HubSpot is an inbound marketing software company that helps businesses transform their marketing from outbound (cold calls, email spam, trade shows, tv ads, etc) lead generation to inbound lead generation enabling them to "get found" by more potential customers in the natural course of the way they shop and learn.

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HubSpot Pricing

Your Inbound Platform for Growth. Tools you can start using for free, and upgrade as you grow.

HubSpot pricing & plans
Free $0 For soloprenuers and beginner marketers. Start capturing leads from your website and tracking their activity — for free.
  • Lead Analytics Dashboard
  • Lead Flows
  • Collected Forms
  • Contact Management
  • Contact & company insights
Marketing Starter $50 /month For solopreneurs and beginner marketers. Capture leads from your website and track their activity — with customization of your forms and more insight into your leads.
  • Custom Form Fields
  • Lead analytics dashboard
  • Contact Y company insights
  • Phone & email support
  • Lead Flows
Basic $200 /month An entry tool for those new to inbound marketing
  • 100 Contacts ($100 per 1k extra)
  • Up to 3 Users
  • Blogging & Landing Pages
  • Email Marketing
  • Social Inbox
Professional $800 /month An integrated solution for professional marketers
  • 1,000 Contacts ($50 per 1k extra)
  • Everything in Basic, Plus:
  • Unlimited Users
  • CRM Integration
  • Marketing Automation
  • Smart Content
Enterprise $2,400 /month An advanced platform for marketing teams
  • 10,000 Contacts ($10 per 1k extra)
  • Everything in Pro, Plus:
  • A/B Testing
  • Custom Events
  • Advanced Reporting
Pricing information for HubSpot is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase HubSpot must be conducted with the vendor.
Free Trial is available

For a full breakdown of features and pricing, please see this comparison:

User-Reported Pricing Data

Perceived Cost

Based on 7,647 reviews across 54 products

Reviewers rank HubSpot in the 77th percentile for cost in the Marketing Automation category
Customer Discount

Based on 598 reviews

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