What do you like best?
IBM SPSS Text Analytics for Surveys provides users with the opportunity to review and assess text analytics, which could be done separately by users yet would require more time and thought. This tool can complement your use of the main SPSS product. which predominately handles your quantitative analysis. Overall, the software is user friendly and intuitive.
What do you dislike?
The tool would be useful if it were easier to search for tests run and edit data. The coding can be challenging and cumbersome, depending on the complexity of your survey design, number of open ended questions, and number and length of open ended responses. Initially, this was not something that I considered but became aware of once I used this tool a few times.
What business problems are you solving with the product? What benefits have you realized?
With over 1,300 respondents to a particular survey that had a few open ended items, I was struggling to find an effective and efficient way to distill meaning from the open ended responses. This tool provided me with the opportunity to do this.