IBM Campaign

IBM Campaign

(48)
4.1 out of 5 stars

With IBM Campaign (formerly Unica), you can design, execute, and measure campaigns across all of your channels, and generate leads and convert them into loyal customers.

Work for IBM Campaign?

Learning about IBM Campaign?

We can help you find the solution that fits you best.

IBM Campaign Reviews

Ask IBM Campaign a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • Industry
Ratings
Company Size
User Role
Industry
Showing 52 IBM Campaign reviews
LinkedIn Connections
IBM Campaign review by <span>Steve M.</span>
Steve M.
Validated Reviewer
Review Source

"IBM Campaign is best in class"

What do you like best?

Power and flexibility to connect to almost any database as well as files.

Can be integrated with a wide variety of other IBM solutions to complete the end-to-end marketing automation capabilities that customers expect

What do you dislike?

Some of the newer integrations are not native within Campaign, but are achieved through the use of IBM provided scripts for integrations.

Recommendations to others considering the product

Make sure you have solid data skills and curious end users in order to get the most out of IBM Campaign. While non-technical users can execute campaigns, it all comes down to how you have configured the software and how your data is structured. Get the basics right and you'll have a great experience with software that is very powerful and very mature.

What business problems are you solving with the product? What benefits have you realized?

Customers who have on premise data that they need to leverage for driving outbound campaigns. Inbound Campaign functionality can also be supported by providing inbound channels with next best offers to select from. Inbound real-time capabilities can be bolted on with Interact.

Automation is key strength and as long as required data is available, you are only limited by imagination and channel integration

Sign in to G2 Crowd to see what your connections have to say about IBM Campaign
IBM Campaign review by <span>Gokce G.</span>
Gokce G.
Validated Reviewer
Review Source

"Campaign management systems supervisor"

What do you like best?

- user friendly campaign management platform, especially for business users (covers all steps of a campaign design / starting from planning to reporting)

- directly uses dwh tables (doesn't require any special datamart) which enables a flexible area to the business user and doesn't require a special sql language / knowledge of basic oracle free hand sql language is enough

What do you dislike?

- it's not always easy to manage performance issues (it's totally related to the design details during the implementation for sure)

- it would be great if there is a local support team which will be readyn case of problem, customers should always open some PMRs in order to solve the problems

- cognos is not enough for a professional reporting system

What business problems are you solving with the product? What benefits have you realized?

We have implemented sms and email channels. We are using marketing operations, campaign and optimize modules. Those help us to plan, design, archive and apply our contact policy rules to all campaigns.

What Marketing Automation solution do you use?

Thanks for letting us know!
IBM Campaign review by Consultant in Marketing and Advertising
Consultant in Marketing and Advertising
Validated Reviewer
Review Source

"Excellent platform for campaign management with flexibility for use of data"

What do you like best?

I like that the platform was one of the first campaign management platforms and that it has flexibility for different back-end databases.

What do you dislike?

Since IBM Campaign was one of the first marketing automation platforms released, it has had to catch up to newer platforms in terms of features as time goes on. But this has been addressed in subsequent versions of the platform.

Recommendations to others considering the product

Make sure that you have done due diligence as far as gathering your data that is needed for campaigns and connected systems into where it can be used by IBM Campaign. Make sure that you train your admins and power users so that they are well versed in how IBM Campaign works before you move into UAT and go-live. Support is very intelligent and responsive and the documentation on the entire platform is very good.

What business problems are you solving with the product? What benefits have you realized?

IBM Campaign has been very good to implement for companies that have had little to no automation of their marketing campaigns before. Its stability and data flexibility have proven useful for companies that have large databases and data that is stored in different sources.

IBM Campaign review by User
User
Validated Reviewer
Review Source

"IBM Campaign, released before testing"

What do you like best?

easy to use features allow marketers to use data like SQL programmers. It's pretty powerful.

What do you dislike?

long run times. Latest version doesn't "snap" to a grid, making flowchart graphics look mis-aligned.

Recommendations to others considering the product

don't leap to the new Version. I believe my company may be the largest user of this program. I do not think it was adequately tested in the volume needed before it was rolled out company-wide. Some of that may be server capacity on our end, but IBM should have partnered with us for a smoother transition. Instead, I felt like we were testing the new version for them.

