.

Not enough data available

A/B Testing

Error and Bug Tracking

Tracks sessions where users encountered errors and bugs.

Not enough data available

Split URL Testing

Split web traffic to a page between two different URLs.

Not enough data available

Data Analysis

Offers insights into relationships between user information and user behavior.

Not enough data available

Notes

Leave notes on sessions and bugs.

Not enough data available

Reporting

Heat Maps

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

95%
(Based on 64 reviews)

Session Replays

Records web visitor sessions

93%
(Based on 62 reviews)

Monitoring

Tracks and monitors web visitor behavior

86%
(Based on 55 reviews)

Data Segmentation

Segments collected data on predetermined criteria

79%
(Based on 45 reviews)

Insights

Analytics

Actionable data generated from user responses.

Not enough data available

Collaboration

Collaborative tools for analyzing or repurposing responses.

Not enough data available

Sorting

Tools for tagging, storing, and searching responses.

Not enough data available

Visitor Information

User Identification

Collects user information (location, IP address, email, etc.).

Not enough data available

Search Box

Search sessions by keywords or IP address.

Not enough data available

Variation Testing

A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

70%
(Based on 35 reviews)

Conversion Goal

Able to set any user action as the conversion goal of the test.

79%
(Based on 52 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

78%
(Based on 46 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

82%
(Based on 39 reviews)

Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

66%
(Based on 23 reviews)

Split URL Testing

Split web traffic to a page between two different URLs.

63%
(Based on 21 reviews)

Build

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

77%
(Based on 24 reviews)

Landing Pages

Build landing pages for user entry into the site.

74%
(Based on 17 reviews)

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

76%
(Based on 49 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

82%
(Based on 73 reviews)

Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

83%
(Based on 45 reviews)

Personalization

Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

80%
(Based on 33 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

76%
(Based on 32 reviews)

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

71%
(Based on 34 reviews)

In-Page Analytics

Click Reporting

View percentage and total click rates for any link on a page.

92%
(Based on 80 reviews)

Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

94%
(Based on 85 reviews)

Session Replays

Replay videos of user's interactions with your site.

93%
(Based on 82 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

88%
(Based on 74 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

90%
(Based on 75 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

80%
(Based on 29 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

76%
(Based on 31 reviews)
Hotjar
4.4
(115 reviews)