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HubSpot Academy

4.7
(89 reviews)

HubSpot Academy is an inbound marketing and sales education platform.

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HubSpot Academy review by Alirio Rubén R.
Alirio Rubén R.
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Verified Current User
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"Learn with Hubspot to squeeze Hubspot"

What do you like best?

Hubspot is increasingly present in organizations that want to resize their digital marketing strategies and relationships with customers. Basically, Hubspot offers three technological platforms that offer the necessary support for companies to manage, more efficiently, their sales actions, relationship with the user and marketing.

Being a complex technological platform, but without neglecting its great usability, Hubspot is concerned with the training of its users. Hence the idea of ​​Hubspot Academy, a platform for training in the products offered by the company, founded at the Technological Institute of Maassachusetts in 2006.

Through Hubspot Academy you access the necessary training so that you get the most out of the Hibspot tool in any of your presentations. In addition, they offer tips and clues to carry out a better marketing and sales strategy, with adapted concepts that are very easy to apply and to the current world.

Best of all, it's free! Yes, the training is free, in some cases you would have to be a user of your products in order to obtain certification, but even without being a paid user, they offer the possibility of consulting and certifying you on some of the topics they propose.

The classes are in videos, given by professionals who work in Hubspot, who have the arduous task of facilitating the use of their tools to all their users. All are in English, some in Spanish, however, you can activate the subtitles and even the simultaneous translation of the subtitles.

The platform also performs tests of knowledge verification and, in some cases, once the content and tests are complete, you receive a valid certificate for one year.

100% recommended for users of Hubspot solutions or who want to learn more about sales, relationship with users and digital marketing.

What do you dislike?

The only thing I would say that I do not like is that some of the certifications require you to be a user of the payment plans to be able to perform the verification exams. However, it is completely understandable since the Hubspot business is precisely selling its solutions.

Recommendations to others considering the product

Take the Hubspot Academy courses before you start using the platform. It is the simplest way to get the most out of your investment.

What business problems are you solving with the product? What benefits have you realized?

The main problem that it solves is to diminish the learning curve of the new clients that access their platform. In addition, they maximize the use of all the tools they offer. In my company, for example, we conducted a review session of Hubspot Academy content with the entire sales and marketing team. This led us to fully understand the operation of Hubspot, make the most of the investment made by the company when buying the platform and, most importantly, improve the results of both teams through the efficient use of the tool.

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HubSpot Academy review by Jackie Lee Choon Yau c.
Jackie Lee Choon Yau c.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Always be Learning ..."

What do you like best?

The Academy really plugs my gap in my continual executive digital training for my consultants, account managers and service folks. The curriculum is both updated and well thought thru. Keep up the kick ass stuffs.

What do you dislike?

There is really nothing much to dislike. If i must really pinpoint, it will have to be the lack of swags rewards to encourage participants on their learning journey (simple stickers to reflect their latest knowledge will really be good topics starters among colleagues) and also some course required paid access. That can be a turn off for pure learners.

Recommendations to others considering the product

Have them (as many stakeholders) go thru at least the Inbound Methodology and Inbound Marketing 1st before they consider. If they are going to embark, budget at least 15% of each employees time to

What business problems are you solving with the product? What benefits have you realized?

The sales and marketing alignment and tracking the leads across the flywheel. Basically, to unsuck the executives' worklife and improve the time spent on thinking rather that data entry and tracking to data entry kind of lower value tasks.

What Online Course Providers solution do you use?

Thanks for letting us know!
HubSpot Academy review by Jenny S.
Jenny S.
Validated Reviewer
Verified Current User
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"A great resource for expanding your knowledge "

What do you like best?

HubSpot Academy is always adding additional learning tracks to help you become better at your job. I like that their training is made up of videos and articles. I also really like that they provide courses that are certified and recognized.

What do you dislike?

The only thing that I don’t really like is HubSpot has recently changed the view so I don’t think it is nearly as easy to find the academy. So any time I want to do training, I usually just type it into Google.

Recommendations to others considering the product

If you are looking for a great resource for you or for you company to learn about changes happening in the sales and marketing you need to try HubSpot Academy. There are so many different learning tracks to explore so if you have someone that is just beginning their career in sales this would be an awesome fit. But if you have someone that has been doing sales for year this could be so beneficial for them as well because HubSpot is always teaching about how things are now. They are always adding and updating the information that they provide. FREE of charge!

What business problems are you solving with the product? What benefits have you realized?

The education through the academy is free, which is a huge benefit for me and our company. The trainings relate back to the services HubSpot offers but they can be useful for those that don’t use HubSpot but are looking at ways to increase their knowledge on sales, marketing and CRMs.

HubSpot Academy review by Jennifer Z.
Jennifer Z.
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Verified Current User
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"Thankful for HubSpot Academy"

What do you like best?

I really liked when the videos were short, like 7 minutes or less. They seemed easier to comprehend.

In addition, it was smart to have different speakers for the videos because it represented the different voices of people who work within social media.

Lastly, I liked taking the quizzes after each lesson because they kept me focused.

What do you dislike?

I disliked videos that were over 7 minutes because after that time, things started to get muddled together. It felt like too much information.

Recommendations to others considering the product

It is a great resource! Try it out and see for yourself.

What business problems are you solving with the product? What benefits have you realized?

I am currently using the things I learned in the social media course to help me work on calculating ROI. I also realized that the main benefit of taking this course was reinforcing the principals that came innately with being a social media content creator.

HubSpot Academy review by Marc Gabriel A.
Marc Gabriel A.
Validated Reviewer
Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Amazing resource for marketing/sales pros at any stage of your career"

What do you like best?

HubSpot Academy is unique in that it's a free resource online where people of all levels of experience and skill can learn, add certifications to their resume, and grow. They set out to build the best resource on the internet for learning about marketing and sales, and they might have actually done it. When I'm interviewing a candidate for a marketing position, I'm more impressed when they list HS Academy certs than if they list coursework they took in a business school program.