What business problems are you solving with the product? What benefits have you realized?

targeting marketing campaign lists: list development and campaign testing. We do not use the scheduling features.

IBM Campaign review by Consultant in Research
Consultant in Research
Validated Reviewer
Verified Current User
Review Source

"Amazing segmentation tool"

What do you like best?

Plethora of utilities available to play with the data - Merge Box, Select Box , audience switch

What do you dislike?

The user interface is a lot out dated and also the speed of tool itself is not that great

What business problems are you solving with the product? What benefits have you realized?

Email and Inbound customer segmentation is being achieved using the tools. We have been able to use this as a enterprise segmentation tool for all channels across the marketing orgs

IBM Campaign review by User in Automotive
User in Automotive
Validated Reviewer
Review Source

"UX matters! "

What do you like best?

The application is database agnostic and will work with a number of data sets. It makes segmentation easy and mining large data sets is a breeze. I regularly work with millions of records and can really hone in on my targeted audience in an easy to follow flowchart layout.

What do you dislike?

The user experience is AWFUL! There are regular occurrences where the system will hang or lock up entirely. Menus are inconsistent from screen to screen. The software still has trouble running on modern browsers correctly.

Recommendations to others considering the product

It's a great tool but prepare for growing pains with training and implementation

What business problems are you solving with the product? What benefits have you realized?

We execute many campaigns through this software. It is great for filtering large data sets down to a more targeted audience.

IBM Campaign review by <span>Richard G.</span>
Richard G.
Validated Reviewer
Review Source

"IBM Campaign has me excited for the future..."

What do you like best?

The amount of content that they're pushing into IBM Campaign. It'll be exciting to see what this year has in store.

What do you dislike?

There isn't much right now to dislike. I guess if I had to say something it would be them not keeping promise on their word.

What business problems are you solving with the product? What benefits have you realized?

We're solving how to automate better and alleviate our workload so we can focus on other tasks at hand.

IBM Campaign review by <span>Vipasa S.</span>
Vipasa S.
Validated Reviewer
Review Source

"Very robust & optimum Segmentation tool"

What do you like best?

Segmentation capability & audience switching

What do you dislike?

Need for an additional dedup process by itself would come in handy

Recommendations to others considering the product

Having worked with other similar tools, Unica Campaign has been the best by far. Like the UI, it has the right usability/features.

What business problems are you solving with the product? What benefits have you realized?

Pull the data list for smart segmentation. Unica Campaign has been by far the most efficient for multiple segmentation.

IBM Campaign review by <span>Myles M.</span>
Myles M.
Validated Reviewer
Verified Current User
Review Source

"IBM Campaign"

What do you like best?

IBM Campaign allows you to develop processes to collect and process data from multiple sources for marketing campaigns. The processes can be easily made into templates that can be used for subsequent campaigns. Strategic segments can be created for ease of use in campaign flowcharts. Flowcharts can be scheduled or executed by inbound triggers and send outbound outbound triggers for subsequent processes. Contact history can be automated and easily integrates with IBM's email client. The recent purchase of Silverpop by IBM promises incresead functionality for email marketers (including Salesforce integration).

What do you dislike?

Campaign leaves temp tables in the supporting database that need to be cleaned up. Migrating flowchart templates from development to production environments is problematic. System errors are difficult to interpret. Difficult to map to files. Cognos reports are difficult to customize.

Recommendations to others considering the product

Purchase eMessage/Silverpop for well-integrated email marketing capability. It takes a while to work bugs out of installation and to becomecomfortable using the tool. It helps to be familiar with the data and have SQL programming capabilities to effectively use the tool.

What business problems are you solving with the product? What benefits have you realized?

Automated campaign execution and maintaining contact history. Consistent use of processes through flowchart templates and strategic segments.

IBM Campaign review by <span>Carleen F.</span>
Carleen F.
Validated Reviewer
Verified Current User
Review Source

"Unicas flexibility allows us to execute many creative, long-term tests for Contact Optimization"

What do you like best?

