What do you like best?
The user interface is great - straightforward and intuitive. The functionality is clean and useful.
And when things do get more demanding? The customer support team is probably going to be good at helping you.
80% of the time, the person on the other end of the phone has the skills necessary to address the issue. 10% of the time, they actually find the person who has the answer, and get back to you - usually within an hour. see below for the missing 10%
What do you dislike?
Hubspot generates a lot of data; I am sure it is all useful but it is more than we can handle. We are not a large company, we have tried to outsource Inbound Marketing to Hubspot certified professionals and it does not work.
Companies get larger and products change and new processes get introduced and even though things are supposed to be better? some parts are not as good as they used to be. Which is what has happened here. Hubspot got big, and they moved to an COS and everything is supposed be better, but the customer relationships are not as good as they used to be. They have over 400,000 users now, so yeah, it had to happen.
Customer Support is losing ground. 90% of the time they can help (it used to be 100%)... that final 10% of the time, you are on your own. Help files are wonderful, but seriously... if their help team cannot find an answer, is it at all likely that you can find the answer in the help files?
Customer relationships was the thing that made Hubspot great, it's gone now.
Recommendations to others considering the product
Be prepared to hire a dedicated resource for Hubspot, probably with a steep learning curve.
Maybe you can go with a Hubspot certified professional, but it is unlikely if you are in a niche market. Even then, be very very careful as these professionals have told me some very strange things (e.g. 3 CTA per page, right/left/bottom).
What business problems are you solving with the product? What benefits have you realized?
We use our website for lead generation.