What do you dislike?

The user interface isn't always perfect, but that's honestly a minor flaw.

Recommendations to others considering the product

It's worth the time investment to recommend for your team. There are only so many free resources out there to help your team level up. At our company, it's a requirement for onboarding.

What business problems are you solving with the product? What benefits have you realized?

I've learned a ton about marketing from HS Academy. The best thing I've done with it though is recommend it to young aspiring marketers looking to build their resume.

HubSpot Academy review by Chris G.
Chris G.
Validated Reviewer
Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great content, great delivery and genuinely useful!!"

What do you like best?

The fact that there is always something new to learn. I started out with the Inbound Certification and over the last two years have made my way through the full set. Using the Academy has given me the knowledge and tools to get better and better at my job, gain new customers and really understand the Inbound ecosystem. the other thing is how responsive and helpful the Academy team are!!

What do you dislike?

I really can't think of any downside!

Recommendations to others considering the product

The academy is great whether you are using Hubspot or not! The principals of Inbound will help you take your sales, marketing and customer service to the next level.

What business problems are you solving with the product? What benefits have you realized?

I'm in sales and learning about marketing, web design and customer care from the Academy has really boosted my knowledge and helped me to make myself into an expert in what we do and help my customers and prospects to make the right decisions for their businesses.

HubSpot Academy review by Chris S.
Chris S.
Validated Reviewer
Verified Current User
Review Source

"Excellent Marketing/Sales Training (and the Price is Right!)"

What do you like best?

The videos, quizzes, study guides, and exams make it easy to master the material being presented and the wide range of certification and other courses available enable the user to learn what's most relevant to him/her. And it's all free!

What do you dislike?

The Sales Enablement Certification course is a bit different from the other three certifications I earned (Inbound, HubSpot Marketing Software, and Email Marketing) in that the quizzes and exam are fairly easy comparatively and the course contains a majority of content from interviews with subject matter experts and practitioners, rather than content directly from HubSpot Academy. I found the other two certifications to be more satisfyingly challenging and, while the interviews made the videos very interesting and engaging, I wonder if some of the teaching was lost because it depended on what the interviewees said vs. what HubSpot Academy would have taught.

What business problems are you solving with the product? What benefits have you realized?

Learning more about marketing, specifically inbound marketing and the HubSpot platform itself, was the objective and the learnings from these certifications have been immediately beneficial and possible to implement at my current organization.

HubSpot Academy review by Erin S.
Erin S.
Validated Reviewer
Verified Current User
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"Fantastic Online Training - Works in training our Dinosaur Employees through Millennials! "

What do you like best?

It's broken down simply without feeling condescending to anyone using the products for the first time. Even super complicated tasks in departments you may not be completely comfortable with, the training is simplified enough to move from task to task quickly and still feel like you're grasping new concepts well. What's better is you can take a break, put the videos on pause or back them up, and pick up exactly where you need to be.

What do you dislike?

Your progress is tracked. This may not matter to some people but I came into our subscription with a good knowledge base so when I find my progress board and I'm missing a lot of the "certifications" or I see them "half-completed" although I'm the administrator for our company, it knocks my ego. This has absolutely nothing to do with HubSpot lacking in any way, just a personal inability to cope with my own pride.

Recommendations to others considering the product

Huzzah! Keep up the good work!

What business problems are you solving with the product? What benefits have you realized?

We recently launched an internal training system for new employees/continuous training for current employees. Instead of trying to create training from scratch, we have been able to redirect to HubSpot training videos and have them complete what they need to know per department.

HubSpot Academy review by Tony S.
Tony S.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Literally best company I have done business with in 20 years!"

What do you like best?

HubSpot is customer focused and offers the highest level support and help for their customers. I have been blown away in my last year and a half relationship with them on many levels. Honestly can say that over that period I have never seen such level of care, help, and great service from any other company in my vast history of working with vendors that have hit this high standard without wavering.

What do you dislike?

Nothing. I know that sounds strange but it is accurate.

Recommendations to others considering the product

If you want to learn inbound marketing then you should do it from the dominant leader in Inbound marketing methodology. Their training and insights, as well as their tools, place them, hands down, as the number one resource for learning inbound marketing and ALL of its relative components.

What business problems are you solving with the product? What benefits have you realized?

Obtained 8 certifications on the HubSpot Academy and working on another one. The knowledge and comfortable and organized programs and resources have empowered me as a HubSpot professional greatly.

HubSpot Academy review by Devyn B.
Devyn B.
Validated Reviewer
Verified Current User
Review Source

"Game Changer"

What do you like best?

These certifications are so in-depth and current. There is a wealth of knowledge segmented to help sales and marketing professionals update their strategy and tactics to be as effective as possible in this era of social media and email overload. What I like best is the fact that I have significantly increased my earning potential since I have gotten the certifications and started using the software. 10/10

What do you dislike?

The only negative I have is the fact that I can't make the videos play at 300% speed. 150% isn't bad, though.

Recommendations to others considering the product

Get the certifications whether you use the software or not. (They are free)

What business problems are you solving with the product? What benefits have you realized?

I am a better marketer now. There were many practices I had learned over the years, but HubSpot did a deep dive into the "why" behind my actions during its certifications. The entire process was both validating yet eye-opening at the same time.

We are successfully segmenting our audience for marketing and sales purposes. Our sales and marketing teams' communication has drastically increased. Our bandwidth has increased as a number of menial tasks are now automated. People from around the country are calling me to pick my brain about HS and how they can be better at inbound marketing.

HubSpot Academy review by Carina D.
Carina D.
Validated Reviewer
Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"A Great Resource for Marketers"

What do you like best?

The HubSpot Academy certification courses are top notch - the content is logically laid out and easy to digest, and the professors are great communicators.

What do you dislike?

Because HubSpot's tools are so robust, the software certifications really only seem to talk about what the software CAN do rather than HOW to do it. However, their Knowledge articles typically fill many of those gaps.

