HubSpot

HubSpot

(2531)
4.4 out of 5 stars

HubSpot is an inbound marketing software company that helps businesses transform their marketing from outbound (cold calls, email spam, trade shows, tv ads, etc) lead generation to inbound lead generation enabling them to "get found" by more potential customers in the natural course of the way they shop and learn.

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HubSpot Features

Email Marketing
Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores

90%
(Based on 1372 reviews)
Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically

89%
(Based on 1517 reviews)
Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

90%
(Based on 1492 reviews)
Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

89%
(Based on 1497 reviews)
Online Marketing
Mobile Optimized

Support mobile-optimized emails, online forms, and landing pages.

86%
(Based on 1390 reviews)
A/B Testing

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

84%
(Based on 1120 reviews)
Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

86%
(Based on 1342 reviews)
Landing Pages and Forms

Build dustomized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information

89%
(Based on 1545 reviews)
Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

85%
(Based on 1384 reviews)
Content
Content Authoring

Drafting and publishing content is intuitive and non-technical.

90%
(Based on 711 reviews)
Rich Text Editor

Formatting content is straight-forward and painless.

87%
(Based on 701 reviews)
Versioning

Keep track of incrementally changing versions of the same content.

85%
(Based on 544 reviews)
Plug-ins/Widgets/Apps

Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.

82%
(Based on 568 reviews)
Approval Process

Can easily institute an approval routing process between authors and editors.

83%
(Based on 487 reviews)
Content Queue

Easily schedule content to be published at a certain time and in a certain order.

87%
(Based on 602 reviews)
Asset Management

System allows the storage and management of rich media files.

85%
(Based on 622 reviews)
Internal Search

Able to search your content based on keyword, metadata, tags, etc.

84%
(Based on 629 reviews)
Content Repository

Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.

86%
(Based on 622 reviews)
Lead Management
CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

85%
(Based on 1271 reviews)
Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

86%
(Based on 1323 reviews)
Online Behavior Tracking

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

86%
(Based on 1348 reviews)
Lead Nurturing

Automate ?drip marketing? campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

88%
(Based on 1427 reviews)
Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

83%
(Based on 1270 reviews)
Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

87%
(Based on 1399 reviews)
Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

84%
(Based on 1375 reviews)
Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

88%
(Based on 1482 reviews)
Social Management
Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

Not enough data available

Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

89%
(Based on 117 reviews)
Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

86%
(Based on 108 reviews)
Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

86%
(Based on 113 reviews)
Social Ads

Manage and optimize ads across social channels

79%
(Based on 58 reviews)
Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

Not enough data available

Design
Breadth of Pre-Built Templates

The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.

77%
(Based on 715 reviews)
Mobile

Effective mobile templates are available and easily customizable.

83%
(Based on 685 reviews)
Branding/Themes

Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.

82%
(Based on 709 reviews)
Customization

The visual appearance of webpages can be easily customized to fit your site’s needs.

83%
(Based on 751 reviews)
Operations
Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

Not enough data available

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Not enough data available

Customizations
Templates

Provides ready-made templates for simplified website creation.

82%
(Based on 241 reviews)
Drag and Drop

Allows users to drag and drop items and content to customize their site's look.

81%
(Based on 241 reviews)
HTML Input

Permits HTML-savvy administrators to input code to uniquely customize their website.

n/a
Domain Name

Offers customers the option to purchase a unique domain name.

n/a
Campaign Management
Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

75%
(Based on 596 reviews)
Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

82%
(Based on 890 reviews)
Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

82%
(Based on 932 reviews)
Program Management

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

85%
(Based on 1131 reviews)
Platform
User Community

The system has a large and interactive community of users.

89%
(Based on 648 reviews)
SEO

Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.

87%
(Based on 698 reviews)
Flexible Navigation Structures

Able to build out different and multiple taxonomies to store and index content.

85%
(Based on 638 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

89%
(Based on 709 reviews)
Internationalization

Enables users to view and interact with the same content in multiple languages.

83%
(Based on 429 reviews)
Dashboards and Reports

Access pre-built and custom reports and dashboards.

84%
(Based on 743 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

85%
(Based on 594 reviews)
Enterprise Scalability

Provides features to allow scaling for large organizations or an expansive web presence.

86%
(Based on 518 reviews)
Discovery
Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Not enough data available

Customer Retention

Collects insight into customer preferences

Not enough data available

Growth
SEO

Provides insight into words that would increase search engine optimization.

80%
(Based on 221 reviews)
Site Analytics

Gives users insight into unique pageviews, subscribers, location of viewers, etc.

n/a
Marketing Tools

Provides tools that aid in user marketing efforts.

89%
(Based on 243 reviews)
E-Commerce

Allows users to turn their website into an online store by offering e-commerce capabilities.

71%
(Based on 103 reviews)
Hosting

Hosts domains within the tool.

n/a
Social
Social Ads

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

77%
(Based on 627 reviews)
Social Sharing

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

86%
(Based on 1158 reviews)
Social Campaigns

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

85%
(Based on 1083 reviews)
Social Engagement

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

83%
(Based on 1079 reviews)
Social Listening

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

83%
(Based on 1161 reviews)
Campaign Activity
Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

Not enough data available

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

Not enough data available

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

Not enough data available

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Not enough data available

Content
Email Integrations

Provides an email for users to field communication within their website builder too.

89%
(Based on 227 reviews)
Content Management

Manages content such as blogs, marketing tools, newsletters, etc.

90%
(Based on 244 reviews)
Permissions

Allows administrators to create role or password-based permissions to ensure users see only what they should see.

87%
(Based on 217 reviews)
Reporting & Analytics
Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

85%
(Based on 1419 reviews)
Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

77%
(Based on 961 reviews)
ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

78%
(Based on 1097 reviews)
Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity..

83%
(Based on 1389 reviews)
SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

83%
(Based on 1268 reviews)
Platform
Multichannel Tracking

Collects marketing campaign performance data across multiple channels

Not enough data available

Platform
Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

77%
(Based on 459 reviews)
Customization

System provides sufficient customization to meet business requirements

81%
(Based on 877 reviews)
Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

86%
(Based on 864 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

88%
(Based on 775 reviews)
Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

81%
(Based on 429 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

88%
(Based on 774 reviews)
Output Document Generation

Allows adminstrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

82%
(Based on 569 reviews)
Integration
Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

86%
(Based on 840 reviews)
Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

84%
(Based on 726 reviews)
Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

83%
(Based on 674 reviews)