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HubSpot

HubSpot

4.3
(3,125 reviews)
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HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

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HubSpot Features

Email Marketing

Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores

89%
(Based on 1,627 reviews)

Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically

89%
(Based on 1,796 reviews)

Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

90%
(Based on 1,768 reviews)

Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

88%
(Based on 1,769 reviews)

Online Marketing

Mobile Optimized

Support mobile-optimized emails, online forms, and landing pages.

86%
(Based on 1,620 reviews)

A/B Testing

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

83%
(Based on 1,315 reviews)

Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

86%
(Based on 1,537 reviews)

Landing Pages and Forms

Build dustomized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information

88%
(Based on 1,795 reviews)

Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

85%
(Based on 1,600 reviews)

Content

Content Authoring

Drafting and publishing content is intuitive and non-technical.

90%
(Based on 818 reviews)

Rich Text Editor

Formatting content is straight-forward and painless.

87%
(Based on 806 reviews)

Versioning

Keep track of incrementally changing versions of the same content.

85%
(Based on 629 reviews)

Plug-ins/Widgets/Apps

Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.

83%
(Based on 641 reviews)

Approval Process

Can easily institute an approval routing process between authors and editors.

83%
(Based on 557 reviews)

Content Queue

Easily schedule content to be published at a certain time and in a certain order.

87%
(Based on 690 reviews)

Asset Management

System allows the storage and management of rich media files.

85%
(Based on 718 reviews)

Internal Search

Able to search your content based on keyword, metadata, tags, etc.

84%
(Based on 721 reviews)

Content Repository

Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.

86%
(Based on 718 reviews)

Messenger

Sequencing

Mapped-out responses for conversations.

86%
(Based on 70 reviews)

AI

Artificial intelligence (AI) and chatbot involvement.

83%
(Based on 53 reviews)

Live Chat

Live human component of conversations.

82%
(Based on 83 reviews)

Customization Interface

Quality of interface for designing and customizing conversation maps.

81%
(Based on 85 reviews)

Lead Management

CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

85%
(Based on 1,490 reviews)

Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

86%
(Based on 1,534 reviews)

Online Behavior Tracking

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

86%
(Based on 1,565 reviews)

Lead Nurturing

Automate ?drip marketing? campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

87%
(Based on 1,655 reviews)

Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

83%
(Based on 1,479 reviews)

Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

86%
(Based on 1,630 reviews)

Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

84%
(Based on 1,605 reviews)

Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

88%
(Based on 1,729 reviews)

Social Management

Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

83%
(Based on 191 reviews)

Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

88%
(Based on 315 reviews)

Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

85%
(Based on 294 reviews)

Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

86%
(Based on 307 reviews)

Social Ads

Manage and optimize ads across social channels

81%
(Based on 189 reviews)

Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

85%
(Based on 151 reviews)

Design

Breadth of Pre-Built Templates

The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.

78%
(Based on 820 reviews)

Mobile

Effective mobile templates are available and easily customizable.

83%
(Based on 786 reviews)

Branding/Themes

Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.

82%
(Based on 827 reviews)

Customization

The visual appearance of webpages can be easily customized to fit your site’s needs.

83%
(Based on 870 reviews)

Operations

Return on Investment (ROI)

Monitors and tracks the results of marketing campaigns

79%
(Based on 229 reviews)

Cross-Functional Access

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

81%
(Based on 221 reviews)

Customizations

Templates

Provides ready-made templates for simplified website creation.

82%
(Based on 328 reviews)

Drag and Drop

Allows users to drag and drop items and content to customize their site's look.

82%
(Based on 323 reviews)

HTML Input

Permits HTML-savvy administrators to input code to uniquely customize their website.

83%
(Based on 18 reviews)

Domain Name

Offers customers the option to purchase a unique domain name.

91%
(Based on 17 reviews)

Channels

Social Media

Conversations enacted over social media.

87%
(Based on 97 reviews)

Website

Conversations enacted through embedding or pop-ups on websites.

85%
(Based on 100 reviews)

Text Message (SMS)

Conversations enacted through text message (SMS).

88%
(Based on 40 reviews)

Voice Assistants

Conversations enacted through voice assistants.

86%
(Based on 33 reviews)

Other

Conversations enacted through other channels.

91%
(Based on 44 reviews)

Campaign Management

Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

75%
(Based on 714 reviews)

Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

81%
(Based on 1,055 reviews)

Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

82%
(Based on 1,090 reviews)

Program Management

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

84%
(Based on 1,312 reviews)

Social Functionality

Social Functionality

Product functionality for social advertising.

Not enough data available

Platform

User Community

The system has a large and interactive community of users.

89%
(Based on 745 reviews)

SEO

Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.