Recommendations to others considering the product

I genuinely appreciate how much HubSpot Academy has done to educate the world about inbound marketing, sales and service. They are constantly improving their resources and adding new resources, and I will continue to be a power user for a long time!

What business problems are you solving with the product? What benefits have you realized?

HubSpot Academy is my go-to educational resource for my clients. If my clients are utilizing the Academy's resources, I know they will have the foundational knowledge for me to build and train on.

HubSpot Academy review by Matthew H.
Matthew H.
Validated Reviewer
Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Fast, Simple Certification"

What do you like best?

HubSpot Academy is a fantastic place to learn about modern marketing, and one of the best platforms on the internet. The Certification courses are easy to understand, and can usually be completed in a few hours (depending on the course). Honestly, if you are in Marketing at all (even just a little) there is no reason to skip the certifications. The knowledge you'll gain is incredibly valuable, and even you already knew it all, the actual certification looks great on a resume.

What do you dislike?

Sometimes finding your way back to where you last were can be a bit confusing, but it's never overwhelming. Logging in can also be a bit cumbersome if you're attempting to go in through the main site. I found it easiest to log into my portal and proceed to the Learning Center from there. I also wish it was all free, but that's a pipe dream I'm sure.

Recommendations to others considering the product

Do the free courses! The certifications look great on your resume and it really is easy to pick up and learn! Also make sure you create a free account and get familiar with the software.

What business problems are you solving with the product? What benefits have you realized?

The number one problem this solves is lack of knowledge! If you're in Marketing, there's no reason you shouldn't have several of these certifications (the free ones at least) to your name. This has provided the training necessary so that your sales team can assist new clients in making the right marketing decisions.

HubSpot Academy review by Ellen G.
Ellen G.
Validated Reviewer
Verified Current User
Review Source

"Your "ROI" for this Course Exceeds 100%"

What do you like best?

Such a useful (not to mention, FREE) tool that's absolutely necessary now for anyone looking into a career in digital marketing, web design and general CRM. The concepts are clear and the videos are visually appealing with easy-to-understand infographics and scenarios. Speed up/slow down the video or use CC, lots of ways to customize your own lessons to suit your environment. Saving is an option as well, so you don't have to do it all in one sitting. Great resume builder.

What do you dislike?

There could have been more challenging questions, or a variation of questions (i.e., matching, fill in the blank, T/F, interactive demos).

What business problems are you solving with the product? What benefits have you realized?

More content does not equate to more website traffic.

"One-size-fits-all" does not apply here.

Nurture/empower the customer.

Humans are not "data" or simply just "users" you must make them feel trusting of you and your brand.

HubSpot Academy review by Agency
Agency
Validated Reviewer
Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Hands down the go to learning center for inbound marketing"

What do you like best?

The HubSpot Academy packs an extensive amount of valuable knowledge that transcends not only to the business environment, but also to your day to day decisions.

The format of how the content is presented is easy to digest, making the learning experience seamless from one topic to the other.

What do you dislike?

I´d love too see more study cases, real scenarios, and common cases where HubSpot or Inbound Marketing has solved for customers.

Recommendations to others considering the product

Do not shy away from diving into technical details

What business problems are you solving with the product? What benefits have you realized?

It´s more about shifting the mindset from brand-centric to customer-centric, this is probably the greatest change that is actually solving for business.

The HubSpot Academy provides a great arsenal of knowledge to backup the why, the how, and the when

HubSpot Academy review by Jake S.
Jake S.
Validated Reviewer
Verified Current User
Review Source

"Review Time"

What do you like best?

I love the way that the videos engage the user, with different people giving lessons on different topics really changes it up. The best thing is that you can really use the methodologies and facts to back up your work and processes as well as putting forward new ideas to management as you have the information to back up your argument.

What do you dislike?

The only query I would bring up would be that on completion of any course there isn't a course summary that highlights all the key points learned as this would be very helpful for the future.

Recommendations to others considering the product

Use it!

What business problems are you solving with the product? What benefits have you realized?

HubSpot Academy not only teaches about the software itself and how to use it, but also what marketing in general is and how you can use it to further your business and engage with clients.

HubSpot Academy review by Elise Karlsen B.
Elise Karlsen B.
Validated Reviewer
Verified Current User
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"Having the certifications is a necessity when doing inbound"

What do you like best?

Next to the fact that what you learn at HubSpot Academy is a necessity when working with inbound marketing, my favorite thing about the Academy courses is how user friendly the whole experience is. You can fast forward, slow down, tak a short quiz or download more resources when needed. You don't just take a certification – you really learn something.

What do you dislike?

I think that sometimes the questions could have more than one right answer, depending on the situation.

Recommendations to others considering the product

If you are thinking about getting into inbound marketing, you definitely should put off time to do the certifications. Start with the inbound marketing certification. Also, if you are applying for jobs within digital marketing, having inbound marketing knowledge is gold.

What business problems are you solving with the product? What benefits have you realized?

It makes my job easier, as everything I do is related to inbound marketing and I work with the HubSpot software all day every day. Also, when clients take the certifications, it is much easier to work together, as they have a better understanding of the inbound marketing methodology and HubSpot software. We recommend all our clients to take these two certifications.

HubSpot Academy review by John S.
John S.
Validated Reviewer
Verified Current User
Review Source

"HubSpot Academy changed the way I do Inbound marketing."

What do you like best?

I created my company from scratch utilizing (bootstrapped) Inbound marketing, meaning I used many different (non-integrated) tools like email software, crm, blogging platform, landing pages etc.... I was familiar with HubSpot, but I wasn't using it. From the HubSpot academy I learned highly detailed strategies on understanding personas and building effective funnels. I became Inbound certified, Inbound Sales certified and content marketing certified. The content was so good that I quickly reached out to many of the trainers I learned from and created a three part Inbound series on my podcast where I interviewed HubSpot people like Justin Champion, Angela Hicks, Brian Signorelli, Mark Kilens and Meghan Keaney Anderson as well as some of the HubSpot partners,

It was my highest rated podcasts of all time the results I received made me evaluate my whole podcast strategy and now I’m rebuilding it. My point here is that the academy was so good that it didn’t just entice me to buy the HubSpot software. It changed how I look at everything I do when I create content. It didn’t just change the software I use for marketing automation, it fundamentally changed me and the way I view marketing as a whole.