The ability to execute raw sql through the Unica tool. Also the fact that logs can be used to determine what sql is being run on each box in a campaign - makes development so much easier. My standard response to Marketing Managers, when they ask if the campaign team can execute a test for them is, 'through Unica, we can do anything you want us to'.

What do you dislike?

The fact that the behind-the-scenes Offers table differs on the demo and prod databases. Mappiing in Offers can be a tedious task, and must be done every time Maillist boxes are migrated from Demo environment to Prod environment.

Recommendations to others considering the product

Talk to others using the tool - how complicated is your customer selection and how often will your campaigns be changing? Does the tool support constantly changing selection and testing.

What business problems are you solving with the product? What benefits have you realized?

Unica enables our business to execute Optimal frequency and amount of touches of our potential customers. We have the ability to store keys of customers to perform frequency of mailing tests, and to do back-end analysis of those test results.

IBM Campaign review by <span>Kristen Cooke R.</span>
Kristen Cooke R.
Validated Reviewer
Verified Current User
Review Source

"Unica Campaign Review (from a Sr. Mgr of a telecommunications company)"

What do you like best?

The "friendly" interface for users who are not necessarily proficient in SQL; feeds into reporting DBs.

What do you dislike?

There are reporting limitations within Unica. We mostly have to dump data into a SQL interface for most reporting needs.

What business problems are you solving with the product? What benefits have you realized?

List creation/tracking for direct mail, email and telemarketing.

IBM Campaign review by <span>Terry L.</span>
Terry L.
Validated Reviewer
Verified Current User
Review Source

"Great tool for email/direct mail campaigning"

What do you like best?

I enjoy the flexibility of the tool to create large and complex segmentations with some very quick selections. It makes it easy to maintain different groups for control and holdouts easy and it's able to add new tables.

What do you dislike?

The interface could use some sprucing up to bring it up to speed of what we currently see on the web. Also, it'd be great to create some automation where you could split test a campaign but the test can create two different files based on cadence testing. We came across this problem and couldn't solve for it in the application.

What business problems are you solving with the product? What benefits have you realized?

This is allowing us to create campaigns across many different brands very easily and to create a lot of different holdout and control segments with the ease and flexibility we wouldn't be able to do it using just an email service provider. The amount of flexibility in the tool is providing an amazing ROI on campaigning time and revenue.

IBM Campaign review by <span>Bill S.</span>
Bill S.
Validated Reviewer
Verified Current User
Review Source

"Very Good Product - Recommend it. "

What do you like best?

The ability to track, manage and update a project quickly and efficiently. It allows both project owners and contributors to interact, add and edit documents, approve and comment on projects and keep everyone aware of the projects status.

It is a very detail oriented software capable of keeping complex projects with various elements on time and keeps all the players and stakeholders in the know.

It's a long-term commitment but well worth it!

What do you dislike?

The editing section should be more user friendly and more intuitive. A lot of time can be taken up just navigating through the document editing sections and the scheduling section.

It's VERY involved. Hire a an integrator and educator!

Recommendations to others considering the product

Train, Train Train! Getting a consultant to help with training and implementation is even better!

What business problems are you solving with the product? What benefits have you realized?

Workflow issues, timeline, approval issues are all solved.

Increased timeline effeciencies, improved tracking, accountability issues have decreased.

IBM Campaign review by <span>Brandon W.</span>
Brandon W.
Validated Reviewer
Review Source

"St. Jude IBM campaign manager exp."

What do you like best?

The capabilities it has with our database and the interface. Looking forward to the upgrade.

What do you dislike?

Nothing honestly we just need to upgrade to the 10.0 version.

What business problems are you solving with the product? What benefits have you realized?

We are now able to run our campaigns in house rather than out soucre them

IBM Campaign review by User
User
Validated Reviewer
Review Source

"IBM Reveiw"

What do you like best?

The ease of use and allow for enpowerment

What do you dislike?

Upgrades are very cumbersome and not enough documentation to help walk us through it.

Recommendations to others considering the product

depending on where the the users are in their process, I recommend help from IBM or an IBM approved consultant to help with training and migration

What business problems are you solving with the product? What benefits have you realized?

