IBM Campaign

IBM Campaign

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With IBM Campaign (formerly Unica), you can design, execute, and measure campaigns across all of your channels, and generate leads and convert them into loyal customers.

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What is IBM Campaign?

The latest version of IBM Campaign brings many innovations to the sophisticated marketing team enabling you to work smarter and faster, and to keep your customers more engaged and loyal than ever.

Marketers use IBM Campaign to maximize revenue and responses via personalized and optimized campaigns and offers. Increase results with powerful segmentation against the largest data sources and provide the right offers to the right contacts at the right time in the right channel. Boost ROI by optimizing contact communications and marketing spend. Choose to deploy fully to the cloud or on premise.

Improve engagement and ROI:
Easily integrate with the rest of your marketing ecosystem to seamlessly execute personalized, offline and digital campaigns to take your customers on targeted journeys.

Work smarter and faster:
With AI-powered Watson Assistant available with IBM Campaign, work smarter and drive to insights more quickly than ever. Save time, make better decisions and drive customer engagement.

Optimize ownership for your enterprise:
Choose the deployment and ownership approach that works best for your organization. Deploy on premise or via subscription and fully to the cloud — managed and hosted.

IBM Campaign Details Provided by: Sarah U.

IBM Campaign Details Provided by: Sarah Untiedt

Lead Social Strategist for IBM Watson Customer Engagement
Website
www.ibm.com
Related Links
FAQ
Languages Supported
Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish

IBM Campaign Screenshots

About IBM Campaign

Vendor
IBM
Description
IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development ...
Company Website
Year Founded
1911
Total Revenue (USD mm)
79139
HQ Location
Armonk, NY
Phone
1-866-277-7488
Ownership
NYSE: IBM
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
578495
Twitter
@IBM
Twitter Followers
462357
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