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Hull

4.7
(11 reviews)

Hull is the first complete customer engagement platform, with user identity management, engagement mechanics, segmentation and retargeting in one single product.

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Showing 11 Hull reviews
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Hull review by Michael H.
Michael H.
Validated Reviewer
Verified Current User
Review Source

"Looking for a hub for all of your spokes? Look no further... "

What do you like best?

I recommend Hull to every marketer I meet. Easily unify any disparate data from existing silos using their prepackaged integrations (or make your own), augment that data with third party data (we use Clearbit), then push any slice of that data into any other platform (CRM, marketing automation, etc) to enable advanced segmentation and personalization. Best of all, you don't need a developer to do it - marketers can own this entire process (although it helps to have someone available who can write the occasional SQL script).

What do you dislike?

My biggest complaint is the lack of a folder structure for segments. When you have as many segments as we do, it's almost impossible to find the right segment unless you are very religious about creating and following a naming convention taxonomy. This seems like an easy fix, and the product team is very quick. so wouldn't surprise me if this gets fixed quickly.

Recommendations to others considering the product

Don't hesitate - get this now before other marketers realize how critical it is to everything they do and the license costs go up. Seriously - I have regretted software purchases before, and haven't once regretted adding Hull as the center piece of our martech stack.

What business problems are you solving with the product? What benefits have you realized?

We have a number of unique audience segments, so a one-size-fits all approach to messaging doesn't really work. We use Hull + Clearbit to solve for this, enabling us to get close to 1:1 messaging across email and chat (web personalization is next), which has helped us improve our engagement and conversion metrics.

We have also set up an early stage Reveal Loop, which turns IP's visiting our site into known companies, identifies decision-makers at those companies, and sends that data to our marketing automation platform which emails them a personalized intro and an offer. We set this up recently and have already gotten some great leads off the program.

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Hull review by Lin L.
Lin L.
Validated Reviewer
Verified Current User
Review Source

"Hull is an extremely powerful tool for the next generation of savvy marketers "

What do you like best?

Identity merge capabilities are amazing. Our team is able to merge data from Clearbit, Intercom, web properties, Salesforce, etc. to create a unified user profile that we can then segment and filter upon to run dedicated campaigns. Their customer service is amazing and always goes the extra mile.

What do you dislike?

Not necessarily dislike but would like to caveat that Hull at it's current state requires a dedicated developer or martech engineer if you are not technically savvy. Make sure you can write SQL connectors, and processor scripts. Though I believe the team is working on making the interface more user friendly.

Recommendations to others considering the product

Definitely worth it if you are technically savvy and/or have a dedicated developer who can orchestrate a lot of the processors and connectors. Extremely extremely powerful tool that goes beyond typical segmentation capabilities. If you're not using Hull, you losing out on a creating the best customer experience for your prospects and customers.

What business problems are you solving with the product? What benefits have you realized?

Unified user profile. This is a classic marketing problem that cannot be solved with the likes of disparate systems operating in silos. E.g. You run a Marketo or Hubspot campaign and the user then performs some activity on the web, and Clearbit appends their data, and their Salesforce profile is updated. Typically, you'd have to do a lot of manual leg-work and reporting to truly understand where your customer is in their journey. Will Hull we're able to segment and see our user journey pretty clearly in conjunction with our other tools.

What Customer Data Platform (CDP) solution do you use?

Thanks for letting us know!
Hull review by Axelle H.
Axelle H.
Validated Reviewer
Review Source

"Hull as the final touch to achieve data accuracy and useful segmentation"

What do you like best?

Initially, we started using Hull to have pre-defined segments at the user and the account level, to simplify our triggers in other tools connected to Segment, as well as to simplify queries when analyzing data from the database. Now, I think the Processor and the Hubspot connector are definitely the best features in my opinion, the former enables a final cleaning of the data, and the latter allows for a filtering of the attributes to send.

What do you dislike?

We like to test a lot of features, and I think that the error messages are very light and sometimes do not enable us to understand ourselves what we can do to fix it - so lack of independence on this side I guess. Also not a fan of the iFrame on the Processor.

What business problems are you solving with the product? What benefits have you realized?

The biggest benefit in using Hull is the accurate (and easy) segmentation of users and account, that can then be populated everywhere. It increases data accuracy when doing analyses and overall simplifies the usage of other tools.

Hull review by Peep L.
Peep L.
Validated Reviewer
Verified Current User
Review Source

"Must have for a data-driven marketer"

What do you like best?

Hull was a game changer for us. Combinining and merging data from various tools made data-driven marketing finally possible.

What do you dislike?

Have had some data discrepancy issues in the past, but their support is always very responsive to sort it out.

Recommendations to others considering the product

If you're a B2B company and not using Hull, you're seriously missing out. The ROI on this is insane.

What business problems are you solving with the product? What benefits have you realized?

It can pull data from any tool and push into any other tool. It's the single source of truth for all of our customer data.

Hull review by Tim B.
Tim B.
Validated Reviewer
Review Source

"Powerful Segmentation That No Email Software Can Do"

What do you like best?