Mailing Campaigns. Using it to come off our Legacy System and quicker automation of campaigns

IBM Campaign review by <span>Nirmal P.</span>
Nirmal P.
Validated Reviewer
Review Source

"Unica campaign "

What do you like best?

It's very useful to create multiple segments

What do you dislike?

I wan not able to register for Amplify sessions via mobile app

What business problems are you solving with the product? What benefits have you realized?

we are creating a email list to target customer based on the requirement by using Unica

IBM Campaign review by <span>Avichal J.</span>
Avichal J.
Validated Reviewer
Review Source

"Slight improvement needed"

What do you like best?

Ability to deliver multichannel uniform user experience

What do you dislike?

overall intergration mehanism with other maketing products

What business problems are you solving with the product? What benefits have you realized?

Offer management . Cross channel uniform user experience

IBM Campaign review by <span>adan r.</span>
adan r.
Validated Reviewer
Review Source

"bbva campaign"

What do you like best?

We can make our campaign easily and management our client database

What do you dislike?

It is a litle slow to load information of big databases, you need to much time

What business problems are you solving with the product? What benefits have you realized?

Campaign administrations and interconnect with other products

IBM Campaign review by <span>Heather M.</span>
Heather M.
Validated Reviewer
Verified Current User
Review Source

"Unica is a powerful tool used to create segmentation in order to deploy direct mail campaigns "

What do you like best?

It's much faster than previous software systems and it's easy to train new employees to have them get started with some basic work within a few days.

What do you dislike?

We are on an older version so I'm not sure if some of the quirks about it have now been worked out. I sometimes feel constrained to certain processes and at times it would be helpful to see the data and not just a count of customers each time.

What business problems are you solving with the product? What benefits have you realized?

We use it to deploy direct mail campaigns in a timely manner. It is nice that it allows you to copy and paste older campaigns and then allows for changes to be made to customize the new campaign.

IBM Campaign review by User in Gambling & Casinos
User in Gambling & Casinos
Validated Reviewer
Verified Current User
Review Source

"A Faster/Easier Way of Segmenting and Implementing Change"

What do you like best?

By creating one flowchart with Unica, you can pull data in one step and use it over and over again instead of building a database each time. In my line of work, we create a database for every data set we pull. But with Unica, it eliminates those extra steps and saves time. Now, we can just copy the template to the template library and use it however mayn times we need to. I also like that the tool alerts you when you have a discrepancy so this makes it easier to catch errors. The flowchart will not run until you correct the discrepancy.

What do you dislike?

There have been a few occassions where the tool has frozen and the flowchart becomes corrupted. When this happens, I have to rebuild the entire flowchart. It has only happened to me twice and it very well could have just been a problem with my server. It also can run at a very slow pace at times. But overall, it still gets the job done in a timely manner.

Recommendations to others considering the product

Once you learn the language of the tool, it becomes easier to understand the concepts. It took me a few tries to get familiar with it. Anytime I run into problems there is always a support team ready and willing to help. There are a few features missing from the tool but I believe these will be provided soon.

What business problems are you solving with the product? What benefits have you realized?

I like to use the snapshot process box in my flowchart to see the data that was dropped from the segmentation step. This lets you know the records that were excluded; so I can look back at certain segments and see why they were excluded. In most cases, there is an error in the coding of the segments. Again, this helps to prevent errors. It's sort of a checks and balances idea and it benefits greatly when pulling datasets.

IBM Campaign review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Unica is a great overall campaign managment software with good automation features."

What do you like best?

Unica has a simple format that is easy to digest. There are not a lot of unneeded icons that make the screen space smaller. I also work on SAS CI and it took a while to get used to all of the different icons. Unica has a great waterfall feature that I also do not see in other software. It makes it easy for the end user to be able to share results without having to manually add processes to get to them.

What do you dislike?

It would be nice if there was an easier way to create special process nodes to be able to pull data that may not be mapped in the format that I need. This kind of manipulation usually requires a view change, which I usually do not do.

Recommendations to others considering the product

Great product. Worth the investment. Take the time to get the database side correct before implementing.

What business problems are you solving with the product? What benefits have you realized?

We use Unica in order to send DM and EM campaigns to health care professionals. We use it to be able to segment out the HCPs by different variables, marketability, etc.