Recently I started mentoring startups at Techstars and for them I don’t just passively recommend the Hubspot Academy, I make it a requirement.

What do you dislike?

I wish that there was more content for me to consume and that there was a podcast/audio book series that I could consume while i'm commuting and/or exercising.

Recommendations to others considering the product

It's vital to use HubSpot academy whether you decide to implement a marketing automation software or not. The knowledge you'll gain from the academy content is the best content out there. I can't believe it's free.

What business problems are you solving with the product? What benefits have you realized?

I want to be remarkable with my marketing efforts and the academy taught me the intricacies of doing so.

HubSpot Academy review by Ken M.
Ken M.
Validated Reviewer
Verified Current User
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"Solid, Real-World Advice Every Time"

What do you like best?

HubSpot Academy tackles all the best practices for online, email, and social media marketers and puts it in an easy to digest format. They also back their points with real-world facts; it let's me know they road-test their ideas before presenting them to me.

What do you dislike?

Honestly, there is nothing much to dislike.

Recommendations to others considering the product

I can't recommend the HubSpot Academy enough. They take a comprehensive look at Inbound Marketing and break it down into easily digestible bites. Your whole team needs to take advantage of this resource.

What business problems are you solving with the product? What benefits have you realized?

The Academy helps our entire team speak a common language and keep us abreast of best practices. They also keep us up-to-date about new strategies and new ways of thinking about established tactics. The main benefit, of course, is realizing new visitors, leads, opportunities, and customers by adopting the Inbound methodology. It is the one marketing strategy that wins you business by doing no harm to the Internet. They teach you to give your best content, every time to your viewers and give only wanted content to your subscribers - and they teach you how to do it all at scale. That is a win-win approach that has won us a lot of customers/fans over the years.

HubSpot Academy review by Ingunn B.
Ingunn B.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Growing our agency through HubSpot Academy"

What do you like best?

Adjustable speed of videos, option to choose video or transcripts and real life examples. We also appreciate that HubSpot Academy keeps up with HubSpot's product development. Making it easier to learn and develop as an agency along side HubSpot.

What do you dislike?

It would be useful to know exactly what questions one got wrong when passing a certification. If there are certain areas we need to focus on it is great to know what we need to read up on more.

Recommendations to others considering the product

If your business or agency are planning to use HubSpot, include HubSpot Academy as early on in the on-boarding process as possible. This has proven to accelerate the abilities and knowledge of our entire team.

What business problems are you solving with the product? What benefits have you realized?

All new hires in our agency go through either a 3 month trainee program or 1 month of on-boarding. In this time frame we expect the individual to become proficient in the tool and capable of using it to fulfil their tasks. Being able to use HubSpot Academy as a core part of our on-boarding process has made us more efficient and more knowledgable. As an agency it has also enabled us to see things in a new light, making our processes more refined and precise.

HubSpot Academy review by Jo S.
Jo S.
Validated Reviewer
Verified Current User
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"Online education for all types of learners"

What do you like best?

HubSpot covers the whole spectrum of Marketing and Sales. It's a comprehensive training aid that can be beneficial for all levels of digital marketer. I love that I can either sit down and watch the videos or I can read through the transcripts if I don't want to spend all my time looking at a screen. I like being able to go back to the slides and the transcripts to pick up anything that I missed when I was watching the videos.

What do you dislike?

Sometimes the presenters look far too young to know all that stuff - but that might be sour grapes because they make me feel old! :O

They can also have a tendency to speak very fast - another reason why I love the transcripts so I can process the new information at the speed my brain prefers.

What business problems are you solving with the product? What benefits have you realized?

Understanding some of the tools but also some of the new skills. Many of our clients are not professional sales people and the sales training has really helped us to help them to turn more leads into customers.

HubSpot Academy review by François B.
François B.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"The HubSpot Academy is definitely one of the best e-learning experience for marketers."

What do you like best?

The HubSpot Academy offers various current topics all related to Inbound Marketing and Inbound Sales. The learning phase consists of quality videos, enjoyable presentations, and engaging professors... You also get a lot of further useful links and documentation if you would like to deepen your knowledge in some specific tasks. Once you're done with learning you can take the test and see, how do you score.

Learning at HubSpot Academy is not only useful but also exciting, and a not-to-be-missed experience.

What do you dislike?

You have to renew your certifications after one or two years, which sometimes makes sense but also means some additional work if you hold a lot of them.

Recommendations to others considering the product

The HubSpot Academy is definitely the best platform to learn Inbound Marketing and its subtopics. Besides this, if you are a HubSpot user, it is the best way to get familiar with the software.

What business problems are you solving with the product? What benefits have you realized?

For us as an Inbound Marketing Agency and HubSpot Partner, the HubSpot Academy is a place which all of our coworkers have to visit! The Inbound Marketing Certification is required, other certifications depend on your role in our agency. The HubSpot Academy is the fastest and easiest way to gain knowledge on all Inbound Marketing subjects.

But even if you are not a HubSpot partner of a HubSpot customer, you will find at the HubSpot Academy useful and up-to-date classes and certification on topics like inbound marketing, inbound sales, email marketing, content marketing and growth-driven design.

HubSpot Academy review by Cheryl A.
Cheryl A.
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"My favorite resource"

What do you like best?

HubSpot Academy's courses are thorough and informative. And I can download the slides and transcripts to use later. And they're all free! After being laid off, I needed to brush up on my skills to compete in today's workforce. I'm so glad I found HubSpot Academy!

What do you dislike?

