What do you like best?
HotJar does a little bit of everything: Heatmaps, recorded user sessions, form records... it's really valuable in determining how people are behaving on site and pinpointing issues I can help my clients fix. While I've used several competitors in the space, HotJar is the tool I keep coming back to on account of their diverse offering and fair price point.
What do you dislike?
CSS configuration can get mucky, and the inability to easily leave notes on videos on lower plan levels is really frustrating. In general, recorded session tagging and commenting could be easier and more robust.
Recommendations to others considering the product
HotJar is a fantastic tool with a diverse range of ways it can help you diagnose onsite issues and identify conversion gaps. While there are other competitors who are slightly cheaper, or who can go deeper on video analytics, HotJar is the perfect solution for the SMB, or even the enterprise team who doesn't want to fork over tens of thousands for a heavier solution.
What business problems are you solving with the product? What benefits have you realized?
I use HotJar to help my clients diagnose issues on their website that are hindering conversions. I use it during audits to identify common user behaviors and issues in things like landing pages, onboarding flows, sign up and more.