Hubspot is a really good platform to use in marketing departments ranging from medium size businesses to large corporations.
While my time on the platform was spent using its blogging tool, I couldn’t help but notice how Hubspot offers ways to streamline and monitor your marketing and sales activities.
For example, the marketing dashboard allows you to collect data, track activities, and make insights from your content marketing activities. What I like about this is that you can download this information not only as a pdf, but as a powerpoint presentation, which makes for a great visual when discussing what has and hasn’t worked during staff meetings and posting in quarterly reports. Also, you can incorporate some of the data into infographics or use data visualization tools.
I found the design of the platform especially the blogging platform clean, simple and well organized. When I compare it Wordpress, I found that the paid version of Wordpress was more visually busy. For instance, the right side column had a long list running down the page. It also has a few more steps were required for some actions.However, I still use Wordpress because I have always found it efficient.
Hubspot’s blogging tool allows for multiple blogs and multiple bloggers. It makes it easy to incorporate images and videos and quickly post to the Internet. So, if your business is more content-focused, such as a magazine, or if you have several products with complex functions, this the blogging tool would be extremely helpful.
The blogging tools interface shows all active blogs and their status which ranges from Draft, Scheduled, Published, and Archived.
Some of its features that I found quite advantageous include the ability to see your Topics but also your Campaigns, which is helpful with After-Action reports as well as conducting social media audits.
The New Composition makes it more feasible to copy over pre-written content so you can maintain some of the format; and, New Blog has templates to help you streamline and accelerate your blog posts. A very nice perk is the CTAs you can incorporate into your blog.
Also you can see all of the Comments posted about the blogs, which can not only help you to assess the blog content, but also find new ideas for blog articles, products, and services.
I worked on a freelance writing project for Every Door Direct Mail. It nvolved writing a series of blog articles for campaigns directed toward accounting firms and fitness centers. The benefits I saw with using this platform for multiple campaigns that were scheduled to run at the same time was the ease in its use and the ability for reviews as well as previews. For example, you can preview how the blog will look on different mobile devices, like a smartphone, laptop, tablet, and desktop.