Wish there were more lessons and certifications. Some of the speakers talk very slowly so I'm glad there is the option to speed it up.

Recommendations to others considering the product

Highly recommend HubSpot Academy to anyone wanting to learn more about digital marketing.

What business problems are you solving with the product? What benefits have you realized?

I needed to learn more about digital marketing for my start-up company. HubSpot provides up-to-date information about so many different areas that I needed.

HubSpot Academy review by Inez V.
Inez V.
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Verified Current User
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"Stellar marketing training portal"

What do you like best?

I like real-time learning tracking, the manual speed changes to the video stream; and the accompanying resources, blog posts, and practical application tools

What do you dislike?

Only a first-world gripe, in that I dislike that I can't download the videos and watch them offline on mobile

Recommendations to others considering the product

Lynda.com has a lot more to offer beyond inbound marketing principles that HubSpot Academy clearly concentrate on. They cannot hope to stack up to HubSpot Academy on the same level within any element of inbound - HubSpot come from that strong of an inbound foundation, that hefty a level of research and that much authority. It's no contest.

What business problems are you solving with the product? What benefits have you realized?

I'm learning to bring the latest inbound marketing resources to a company that currently aren't applying them in their everyday marketing

HubSpot Academy review by Mary Catherine S.
Mary Catherine S.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Bite sized learning for important information"

What do you like best?

I love how easy the videos are to digest and how they are explaining things that are very important for marketing and sales in today's day and age. HubSpot Academy's certifications helped me set myself apart in the job market.

What do you dislike?

Sometimes the videos can feel monotonous, but the information is so important. I like to watch one a day so I don't get bored easily.

Recommendations to others considering the product

I fully recommend Hubspot Academy as a way to stay and get ahead in the world of marketing. They will keep your training up to date and you will learn more about how users interact with businesses today.

What business problems are you solving with the product? What benefits have you realized?

I am solving the problem of not keeping up with my industry. HubSpot Academy continually updates their certifications and helps me be an awesome marketer.

HubSpot Academy review by Jeff L.
Jeff L.
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"HubSpot Academy will make you a better marketer or salesperson"

What do you like best?

Well-designed video courses with tons of supporting content provide important foundations that you will get immediate leverage from. And, the courses are just the beginning. The more you engage with HubSpot Academy, the more remarkable resources you'll be exposed to including Master Class deep dives on cutting-edge topics.

What do you dislike?

It's a great training system so I can only say that I'd like to see even more courses!

What business problems are you solving with the product? What benefits have you realized?

The key problems that drive our use of HubSpot Academy include: 1) Adopting Inbound best practices; 2) Creating alignment between marketing and sales; 3) Selecting an effective partner agency. The resources have accelerated our internal training and given us a way to identify skilled agency partners via the course completion badges. HubSpot Academy is one of the key ways I stay current with Inbound sales and marketing best practices.

HubSpot Academy review by SĂ©rgio T.
SĂ©rgio T.
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Verified Current User
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"Information that educates marketers!"

What do you like best?

What i really enjoyed most about the course (Inbound Sales and others) was the fact that it shows that we do not need to be invasive to advertise, but that we must be marketers who, first of all, who help the prospect, is ultimately helping to get help. I believe this helps us to create products that truly enhance society.

What do you dislike?

It's hard to say what i did not like about this course. Well, maybe it could be more objective in some points (does not mean to shorten the course) and show more real cases.

What business problems are you solving with the product? What benefits have you realized?

By implementing course guidelines, i realize how much i'm reaching the right audience, because we are talking here about quality, not just quantity.

HubSpot Academy review by Rafael L.
Rafael L.
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"Quality training with experts' support"

What do you like best?

The best in HubSpot Academy is a large number of certifications, and all for free. I like very much the variety of topics covered too: marketing, selling, accounting management, design... The content is up-to-date and very useful.

What do you dislike?

The only thing I dislike is the language barrier. I know they are hard working on it, and there are already a few certifications in Spanish, but there is still a long way to go.

Recommendations to others considering the product

It's free. You'll not lose anything. Try it. See the certifications and courses. The content is very useful.

What business problems are you solving with the product? What benefits have you realized?

HubSpot Academy give me the knowledge for my day to day work dealing with Inbound Marketing. I am growing as a professional with the experts' support. They give me too the skills to improve my results.

HubSpot Academy review by Christina G.
Christina G.
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"Go to place for learning digital marketing best practices "

What do you like best?

Materials are timely and informative. Presenters provide a great energy while breaking down marketing principals and strategies that I use in my daily position. I recommend HubSpot Academy to everyone.

What do you dislike?

Not really a dislike, but I would love to see more diversification and would love to see them offer chat bot classes in the future.

Recommendations to others considering the product

Start with the Inbound Marketing Certification. All of the other classes' ideology is based on Inbound.

What business problems are you solving with the product? What benefits have you realized?

HubSpot Academy provided me with a free knowledge base as well as a universally recognized certification that I can showcase as a part of my CV. When working with my clients I find a lot of them have a traditional marketing mentality. By introducing them to Inbound Marketing they are able to take steps to make them closer and more empathetic to their audience.

HubSpot Academy review by Paul K.
Paul K.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"I recommend it to all my clients"

What do you like best?

The video training gives you a head start and a quick onboarding of the HubSpot Hub. That is why I always recommend my clients to follow certain video training from the HubSpot Academy. HubSpot has a huge knowledge base and when i can't find the answer their is always the HubSpot support.

What do you dislike?

I can not find a negative point. It takes a lot of time to follow them, but it gives also a lot

What business problems are you solving with the product? What benefits have you realized?

As the HubSpot Consultant at a agency the HubSpot videos helps my clients in the onboarding process better to understand the Inbound methodology and the different hubs.

HubSpot Academy review by Craig H.
Craig H.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"The Academy Is a Great Resource"

What do you like best?

When our company first became a Hubspot Partner I underestimated the impact that the HubSpot Academy Resources would add to our agency. The course material and worksheets have a lot of great information that we've used to enhance how we service clients. We've also been able to leverage some of the resources to help with our own lead generation efforts.

