HubSpot

HubSpot

4.3
(2,961)

HubSpot is an inbound marketing software company that helps businesses transform their marketing from outbound (cold calls, email spam, trade shows, tv ads, etc) lead generation to inbound lead generation enabling them to "get found" by more potential customers in the natural course of the way they shop and learn.

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HubSpot Features

Email Marketing

Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores

90%
(Based on 1,561 reviews)

Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically

89%
(Based on 1,721 reviews)

Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

90%
(Based on 1,691 reviews)

Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

88%
(Based on 1,699 reviews)

Online Marketing

Mobile Optimized

Support mobile-optimized emails, online forms, and landing pages.

86%
(Based on 1,565 reviews)

A/B Testing

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

84%
(Based on 1,277 reviews)

Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

86%
(Based on 1,498 reviews)

Landing Pages and Forms

Build dustomized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information

88%
(Based on 1,732 reviews)

Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

85%
(Based on 1,549 reviews)

Content

Content Authoring

Drafting and publishing content is intuitive and non-technical.

90%
(Based on 806 reviews)

Rich Text Editor

Formatting content is straight-forward and painless.

87%
(Based on 795 reviews)

Versioning

Keep track of incrementally changing versions of the same content.

85%
(Based on 622 reviews)

Plug-ins/Widgets/Apps

Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.

82%
(Based on 638 reviews)

Approval Process

Can easily institute an approval routing process between authors and editors.

83%
(Based on 552 reviews)

Content Queue

Easily schedule content to be published at a certain time and in a certain order.

87%
(Based on 679 reviews)

Asset Management

System allows the storage and management of rich media files.

85%
(Based on 707 reviews)

Internal Search

Able to search your content based on keyword, metadata, tags, etc.

84%
(Based on 707 reviews)

Content Repository

Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.

86%
(Based on 707 reviews)

Messenger

Sequencing

Mapped-out responses for conversations.

93%
(Based on 12 reviews)

AI

Artificial intelligence (AI) and chatbot involvement.

89%
(Based on 11 reviews)

Live Chat

Live human component of conversations.

88%
(Based on 17 reviews)

Customization Interface

Quality of interface for designing and customizing conversation maps.

90%
(Based on 13 reviews)

Lead Management

CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

85%
(Based on 1,441 reviews)

Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

86%
(Based on 1,486 reviews)

Online Behavior Tracking

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

86%
(Based on 1,516 reviews)

Lead Nurturing

Automate ?drip marketing? campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

87%
(Based on 1,602 reviews)

Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

83%
(Based on 1,431 reviews)

Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

86%
(Based on 1,576 reviews)

Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

84%
(Based on 1,549 reviews)

Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

88%
(Based on 1,667 reviews)

Social Management

Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

83%
(Based on 110 reviews)

Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

88%
(Based on 233 reviews)

Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

85%
(Based on 212 reviews)

Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

85%
(Based on 223 reviews)

Social Ads

Manage and optimize ads across social channels

79%
(Based on 133 reviews)

Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

83%
(Based on 88 reviews)

Design

Breadth of Pre-Built Templates

The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.

77%
(Based on 809 reviews)

Mobile

Effective mobile templates are available and easily customizable.

83%
(Based on 777 reviews)

Branding/Themes

Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.

82%
(Based on 808 reviews)

Customization

The visual appearance of webpages can be easily customized to fit your site’s needs.

83%
(Based on 848 reviews)

Operations

Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

80%
(Based on 151 reviews)

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

82%
(Based on 147 reviews)

Customizations

Templates

Provides ready-made templates for simplified website creation.

81%
(Based on 310 reviews)

Drag and Drop

Allows users to drag and drop items and content to customize their site's look.

82%
(Based on 305 reviews)

HTML Input

Permits HTML-savvy administrators to input code to uniquely customize their website.

n/a

Domain Name

Offers customers the option to purchase a unique domain name.

n/a

Channels

Social Media

Conversations enacted over social media.

92%
(Based on 21 reviews)

Website

Conversations enacted through embedding or pop-ups on websites.