IBM Campaign review by <span>Chuck M.</span>
Chuck M.
Validated Reviewer
Review Source

"Interact"

What do you like best?

Flexibility and capability of the product to determine appropriate content to offer

What do you dislike?

Finding talent that is knowledegable for administration. Most qualified resources are hard to find.

What business problems are you solving with the product? What benefits have you realized?

Offer arbitration for multiple connection channels.

IBM Campaign review by <span>Chad B.</span>
Chad B.
Validated Reviewer
Review Source

"IBM Unica campaign"

What do you like best?

We have been using Campaign to effectively communicate to our members for over 10 years. The tool's efficiency is industry-leading and can support multiple input formats, which allows us to consolidate all areas of the business into one, simple, streamlined flowchart.

What do you dislike?

The only dislike I can think of is really an issue with the platform Campaign will sit on to acquire the necessary data. If the database is not setup appropriately, which may require above-normal raw SQL coding vs point-n-click "development", you may find Campaign less efficient than it could be. But again, this is a factor (or limitations) of the platform, not so much Campaign.

Recommendations to others considering the product

be sure you have a platform/database built to maximize the efficiencies of Campaign's processing.

What business problems are you solving with the product? What benefits have you realized?

Campaign provides a simple and efficient, visual, streamlined workflow that provides the necessary audit to create impact communications to our members.

IBM Campaign review by User in Consumer Goods
User in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"IBM campaign review"

What do you like best?

Ability to build queries without having to code.

What do you dislike?

Having to switch to different platforms in order to have access to other tool, such as email insights, engage pod 1, ect.

What business problems are you solving with the product? What benefits have you realized?

We are trying to build segments based on website and email actions/behaviors. Currently we have built queries that track this, then send triggered emails based off of consumer's actions.

IBM Campaign review by <span>Tony H.</span>
Tony H.
Validated Reviewer
Verified Current User
Review Source

"IBM Unica Campaign is by far the best marketing tool available in the market today."

What do you like best?

Ease of use. I can quickly build a campaign and if necessary make quick modifications quite easily. I can also save my design off as a template for reuse later.

What do you dislike?

Need for an active x plugin. Which they have addressed in version 9.x

Recommendations to others considering the product

Talk to Epsilon for all of your marketing needs.

What business problems are you solving with the product? What benefits have you realized?

I install, design, use and support dozens of clients in many different verticals. I have seen directly the benefits the clients receive in ROI and shortening their typical delivery time.

IBM Campaign review by <span>Christine V.</span>
Christine V.
Validated Reviewer
Review Source

"Marketing campaign Development Team lead "

What do you like best?

Ease of use! Very intuitive for users. The flowchart design is logical.

What do you dislike?

Not great support and email isn't well integrated

What business problems are you solving with the product? What benefits have you realized?

Full serve direct, email & social campaign.

IBM Campaign review by Administrator
Administrator
Validated Reviewer
Review Source

"IBM Campaign in action"

What do you like best?

The flexibility to work with our disparate data sources, as well as scripting tie ins.

What do you dislike?

The 'Unica' SQL is much more picky than normal SQL. At times, this causes us to have to build temp tables to accomplish what we need.

What business problems are you solving with the product? What benefits have you realized?

Email / Direct Mail, with a focus on suppressions to ensure we keep our customers happy.

IBM Campaign review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Review Source

"Top campaign management tool"

What do you like best?

IBM campaign (Unica) is still the best campaign management tool in the marketplace. It’s ability to connect to multiple data sources is what sets it apart.

What do you dislike?

IBM Campaign needs to evolve somewhat around additional features such as social. UBX can be cumbersome as well.

What business problems are you solving with the product? What benefits have you realized?

Efficiency

IBM Campaign review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Comprehensive user friendly Campaign Management tool"

What do you like best?

User friendly. All the boxes like select, snapshots and other are comprehensive and detailed. Easily identifiable if it's running or not. Modular nature of the flowcharts makes it comprehensible.

What do you dislike?

Mapping tables and viewing Stored catalogs is a little tedious especially when you are new to the tool.

What business problems are you solving with the product? What benefits have you realized?

