What do you like best?
- user friendly campaign management platform, especially for business users (covers all steps of a campaign design / starting from planning to reporting)
- directly uses dwh tables (doesn't require any special datamart) which enables a flexible area to the business user and doesn't require a special sql language / knowledge of basic oracle free hand sql language is enough
What do you dislike?
- it's not always easy to manage performance issues (it's totally related to the design details during the implementation for sure)
- it would be great if there is a local support team which will be readyn case of problem, customers should always open some PMRs in order to solve the problems
- cognos is not enough for a professional reporting system
What business problems are you solving with the product? What benefits have you realized?
We have implemented sms and email channels. We are using marketing operations, campaign and optimize modules. Those help us to plan, design, archive and apply our contact policy rules to all campaigns.