IBM Watson Campaign Automation

IBM Watson Campaign Automation

(129)
3.4 out of 5 stars

IBM Watson Campaign Automation is a digital marketing technology provider that unifies marketing automation, email, mobile, and social.

Work for IBM Watson Campaign Automation?

Learning about IBM Watson Campaign Automation?

We can help you find the solution that fits you best.

What is IBM Watson Campaign Automation?

IBM Watson Campaign Automation Videos

Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give marketers the data they need to deliver the most effective marketing campaigns.

IBM Watson Campaign Automation Details Provided by: Sarah U.

IBM Watson Campaign Automation Details Provided by: Sarah Untiedt

Lead Social Strategist for IBM Watson Customer Engagement
Website
www.ibm.com
Related Links
FAQ
Languages Supported
English

IBM Watson Campaign Automation Screenshots

About IBM Watson Campaign Automation

IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.

Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.

Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

How do you position yourself against your competitors?

• IBM Watson Campaign Automation helps marketers know their customer by collecting data from a variety of sources, creating a single customer identity using a flexible marketing database.

• With IBM Watson Campaign Automation marketers can use automation to deliver highly personalized customer communications that leverage behavioral data and convert to action at a higher rate.

• Marketers using IBM Watson Campaign Automation deliver a consistent cross-channel experience to customers.

Vendor
IBM
Description
IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development ...
Company Website
Year Founded
1911
Total Revenue (USD mm)
79139
HQ Location
Armonk, NY
Phone
1-866-277-7488
Ownership
NYSE: IBM
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
578495
Twitter
@IBM
Twitter Followers
462357
Show moreShow fewer
Kate from G2 Crowd

Learning about IBM Watson Campaign Automation?

I can help.