Hubspot is increasingly present in organizations that want to resize their digital marketing strategies and relationships with customers. Basically, Hubspot offers three technological platforms that offer the necessary support for companies to manage, more efficiently, their sales actions, relationship with the user and marketing.
Being a complex technological platform, but without neglecting its great usability, Hubspot is concerned with the training of its users. Hence the idea of Hubspot Academy, a platform for training in the products offered by the company, founded at the Technological Institute of Maassachusetts in 2006.
Through Hubspot Academy you access the necessary training so that you get the most out of the Hibspot tool in any of your presentations. In addition, they offer tips and clues to carry out a better marketing and sales strategy, with adapted concepts that are very easy to apply and to the current world.
Best of all, it's free! Yes, the training is free, in some cases you would have to be a user of your products in order to obtain certification, but even without being a paid user, they offer the possibility of consulting and certifying you on some of the topics they propose.
The classes are in videos, given by professionals who work in Hubspot, who have the arduous task of facilitating the use of their tools to all their users. All are in English, some in Spanish, however, you can activate the subtitles and even the simultaneous translation of the subtitles.
The platform also performs tests of knowledge verification and, in some cases, once the content and tests are complete, you receive a valid certificate for one year.
100% recommended for users of Hubspot solutions or who want to learn more about sales, relationship with users and digital marketing.
The only thing I would say that I do not like is that some of the certifications require you to be a user of the payment plans to be able to perform the verification exams. However, it is completely understandable since the Hubspot business is precisely selling its solutions.
Take the Hubspot Academy courses before you start using the platform. It is the simplest way to get the most out of your investment.
The main problem that it solves is to diminish the learning curve of the new clients that access their platform. In addition, they maximize the use of all the tools they offer. In my company, for example, we conducted a review session of Hubspot Academy content with the entire sales and marketing team. This led us to fully understand the operation of Hubspot, make the most of the investment made by the company when buying the platform and, most importantly, improve the results of both teams through the efficient use of the tool.