I create Marketing campaigns for my client and the client has definitely seen immense business results with their marketing campaigns that was designed by us specially catering to their business needs. Converted quite a many leads for their business.

IBM Campaign review by <span>bhageerath r.</span>
bhageerath r.
Validated Reviewer
Review Source

"Sr Associate"

What do you like best?

Its one of the easiest tools to learn. You just have to know basics in SQL.

What do you dislike?

Makes you forget basics database/Sql after using Unica, I have been working on Unica from 3 years now, I really don't know where I should go next as I lost touch with databases. I feel that you cannot go out of Unica once you get in.

What business problems are you solving with the product? What benefits have you realized?

I'm using this for DM/EM/TM campaigns, its beneficial for large campaigns, as small campaigns can be done in SQL too.

IBM Campaign review by Internal Consultant in Banking
Internal Consultant in Banking
Validated Reviewer
Review Source

"A good batch process with capabilities to integrate with Interact"

What do you like best?

The integration capabilities to the other IBM products as well as UBX connections.

What do you dislike?

Need more flexibility to react more quickly

What business problems are you solving with the product? What benefits have you realized?

Executed more campaigns more quickly to drive business revenue and were able to templatize reoccuring campaigns.

IBM Campaign review by Consultant in Information Technology and Services
Consultant in Information Technology and Services
Validated Reviewer
Review Source

"Cloud Campaign"

What do you like best?

Email and SMS connect. intergartion with IBM Mktg cloud and management of change program

What do you dislike?

Onoine media connect not there with facebook, twitter

Recommendations to others considering the product

compete with salesforce on commercial model

What business problems are you solving with the product? What benefits have you realized?

intergaretd marketing campaign for enterprise and cponsumer business

IBM Campaign review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Review Source

"Solid full featured product that needs to be brought into the Cloud and Cognitive era"

What do you like best?

Full featured support for running global multi-brand campaigns. Good sharing of data with inbound and outbound.

What do you dislike?

Lack of SaaS support, lack of clarity in terms of integration with Watson services, poor out of the box reporting.

What business problems are you solving with the product? What benefits have you realized?

Running multiple global complex campaigns - segmentation.

IBM Campaign review by User
User
Validated Reviewer
Verified Current User
Review Source

"Unica is Helpful"

What do you like best?

It is really nice being able to re-use flowcharts for promotions that we run the same every month. It is also way easier to segment guests into recipient groups than other programs.

What do you dislike?

It can somestime take a very long time to run a flowchart.

What business problems are you solving with the product? What benefits have you realized?

We are finding guests who qualify for promotions based on certain criteria. It makes it easy to find those guests & requires a lot less work than other programs.

IBM Campaign review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"I love unica"

What do you like best?

I love Unica. The interface is clean and simple and there are a multitude of things you can do with it from setting up offers to creating campaigns.

What do you dislike?

The only thing I dislike is that when I kick off several things at once I've noticed they all tend to run a bit slower than normal.

Recommendations to others considering the product

N/A

What business problems are you solving with the product? What benefits have you realized?

I use unica daily in my job as a campaign analyst. I frequently create offers, campaigns, and flowcharts.

IBM Campaign review by Executive Sponsor in Leisure, Travel & Tourism
Executive Sponsor in Leisure, Travel & Tourism
Validated Reviewer
Verified Current User
Review Source

"Supervisory experience with Campaign...the tool has worked well for us"

What do you like best?

Campaign has been an effective tool at managing the numerous direct marketing campaigns we run through email and SMS.

What do you dislike?

We have issues with the Unica dashboard not showing up properly.

What business problems are you solving with the product? What benefits have you realized?

Campaign helps us manage the various campaign types we run both globally and regionally. While we originally had stability issues when we first implemented the tool, it has been quite stable for some time now.

IBM Campaign review by Administrator in Pharmaceuticals
Administrator in Pharmaceuticals
Validated Reviewer
Verified Current User
Review Source

"Solid metrics "

What do you like best?

Unica provides solid metrics on our websites. We are able to provide KPI reports to our internal customers with relative ease.

What do you dislike?

Tagging of our websites can be complicated at times.