86%
(Based on 800 reviews)

Flexible Navigation Structures

Able to build out different and multiple taxonomies to store and index content.

85%
(Based on 734 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

89%
(Based on 815 reviews)

Internationalization

Enables users to view and interact with the same content in multiple languages.

83%
(Based on 495 reviews)

Dashboards and Reports

Access pre-built and custom reports and dashboards.

84%
(Based on 857 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

85%
(Based on 681 reviews)

Enterprise Scalability

Provides features to allow scaling for large organizations or an expansive web presence.

85%
(Based on 603 reviews)

Discovery

Data Collection

Gathers data about the effectiveness, impact, and reach of marketing campaigns

84%
(Based on 268 reviews)

Customer Retention

Collects insight into customer preferences

81%
(Based on 233 reviews)

Growth

SEO

Provides insight into words that would increase search engine optimization.

80%
(Based on 297 reviews)

Site Analytics

Gives users insight into unique pageviews, subscribers, location of viewers, etc.

80%
(Based on 18 reviews)

Marketing Tools

Provides tools that aid in user marketing efforts.

87%
(Based on 323 reviews)

E-Commerce

Allows users to turn their website into an online store by offering e-commerce capabilities.

74%
(Based on 143 reviews)

Hosting

Hosts domains within the tool.

84%
(Based on 14 reviews)

Customers

Targeting

Overall quality of customer targeting based on needs or situations.

88%
(Based on 112 reviews)

Profiles

Creation and modification of customer profiles based on conversations.

88%
(Based on 114 reviews)

Analytics

Reporting based around specific and overall conversation results.

86%
(Based on 123 reviews)

Lead Gathering

Capture and organization of leads from conversations.

87%
(Based on 124 reviews)

Sales Conversion

Success rate of conversations leading to customer purchases.

85%
(Based on 115 reviews)

Social

Social Ads

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

78%
(Based on 747 reviews)

Social Sharing

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

86%
(Based on 1,342 reviews)

Social Campaigns

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

85%
(Based on 1,259 reviews)

Social Engagement

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

83%
(Based on 1,262 reviews)

Social Listening

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

83%
(Based on 1,307 reviews)

Campaign Activity

Campaign Insights

Analyze past and existing marketing campaigns to inform future strategy

86%
(Based on 263 reviews)

Reports and Dashboards

Creates reports and dashboards to analyze results of campaigns

85%
(Based on 282 reviews)

Campaign Stickiness

Identifies which marketing campaigns resolved in open or closed opportunities

81%
(Based on 231 reviews)

Brand Optimization

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

84%
(Based on 229 reviews)

Content

Email Integrations

Provides an email for users to field communication within their website builder too.

89%
(Based on 309 reviews)

Content Management

Manages content such as blogs, marketing tools, newsletters, etc.

89%
(Based on 333 reviews)

Permissions

Allows administrators to create role or password-based permissions to ensure users see only what they should see.

86%
(Based on 293 reviews)

Reporting & Analytics

Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

85%
(Based on 1,675 reviews)

Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

77%
(Based on 1,117 reviews)

ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

78%
(Based on 1,268 reviews)

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity..

83%
(Based on 1,607 reviews)

SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

82%
(Based on 1,455 reviews)

Platform

Multichannel Tracking

Collects marketing campaign performance data across multiple channels

84%
(Based on 228 reviews)

Platform

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

77%
(Based on 512 reviews)

Customization

System provides sufficient customization to meet business requirements

80%
(Based on 985 reviews)

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

86%
(Based on 977 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

87%
(Based on 894 reviews)

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

81%
(Based on 494 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

87%
(Based on 881 reviews)

Output Document Generation

Allows adminstrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

82%
(Based on 645 reviews)

Campaign Management

Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

Not enough data available

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

Not enough data available

Reach

Amount and quality of inventory partner sites on which ads can be placed.

Not enough data available

Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Not enough data available

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Not enough data available

Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Not enough data available

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Not enough data available

Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

Not enough data available

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Not enough data available

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

Not enough data available

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

Not enough data available

Targeting

Targeting

Able to target desired audiences based on demographics and behavior variables.

Not enough data available

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

Not enough data available

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Not enough data available

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

Not enough data available

Integration

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

86%
(Based on 946 reviews)

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

83%
(Based on 818 reviews)

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

83%
(Based on 752 reviews)

Platform

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Not enough data available

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Not enough data available

Enterprise Scalability

Provides features to allow scaling for large organizations.

Not enough data available

Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

Not enough data available

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Not enough data available

Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Not enough data available

Notifications

Alerts marketer of the performance of particular campaigns.

Not enough data available

HubSpot
4.3
(3,125 reviews)