86%
(Based on 24 reviews)

Text Message (SMS)

Conversations enacted through text message (SMS).

94%
(Based on 10 reviews)

Voice Assistants

Conversations enacted through voice assistants.

100%
(Based on 7 reviews)

Other

Conversations enacted through other channels.

97%
(Based on 9 reviews)

Campaign Management

Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

75%
(Based on 691 reviews)

Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

82%
(Based on 1,014 reviews)

Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

82%
(Based on 1,057 reviews)

Program Management

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

84%
(Based on 1,277 reviews)

Platform

User Community

The system has a large and interactive community of users.

89%
(Based on 737 reviews)

SEO

Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.

86%
(Based on 787 reviews)

Flexible Navigation Structures

Able to build out different and multiple taxonomies to store and index content.

85%
(Based on 721 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

89%
(Based on 801 reviews)

Internationalization

Enables users to view and interact with the same content in multiple languages.

83%
(Based on 486 reviews)

Dashboards and Reports

Access pre-built and custom reports and dashboards.

84%
(Based on 841 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

85%
(Based on 674 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations or an expansive web presence.

86%
(Based on 595 reviews)

Discovery

Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

84%
(Based on 173 reviews)

Customer Retention

Collects insight into customer preferences

81%
(Based on 151 reviews)

Growth

SEO

Provides insight into words that would increase search engine optimization.

79%
(Based on 280 reviews)

Site Analytics

Gives users insight into unique pageviews, subscribers, location of viewers, etc.

n/a

Marketing Tools

Provides tools that aid in user marketing efforts.

87%
(Based on 305 reviews)

E-Commerce

Allows users to turn their website into an online store by offering e-commerce capabilities.

71%
(Based on 134 reviews)

Hosting

Hosts domains within the tool.

n/a

Customers

Targeting

Overall quality of customer targeting based on needs or situations.

90%
(Based on 25 reviews)

Profiles

Creation and modification of customer profiles based on conversations.

92%
(Based on 24 reviews)

Analytics

Reporting based around specific and overall conversation results.

89%
(Based on 26 reviews)

Lead Gathering

Capture and organization of leads from conversations.

89%
(Based on 26 reviews)

Sales Conversion

Success rate of conversations leading to customer purchases.

88%
(Based on 26 reviews)

Social

Social Ads

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

77%
(Based on 721 reviews)

Social Sharing

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

86%
(Based on 1,300 reviews)

Social Campaigns

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

85%
(Based on 1,216 reviews)

Social Engagement

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

83%
(Based on 1,215 reviews)

Social Listening

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

83%
(Based on 1,280 reviews)

Campaign Activity

Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

86%
(Based on 171 reviews)

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

84%
(Based on 181 reviews)

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

81%
(Based on 153 reviews)

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

83%
(Based on 151 reviews)

Content

Email Integrations

Provides an email for users to field communication within their website builder too.

88%
(Based on 287 reviews)

Content Management

Manages content such as blogs, marketing tools, newsletters, etc.

90%
(Based on 310 reviews)

Permissions

Allows administrators to create role or password-based permissions to ensure users see only what they should see.

86%
(Based on 275 reviews)

Reporting & Analytics

Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

84%
(Based on 1,604 reviews)

Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

77%
(Based on 1,082 reviews)

ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

77%
(Based on 1,228 reviews)

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity..

83%
(Based on 1,551 reviews)

SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

82%
(Based on 1,409 reviews)

Platform

Multichannel Tracking

Collects marketing campaign performance data across multiple channels

83%
(Based on 153 reviews)

Platform

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

77%
(Based on 518 reviews)

Customization

System provides sufficient customization to meet business requirements

80%
(Based on 981 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

86%
(Based on 971 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

87%
(Based on 886 reviews)

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

81%
(Based on 494 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

88%
(Based on 876 reviews)

Output Document Generation

Allows adminstrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

82%
(Based on 642 reviews)

Integration

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

86%
(Based on 939 reviews)

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

83%
(Based on 811 reviews)

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

83%
(Based on 753 reviews)