What do you dislike?

Dislike is a strong word as it relates to the Academy. Nothing is perfect so I'm sure there is room for improvement but as a DIY resource, it is well done.

What business problems are you solving with the product? What benefits have you realized?

I've been working to develop standards in how we deliver our services to clients and HubSpot Academy has been helpful in pursuing this business goal. We have asked some new team members to take select courses and it has been great to get them up to speed quickly in key areas of our service.

HubSpot Academy review by Jenna C.
Jenna C.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great training for any marketer, salesperson or agency owner"

What do you like best?

The training is very comprehensive and they have updated it several times over the past few years I've used HubSpot. You also do not even need to be a heavy HubSpot user to get benefit from the training (although you might need to be a customer to get access?) For any non-product training, it is very useful for any salesperson, marketer or agency owner.

What do you dislike?

It can be a little repetitive and slow, although speeding it up to 150% seemed to help. The quiz questions also don't really correlate with the final tests.

Recommendations to others considering the product

Try as many trainings as possible to see which are most relevant to you. One that was most useful and thought provoking for me was the agency training.

What business problems are you solving with the product? What benefits have you realized?

Comprehensive training for our internal team. Marketing tools and strategies move so fast, this training gets us on the same page quickly.

HubSpot Academy review by Aubree J.
Aubree J.
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"HubSpot Academy Review"

What do you like best?

The Academy offers a lot of recourses for helping users learn how to use HubSpot. They walk you through in videos how to use the features and offer quizzes so you can make sure you understand what you've been learning.

What do you dislike?

The videos can be a bit cheesy, and there are some lessons where I feel like the topics aren't covered completely. And if you wish to become certified in the courses you take, the tests at the end can be a bit long. There are also parts of the tests where I felt like the questions were not covered during the lessons.

Recommendations to others considering the product

If your company is large enough where you have a lot of customer leads and services, then HubSpot might be good for you to consider. If you are looking for a better way to keep attract of all your company's interactions with your customers and leads, and you want to redesign or design your website for the first time, then this a great program to look into.

What business problems are you solving with the product? What benefits have you realized?

The company I'm working for is switching over the HubSpots CRM and website services. Going through the Academy is helping me learn about the features so I can help other coworkers navigate the sales features, along with redesigning our website.

HubSpot Academy review by Claudia L.
Claudia L.
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"HubSpot Academy is an engaging, exciting learning tool "

What do you like best?

The HubSpot employees in the videos are very engaging. They explain the product and its functionality in a way that is not boring or overbearing. You feel as though a knowledgeable friend is explaining everything to you as opposed to a professor.

What do you dislike?

The marketing assessment is a little too open to interpretation, but only one answer counts as right. If the questions are going to be situational, there should be space to justify your answer, as in some cases, more than one could be argued as correct. Or, perhaps the format should simply be changed from multiple choice and T/F to more of an open-ended essay sort of assessment.

Recommendations to others considering the product

Enter it with an open mind! Training videos in general have a pretty negative connotation, but these videos aren't your ordinary, run-of-the-mill training sessions. They're far more engaging and helpful.

What business problems are you solving with the product? What benefits have you realized?

When we implemented HubSpot, no one on our team had any prior experience with it. Being able to guide ourselves through the courses on HubSpot Academy saved a lot of time. We didn't need to reach out to support or our customer success rep for every question we had. Instead, we could review the lessons to find the answers we sought.

HubSpot Academy review by Kelsi C. F.
Kelsi C. F.
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"Training Made Easy"

What do you like best?

I don't have to spend money to send my team to a training class. This is tailored to software we used every day and also expands my teams knowledge about marketing practices.

What do you dislike?

I wish there was a pre-test for sections so I can judge what my team knows. I hate having them do lessons they don't need.

Recommendations to others considering the product

If you're looking to develop a sales and marketing team, this works best as a training for team members that may have some sales or marketing background but could use more tools to increase efficiency. It's worth the cost to have everyone on the same page.

What business problems are you solving with the product? What benefits have you realized?

When training a new team member, I can use the Hubspot Academy to help them set goals based on what lessons they are working on. It's become easier to see sales growth when I can monitor where they are with training and what tolls they implement.

HubSpot Academy review by Gem L.
Gem L.
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"A must-do for any business who has, or is starting out with HubSpot"

What do you like best?

The range of topics helps you to really get to grips with the spectrum of marketing and sales by gaining an understanding of the various elements in greater depth. Interesting guest speakers and real-life examples of the learning in practice make it extremely relatable and you always finish a certification with an idea (or more!) to implement in your business.

What do you dislike?

Sometimes the test questions can be a little confusing, for example giving you 4 options as potential answers where 2 of them are technically right, just slightly different wording. You find yourself second guessing a little in order to pass the tests sometimes. Some of the videos can be a bit too long or slow, but this isn't the case on all certifications.

Recommendations to others considering the product

Get started by doing the newly released 'lessons' or the inbound marketing certification to get a taste for what the videos are like. Make notes. Go and practice what you've learnt in HubSpot afterwards to cement your learning.

What business problems are you solving with the product? What benefits have you realized?

We always recommend these certifications to clients or are just getting started with HubSpot - not only do they help you to get to grips with the software (which with such a big platform can be a challenge for anyone!) but get everyone onto the same page with terminology and methodologies that will underpin our work with them going forward.

HubSpot Academy review by Anja D.
Anja D.
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"Hubspot Academy will prepare you for your job better than an MBA!"

What do you like best?

Whether you're an absolute beginner or an advanced marketer looking for inbound education, Hubspot academy will swiftly guide you through each step, providing theoretical behind, real-life examples, and internal software practice.

What do you dislike?

That there are no more courses! I would love to see Hubspot release courses for proficient marketers that focus solely on one skill or marketing segment - for example, campaign building, tracking and optimisation - it is of course mentioned in all other courses, but the course focusing solely on that would really help even more.

