Hotjar

(108)
4.4 out of 5 stars

All-in-one Analytics and Feedback.

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Hotjar Features

Analysis
Conversion Opportunities

Identifies poorly performing or problematic areas of a web page

83%
(Based on 47 reviews)
Side-By-Side Analysis

Overlays heatmaps on top of existing web pages

77%
(Based on 39 reviews)
Mobile Device Analysis

Optimizes to gather insight about mobile web browser visitors

83%
(Based on 47 reviews)
Data Quantification

Contextualizes web visitor behavior beyond pure data points and statistics

78%
(Based on 45 reviews)
Webpage Element Analysis

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

89%
(Based on 51 reviews)
Reporting
Heat Maps

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

95%
(Based on 59 reviews)
Session Replays

Records web visitor sessions

92%
(Based on 57 reviews)
Monitoring

Tracks and monitors web visitor behavior

85%
(Based on 51 reviews)
Data Segmentation

Segments collected data on predetermined criteria

78%
(Based on 42 reviews)
Variation Testing
A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

70%
(Based on 31 reviews)
Conversion Goal

Able to set any user action as the conversion goal of the test.

79%
(Based on 49 reviews)
Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

78%
(Based on 42 reviews)
Confidence Level

Able to view or adjust the necessary confidence level of your test.

82%
(Based on 35 reviews)
Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

69%
(Based on 21 reviews)
Split URL Testing

Split web traffic to a page between two different URLs.

65%
(Based on 19 reviews)
Build
WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

79%
(Based on 22 reviews)
Landing Pages

Build landing pages for user entry into the site.

77%
(Based on 15 reviews)
Reporting
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

77%
(Based on 46 reviews)
Reports and Dashboards

Access pre-built and custom reports and dashboards.

83%
(Based on 69 reviews)
Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

84%
(Based on 43 reviews)
Personalization
Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

82%
(Based on 31 reviews)
Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

78%
(Based on 30 reviews)
Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

72%
(Based on 32 reviews)
In-Page Analytics
Click Reporting

View percentage and total click rates for any link on a page.

92%
(Based on 75 reviews)
Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

93%
(Based on 80 reviews)
Session Replays

Replay videos of user's interactions with your site.

93%
(Based on 77 reviews)
Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

88%
(Based on 71 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

90%
(Based on 73 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

81%
(Based on 28 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

78%
(Based on 30 reviews)