IBM Campaign

IBM Campaign

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With IBM Campaign (formerly Unica), you can design, execute, and measure campaigns across all of your channels, and generate leads and convert them into loyal customers.

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What is IBM Campaign?

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign enables you to:

Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.

Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Choose an on-premise or cloud deployment model of preference.

IBM Campaign Details Provided by: Sarah U.

IBM Campaign Details Provided by: Sarah Untiedt

Lead Social Strategist for IBM Watson Customer Engagement
Website
www-03.ibm.com
Languages Supported
Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish

IBM Campaign Screenshots

About IBM Campaign

Vendor
IBM
Description
IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development ...
Company Website
Year Founded
1911
Total Revenue (USD mm)
79919
HQ Location
Armonk, NY
Phone
1-866-277-7488
Ownership
NYSE: IBM
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
560997
Twitter
@IBM
Twitter Followers
438115
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