What business problems are you solving with the product? What benefits have you realized?

Providing utilization metrics for our websites. The product helps us to know our customers.

IBM Campaign review by Executive Sponsor in Telecommunications
Executive Sponsor in Telecommunications
Validated Reviewer
Review Source

"Long time campaign user"

What do you like best?

Integration possibilities can be easily handled

data handling are very easy to maintain

What do you dislike?

Schedules are very hard to manage, and I lack an overview of running campaigns

What business problems are you solving with the product? What benefits have you realized?

Churn prevention and selling to new customers. Trigger campaigns

IBM Campaign review by <span>Jeff E.</span>
Jeff E.
Validated Reviewer
Review Source

"IBM Campaign & MO"

What do you like best?

Ease of development. Fantastic tool to get campaigns built quickly and deliver them to market.

What do you dislike?

Wish the tool had more developer type options for processing difficult data requests.

What business problems are you solving with the product? What benefits have you realized?

Enterprise wide email campaign processing using both automated and manual campaign processing using Unica Campaign. Delivering over 600M emails per year and generating over $600M in online and offline revenue.

IBM Campaign review by <span>Mike B.</span>
Mike B.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Unica is a perfect fit for your enterprise EMM solution"

What do you like best?

The integration efforts that IBM and business partners have taken on to truly integrate Unica with the Smarter Commerce solution has set this package apart from its competition. As a best in breed solution Unica gives full power to a marketing, communications and IT organization to drive customer engagement to its fullest. The campaign management functionality that Unica Campaign delivers to an organization is highly customizable and provides the deepest level of analytics in the market today.

What do you dislike?

Unica is a very robust enterpise level application. The resources and time it takes to manage this application are not to be under estimated. This is not some simple tool you plug into your marketing team and you convert and retain more customers.

Recommendations to others considering the product

Run your evaluation through a business partner like Rosetta to gain the full understanding of how your organization can leverage this industry leading EMM tool.

IBM Campaign review by User in Financial Services
User in Financial Services
Validated Reviewer
Verified Current User
Review Source

"Unica Review from Developer Perspective"

What do you like best?

Ease of use, pretty straight forward. Excellent way to manipulate and extract info from db for marketing purposes.

What do you dislike?

Outage issues and small quirks that Unica does not always notify users.

What business problems are you solving with the product? What benefits have you realized?

Reporting tool is great feature, can drill down and share data with my business partners.

IBM Campaign review by <span>Christian Uche N.</span>
Christian Uche N.
Validated Reviewer
Review Source

"Great software"

What do you like best?

It is generally easy to use . Anyone new to SQL would find this as a great start

What do you dislike?

It does not allow for much creativity as some functions are set

What business problems are you solving with the product? What benefits have you realized?

I am able to narrow down populations to make marketing efforts more effective

IBM Campaign review by Consultant
Consultant
Validated Reviewer
Review Source

"IBM Unica "

What do you like best?

GUI & Segmentation features. Custom attribute value assignments.

What do you dislike?

Lacking of details in error log where there is room for improvements

What business problems are you solving with the product? What benefits have you realized?

Solving CRM problems using IBM Unica. Easy segmentations & Versioning.

IBM Campaign review by <span>Erin M. G.</span>
Erin M. G.
Validated Reviewer
Review Source

"User friendly and keeps everything on track"

What do you like best?

I appreciate the ability to track, manage and rearrange a project quickly and efficiently. IBM Unica's EMM software allows both project owners and contributors to interact, add and edit documents and keep projects moving smoothly. There is never any question about a project's progress.

What do you dislike?

I would like to see the editing section a little more user friendly and more intuitive. I spend a lot of time explaining how to navigate through the document editing sections and the time frame/scheduling areas.

Recommendations to others considering the product

I highly recommend using IBM Campaign & Leads (Unica), it's a very active, detail oriented software capable of keeping complex projects on time, under budget usually and keeps all the players and stakeholders in the know 24/7. A+ for sure.

IBM Campaign review by <span>Arindam G.</span>
Arindam G.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Unica provides a great experience in working within the Digital Marketing World"

What do you like best?

Unica is the best in Campaign Management

What do you dislike?

