Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.
What do you like best?
I like the possibility that HubSpot gives you to grow and learn together with them with each new activity, module or method that HUBSPOT incorporates into your marketing platform. I value that it is an integrated and easy-to-use digital platform to support marketing, CRM and sales for the whole team. We migrated to the HubSpot platform from several solutions: content such as HootSuite and MailChimp for email marketing. I emphasize that I worked with MARKETO for three years and I can assure you that HUBSPOT surpasses it in the attention service and the assistance of resources to solve problems.
In summary, it became much easier to have our team working on a single platform, with the same metric techniques and business analysis throughout the sales funnel process. We started with a bit, looking for fast profits, with more and more confidence, then we activated more effective tools and improved our ROI.
What do you dislike?
It can be expensive for some business models that use large amounts of lead. It is possible that the values of the prices in Argentina are different from the prices of the USA or the EU.
When you need to work with sales opportunities in different currencies it is not possible. To get a pipeline forecast you can only use one type of currency. In countries like Argentina it is very common to work with services in Argentine pesos and software in dollars, this form is not possible for now.
Recommendations to others considering the product
1. You understand the impact of the incoming marketing methodology. The marketing processes of the new marketing, from the outgoing to the incoming
2. The Academy is an excellent platform, motivates a business model with a new vision.
3. Begin to migrate by stages 'automation gears' to be able to do the same with less staff.
4. It is an intuitive and easy-to-use all-in-one platform to serve your marketing, CRM and sales teams
5. Agile methodologies, is a premise, with shorter meetings with the team based on the boards and KPI.
What business problems are you solving with the product? What benefits have you realized?
We made it possible for our entire team to look at the business from the perspective of "Entry Marketing" and we are working on a path to follow our business in an increasingly digital business environment. Our previous experiences of telemarketing, platform orchestration, etc. no longer adequate results were achieved or needed more, it was with the "input marketing methodology" and the unified HubSpot platform that we achieved new results. All the members of our team are certified in Inbound Marketing and it is part of the induction process of a new employee, you must first be certified to start interacting with your colleagues in the same language. The methodology, we make sure that we all understand each other, that, in the same way, of quality on a regular basis to serve our audience, how to distribute our content on the networks automatically, more efficiently and the ability of all. of our efforts and areas where improvements are needed.