IBM Digital Analytics

(42)
2.8 out of 5 stars

IBM® Digital Analytics, formerly Coremetrics Web Analytics, is a platform for web analytics, data monitoring and comparative benchmarking.

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Showing 43 IBM DA reviews
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IBM DA review by User in Marketing and Advertising
User in Marketing and Advertising
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Switch to Google Analytics for your sanity

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What do you like best?

Overall, its ability to create custom reports isn't too bad. But when you have multiple analytics platform experience to compare across the board, I would not use IBM.

What do you dislike?

The IBM platform is outdated and very difficult to slice and dice large data sets. Unlike GA which has click to filter options and the ability to quickly create custom reports, the time it takes for the system to churn out the data and then the time to segment and analyze is very length.

Recommendations to others considering the product

Definitely to try out a variety of different platforms before selecting this analytics package. Likely it is included as part of the out-of-the-box ecommerce package but try to invest in a secondary platform if possible.

What business problems are you solving with the product? What benefits have you realized?

This was our only option on one account and therefore we were required to use this platform. If I had my choice, I would not have used it and based on my experience there were no benefits of this platform over the others.

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IBM DA review by <span>Michael B.</span>
Michael B.
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What do you like best?

as far as an analytics platform goes, it is okay. it does compile your data, but can often be sloppy, and its effectiveness depends on your ability to integrate it properly

What do you dislike?

compared to google analytics it really falls short in its ability to measure user engagement on your site. Also, it has fairly rigid implementation standards, and a small problem with set-up causes drastic problems in its effectiveness. Also, unless you are using a tag manager software, you can cause serious damage to your SEO by relying on the cm_mmc tags, since you will effectively be creating duplicates of your pages with new urls every time you incorporate a new tag. It is not for beginners, but a good enterprise integration might be okay.

Recommendations to others considering the product

be very careful with implementation, and do not allow pages to be tagged without a tag management software. Or, just switch to the enterprise google suite, save money, and get a better product.

What business problems are you solving with the product? What benefits have you realized?

I would say that because of the difficulty in implementation, it caused more problems than it solved. We switched to google a few years back and not only got a less expensive product, but one that allowed us a better understanding of our metrics, and a more accurate recording of those metrics.

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IBM DA review by User in Internet
User in Internet
Review Source

Coremetrics vs. Google Analytics

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What do you like best?

I like the reporting features of Coremetrics, however I strongly feel that Google Analytics provides more accurate data, and is much easier-to-use as a product.

What do you dislike?

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration.

Being a web developer, I have to say that the integration of Coremetrics compared to Google Analytics into a website is very time-consuming. Coremetrics seems to lack basic features that Google Analytics has, thus attributing to a slower integration process.

What business problems are you solving with the product? What benefits have you realized?

Everyday web tracking (page views, conversions, etc.).

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IBM DA review by <span>Josh P.</span>
Josh P.
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IBM Digital Analytics is pretty great.

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What do you like best?

IBM Digital Analytics was used to monitor on-site user behavior, highlight areas of drop-off across key lead capture pathways, provide direction, and historical aggregation of digital marketing initiatives and set performance benchmarks for an ecommerce acquisition channel.

What do you dislike?

what i don't like about it is that i can't really cant control my Mobile Email Report Delivery to verify my email report.

Recommendations to others considering the product

It speaks for itself! it really works well with other programs as well.

What business problems are you solving with the product? What benefits have you realized?

what im solving is being able to Comparative insights/benchmarks against industry leaders, Actionable data

Customizable, and dashboard all in one.

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IBM DA review by <span>Jacob K.</span>
Jacob K.
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Great for marketers and eCommerce!

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What do you like best?

IBM is great for finding quick reports and insights into your eCommerce business. Product reports, content reports, and even top down funnels are quick to access and interpret.

What do you dislike?

To get more advanced reporting or customer reporting is a bit more difficult. Segmentation is limited (although this should be going away soon) and often you must wait several minutes before getting access to the data you requested.

What business problems are you solving with the product? What benefits have you realized?

Understanding how customers are browsing and engaging with content on our sites. Quick time to insights and understanding of site performance, even in real time.

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IBM DA review by User in Apparel & Fashion
User in Apparel & Fashion
Review Source

Good if you have other IBM products

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What do you like best?

ties in well with Websphere commerce and its always nice having all the systems be under the same brand umbrella for seamlessness, support etc.

What do you dislike?

Its difficult to do custom time frames. They force you into choosing entire months or set periods. their real time monitor uses flash which doesn't always work on all machines/devices. no mobile app for android.

Recommendations to others considering the product

comparable to other analytics platforms, just make sure it has what you need in the format you need it. ask for samples of each of the reports you already know you need.

What business problems are you solving with the product? What benefits have you realized?

the real time monitor is great and allows for a lot of different monitoring options and does seem to be in real time (versus delayed a few minutes). lots of info and data points.

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