IBM Digital Analytics

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IBM® Digital Analytics, formerly Coremetrics Web Analytics, is a platform for web analytics, data monitoring and comparative benchmarking.

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What is IBM Digital Analytics?

IBM Digital Analytics, formerly Coremetrics Web Analytics, provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. With this solution, you can track and analyze visitor behavior over time, across multiple touch points and channels, and go from insight to personalized marketing action with just a few clicks.

Manage digital marketing: Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks.

Calculate ROI: Quickly calculate the return on investment (ROI) for each marketing channel.

Exploit the power of analytics: Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels.

Eliminate obstacles to action: Use visitor activity over time to inform and develop a targeted marketing plan across your digital portfolio.

IBM Digital Analytics Details Provided by: Sarah U.

IBM Digital Analytics Details Provided by: Sarah Untiedt

Lead Social Strategist for IBM Watson Customer Engagement

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About IBM Digital Analytics

IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development ...
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