I am using this tool to segment and tag contacts for my brick and mortar store. Like, over 15,000 of them that have no email address in my system. I can segment them to do SMS marketing and direct mail. Insane! I hooked it up via SQL. The support team there did 99% of the work on that, and did not charge extra for it. They are so nice!

I also had similar "incomplete" data in Pipedrive, and we linked it in to solve the same problem. Amazing! Brick and mortar stores can use the heck out of this!

What do you dislike?

There is no de-duping functionality yet, though DeDupely is working on the integration, and plans to have it by early 2018, if not earlier. Also, you can't clean up contact data within this tool. No editing. Just segmentation and tagging, but don't underestimate its power. All the other solutions I've seen (apart from a massive suite like Infusionsoft)

What business problems are you solving with the product? What benefits have you realized?

I have thousands upon thousands of contacts in Pipedrive, my inventory/point of sale tool, Drip, Intercom, and Front. I need a single source of truth to segment my contacts to determine who's a customer and who's not, who lives nearby and who doesn't, and so forth. Local segments can be used to drive foot traffic to the store. Farther out segments can be driving to my digital pages. Powerful!

Hull review by Matt L.
Matt L.
Validated Reviewer
Review Source

"A great CDP for our SMB"

What do you like best?

Hull.io is a crucial part of our marketing stack. It's where we do all of our enrichment activities and then push that data HubSpot and Salesforce and as well as web forms.

What do you dislike?

In the early days, (2017) there were occasional issues which would cause HubSpot<> Hull.io sync, but these haven't been an issue in the last 18 months.

What business problems are you solving with the product? What benefits have you realized?

We do two primary business activities within Hull.io:

1.) Enrichment.

2.) Segmentation.

Segmentation of our customer records in Hull.io is super easy and intuitive, and by sitting up filters there and then mapping those to HubSpot- we've been able to save HOURS of time on every campaign (it literally only takes minutes) to do a segmentation in Hull.

Hull review by Gautier H.
Gautier H.
Validated Reviewer
Review Source

"Perfect tool for a complex data architecture"

What do you like best?

Hull.io allows us to have our different databases related to Sales/Marketing/CRM/Other, all connected together. Implemented alongside with Segment, the possibilities are close to infinite.

Also, the customer service is top-notch, super helpful, and always keen to receive some feedback and to bring them to their Product/Tech team in order to improve their service.

We're always really excited to see what would be the big next steps for Hull.io, as they often provide some game-changer updates.

What do you dislike?

Depending on the amount of data to be proceed or computed, we might face sometimes some short delays.

Also, the UX of the dashboard (desktop website) shows sometimes some few bugs and might be long to load properly all information required.

What business problems are you solving with the product? What benefits have you realized?

Non-only, it allows us to make the best use out of our other external services we use, but also, it provides us a great flexibility when it comes to add up a brand new implementation to your stack of tools.

Hull review by Jean L.
Jean L.
Validated Reviewer
Review Source

"Experience with Hull"

What do you like best?

Hull is the Swiss knife of the data. They are plenty of use cases and scenarios where Hull can be the right tool. We used it to sync user profile from different sources of data, but you can imagine using it as an ETL too.

What do you dislike?

Lack of connectors for some of our SAAS but it's easy to create custom connectors to implement them. Also, the pricing per connector can be tricky and obliged us to rethink some integrations not to multiply the using of connectors.

What business problems are you solving with the product? What benefits have you realized?

Hull solves the need of data desynchronization when using different SAAS. It also handles all the API limitations of 3rd party services that can be a waste of time to handle for developers to implement.

Hull review by J.P. V.
J.P. V.
Validated Reviewer
Verified Current User
Review Source

"Fills an Important Need"

What do you like best?

Dynamic integration between numerous systems that otherwise don't communicate - CRM, database, data augmentation, paid social

What do you dislike?

The onboarding process can be a bit daunting - between connecting all systems, setting up billing, waiting to populate the first time, if you don't have a dedicated point person it can seem like a lot. Also, the pricing can be steep depending on your use case.

What business problems are you solving with the product? What benefits have you realized?

We connected HubSpot personas and lists to Facebook for dynamic retargeting, better exclusions lists, and automated nurturing funnels with Hull

Hull review by Joei C.
Joei C.
Validated Reviewer
Verified Current User
Review Source

"we depend on it!"

What do you like best?

- nice and clean UX / interface

- easily integrates our different tools and databases

- great support team - super reactive and helpful

What do you dislike?

- the setting up can be a bit difficult without a data/tech savvy person dedicated to the task

What business problems are you solving with the product? What benefits have you realized?

connecting all databases from and information of leads to prospects to customers

Hull review by Jérémy G.
Jérémy G.
Validated Reviewer
Review Source

"The tools to scale your growth stack"

What do you like best?

> Connector: Integration with all my stack

> Premium Slack Support

> Open Source

What do you dislike?

> Few Connector at the moment: Lot of Connector are homemade

What business problems are you solving with the product? What benefits have you realized?

Our sales team is on Close.io (CRM), our Customer Success is on Intercom and Salesmachine and the Marketing team use Mailchimp and Hubspot. Zapier and Spreadsheet can't solve this nightmare, hull did it!

Kate from G2 Crowd

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Hull
4.7
(11 reviews)