Recommendations to others considering the product

Just go for it.

What business problems are you solving with the product? What benefits have you realized?

I have increased my own solopreneur sales thanks to HS Academy courses + I keep on improving my customers' marketing results and make them happy by hitting the goals before the deadline.

HubSpot Academy review by User
User
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"Hubspot is a great resource"

What do you like best?

It provides a lot of valuable resources for learning. I like the videos for the most part and the resources and related blog posts really help you learn the material. Some of the videos are a bit arbitrary, but the material is mostly useful. Some of the videos could be condensed, but since everyone learns differently that may be more a matter of learning style preference. I think the assessments and exams are fairly straight forward. You can earn certification pretty quickly if you chose to.

What do you dislike?

It doesn't always have the most up to date information. A lot of the videos are great and informative, but some can be pretty outdated. You have to be careful with some of the statistics because they can be a year or two old and depend on the topic that year or two can really make a difference. For assessment and general learning purposes, this won't be a real issue, but I like to reference these for informing strategies, and that can mean I have to look elsewhere for specific numbers.

Recommendations to others considering the product

Take advantage of the resources because they can be really beneficial.

What business problems are you solving with the product? What benefits have you realized?

I am becoming better at management, inbound and other marketing tools with Hubspot. It's really taught me a lot so that is great! I don't always know how useful certain things will be until I take the classes, but I always enjoy opportunities to learn more. I think a lot of marketers could benefit from taking advantage of the courses even if it's not a platform you intend to use. Take advantage of any chance to learn more about the concepts that are offered. This information is valuable.

HubSpot Academy review by Margurette (Maggie) A.
Margurette (Maggie) A.
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"Great for Professional Development"

What do you like best?

It's great that it's available in the software and that you can access it any time. If you're a member, it's all free!

What do you dislike?

It's a shame that some of the certifications expire after a year. Given the amount of time that some of them have, it would be ideal if they lasted longer. Also would be nice to have an easier way to re-up your certification.

Recommendations to others considering the product

Definitely take the time to do some of their basic courses to understand inbound and more, but don't feel like you need to do every course. Some of them are very HubSpot specific instead of general knowledge. I say find the ones that work best for your team.

What business problems are you solving with the product? What benefits have you realized?

While maybe not a business problem, per se, finding great professional development opportunities (outside of webinars) can be hard. It's nice that this is built into the service already and you're encouraged to use it. It also helps you use HubSpot even better. In terms of benefits, it's definitely just helped level the playing field for employees in terms of basic knowledge acquired.

HubSpot Academy review by Maria S.
Maria S.
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"Very useful, offers insight and knowledge not trying to sell you their producs"

What do you like best?

I enjoyed that they were giving real advice and insight. I learned real marketing concepts and techniques and the videos were entertaining. They managed to be fun and to the point.

I didn't feel like the aim was to give me a sales pitch.

What do you dislike?

I work for a relatively niche industry, so not all of their advice could be applied to me. So sometimes their teachings were a bit to simple and general for my situation.

Recommendations to others considering the product

Do use it specially if you have Hubspot but even if you don't if you are interested in inbound marketing, leads and website traffic, this is a great platform with lots of information for you. It's helpful and well structured and you don't feel like you are being pitched.

What business problems are you solving with the product? What benefits have you realized?

I am improving a lot our online strategy and my companies website thanks to them. I have used their teachings to improve our traffic and make sure we are aware of what is pulling people into our website.

HubSpot Academy review by Erin C.
Erin C.
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"HubSpot Academy is Amazing!"

What do you like best?

The HubSpot Academy is continuing rolling out new certifications and training designed to keep students on the cutting edge of everything inbound. The courses are fairly comprehensive, easy-to-understand, and the training is available for free!

What do you dislike?

I dislike that they don't offer any paid media certifications (yet), but trust that it's coming. In the future, I would like to see courses that integrate social ad campaigns for Facebook, LinkedIn, and other channels. Perhaps they could even add levels for beginner vs. advanced skillsets.

Recommendations to others considering the product

It's worth your time!

What business problems are you solving with the product? What benefits have you realized?

I just want to be as educated and empowered as possible so that I can support my business and our clients. Even if we weren't partners of HubSpot, I would be taking these certification courses.

HubSpot Academy review by Estee S.
Estee S.
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Verified Current User
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"Most useful training materials I have found"

What do you like best?

I find the way in which the HubSpot Academy training material was put together to be great - the videos and slides are easy to digest, informative and extremely helpful. The training material and certifications are my go-to for anything inbound or HubSpot related.

What do you dislike?

There is absolutely nothing I dislike about the HubSpot Academy!

Recommendations to others considering the product

I highly recommend completed the HubSpot Academy courses if you are a HubSpot user or if your company is implementing an inbound marketing or sales strategy. It will teach you everything you need to know to be successful!

What business problems are you solving with the product? What benefits have you realized?

The HubSpot Academy's courses have helped me perform my job better - thanks to the courses, I am an expert in inbound and HubSpot, which is my job!

HubSpot Academy review by User in Internet
User in Internet
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"There's a lot to learn with HubSpot Academy."

What do you like best?

I like the fact that there is so much to learn, in such a short amount of time, and that the information is segmented off by topics. The first test, the introductory chapter was a lot of information. However, the quizzes that followed the course work that was completed really helped a lot of the information stick. I also liked the fact that there was a study guide that allowed you to follow along with what the course was going to be about.

What do you dislike?

I don't like that after taking the first test that you can not see what your correct answers are, versus your incorrect answers. Some of the information is given so quickly, and sometimes the 2-5 minute videos because 6-12 minute videos making it difficult to focus completely, and I have to go back to see what information I may have missed.

Recommendations to others considering the product

I would suggest making HubSpot Academy apart of the employee on-boarding process. This could really help your business in the future. I would also recommend speaking with someone who has experience using HubSpot already to see if they have gone through the course work and the certifications.