The look and feel of Unica can be better

What business problems are you solving with the product? What benefits have you realized?

I am currently working for Campaign Management with the help of Unica tool in Healthcare Industry

IBM Campaign review by <span>Andrew A.</span>
Andrew A.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"10 years as client, employee and now business partner"

What do you like best?

It's flexibility - every question can be answered, sometime with a bit of left field thinking. Its ability to manage targeted marketing campaigns and recognisable value quickly is key. Extending the reach of Unica Campaign into the business with additional bolt on capabilities.

What do you dislike?

It's flexibility - 3 campaign developers can easily answer the same brief in 3 fundamentally different way, therefore it is essential that any organisation using IBM Unica Campaign works to identify their own "ways of working"

Recommendations to others considering the product

Engage closely with your partner, find an experienced technical integrator who can provide real world experience and knowledge of implementing the Unica suite

IBM Campaign review by <span>Prakash R.</span>
Prakash R.
Validated Reviewer
Review Source

"Rocks in user experience and adaptability and connectivity"

What do you like best?

Amazing multi-channel capability, Easy to setup add-on to being in the whole end to end Unica experience

What do you dislike?

Setting up Unica is a pain if you are not an IBM shop. So from an infrastructure perspective you need really good people to make it all work for you. Even the IBM solutions teams do not have great people on their staff who know the solution end to end. So it really boils down to hiring right people internally to guide the solution.

Recommendations to others considering the product

Think of it as a platform and not just a solution.think long term success and you will be fine.

IBM Campaign review by <span>Eashwer I.</span>
Eashwer I.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Its about the desire to shift costs away from IT and into Marketing OPS"

What do you like best?

Marketing can actually think about how to achieve Marketing Objectives and less about the technololgy

I like the tool's

: Ability to think in terms of Reusable "Populations" rather than reusable "logic"

: Ability to Automate

What do you dislike?

The lack of tools around the lightweight "metadata" respository

The lack of "searchability" across flowcharts for columns & domain values

Recommendations to others considering the product

Can go to market quickly, find plenty resources , set yourself up for both offshore and onsite work....

IBM Campaign review by <span>Ayesha D.</span>
Ayesha D.
Validated Reviewer
Review Source

"Unica's Affinium Campaign - a very user friendly solution to handle even very complex campaigns"

What do you like best?

User friendly GUI is very intuitive and makes understanding the flow of the campaign very easy.

What do you dislike?

We had huge issues with the processing time since we accessed millions of records. however, it could be a combination of network related and tool related issues.

Recommendations to others considering the product

Ensure it's configured well. Also, test, test and test because there are some nuances about the tool which are evident only when you use it.

IBM Campaign review by User in Entertainment
User in Entertainment
Validated Reviewer
Review Source

"4 years of in-depth experience with Campaign, eMessage NetInsight and Optimize. Interact is next..."

What do you like best?

Easy to use capabilities paired with options for heavy users. IBM's EMM roadmap looks promising even after the acquisition as many experts stayed on board.

If you end up using several modules within one environment you see the big picture and advantage of this solution.

What do you dislike?

The german user base is still way behind. Thus expertise within the European market can be a set back. However, IBM seems to work on this...

Recommendations to others considering the product

Go the extra mile and invest in high automation within the UNICA environment to achieve and even over-achieve your Goals.

IBM Campaign review by <span>Reena T.</span>
Reena T.
Validated Reviewer
Review Source

"Works great for only email channel"

What do you like best?

Unica works great for email campaigns. eMessage product works great

What do you dislike?

Unica needs to evolve to use other channels like Social and Web

What business problems are you solving with the product? What benefits have you realized?

Marketing Automation

IBM Campaign review by <span>Stuart M.</span>
Stuart M.
Validated Reviewer
Review Source

"Email Marketing with Unica"

What do you like best?

Relatively easy user interface and can link up to multiple tables.

What do you dislike?

It's an off the shelf platform therefore not as easy to customize as other solutions

Recommendations to others considering the product

Yes

Learn more about IBM Campaign

IBM Campaign Downloads

Kate from G2 Crowd

Learning about IBM Campaign?

I can help.
* We monitor all IBM Campaign reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.