IBM Digital Analytics

(44)
2.8 out of 5 stars

IBM® Digital Analytics, formerly Coremetrics Web Analytics, is a platform for web analytics, data monitoring and comparative benchmarking.

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IBM Digital Analytics Reviews

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IBM DA review by User in Wholesale
User in Wholesale
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Much better analytics tools on the market

What do you like best?

The fact that you can get IP session reports. This is one of the most useful reports I can get out of the tool. Very helpful with being able to spot fake traffic within the rest of our reports.

What do you dislike?

The worst part of the whole tool is the set up. Way too many tags that never seem to work properly. You have to actually hard code them on each page unlike Google Analytics where you can tag by the page URL. It's also extremely hard to create custom reports. Cannot even get a marketing channel with transaction ID. Makes it very hard to trust their attribution model ... Also, most custom reports take forever to run. There have been times I have waited over 2 hours and still didn't get an output. It's extremely annoying as a business user trying to answer questions for my boss since it's nearly impossible to find the answer.

Recommendations to others considering the product

Do not waste your money on this tool. Start with vetting Google Analytics or Adobe.

What business problems are you solving with the product? What benefits have you realized?

eCommerce analytics and reporting

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IBM DA review by User in Marketing and Advertising
User in Marketing and Advertising
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Switch to Google Analytics for your sanity

What do you like best?

Overall, its ability to create custom reports isn't too bad. But when you have multiple analytics platform experience to compare across the board, I would not use IBM.

What do you dislike?

The IBM platform is outdated and very difficult to slice and dice large data sets. Unlike GA which has click to filter options and the ability to quickly create custom reports, the time it takes for the system to churn out the data and then the time to segment and analyze is very length.

Recommendations to others considering the product

Definitely to try out a variety of different platforms before selecting this analytics package. Likely it is included as part of the out-of-the-box ecommerce package but try to invest in a secondary platform if possible.

What business problems are you solving with the product? What benefits have you realized?

This was our only option on one account and therefore we were required to use this platform. If I had my choice, I would not have used it and based on my experience there were no benefits of this platform over the others.

What Digital Analytics solution do you use?

Thanks for letting us know!
IBM DA review by <span>Michael B.</span>
Michael B.
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usefulness will depend upon your integration

What do you like best?

as far as an analytics platform goes, it is okay. it does compile your data, but can often be sloppy, and its effectiveness depends on your ability to integrate it properly

What do you dislike?

compared to google analytics it really falls short in its ability to measure user engagement on your site. Also, it has fairly rigid implementation standards, and a small problem with set-up causes drastic problems in its effectiveness. Also, unless you are using a tag manager software, you can cause serious damage to your SEO by relying on the cm_mmc tags, since you will effectively be creating duplicates of your pages with new urls every time you incorporate a new tag. It is not for beginners, but a good enterprise integration might be okay.

Recommendations to others considering the product

be very careful with implementation, and do not allow pages to be tagged without a tag management software. Or, just switch to the enterprise google suite, save money, and get a better product.

What business problems are you solving with the product? What benefits have you realized?

I would say that because of the difficulty in implementation, it caused more problems than it solved. We switched to google a few years back and not only got a less expensive product, but one that allowed us a better understanding of our metrics, and a more accurate recording of those metrics.

IBM DA review by User in Internet
User in Internet
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Coremetrics vs. Google Analytics

What do you like best?

I like the reporting features of Coremetrics, however I strongly feel that Google Analytics provides more accurate data, and is much easier-to-use as a product.

What do you dislike?

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration.

Being a web developer, I have to say that the integration of Coremetrics compared to Google Analytics into a website is very time-consuming. Coremetrics seems to lack basic features that Google Analytics has, thus attributing to a slower integration process.

What business problems are you solving with the product? What benefits have you realized?

Everyday web tracking (page views, conversions, etc.).

IBM DA review by <span>Josh P.</span>
Josh P.
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IBM Digital Analytics is pretty great.

What do you like best?

IBM Digital Analytics was used to monitor on-site user behavior, highlight areas of drop-off across key lead capture pathways, provide direction, and historical aggregation of digital marketing initiatives and set performance benchmarks for an ecommerce acquisition channel.

What do you dislike?

what i don't like about it is that i can't really cant control my Mobile Email Report Delivery to verify my email report.

Recommendations to others considering the product

It speaks for itself! it really works well with other programs as well.

What business problems are you solving with the product? What benefits have you realized?

what im solving is being able to Comparative insights/benchmarks against industry leaders, Actionable data

Customizable, and dashboard all in one.

IBM DA review by <span>Jacob K.</span>
Jacob K.
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Great for marketers and eCommerce!

What do you like best?

IBM is great for finding quick reports and insights into your eCommerce business. Product reports, content reports, and even top down funnels are quick to access and interpret.

What do you dislike?

To get more advanced reporting or customer reporting is a bit more difficult. Segmentation is limited (although this should be going away soon) and often you must wait several minutes before getting access to the data you requested.

What business problems are you solving with the product? What benefits have you realized?

Understanding how customers are browsing and engaging with content on our sites. Quick time to insights and understanding of site performance, even in real time.

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