What business problems are you solving with the product? What benefits have you realized?

Content creation, emailing A/B testing, Landing pages... We do a lot with HubSpot and I wish that we would do more on this platform. The biggest benefit for using HubSpot, in my opinion is the fact that there is a nice frame of reference to go back to (the videos, charts, print outs, etc.) that a lot of the other programs and apps that we use, don't have.

HubSpot Academy review by Patricia O.
Patricia O.
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"Great learning opportunity with good features"

What do you like best?

All the content available is great, love the option to see videos faster too, the quizzes are great and mainly having the opportunity to apply the learnings in Hubspot. Practical learning is great!

What do you dislike?

Nothing that comes to my mind now...maybe it would be nice to have examples from other tools or customized examples for my industry.

Recommendations to others considering the product

Great learning experience for employees and great to make sure team knows how to use the platform.

What business problems are you solving with the product? What benefits have you realized?

Learning how to use Hubspot. Better use of the product.

HubSpot Academy review by Shawn l.
Shawn l.
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Verified Current User
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"Hubspot Academy "

What do you like best?

The option to get certified with HubSpot is great for resumes and makes one more proficient in Hubspot.

What do you dislike?

Some of the videos are a tad long and repetitive for me, however, I understand that's how some people learn best.

Recommendations to others considering the product

Just know the videos can seem a bit repetitive, but the academy will do a good job of preparing you to use aspects of HubSpot you may not have used before.

What business problems are you solving with the product? What benefits have you realized?

Learning to grow our application of HubSpot and further our businesses success using this software.

HubSpot Academy review by Rajiv S.
Rajiv S.
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"Brilliantly designed courses!"

What do you like best?

I just loved the way the courses progressed; they gradually increase in their intensity. This lets even a novice learner like me learn new things in a more productive and practical manner.

What do you dislike?

None, really! Keep doing what you do. It's perfect!

Recommendations to others considering the product

If you haven't heard about HubSpot Academy, then you're living under a rock! So, come out, and see what this institution has in store for you. You will see a better you once you are done learning here.

What business problems are you solving with the product? What benefits have you realized?

The Academy has show me a brighter, more exciting side of Content Marketing and Content Creation. I got to learn so many things that will help me get to the next level in my career. The benefits, of course, will include more visibility for my content and ultimately for the company I write for.

HubSpot Academy review by Juanita M.
Juanita M.
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"Best marketing academy portal"

What do you like best?

I love the methodology of the portal: introduction of the subject, explanation and real-life example. Is very easy to understand the topic, and I really like the fact that you can measure your knowledge through quizzes and certification badges. Content is always up to date.

What do you dislike?

I would love it if all the courses had Spanish subtitles... most of the people at our company are not English speakers so it can get difficult to enroll the whole company.

What business problems are you solving with the product? What benefits have you realized?

We are an inbound marketing agency, so everything we need to learn for ourselves as a company, and for the services we provide to our clients, is available there.

HubSpot Academy review by Eric J.
Eric J.
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"Powerful Marketing Resource"

What do you like best?

Great marketing information with a great learning management interface. The courses, quizzes and guides are all very well done. Most courses are just the right mix of education and practical application. Evaluation doesn't leave you rolling your eyes as many certification programs tend to do.

What do you dislike?

The only thing I can think of is that some curriculum is better than others. Most of the experience is consistent, but some seem really difficult and lengthy while others are quite easy.

Recommendations to others considering the product

This is a valuable resource and I have appreciated it all along. Thank you Hubspot for making this available for free to everyone.

What business problems are you solving with the product? What benefits have you realized?

This is a great way to learn general marketing principles. However, the best use is to learn about the HubSpot platform and offerings.

HubSpot Academy review by Emily B.
Emily B.
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"Very useful resource"

What do you like best?

They have really helpful articles with clear language, examples, and videos.

What do you dislike?

Sometimes it can be difficult to find help on specific topics - they'll send you to an article that is related but not necessarily helpful.

Recommendations to others considering the product

It is extremely helpful to anyone that subscribes to a HubSpot account. You will not be getting the full use of your products without completing the Academy.

What business problems are you solving with the product? What benefits have you realized?

We mainly use it to build up our website, landing pages, blogs, and email content. This is a huge help in automating our marketing and sales outreach.

HubSpot Academy review by Administrator
Administrator
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Verified Current User
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"HubSpot Academy as a Learning Tool"

What do you like best?

I really like that HubSpot's crm offers a training academy. They offer live lessons and other that can be accessed at your convenience.

What do you dislike?

The only thing I dislike about HubSpot academy is the ease of accessing the classes. Sometimes it seems overly complicated and not straight forward.

Recommendations to others considering the product

I would absolutely recommend that you try it. It is a great tool for employees of every level to learn and better market their product to customers. It can be paused once started and finished at one's convenience, therefore it is very easy to work into a work day.

What business problems are you solving with the product? What benefits have you realized?

I have used Hubspot Academy personally to better define my company's purpose and how to market that to customers in a clear, concise way.

HubSpot Academy review by Jessica C.
Jessica C.
Validated Reviewer
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"Attending HubSpot Academy was vital for starting being successfull"

What do you like best?

HubSpot Academy has provided the language to speak Inbound, the fundamentals of strategic thinking and has shed lights on how to perfectly use the Hubspot Software. Moreover, i have found the professors speaking in the numerous videos, highly competent and engaging. Lessons have been very practical with lots of exercises.

What do you dislike?

Nothing in particular. I only would have liked to attend a special course, more interactive, on how to build a new campaign from zero or how to analyze an ongoing project. Maybe a live webinar, or something like that, with a teacher and even some students to brainstorming all together.

Recommendations to others considering the product

- i don't want my company details to be published

What business problems are you solving with the product? What benefits have you realized?

Simple. Without Hubspot Academy it would be very hard to get off with the right foot on projects. In addition, being certified have built credibility with my customers.

Kate from G2 Crowd

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